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Tag: Anupriya Acharya

  • ZenithOptimedia’s Performics sets up Centre of Excellence for media technology in B’lore

    ZenithOptimedia’s Performics sets up Centre of Excellence for media technology in B’lore

    MUMBAI: ZenithOptimedia’s Performics has set up a full-fledged digital media technology Centre of Excellence, which is a first of its kind in India. 

     

    The centre will be based in Bangalore and will provide capabilities on real time segmentation and insights, services across marketing automation, attribution, data modelling, content and commerce. The centre will specifically cater to the Indian sub-continent.

     

    Performics India MD Tanmay Mohanty said, “This centre is set up to provide solutions for comprehensive and integrated marketing, that will enable marketers to measure, personalize, and optimize marketing campaigns and digital experiences across screens and platforms. As you would know, globally Publicis has partnered with Adobe for these ‘Always On Solutions’ that will power insights and data fuelled planning globally for Publicis. The preferred partnership between Performics India and Adobe is already gaining traction with customers such as Airtel and Tata AIG already migrating to Adobe Marketing Cloud. Many other organizations are showing similar interest.” 

     

    ZenithOptimedia group CEO Anupriya Acharya elaborated, “This is something that we have been working on for some time and in our assessment, the time is ripe to set up a centre like this. Online video is seeing explosive growth thanks to the explosion of mobile video consumption and the spread of internet-connected devices like desktop computers, tablets and television screens. All key social media platforms are developing their video products; and more online video is being sold by programmatic buying, providing advertisers with more control and better value. We find that currently a lot of clients, especially in the e-commerce and mobile segment have to work with media technology companies that are outside of India and have a hard time getting the time and attention they require. With this centre we want to be able to solve these problems like the understanding of these products and their potential. We have to help our clients make wise marketing decisions based on data and make the most of their marketing campaigns with the technology. Inside India we will be testing multiple technologies against client requirements. Both our teams and clients are excited about it.”

     

    Adobe South Asia director enterprise Kulmeet Bawa added, “Top brands around the world across industry verticals use Adobe Marketing Cloud to reach and engage customers, and our partnerships go a long way in making this possible. We congratulate ZenithOptimedia’s Performics on the establishment of their first centre of excellence for media technologies in India and are certain that customers in India will benefit immensely from this set up.”

  • Zenithoptimedia wins creative duties of Faaso’s

    Zenithoptimedia wins creative duties of Faaso’s

    MUMBAI: ZenithOptimedia Mumbai has won the media mandate for Faaso’s following a multi-agency pitch. The mandate will cover all aspects of the company’s media planning & buying, and will also include digital and OOH duties as well. The account will be handled out of the agency’s Mumbai office.         

     

    Faaso’s co-founder and CMO Revant Bhate said, “We needed a partner in Mumbai who has a deep understanding of the consumer Internet space and it’s complex ever-evolving relationship with media touch points. ZenithOptimedia impressed us with their strategic framework and ability to execute with speed and accuracy.”

     

    ZenithOptimedia Group CEO Anupriya Acharya added, “This is a significant win for ZO in a sector that is fast growing and future facing. It is indeed a matter of pride for us to be partnering with Faaso’s.”

  • ZenithOptimedia gets on board Saswati Sinha as HR head

    ZenithOptimedia gets on board Saswati Sinha as HR head

    MUMBAI: ZenithOptimedia Group has appointed Saswati Sinha as head of talent and human resources, India. Based out of Gurgaon, she will be taking charge of ZenithOptimedia Group’s pan India operations including ZenithOptimedia, Performics, Resultirx, Newcast and Ninah.

    ZenithOptimedia India group CEO Anupriya Acharya said “Given our growth journey, diverse offerings that need both specialists and integrators and the fast evolving media market with shortage of skilled talent, we needed to accelerate our talent and training agenda. Saswati’s experience in different industries and geographies spanning Media, Advertising and ITeS and a strong understanding of managing growth and training requirements in the new world made her the perfect choice for this role. Am glad she has chosen to join us.”

    Sinha on her appointment commented, “I am very excited to join ZenithOptimedia as I believe talent intensive industries are places where Human Resource function has a critical role to play. ZenithOptimedia believes in people and building a strong culture of values, performance and realize the importance of nurturing talent. I am looking forward to a positive journey.”

    Sinha joins ZenithOptimedia Group with more than 16 years of experience in the field of human resource development and has worked with companies like JWT, Evalueserve and Cyber Media. Her last assignment was at Cheil Worldwide SW Asia where she was the HR head for the region and as part of the major growth journey she on-boarded teams of diverse skills spanning from retail, digital, media, activation, mainline and developed talent programs across the region.

     

  • ZenithOptimedia wins duties for Indiahomes.com

    ZenithOptimedia wins duties for Indiahomes.com

    MUMBAI: ZenithOptimedia has won the entire media mandate for Indiahomes.com after a selection process that involved a multi-agency pitch. The mandate covers all aspects of the company’s media planning, buying and digital duties.

     

    Indiahomes.com has also finalised its new positioning, “Aap Ke Saath” and is in the process of rolling out its multi-media campaign. With the new positioning and partnership with ZenithOptimedia, it is set to take on the online real-estate category, which has seen increased levels of intensity with several brands becoming active in the media.

     

    Commenting on the business win, ZenithOptimedia group CEO Anupriya Acharya said, “The proposition of professional property advisors fills a crying need and we are excited to be the communication partner of a company that is introducing this big change in the Indian market. It represents a big opportunity. We are looking forward to create innovative solutions for Indiahomes.com.”

     

    Indiahomes.com marketing VP Himanshu Arora, added, “We needed a partner who has a deep understanding of consumers and their ever-evolving relationship with media. ZenithOptimedia impressed us with their strategic framework and ability to execute with speed and accuracy.”

  • ZenithOptimedia hires Hari Krishnan as MD

    ZenithOptimedia hires Hari Krishnan as MD

    MUMBAI: ZenithOptimedia Group has roped in Hari Krishnan as ZenithOptimedia India managing director.

     

    Based out of Gurgaon, he will be taking charge of the agency’s pan-India operations.  ZenithOptimedia India Group CEO Anupriya Acharya said, “Hari’s appointment is in line with our strategy of seeking diverse talent in order to accelerate our transformation agenda. The market and marketers are fast evolving to keep up with the convergence in the marketplace and the changing, more complex, consumer journeys. We have excellent specialist capabilities across media, research, data and analytics, content, experiential, performance marketing and the like. Hari’s rich experience in brands and integrating different verticals will add immense value to our clients and the Group that comprises ZenithOptimedia, Performics, Resultrix, Newcast and Ninah.”

     

    Krishnan moves in from Cheil Worldwide SW Asia where he was chief operating officer. He has spent over 22 years in advertising agencies including Bates, Ogilvy, Grey and JWT and has worked across product categories on brands such as Samsung, PepsiCo, Vodafone and Nokia. He led WPP’s first co-located, integrated set-up for Ford in India, the Blue Hive by bringing together separate teams from JWT, Mindshare and Wunderman Digital. Subsequently he joined Cheil as COO where he was part of the massive growth and integration journey – from 135 people to 480 strong team; capability expansion from ATL to Digital, Activation, Visual Merchandising and Retail. He also worked closely with Lodestar UM to set up a joint Cheil- Lodestar operation.

     

    Krishnan said, “This is indeed an exciting opportunity. The consumer journey is ever-evolving and brands are being challenged on an hourly basis. ZenithOptimedia believes that these new trends and advances in technology will provide innovative communication opportunities for clients. Not many agencies take bold steps like this and I am glad to work among people who are embracing new thinking, new perspectives and new ideas.”

     

    ZenithOptimedia Group’s client list in India includes Nestle, OLX, Micromax, LVMH Group, Honda, Uninor, Jabong, Yatra, Toshiba, Viber and Fabfurnish. Performics and Resultrix also deliver digital strategies for MaxBupa, ICICI Bank, Airtel, Standard Chartered Bank, Star India, Birla Sun Life Insurance, Tata AIG Life Insurance, Musafir and Games 24X7.

  • ZenithOptimedia gets a new CEO and managing partner

    ZenithOptimedia gets a new CEO and managing partner

    MUMBAI: ZenithOptimedia has seen two major exits with Satyajit Sen and Navin Khemka moving on from the agency after eight years.

     

    Sen held the position of chief executive officer of agency while Khemka was the company’s managing partner.

     

    On their exit, ZenithOptimedia Group CEO Anupriya Acharya said, “After putting in eight years with ZenithOptimedia, Satya has decided to embrace a new challenge. We thank him for all his contributions to ZO and wish him all the very best. ZOG thanks Navin also for his contributions and wishes him well in his next assignment.”

     

    The agency has got on board Madison Pinnacle COO Dnyanada Chaudhari as the managing partner for ZenithOptimedia India and former JWT digital ECD Prasanna Kulkarni as the chief creative officer.

     

    Chaudhari will be based out of the agency’s Gurgaon office and on her appointment said, “I’m excited to be back and strongly believe in ZenithOptimedia’s Live ROI principle and am very keen on partnering marketing teams to not just look at efficiencies but to also strategically leverage alliances to drive thought leadership and brand ROI.”

     

    On her appointment, Acharya said, “Chaudhari brings with her the exact expertise needed for this role. Her diverse background across strategy, buying and media management as well as experience with large scale businesses, is especially suited to create and refresh our trading architecture and execution across all media including TV, print, radio, digital, OOH, experiential and other specialist services.”

     

     Based out of Mumbai, Kulkarni will be in-charge of creative and content marketing solutions across ZenithOptimedia, Performics, Resultrix and Newcast.

     

    Commenting on his new role, Kulkarni said, “Great opportunity to work across the focus groups like performance based marketing, content led communication solutions, and integrated campaigns with ZenithOptimedia and its divisions, extremely glad to be part of such multidisciplinary team at ZOG. I look forward to taking the organisation’s creative capabilities to the next level by elevating the bar for innovative content. I am confident we are on our way to making ZenithOptimedia, Performics, Resultrix and Newcast a stimulating place for creatives and patrons alike.

     

    On the appointment, Acharya said, “Increasingly we are finding our client requiring creative content solutions across not only online but even on integrated campaigns. Kulkarni’s role is towards driving competitive edge in our product through superior integration of creative and content solutions. In fact as we move ahead, we will be looking at getting more and more diversified talent on board.”

  • Mindshare appoints Anupriya Acharya as Leader Team Unilever – South Asia

    Mindshare appoints Anupriya Acharya as Leader Team Unilever – South Asia

    MUMBAI: Media agency Mindshare has appointed Anupriya Acharya as leader team Unilever – South Asia.

    Acharya takes charge from 16 February and will lead team Unilever overseeing India, Pakistan, Bangladesh and Sri Lanka at Mindshare Fulcrum.

    Acharya will relocate back to Mumbai from Singapore and takes over the post previously held by Mindshare South Asia leader Ravi Rao.

    Rao said, “Anupriya moves into this role from Singapore where she was CEO Aegis Media Singapore and is credited with doubling the operation in just over two years. Prior to Aegis Media, she was President TME (The Media Edge) from 2005-2008. She is also no newbie at Group M. She set up mConsult under Vikram Sakhuja in 2004 and has been an integral part of Fulcrum from 2000-2003. So we welcome her back.”

    Acharya said, “I was looking to get back to scale and lo! This assignment was so timely and perfect. I look forward to working closely with Ravi, Roy Sudipto who heads the team Unilever for APAC and David Pullan, Global Head of Team Unilever at Mindshare London, and to drive the aggressive Unilever agenda forward across South Asia. The scale is truly exciting and humbling at the same time. I am raring to go.”

    She added, “Aegis Media Singapore position helped me gain an international and regional perspective and honed my intercultural management skills while TME taught me handling extremely diverse set of clients and their different requirements. CP, Parle AOR, Indian Oil, Viacom 18’s Colors and Citibank were some of the key clients then.”

    Anupriya has also worked at McCann Erickson and Ogilvy in her earlier years. A Post Graduate in Analytical Chemistry from IIT – Roorkee, she has over 16 years of experience in Communication solutions. Her interests are adventure sports, photography and travelling for leisure.