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Tag: Anupriya Acharya

  • Publicis Media India adds Rs 1000 cr-plus business in nine months

    Publicis Media India adds Rs 1000 cr-plus business in nine months

    MUMBAI: The last nine months have been action-packed for Publicis Media India which has added over Rs.1000 crore in billings. Publicis Media India, through its brands — Starcom, Zenith, Performics.Resultrix and Performics.Convonix, will now handle a number of new accounts which includes — Parle Products, Mars, Fiat Chrysler, Citibank, OnePlus, Singapore Tourism Board, Fox Media, amongst other.

    Publicis Media also won multi-agency pitches to retain its two key accounts, Micromax and Sun Pharma. Sun Pharma has, in fact, added to the mandate, digital duties.

    Publicis Media India group CEO Anupriya Acharya said, “It‘s a great beginning for the Publicis Media proposition in India. Under the new structure, we have a great team of very energetic and highly talented leaders that run very motivated teams. We have been able to also focus our product and services to better serve our clients’ requirements and priorities. Our refreshed narrative on scale and added synergies on best in class data, tools and insights have all been well received by our clients. And I believe that these account wins are also a testimony tothe same. As we move ahead in 2017, our focus will be on scale, and future ready services like Performance marketing, Data and Analytics, Content, that provide business transforming solutions. We are already some of these services to markets like the US and the UK and this international hub helps us to scale up talent in these areas quite quickly.

    Publicis Media India has also won many awards in year 2016 such as the Festival of Media Asia Pacific (FOMA) Gold for Tata AIG, Grand Prix at Campaign India Digital Crest Awards for work on Nestle India,Gold at Asia Pacific Customer Engagement Forum Awards for McVitie’s (United Biscuits), Innovative Agency of the Year at the Media Ace Awardsfor Performics and Radio Advertiser of The Year at Golden Mikes.

  • GroupM’s Shan Jain joins Publicis Media India

    GroupM’s Shan Jain joins Publicis Media India

    MUMBAI: Former GroupM executive Shan Jain has joined Publicis MediaIndia as the head of business transformation practice. Jain’s last stint was with GroupM, as Principal Partner, Client Leadership at Mindshare.

    Jain comes with more than 24 years of rich and diverse experience across Media, Account Planning, Strategy and Account management and has worked with Mindshare, RK Swamy BBDO, The Media Edge, FCB Ulka, Lowe, McCann and Ogilvy. Some of the key clients she has led and contributed to are HUL Personal Care, HUL Foods and beverage, GSK, ITC, Maruti and Gillete. She is passionate about brands and consumer journeys and has to her credit multiple awards including Spikes and Festival of Media Asia and Festival of Media Global. While it is a national role, she will be based out of Gurgaon.

    Publicis Media India CEO Anupriya Acharya said, “Business Transformation Practice of Publicis Media unlocks growth by re-engineering our client’s customer experience through a combination of talent and technology. Shan will be supported by Gautham Ram Pingali in this area who himself has a great experience around technology and its far-reaching impact on clients businesses. He also continues to lead the Content Practice in PM India.”

    Jain said, “The excellent data, analytics and tech support that I can lean on within the group as well as the extended expertise for Publicis. Sapient puts us in a very advantageous position in the market to strike these conversations with clients.

  • GroupM’s Shan Jain joins Publicis Media India

    GroupM’s Shan Jain joins Publicis Media India

    MUMBAI: Former GroupM executive Shan Jain has joined Publicis MediaIndia as the head of business transformation practice. Jain’s last stint was with GroupM, as Principal Partner, Client Leadership at Mindshare.

    Jain comes with more than 24 years of rich and diverse experience across Media, Account Planning, Strategy and Account management and has worked with Mindshare, RK Swamy BBDO, The Media Edge, FCB Ulka, Lowe, McCann and Ogilvy. Some of the key clients she has led and contributed to are HUL Personal Care, HUL Foods and beverage, GSK, ITC, Maruti and Gillete. She is passionate about brands and consumer journeys and has to her credit multiple awards including Spikes and Festival of Media Asia and Festival of Media Global. While it is a national role, she will be based out of Gurgaon.

    Publicis Media India CEO Anupriya Acharya said, “Business Transformation Practice of Publicis Media unlocks growth by re-engineering our client’s customer experience through a combination of talent and technology. Shan will be supported by Gautham Ram Pingali in this area who himself has a great experience around technology and its far-reaching impact on clients businesses. He also continues to lead the Content Practice in PM India.”

    Jain said, “The excellent data, analytics and tech support that I can lean on within the group as well as the extended expertise for Publicis. Sapient puts us in a very advantageous position in the market to strike these conversations with clients.

  • Publicis Media India makes key restructure and appointments

    Publicis Media India makes key restructure and appointments

    MUMBAI: Publicis Media today unveiled structure and leadership appointments for its organisation, as announced Publicis Media, India CEO Anupriya Acharya. As per the announcement,

    Mallikarjun Das (Malli) has been appointed Group CEO of Starcom India. His team will include Sarfaraz Khimani, Co-CEO Performics.Convonix, Pallav Jain, Co-CEO Performics.Convonix, Basabdatta Chowdhuri who now takes on the role of national COO, Starcom India.

    Furthermore, Tanmay Mohanty has been appointed as Zenith India Group CEO., with Performics.Resultrix MD Mayoori Kango in his team.

    “One of the greatest strengths of our new organization in India is its team of leaders, all of which have proven track records within our system. They have been integral in accomplishing what we have in the last 2-3 years and now committed to setting strategy and charting the course for the new organization,” Acharya said.

    She added, “The new structure that follows the framework of the global vision is fully equipped to fit the future and best serve our clients. It is a fresh opportunity to simplify our organisation, invent more modern approaches to gain effectiveness and efficiency, introduce structures for greater collaboration, and drive new levels of client value and delight”.

    Publicis Media, India will consolidate its agency brands: Starcom Mediavest, Zenith Optimedia, Equinox, Performics, Convonix, Resultrix, Ninah, Newcast into four agency brands that are in line with the global structure, namely: Starcom , Zenith, Mediavest | Spark, Optimedia | Blue 449

    In this new model, the agency network names of Starcom Mediavest Group and ZenithOptimedia Group are retired to better enable a flatter organisational structure. VivaKi capabilities will be fully integrated into Publicis Media’s Global Practice model. Performics will remain Publicis Media’s global performance marketing brand and scale within all agency brands.

    Apart from the two CEO appointments for Starcom India and Zenith India, other key appointments the media agency giant announced are as follows

    Dnyanada Chaudhari will lead Publicis Media Exchange

    Santosh Ghosh will lead Data, Technology & Innovation

    Aarti Bharadwaj will lead Analytics, Research & Insight

    Gautham Pingali will lead Business Transformation and Content

    Communications will be led by Anushree Chandran.

    At a Publicis Media India level, Rajesh Viswanathan is appointed Chief Financial Officer, Saswati Sinha is appointed Chief Talent Officer.

    Starcom Chairman Hanley King has moved on to a global role within Publicis Media, his role is taken over by Malli

    Zenith Managing Director Hari Krishnan is also moving on to pursue other opportunities. Comments Anupriya, “We thank Hari for all his contributions and wish him the best. Another key appointment in Zenith, under Tanmay’s leadership will be announced in due course.”

  • Publicis Media India makes key restructure and appointments

    Publicis Media India makes key restructure and appointments

    MUMBAI: Publicis Media today unveiled structure and leadership appointments for its organisation, as announced Publicis Media, India CEO Anupriya Acharya. As per the announcement,

    Mallikarjun Das (Malli) has been appointed Group CEO of Starcom India. His team will include Sarfaraz Khimani, Co-CEO Performics.Convonix, Pallav Jain, Co-CEO Performics.Convonix, Basabdatta Chowdhuri who now takes on the role of national COO, Starcom India.

    Furthermore, Tanmay Mohanty has been appointed as Zenith India Group CEO., with Performics.Resultrix MD Mayoori Kango in his team.

    “One of the greatest strengths of our new organization in India is its team of leaders, all of which have proven track records within our system. They have been integral in accomplishing what we have in the last 2-3 years and now committed to setting strategy and charting the course for the new organization,” Acharya said.

    She added, “The new structure that follows the framework of the global vision is fully equipped to fit the future and best serve our clients. It is a fresh opportunity to simplify our organisation, invent more modern approaches to gain effectiveness and efficiency, introduce structures for greater collaboration, and drive new levels of client value and delight”.

    Publicis Media, India will consolidate its agency brands: Starcom Mediavest, Zenith Optimedia, Equinox, Performics, Convonix, Resultrix, Ninah, Newcast into four agency brands that are in line with the global structure, namely: Starcom , Zenith, Mediavest | Spark, Optimedia | Blue 449

    In this new model, the agency network names of Starcom Mediavest Group and ZenithOptimedia Group are retired to better enable a flatter organisational structure. VivaKi capabilities will be fully integrated into Publicis Media’s Global Practice model. Performics will remain Publicis Media’s global performance marketing brand and scale within all agency brands.

    Apart from the two CEO appointments for Starcom India and Zenith India, other key appointments the media agency giant announced are as follows

    Dnyanada Chaudhari will lead Publicis Media Exchange

    Santosh Ghosh will lead Data, Technology & Innovation

    Aarti Bharadwaj will lead Analytics, Research & Insight

    Gautham Pingali will lead Business Transformation and Content

    Communications will be led by Anushree Chandran.

    At a Publicis Media India level, Rajesh Viswanathan is appointed Chief Financial Officer, Saswati Sinha is appointed Chief Talent Officer.

    Starcom Chairman Hanley King has moved on to a global role within Publicis Media, his role is taken over by Malli

    Zenith Managing Director Hari Krishnan is also moving on to pursue other opportunities. Comments Anupriya, “We thank Hari for all his contributions and wish him the best. Another key appointment in Zenith, under Tanmay’s leadership will be announced in due course.”

  • Publicis Media announces leadership appointment for APAC; hires Anupriya Acharya as India’s CEO

    Publicis Media announces leadership appointment for APAC; hires Anupriya Acharya as India’s CEO

    MUMBAI: Publicis Media Asia Pacific regional CEO  Gerry Boyle  has announced market leadership appointments for the APAC region.

    Responsible for oversight of Publicis Media’s operations in their respective markets, these appointments will leverage the scale and capabilities of its global agency brands Starcom, Zenith, Mediavest | Spark and Optimedia | Blue 449.

    APAC Publicis Media Market CEOs will be reporting to Boyle including Publicis Media Greater China (China, Hong Kong, Taiwan) CEO Bertilla Teo, Publicis Media India CEO Anupriya Acharya, Publicis Media Singapore CEO Gareth Mulryan and Publicis Media Australia and New Zealand CEO, Matt James.

    In addition to the Market CEO appointments, Chris Nolan is appointed COO of Publicis Media Australia and New Zealand, and Mykim Chikli is appointed COO of Publicis Media Greater China.

    “Publicis Media was launched with the vision to get to the future first and these strong, dynamic, and incredibly talented leaders will ensure we do just this,” said Boyle. “I’m excited to work with them as we deliver on our promise to invent modern approaches to gain efficiency, create greater collaboration and effectiveness and drive new levels of scale and client value.”

    “It’s a great honor to get the mandate to lead the newly created Publicis Media in India, and build further on the trust, talent and transformation agenda.  I am both very excited and happy to have been given this opportunity” says Acharya. “We are at an inflection point. The group is witnessing tremendous energy and vitality and I am fully committed to delivering the Publicis Media vision and promise. We already have formidable scale and footprint in this market in mainline as well as digital and performance media. We have a cutting-edge practice in Analytics, Data and Tech.  In the months ahead, we will line up our end-to-end capabilities in a model that is simple, flexible and efficient and puts client satisfaction first, thus eliminating complexity and silos.”

     

  • Publicis Media announces leadership appointment for APAC; hires Anupriya Acharya as India’s CEO

    Publicis Media announces leadership appointment for APAC; hires Anupriya Acharya as India’s CEO

    MUMBAI: Publicis Media Asia Pacific regional CEO  Gerry Boyle  has announced market leadership appointments for the APAC region.

    Responsible for oversight of Publicis Media’s operations in their respective markets, these appointments will leverage the scale and capabilities of its global agency brands Starcom, Zenith, Mediavest | Spark and Optimedia | Blue 449.

    APAC Publicis Media Market CEOs will be reporting to Boyle including Publicis Media Greater China (China, Hong Kong, Taiwan) CEO Bertilla Teo, Publicis Media India CEO Anupriya Acharya, Publicis Media Singapore CEO Gareth Mulryan and Publicis Media Australia and New Zealand CEO, Matt James.

    In addition to the Market CEO appointments, Chris Nolan is appointed COO of Publicis Media Australia and New Zealand, and Mykim Chikli is appointed COO of Publicis Media Greater China.

    “Publicis Media was launched with the vision to get to the future first and these strong, dynamic, and incredibly talented leaders will ensure we do just this,” said Boyle. “I’m excited to work with them as we deliver on our promise to invent modern approaches to gain efficiency, create greater collaboration and effectiveness and drive new levels of scale and client value.”

    “It’s a great honor to get the mandate to lead the newly created Publicis Media in India, and build further on the trust, talent and transformation agenda.  I am both very excited and happy to have been given this opportunity” says Acharya. “We are at an inflection point. The group is witnessing tremendous energy and vitality and I am fully committed to delivering the Publicis Media vision and promise. We already have formidable scale and footprint in this market in mainline as well as digital and performance media. We have a cutting-edge practice in Analytics, Data and Tech.  In the months ahead, we will line up our end-to-end capabilities in a model that is simple, flexible and efficient and puts client satisfaction first, thus eliminating complexity and silos.”

     

  • ZenithOptimedia and Google present Zoogle Day

    ZenithOptimedia and Google present Zoogle Day

    MUMBAI: ZenithOptimedia Group and Google have partnered to present Zoogle Day, a first of its kind event on digital and mobile marketing on 4 February 2016in Gurgaon.

    The ZenithOptimedia leadership, along with top executives from Google will share learnings, insights and case studies where brands have taken the lead in a mobile inevitable world. Some of the subjects that the summit will focus on includes how mobile commerce is shaping up sectors such as banking insurance and telecom, how data driven planning driving programmatic,  top trends in ecommerce, the success story of Alibaba and other future-facing business models that are reaping the benefits of a digital economy.

    The conference will also have a key address by Performics Worldwide COO Craig Greenfield. Since 2005, Craig Greenfield’s expertise in scaling large client programs and developing company-wide processes and this has helped Performics successfully transition into the first truly global performance marketing agency. In his current position, Craig leads global technology and innovation; a dynamic network of change agents focused on identifying, evaluating and developing new products, services and systems to ensure competitiveness and improved operational efficiency.

    Craig works in tandem with Performics’s worldwide leadership, client teams and external partners to help clients identify and capture new business opportunities, negotiate strategic partnerships and enhance operational efficiency.

    ZenithOptimedia Group CEO Anupriya Acharya says, “ZenithOptimedia and Google host Zoogle Day in many top markets around the world and we are very excited to bring this premier event to India. Given the way mobile is increasingly shaping consumer behavior and commerce, we felt this is an opportune time for us to hold this event. Both ZenithOptimedia and Google are leaders in mobile marketing and have valuable lessons and insights to share on the transformation that India is witnessing.”

    Performics and Resultrix managing director Tanmay Mohanty says, “We share a long fulfilling relationship with Google and this event cements this relationship further. They, like us, are driven by the Live ROI philosophy, and have unique data driven insights that help clients derive sizeable share.”

    Mohanty added that the ZenithOptimedia Group has been on a growth curve. “Digital, particularly mobile has been top priority for us. The launch of Performics Mobile in 2014, setup of a media technology and analytics division in Bangalore last year, and creating Centre of Excellence teams out of Mumbai and Delhi, all help us augment our efforts on Mobile. Zoogle Day is another move in the same direction, in partnership with one of our most significant partners.”

    Punitha Arumugam – Director Agency Business India and SEA, Google says “With an estimated 5mn smartphone users being added very month, India’s online populations is expected to cross 500MN by 2018. The Zoogle day chapter we are extending to India is tailored to this reality and will address the mobile and commerce future of this market. “

  • ZenithOptimedia and Google present Zoogle Day

    ZenithOptimedia and Google present Zoogle Day

    MUMBAI: ZenithOptimedia Group and Google have partnered to present Zoogle Day, a first of its kind event on digital and mobile marketing on 4 February 2016in Gurgaon.

    The ZenithOptimedia leadership, along with top executives from Google will share learnings, insights and case studies where brands have taken the lead in a mobile inevitable world. Some of the subjects that the summit will focus on includes how mobile commerce is shaping up sectors such as banking insurance and telecom, how data driven planning driving programmatic,  top trends in ecommerce, the success story of Alibaba and other future-facing business models that are reaping the benefits of a digital economy.

    The conference will also have a key address by Performics Worldwide COO Craig Greenfield. Since 2005, Craig Greenfield’s expertise in scaling large client programs and developing company-wide processes and this has helped Performics successfully transition into the first truly global performance marketing agency. In his current position, Craig leads global technology and innovation; a dynamic network of change agents focused on identifying, evaluating and developing new products, services and systems to ensure competitiveness and improved operational efficiency.

    Craig works in tandem with Performics’s worldwide leadership, client teams and external partners to help clients identify and capture new business opportunities, negotiate strategic partnerships and enhance operational efficiency.

    ZenithOptimedia Group CEO Anupriya Acharya says, “ZenithOptimedia and Google host Zoogle Day in many top markets around the world and we are very excited to bring this premier event to India. Given the way mobile is increasingly shaping consumer behavior and commerce, we felt this is an opportune time for us to hold this event. Both ZenithOptimedia and Google are leaders in mobile marketing and have valuable lessons and insights to share on the transformation that India is witnessing.”

    Performics and Resultrix managing director Tanmay Mohanty says, “We share a long fulfilling relationship with Google and this event cements this relationship further. They, like us, are driven by the Live ROI philosophy, and have unique data driven insights that help clients derive sizeable share.”

    Mohanty added that the ZenithOptimedia Group has been on a growth curve. “Digital, particularly mobile has been top priority for us. The launch of Performics Mobile in 2014, setup of a media technology and analytics division in Bangalore last year, and creating Centre of Excellence teams out of Mumbai and Delhi, all help us augment our efforts on Mobile. Zoogle Day is another move in the same direction, in partnership with one of our most significant partners.”

    Punitha Arumugam – Director Agency Business India and SEA, Google says “With an estimated 5mn smartphone users being added very month, India’s online populations is expected to cross 500MN by 2018. The Zoogle day chapter we are extending to India is tailored to this reality and will address the mobile and commerce future of this market. “

  • Publicis & Facebook to host forum for financial services brands

    Publicis & Facebook to host forum for financial services brands

    MUMBAI: Publicis Groupe and Facebook have come together to host an event that addresses brands in the banking, financial services and insurance categories (BFSI).

     

    The event named, ‘Financial Services Forum,’ will address the key trends in the industry, share consumer insights, challenges and solutions, case studies and recent progress in the measurement area. 

     

    The event will be held on 4 November, 2015 at the Trident, Bandra Kurla Complex in Mumbai.

     

    Zenith Optimedia Group chief executive officer Anupriya Acharya said, “These are exciting times for both the BFSI sector and digital media! The Indian government’s push on added licenses for banking to promote financial inclusion and the call for a Digital India provides the perfect setting for a forum like this. Our digital marketing brands have an extensive experience in the BFSI segment and have in fact made much progress on even testing out how platforms like Facebook can make a difference to this segment, which has not been very intuitive so far. I keenly look forward to some interesting learnings being shared at this forum.”

     

    “The Financial Services Sector in India was amongst the first industries to adopt digital. The consumer’s shift from desktop to mobile requires a paradigm shift. This forum is the coming together of experts from across the spectrum – marketers, media and creative agencies, technology partners, and publishers – to leverage the power of personalised marketing at scale to drive awareness of new and existing services, grow businesses and deliver extraordinary customer service for banks, insurers, credit card issuers or any other part of the financial services ecosystem,” added Facebook India managing director Kirthiga Reddy.

     

    Starcom MediaVest Group chairman Hanley King said, “Driving real world business and marketing deliverables today has to be driven by large and complex consumer data sets. Facebook is at helm of this form of marketing. We have been able to leverage its user data and its ability to customise marketing efforts through custom audiences and website integration to drive tangible sales uplift and build deeper consumer relationships to improve lifetime value of customers. The direction that we are seeing Facebook taking by introducing audience data based solutions such as Atlas is inline and core to our principle of driving precision marketing at scale. We hope through this event we help our clients in the BFSI space to move further down the path of precision marketing and get excited about the possibilities the platform has to offer.”