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Tag: Anupriya Acharya

  • Ashish Bhasin hands over charge of AAAI to Anupriya Acharya

    Ashish Bhasin hands over charge of AAAI to Anupriya Acharya

    NEW DELHI: Ashish Bhasin, president of Advertising Agencies Association of India( AAAI)  has handed over charge of  AAAI to Publicis Groupe’s CEO south Asia, Anupriya Acharya, who was elected as the president of Advertising Agencies Association of India (AAAI) for the year 2020-21 at its Annual General Body Meeting held recently. 

    GroupM CEO south Asia Prasanth Kumar was unanimously elected VP of the association.

    Other elected members of the Executive Committee in alphabetical order are:

    Anand Bhadkamkar                       Dentsu Aegis Network Marketing Solutions Pvt Ltd

    Kunal Lalani                                   Crayons Advertising Pvt Ltd

    Mohit Joshi                                     Havas Media India Pvt Ltd

    Pranav Premnarayen                     Prem Associates Advertising & Marketing

    Rana Barua                                    Havas Worldwide India Pvt Ltd

    Vivek Srivastava                             Innocean Worldwide Communications Pvt Ltd

    Ashish Bhasin will be the ex-officio member of the AAAI Executive Committee for 2020-21 as its immediate past President.

    Acharya said “It’s a tremendous honor and also an enormous responsibility to be elected as the President of such a prestigious organisation. I am acutely aware that our industry, like the rest of the world, has just witnessed the most unprecedented times and it’s a difficult time for most. The pandemic has only underscored the relevance of collective thinking and the heightened role that AAAI can play. I will strive to do my best to further the interests of the advertising industry and take AAAI to greater heights as we emerge into the new normal. Many top advertising professionals have contributed very selflessly and relentlessly to the AAAI, both with and without executive positions. And that is what inspires me immensely as I take on this position. Many thanks to Ashish Bhasin for his leadership in the last two years as President – he has made great progress in making the association more inclusive, diverse, and future-ready. Also, thanks to all the Executive committee members and the secretariat for all the learning they have given me in the past many years”.

    Bhasin stated, “I have had the privilege to lead AAAI for two years as its president, I wish to thank all my fellow executive committee members for their wholehearted cooperation and valuable support. I would also like to congratulate Anupriya Acharya on her election as President. Anupriya has been a key member of the Indian media and advertising industry for a long time. I’m sure she will play a stellar role in taking forward the Association and its work. I wish her the very best for this role.”

    The Advertising Agencies Association of India (AAAI) is the apex national organisation of advertising agencies, formed in 1945, to promote their industry interests so that they continue to make an essential and ever-increasing contribution to the nation. The AAAI today is truly representative, with a large number of small, medium, and large-sized agencies as its members, who together account for almost 80% of the advertising business placed in the country. 

  • Red Abby to adjudge the best communication programmes that fight violence against women

    Red Abby to adjudge the best communication programmes that fight violence against women

    MUMBAI: The Advertising Club and the Advertising Agencies Association of India (AAAI) will launch ‘The Red Abby’ award as a part of Goafest 2020.  ‘The Red Abby’ awards have been instituted to acknowledge the best creative works that address the issue of violence against women in society.

    The jury for the Red Abby Awards includes some of the foremost leaders from across the FMCG, advertising, media, creative and entertainment industry.

    The jury list for ‘The Red Abby’ 2020

    1.    Anupriya Acharya- CEO, Publicis Groupe, South Asia

    2.    Babita Baruah, Managing Partner, GTB India

    3.    Deepika Warrier, CEO, Nourishco Beverages (a joint venture between Pepsico and Tata Global Beverages)

    4.    Lara Balsara Wajifdar, Executive Director at Madison World

    5.    Megha Tata, MD- South Asia, Discovery Communications India

    6.    Mini Mathur, Acclaimed Actor and Television Host

    7.    Raj Nayak, Founder, House of Cheer

    8.    Tarun Katial, CEO, Zee5, India

    The jury is entrusted with the key responsibility of together screening entries received in ‘The Red Abby’ category, thereby arriving at the shortlist. The jury meet is scheduled for 17 March in Mumbai where the jurors will test creativity and impact of the communication campaigns.

    The Advertising Club President Partho Dasgupta said: “Women’s safety is a cause that needs a loud and clear voice. The esteemed jury of ‘The Red Abby’ comes from a diverse background with rich experience in their respective industries. Their collective experience will make the evaluation process robust and fair, while adjudging the works’ impact.”  

    Sonia Huria (in the picture), Managing Committee Member of The Advertising Club and Evangelist, ‘The Red Abby’, said: “At the heart of a successful campaign is the impact it made. In case of ‘The Red Abby’ the impact will be basis the effectiveness of the behaviour change messaging of the campaign. With such an esteemed jury for its maiden edition, we are sure that the best-in-class works will find their right place in the Abby Awards Hall of Fame.”

  • Publicis Groupe appoints Deepak Pant as head of data science

    Publicis Groupe appoints Deepak Pant as head of data science

    MUMBAI: Publicis Groupe India announced today the appointment of Deepak Pant as head, data science practice. In this role, Deepak will be in-charge of enhancing capabilities on measurement, research, advanced analytics, digital analytics, data strategy including data integrity and automation, and also developmental work on Publicis people cloud.

    Externally, the Data Science Practice provides data strategy and advanced analytics solutions in the area of market mix models, digital analytics and attribution analytics. It works extensively with Groupe clients not only in India but through its centre of excellence also provides services to marketers across the world. With more than 100 experts, it leverages Publicis Groupe’s expertise in marketing, media, digital, data and technology to craft solutions that enable marketers with smart business decisions and predictive models that maximise returns on investment.

    Deepak, a B-Tech graduate, and an MBA from Booth School of Business, Chicago, comes with over 24 years of rich experience in data science, advanced analytics, digital analytics, digital transformation and AI/ML across diverse sectors like FMCG, BFSI, manufacturing and logistics. He has worked in Chicago for about 18 years across diverse organisations including long stints with Neilson and 4i Consulting. His last stint was with Cognizant, where he worked as the director AI and analytics – Cognizant Digital Business.

    Publicis Groupe South Asia CEO Anupriya Acharya says, “Data is what fuels our marketing transformation solutions across creative, media and tech. In the last six years, we have made significant progress in our Data Science Practice and today it competes with the best specialist shops. While it started as a centre of excellence providing advanced analytics solutions to our global clients, in the last three to four years we have seen increased appetite and hence huge uptake even in the local market. As margins of companies come under pressure the focus on ROI of marketing is only increasing. With 2000+ experts across digital and tech in the Groupe, our Data Science Practice has unmatched ability on multiple domain solutions.

     “It is both an honour and a huge responsibility to lead the Publics Groupe India’s Data Science Practise. The exciting possibilities that the scale and diversity of the Groupe and its clients present are unmatched. I look forward to making a difference here and bringing disruptive solutions that enable strong business results for clients and the Groupe alike”, says Pant.

  • Publicis Groupe creates new entity ‘Publicis In-Motion’

    Publicis Groupe creates new entity ‘Publicis In-Motion’

    MUMBAI: Publicis Groupe India has created ‘Publicis In-Motion’, its specialist entity focusing on building brand salience and creating experiences and a strong engagement with consumers, while they are quite literally, on the move. The entity will see the coming together of Arc Worldwide, Solutions and Ecosys OOH and will be powered by data and tech-enabled insights to deliver execution at scale across the Groupe.

    Praveen Kumar Vadhera has been onboarded in the newly created role of Head of Publicis In-Motion, South Asia. In this role, all the teams in Arc Worldwide, Solutions and Ecosys will report into him and he will work closely with Sejal Shah, Head of Publicis Media Exchange and the Executive Sponsor on Ecosys.

    Vadhera comes with over 25 years of experience across brand building, out-of-home, technology, shopper marketing and experiential brand intervention, and has held leadership positions across key networks including WPP and Omnicom. He joins Publicis Groupe from Interspace Solutions, where he was the CEO. During his stint at Interspace, an entrepreneurial venture, he was deep-rooted in delivering bespoke media agnostic business solutions for brands.

    Prior to joining Interspace,  Vadhera  spent 14 years with the WPP group from 2001 as Country Head RMG David with a mandate to expand the Ogilvy Group OOH offering moving onto Bates Chi and Partners' 141 Wall Street heading the Retail, Shopper, Experiential & OOH function. He was instrumental in driving the growth of 141 Wall Street to become the largest OOH specialist agency in the country.     

    Over the years,  Vadhera has worked with renowned brands such as P&G, Colgate Palmolive, Vodafone, Reebok, Fiat, Samsung, Unilever, Star Network, Idea Cellular, GSK, amongst others.

    Vadhera is a passionate and committed theatre and cultural activist and also an ardent fan of all things design and sciences (including technology).

    Says Sejal Shah, “With fragmenting consumer attention and reducing attention spans, there is a growing need to connect with consumers at every touch-point in an engaging manner. With strength of 150 people and capabilities spanning across activation, shopper marketing, retail design and strategy, OOH and ambient marketing, without doubt Publicis In-Motion will provide our clients unmatched ambient and experiential capabilities. And Praveen brings in excellent and demonstrated credentials across this entire gamut of services. Delighted to have him on board”

    Publicis Groupe, South Asia CEO Anupriya Acharya says, “ Publicis In-Motion is an effort to make our Power of One offerings even more impactful and substantive for our clients where they can leverage all experiential capabilities at one go. We have highly specialized teams under each capability but the synergized structure will make it simpler and speedier for the clients to leverage it. We expect much momentum in this space as clients move to create more impactful engagements with their customers on the ground.”

    Vadhera says “Am very delighted to join Publicis Groupe at a time when there is so much momentum and an amazing diversity of skills across creative, tech and media. I look forward to working closely with the different teams across the Groupe and leveraging their expertise and creating synergies across domains in strengthening current and creating new offerings in Publicis In-Motion.”

  • Sunish Jose appointed to lead global distributed delivery at Publicis Media India

    Sunish Jose appointed to lead global distributed delivery at Publicis Media India

    MUMBAI: Publicis Media India announced the appointment of Sunish Jose as its lead for global distributed delivery. The global distributed delivery set-up is a centre of expertise catering to international markets on a full spectrum of digital, data, and tech services. It houses over 300 specialists across Mumbai and Gurgaon and supports a host of Publicis operations across US, Europe and Asia and their multinational clients on search, programmatic, data engineering, data sciences, ecommerce, consulting and development. 

    Jose comes with about 18 years of experience and is a multi-faceted Six Sigma Black belt professional with extensive experience in managing Digital Operations business across Programmatic Solutions, Search, Social, Display & Mobile, Analytics and Business Process Management. Some of the global clients he has had experience on include P&G, Sprint, Reckitt Benckiser, Nestle, Kraft, PepsiCo, Verizon, Toyota, Honda. With a proficiency in managing Service Delivery, defining SLA’s, contracts, SOP’s he also has a track record of partnering with Technology teams and leveraging automation to drive efficiencies. His last role was with Accenture UK & Ireland where he was based in Dublin and managed key businesses for Accenture EMEA, as the EMEA delivery leader with a 500+ member team based across Dublin, Lisbon and Krakow.

    Publicis Media India CEO Anupriya Acharya said, “Sunish Jose’s rich experience and demonstrated capabilities in successfully managing and scaling up large specialist operations across India and Europe, makes him the right fit for the role. As GDD expands its footprint both in terms of geographies as well as capabilities, managing the speed of growth well is important. Jose will guide our GDD charter and deliver on expansion and operational excellence. Furthermore, GDD will also continue to provide the right talent pipeline for our fast expanding domestic business and clients across all the future-facing service streams.

    Publicis Media India GDD head Sunish Jose said, “This is an exciting time to be returning to India. The market is vibrant and the country continues to be an incubator and exporter of ideas and innovation. GDD is a world-class operation that provides the backbone talent and infrastructure for strong execution on our Global clients. I look forward to accelerating GDD’s growth and keeping our offering competitive, relevant and well-ahead of the curve as we gear up for the next round of expansion.”

  • Publicis Media Exchange appoints Sejal Shah as managing partner and head

    Publicis Media Exchange appoints Sejal Shah as managing partner and head

    MUMBAI: Publicis Media India today announced Sejal Shah as managing partner and head of Publicis Media Exchange (PMX – Mainline) which is the central investment practice of PM.

    Shah brings with her more than 21 years of experience and also worked with Publicis IPG and WPP across functions such as client management, planning, buying, research, operations and automation. Prior to this, Shah was as trading head, South Asia for Unilever at Mindshare Fulcrum. She was also part of the founding Publicis Trading team.

    Commenting on her appointment Publicis Media India CEO Anupriya Acharya said, “We are very happy to have Sejal join us in this critical role. With her rich experience, Sejal will ensure that the complex media environment is well navigated and negotiated for PM client. She will try to bring in not only fresh approaches to deal making as and where required, but also focus on overall value creation for brands including content, in-programme and other such initiatives.”

    On her new role, Publicis Media India managing partner and head of Publicis Media Sejal Shah said, “I am thrilled to be with Publicis Media at a time when their growth momentum is at an all-time high and they are well poised to further build on it. Publicis Media client roster not only has some of the savviest marketers but also is very diverse with a strong presence on digital and future facing-streams. It gives us an opportunity to focus beyond the traditional on ROI and effectiveness.”

    In her new role, Sejal will be responsible for driving media investments, alliances and partnerships, strategic thinking and direction for all PM clients across markets.

    Publicis Media is one of the top three media-buying groups of the country, handling billings of over $1.3 billion and a plum roster of clients such as Nestlé, Dabur, Parle Products, Kraft Heinz, Ola, Fiat, Oppo, Citibank and many more.

  • Rathi Gangappa joins Starcom India as CEO

    Rathi Gangappa joins Starcom India as CEO

    MUMBAI: Media agency Starcom has appointed Rathi Gangappa as chief executive officer in India. The announcement comes while the world is celebrating Women’s Day today.

    Gangappa comes with a wealth of over 20 years experience in media and brand communications with rich digital and data expertise. She has navigated key leadership roles requiring a fine balance of strategy and execution in complex cross-cultural environments, driving transformation programmes, building capability and nurturing talent spanning media strategy, innovation, sponsorships, digital, mobile and social media marketing. 

    Rathi Gangappa says, “I am very excited to join Starcom, especially at a time when the agency has gained so much momentum. Starcom’s human experience focus connects human values with brand objectives, delivering seamlessly integrated communications. I look forward to driving business results for clients and adding to the Starcom culture of innovation and collaboration. It has a wonderful set of clients both locally and globally and a really strong backing of Publicis Media.”

    Gangappa’s last role was as COO at MediaCom, where she was in charge of day to day operations and managing key client relationships across Mumbai, Delhi and Bangalore. Her past stints also include Vodafone, Onmobile Global Ltd, Maxus and Lowe Lintas.

    Publicis Media India CEO Anupriya Acharya adds, “We’re delighted to have Rathi join us. Her immense experience across agency, client and publisher ecosystems and demonstrated capabilities across the entire gamut of marketing and brand communications is exemplary. She shares our view on the consumer journey being ever-evolving and the challenges it poses to brands and is passionate about Starcom’s human experience approach. She will no doubt be an asset and will add value to our clients and people alike.”

  • Starcom CEO Mallikarjun Das quits

    Starcom CEO Mallikarjun Das quits

    MUMBAI: After leading Starcom India through an era of strong growth and rapid transformation, Group CEO Mallikarjun Das has decided to move on from the organisation.  Das had joined Starcom India as CEO in 2011.  

    The agency will be making an announcement shortly on new leadership for Starcom India.

    “Working at Starcom over the last seven years has been a peak experience–it has left an indelible impression on me and shaped me as a professional and individual,” Das said.

    In a career spanning 20 years, Das has donned several hats. Prior to Starcom, he was COO, Madison Media Infinity.

    He added, “Wisdom of hindsight is a dangerous thing, but I count myself lucky to have had large, complex business challenges come my way in this stint. I have had the full support of my team, Anupriya and my previous bosses in facing up to these challenges. Our results speak for themselves – Starcom India has grown four times the last 4 years; our India operations ended 2017 as Starcom’s Global Office of the year. I wish everyone at Starcom and Publicis Media all the best for the future.”

    Publicis Media India Group CEO Anupriya Acharya said, “We are going to miss Das. His tenure at Starcom has been exemplary and working with him has been a wonderful experience. Starcom has had a phenomenal journey under his leadership and he has made a tremendous contribution to giving a strong foundation to Publicis Media too. Our best wishes are with him for his next assignment.”

    In a previous stint, Das has been a simulations modeler with Tata Interactive Systems where he headed the modelling practice in building simulations and games. He has worked as the Head on the P&G Planning AOR at Starcom and spent 3 years at Asian Paints as Head of Media, Market Research, Activation & PR. 

    Das holds a Graduate Degree in Statistics & is a Post Graduate in Management from the Indian Institute of Management (IIM), Bangalore.

  • Publicis Media creates future-focused NexGen board, to drive transformation

    MUMBAI: Publicis Media has created a next generation board which will work with the company’s global executive group to address opportunities and drive transformation across the company.

    Board members have the full support from local and global leadership, providing a real opportunity to influence the direction of all brands and practices within Publicis Media, challenge the status quo and implement global initiatives and projects

    Launched across 15 markets – US, UK, Nordics, MENA, Singapore, DACH, Italy, India, Mexico, Australia, Poland, China, Russia, UK, Spain and France – the aim is to foster a spirit of collaboration across a group of high-performing individuals from around the world.

    Each local board comprises of 8 -15 employees identified as future leaders and representing diverse skillsets. They will work together to architect and activate medium to long-term deliverables that increase employee engagement and advance Publicis Media’s Trust, Talent and Transformation vision.

    A survey by Delloitte of over 7,700 millennials (those born after 1982) across 29 countries who are in full-time employment, found that millennials believe businesses need to do more to bridge the gap between current leadership and the new generation of business leaders. This effort looks to deliver on this front while also more deeply harnessing this group’s perspective for agency and client benefit.

    Steve King, CEO, Publicis Media, said, “Our next generation of leaders are the future of this company. It is vital that they play a significant role in creating Publicis Media’s future, from both a talent and client perspective. The launch of the next generation board is about challenging and disrupting how we currently do things, to the benefit of all stakeholders. We had our first global board meeting earlier this month, which ran in parallel with the global Publicis Media board, and we were incredibly impressed with the proposals that were presented, some of which we have already started to adopt. The energy and new perspectives that they bring are fundamental to our ongoing transformation and success.”

    “The next generation board infuses fresh thinking into the organisation and brings forward proposals and opportunities that are truly creative, innovative, collaborative and path-breaking. The Publicis premise of ‘Power Of One.’ resonates through this landmark initiative which cuts through regions, markets and boundaries.” says Anupriya Acharya, CEO, Publicis Media India.

    Representatives from each of the local boards will meet four times a year to work on delivering specific global initiatives. The first of these meetings took place earlier this month and the company is already acting on the proposal by next generation board to harmonise communication across all global talent through the use of innovative new mobile technologies.

    Here’s what the Next Gen Board across the Asia Pacific thought:

    Tanushree Radhakrishnan, Managing Partner, Performics.Resultrix in India says, “It was an absolutely brilliant and enriching experience to collaborate with the sharpest minds from 15 countries and work on the organisational challenges. It was exciting that I could actually present my thoughts to the Global Executive Group and work towards bringing a real change at a local and global level. I am honoured to be a part of the very first Next Generation Board and I am really looking forward to the implementation of our proposal.”

    “I found the idea behind the Next Gen Board rather revolutionary. This is a cool initiative by the company in its thoughts and actions to want a bold, disruptive change transforming employee engagement. The experience of being in London working on everyday challenges our company was facing and presenting our honest feedback/solutions to the global leadership team who listened and stayed open was phenomenal,” said Joanne Fu, Media Manager, Starcom Singapore.

    “I think one of the best parts about the next generation board is the permission from the business to challenge the thinking, of not just our local executive group, but also the most senior leaders in our organisation. I get to work with the top talent across Publicis Media on a weekly basis to try and solve operational issues that are affecting the entire industry, that’s pretty unique. The hands-on experience and unprecedented access to senior leadership is something I am greatly looking forward to,” said Scott Ramsay Strategist Starcom Australia.

    “This initiative further strengthened my faith in Publicis Media. I would have never imagined a day where a younger generation staff gets to propose changes to the company where it’s being implemented,” said Olivia Zhang, Senior Strategist, Publicis Media China.

  • Publicis Media India adds Rs 1000 cr-plus business in nine months

    Publicis Media India adds Rs 1000 cr-plus business in nine months

    MUMBAI: The last nine months have been action-packed for Publicis Media India which has added over Rs.1000 crore in billings. Publicis Media India, through its brands — Starcom, Zenith, Performics.Resultrix and Performics.Convonix, will now handle a number of new accounts which includes — Parle Products, Mars, Fiat Chrysler, Citibank, OnePlus, Singapore Tourism Board, Fox Media, amongst other.

    Publicis Media also won multi-agency pitches to retain its two key accounts, Micromax and Sun Pharma. Sun Pharma has, in fact, added to the mandate, digital duties.

    Publicis Media India group CEO Anupriya Acharya said, “It‘s a great beginning for the Publicis Media proposition in India. Under the new structure, we have a great team of very energetic and highly talented leaders that run very motivated teams. We have been able to also focus our product and services to better serve our clients’ requirements and priorities. Our refreshed narrative on scale and added synergies on best in class data, tools and insights have all been well received by our clients. And I believe that these account wins are also a testimony tothe same. As we move ahead in 2017, our focus will be on scale, and future ready services like Performance marketing, Data and Analytics, Content, that provide business transforming solutions. We are already some of these services to markets like the US and the UK and this international hub helps us to scale up talent in these areas quite quickly.

    Publicis Media India has also won many awards in year 2016 such as the Festival of Media Asia Pacific (FOMA) Gold for Tata AIG, Grand Prix at Campaign India Digital Crest Awards for work on Nestle India,Gold at Asia Pacific Customer Engagement Forum Awards for McVitie’s (United Biscuits), Innovative Agency of the Year at the Media Ace Awardsfor Performics and Radio Advertiser of The Year at Golden Mikes.