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Tag: Anupriya Acharya

  • Publicis Groupe India appoints Kedar Teny as chief product officer

    Publicis Groupe India appoints Kedar Teny as chief product officer

    Mumbai: Kedar Teny has been hired in the newly created role of chief product officer for Publicis Groupe India. In his role, Teny will help strengthen connectivity, scale expertise and capabilities for clients. The strategic appointment reflects the Groupe’s continued investment in India as it continues on its strong growth trajectory.

    Teny will be overseeing and expanding on Groupe’s product offerings by tapping into its diverse capabilities across creative, media, commerce, PR, production, digital technology and analytics. Working in close collaboration with the leadership and strategy teams across businesses, the role will also entail designing business strategies that create value and drive long term growth for clients. He will report to Anupriya Acharya, South Asia CEO, Publicis Groupe.

    A seasoned business leader with about 25 years of experience, Teny brings with him a strong expertise across both advertising and marketing. He started his career at Lowe Lintas where he spent a decade in various locations across India and Thailand. Subsequently, he transitioned to marketing and took on significant brand and business leadership roles delivering brand success at Unilever, Airtel, McDonald’s, and Sony Entertainment. His most recent stint was as CEO for Lowe Lintas India.

    Publicis Groupe CEO of South Asia Anupriya Acharya said, “I am delighted to welcome Kedar to the Groupe. His strong marketing credentials across diverse categories in the most blue chip companies coupled with an equally strong understanding of the agency ecosystem make for a unique combination. Added to this, his affable and approachable demeanour made him the perfect choice for this role.” Acharya added, “Innovation and client-centricity is at the heart of everything that we do. And appointing a chief product officer at the Groupe level is yet another key initiative in that direction.”

    Kedar Teny said, “This role is both a great opportunity and responsibility. And I am very excited to take it on. Publicis Groupe not only has a great roster of clients but also some of the best agencies across creative, media, digital tech and PR, a strong growth momentum and an amazing array of scaled and deep capabilities. I look forward to working with Anupriya and the leadership teams across the Groupe to create significant business impact.”

  • Dheeraj Sinha steps down as Leo Burnett South Asia co-chief executive and BBH India chairman

    Dheeraj Sinha steps down as Leo Burnett South Asia co-chief executive and BBH India chairman

    Mumbai: Publicis Groupe India has announced that Dheeraj Sinha, will be stepping down from his roles of Leo Burnett South Asia co-chief executive and BBH India chairman. After a successful seven years with the Groupe, Sinha is exploring other opportunities. He will be with the Groupe till the end of October and in the coming months, will continue working closely with Rajdeepak Das who leads Leo Burnett India as co-CEO, in addition to holding the position of chair, of the Publicis Groupe South Asia Creative Council.

    Sinha joined the Groupe as chief strategy officer of Leo Burnett India, and has played multiple roles within the Groupe – from leading strategy to leading Leo Burnett as chief executive officer in partnership with Rajdeepak Das. Under their leadership, Leo Burnett India has grown tremendously with some of the best and most reputed clients entrusting the agency with their business. It is also home to some of the best talent, strong culture, and most awards across domestic, regional, and global levels. As chairman of BBH, Sinha has played a pivotal role in strengthening BBH with the new leadership of Himanshu Saxena and Parixit Bhattacharya, a growing roster of top clients, and continuing with the unmatched creative pedigree.

    Publicis Groupe CEO South Asia Anupriya Acharya said, “ Thanks to Dheeraj’s leadership,  Leo Burnett India is one of the most dynamic agencies and at the very top today. It is a powerhouse of creativity, talent, and pathbreaking advertising that solves for clients’ biggest challenges and unlocks growth while BBH India has been refreshed and put on a firm growth trajectory. After seven years with the company, Dheeraj would like to embark on a new challenge. I thank him for his energy and contribution and wish him the very best in his future endeavours. He will be missed! We will build further on the solid foundation that has been put in place.”

    Sinha said, “It’s been a dream run for me at the Publicis Groupe for the last 7 years. Together, we built Leo Burnett to be the No.1 agency in India and No.2 in Asia. I always dreamt of building a large, successful organisation where people came together do the best work of their lifetime. I think we got that feeling on our floors. We won more awards than we could celebrate, we won the biggest pitches, and served the best coffee in town. BBH, Publicis Business and Publicis Health reverbed with the same winning energy. In Raj, I found a partnership that’s forever. Thanks to Anupriya for all her support, my leadership team, all the client partners and everyone in the agencies who walked in everyday to be the best in the world, bar none! I leave with a heavy heart but great confidence that this transformation is forever. I’ll always be cheering for my people who turned me into a leader!”  

    Das said, “In partnership with Dheeraj, we have built iconic agency brands that stand for modern purposeful advertising and taken Leo Burnett to the top position. I have really enjoyed my time with Dheeraj who’s dynamic, enterprising, and full of ideas. I wish him nothing but the best for his future endeavours. And hope to build further on the success of our creative agency brands, continuing our new business momentum and carrying on our rich legacy of inspiring, uplifting, very human creative work.”

  • Publicis Groupe partners with Digital India Foundation to launch ‘Decoding ONDC – Perspective For Marketers’ report

    Publicis Groupe partners with Digital India Foundation to launch ‘Decoding ONDC – Perspective For Marketers’ report

    Mumbai: Publicis Groupe India, in partnership with the Digital India Foundation (DIF), is all set to release its path breaking and insightful report on the commerce ministry-backed interoperable network, Open Network for Digital Commerce (ONDC), titled “Decoding ONDC: A Perspective for Marketers.” The report will be made public on 23 November.

    Powered by Publicis agencies Performics, Starcom, and Digitas, the intelligence report looks at simplifying and giving a 360-degree view of ONDC, aiding brands in leveraging open networks in commerce for optimum business results.

    The report is an in-depth playbook tailored for the c-suite and brand leaders, and it covers everything from ONDC architecture and the customer journey, to brand preparation, marketing opportunities and increased reach and discoverability, data policy and the data infrastructure required, and industry-specific perspectives, among other key areas.

    As India’s digital commerce grows at meteoric speed and is further set for a huge uptake with ONDC’s full-fledged launch, Publicis Groupe’s supercharged commerce and technology capabilities, depth of talent and expertise keep brands informed and well-ahead of the curve in a dynamic and evolving retail landscape.

    ONDC will further revolutionise the e-commerce environment by making it more inclusive and accessible to all, bringing buyers, sellers, and gateway service providers onto a single system, enabling further inroads into Bharat (tier II-III towns and rural areas), facilitating digital commerce for smaller and medium-sized businesses, and adding to the collective goal and vision of a self-reliant digital India.

    Publicis Groupe South Asia CEO Anupriya Acharya says, “ONDC will bring in a whole new world of commerce. We expect open networks in commerce to trailblaze innovation and new business models around online retail and to deliver increased reach and additional customers for our clients. It will highlight a more evolved and empowered consumer with a plethora of options. The progress of ONDC and its success trajectory are also being viewed and monitored internationally, and this could likely lead to profound shifts in global commerce as well. Within this context, we felt it was imperative and timely to bring valuable insights, research, and data points around ONDC, which will transform the digital commerce journeys of brands and help marketers adapt and develop strategies, reinvent existing models, and keep their businesses responsive, resilient, and contextual.”

    ONDC co-founder & head of Digital India Foundation and board member Arvind Gupta said, “The success of digital public goods in identity, payments, and social welfare disbursements in India is based upon two principles: trust in technology, and co-creation of value. ONDC is a remarkable step to incorporate these principles to democratise e-commerce, to realise our aspirations for a Digital India, and to empower the millions of people in smaller towns and rural areas who will now have access to technology and digital commerce. Of particular note is what it can do for smaller and medium-sized businesses, putting them on the map nationally and making them discoverable and reachable.”

    “India, with its huge demographic dividend, entrepreneurial talent, and innovative thinking, is a true beacon of ideas for the rest of the world. ONDC will catalyse powerful and progressive social and economic shifts that will benefit not only India but potentially the entire world. DIF’s partnership with Publicis is an exemplary one, and we have collaborated successfully on an outstanding report that guides participant strategy, technology, data, content activation, and investment in the ONDC connected age of commerce,” he added.

    Performics India CEO Lalatendu Das stated, “Technology and commerce will continue to converge through ONDC, leading to exciting opportunities for brands and new avenues for spectacular growth. In view of the transformation in the environment and an entirely new ecosystem taking shape, Publicis can be a powerful enabler in decoding the immense possibilities in ONDC and aiding brands in re-imagining their commerce, revamping strategies, technology, and data infrastructure. We have been paying close attention to brands and their current state of preparedness for ONDC, capturing marked shifts and trends across categories and businesses through our survey and through close conversations with ONDC top executives, industry leaders, and decision-makers. The range and depth of information presented in the report is sure to help marketers gain actionable insights that strengthen and future-proof their businesses.”

  • Publicis Groupe announces Creative Council for South Asia; onboards Rajdeepak Das as chairman

    Publicis Groupe announces Creative Council for South Asia; onboards Rajdeepak Das as chairman

    Mumbai: Publicis Groupe on Tuesday announced the appointment of Rajdeepak Das as the chairman of the Groupe’s newly launched Creative Council for South Asia.

    Leo Burnett South Asia CEO and CCO Rajdeepak Das in addition to his current role will add depth and dimension to the Groupe’s creative products. As part of the additional role, he will lead the overall creative direction, product, and thinking for the Groupe and will champion narratives that truly empower and define the next stage of Indian creativity.

    The newly launched Creative Council for South Asia will further strengthen the Groupe’s inspiring, truly remarkable creativity that transforms brands and businesses. Publicis Groupe has a rich culture and legacy of transforming brands through progressive, purposeful creativity. The council will channelise capabilities across creative, data, media, and technology to create progressive, modern, purposeful work with Publicis Groupe’s unique power of one strength.

    Publicis Groupe South Asia CEO Anupriya Acharya said, “At Publicis Groupe,  we have a tremendous roster of brands, scaled capabilities across design, experience, data and technology, the finest talent pool and the ‘Power of One.’ There is no better time than now to bring all these together and partner our clients in building truly epic work and epic brands. Rajdeepak who apart from being a dynamic and gifted creative leader, has been the force behind many famous, iconic campaigns for leading brands and has pivoted Leo Burnett India to top position among creative agencies in the country today;  he was but a natural choice for this role.”

    Speaking on his appointment, Das said, “It is an honour to lead The Creative Council for Publicis Groupe South Asia. The council will use the power of brand purpose and new-age creativity to bring a positive impact to people’s lives. The council will help pedigreed brands collaborate closely with the world-class talent of the Groupe. I can’t wait to get started and look forward to leading a power-packed council that is going to create next-generation solutions.”

    Das is an outstanding creative leader, with over 20 years of experience in building successful brands. He is a great believer in the power of modern creativity to transform human lives. From saving India’s biggest national treasure, the INS Vikrant warship, with the help of Bajaj, to being part of “Roads That Honk,” the world’s first anti-collusion road management system for Hindustan Petroleum, to developing India’s first micro-finance system, his work speaks for itself and is centred on human values.

    His movement for Whisper “Touch The Pickle” won Procter & Gamble the inaugural Cannes Glass Lions Grand Prix for breaking the menstrual taboo. More recently, Das’s work for Whisper “Keep Girls In School” won Leo Burnett India and P&G a Cannes Lions Grand Prix in sustainable development goals. The agency also won the title of ‘Creative Agency Of The Year’ at The One Show Abby Awards, Goafest ’22.

    Das has more than 100 international awards to his name, such as The One Show, D&AD, and Spikes. He was the only creative head featured in the popular Netflix series The Creative Indians Season 4.

    In his words, Das’s biggest creation till date is Apollo 11, a specialised division of Leo Burnett India or what he refers to as “The Mutant Creatives.” This is a team of hugely talented young people in their 20’s with backgrounds such as aerospace engineers, product designers, data analytics and environmental scientists, who solve brand and human problems with him. His focus is on new-age brand solutions, and he believes “Only way to predict the future is to build it yourself.”

  • Publicis Groupe India appoints Hari Krishnan as managing director & head of content

    Publicis Groupe India appoints Hari Krishnan as managing director & head of content

    Mumbai: Publicis Groupe India on Thursday announced that it has further strengthened its fast-growing content practice with the appointment of Hari Krishnan as managing director and head of Publicis Content.

    Publicis Content is a strategic ‘horizontal’ practice which can be tapped into by any Publicis Groupe agency brand to deliver custom-created, multi-channel content solutions for brands. Its solutions span across content insight & strategy, social & influencer marketing, media content partnerships, publishing, and innovation in the metaverse and web 3.0.

    Krishnan’s role involves bringing data-driven insight, platform content strategy, creative excellence, and seamless delivery to the rapidly expanding field of branded content. He will lead the Groupe’s expert teams of dedicated content specialists, as well as shape further the Groupe’s creative products, particularly around advice to brands about how to participate in culture.

    He is a seasoned leader with a breadth of experience across creative, media, and integrated agencies, as well as most recently at his own strategic innovation consultancy, CultureDrum, where he collaborated on content innovation territories such as AR and gaming with India’s leading media agencies; co-created ‘Virtual Bharat,’ a culture-content channel; and worked with several start-up businesses on brand strategy and storytelling.

    Prior to CultureDrum, Hari was managing director Zenith India; chief operating officer Cheil Worldwide; country head global team blue at WPP and executive director JWT. He has led large global brands such as PepsiCo, Samsung, Ford, and Nestlé.

    Speaking on the appointment of Hari Krishnan, Publicis Groupe South Asia CEO Anupriya Acharya said, “Given that more and more brands are looking for newer, continuous storytelling formats, Publicis Groupe’s Content Practice is witnessing exceptional demand from advertisers for unique solutions at the intersection of media, data, and creativity. Hari, with his proven track-record and passion for content, is a perfect fit for the role, and I am sure that he will advance our content offering still further, through platform-fit ideation, data-led intelligence, strong IP leverage and innovation partnerships.”

    Publicis Content Global chief content officer Mark Waugh said, “Hari’s a proven innovator with a unique blend of agency and independent start-up experience. As Publicis Groupe clients survey the new content battlefields of agile social content, immersive AR, gaming influencer marketing and the emerging metaverse, his leadership and technical expertise will show them where and how to win in their category.”

    Hari Krishnan said, “This is an incredible opportunity, and I am excited to be joining Publicis Groupe India at a time of such great momentum, expansion, and growth. I look forward to bringing in best-of-breed content solutions and platform-native creativity for the Groupe’s outstanding roster of clients. The power of one model, encompassing capabilities like data, media, tech, and production, offers so much more potential for innovative, agile, and scaled content that elevates brands and helps them lead in a challenging, dynamic environment.”

    Krishnan replaces Ravpreet Ganesh, who is now moving on from the Groupe. “Ravpreet’s contribution is invaluable. She’s played multiple roles within the Groupe over the years and has been integral to our growth and success. We thank her and wish her all the very best in future endeavours.” said Acharya.

  • GoaFest ’22 embarks on Green Path with digital displays of winning works: A Acharya & J Gandhi

    GoaFest ’22 embarks on Green Path with digital displays of winning works: A Acharya & J Gandhi

    Mumbai: The countdown has begun for the annual advertising festival to be held in Goa between 5-7 May. After a long pause of two years, the GoaFest, now in its 15th year, is back ‘break ke baad’ post-pandemic and the organisers promise it will well be worth the wait, with several firsts to the event this year. IndianTelevision.com caught up with the festival’s hosts and organisers, Advertising Agencies Association of India (AAAI) president Anupriya Acharya and GoaFest 2022 chairman Jaideep Gandhi to find out what has changed on ground this year and all that there is to look forward to at the event that celebrates the country’s advertising, marketing, and media industries.

    The event has received record participation from sponsors, brands, agencies and the industry at large in terms of record registrations, entries and sponsorships. “We have already signed up close to 18 sponsors onboard. There are record levels of award entries as well, both due to the tie-up with The One Show, as well as, the fact that the festival is coming after two years,” Acharya shares.

    On how the advertising landscape has evolved in the last couple of years and the several innovations that have been incorporated into the fest, Acharya says, “So, post pandemic there have been a lot of changes in the advertising space, alongside the emergence of new innovations. We have tried to embrace a lot of that- be it in the way the event is being curated, or be it in the mix of speaker sessions that we are having.”

    In a first, the festival will showcase a digital presentation of all the award work that is up for recognition, in a move towards a more greener initiative. In the past, the event used to have large print formats of the works on display. “This year we have departed from that format in the spirit of ‘Go Green’ and there will be a digital presentation (of the same).”

    Speaking about the expectations from the fest this year, Acharya shares that with the return of normalcy it was important to celebrate everything that advertising stands for. “This festival is our flagship event and brings the whole industry together. One of the key things that’s coming out as the underlying theme for us this year is ‘togetherness’. Everybody is just looking to meet each other and celebrating together after such a long time. Be it the recognition of the work that has happened in the last two years, or the celebration of the human spirit over the challenges that we all have been through during this period, and even the very differentiated way of working through the pandemic. So, the focus is on just the ‘stay alive’ spirit and the ‘togetherness’, for starters.”

    The fun video that was dropped online two weeks earlier as a launch pad for the festival has also helped create lots of ripples, she adds, smiling. The video showed the Adland honchos, including Madison World chairman Sam Balsara, Publicis Groupe South Asia CEO Anupriya Acharya, FCB Group India chairman and CEO Rohit Ohri, founder of Another Idea Jaideep Gandhi and Good Brands For A Healthy Life chairman Arvind Sharma, breaking into a jig to the tune of singer-rapper Badhshah’s “Jugnu” track to celebrate the event’s comeback.

    Also Read | Adland honchos break into a jig to celebrate GoaFest return

    About the stellar line-up of speakers and the other novelties in store at the festival this year, Jaideep Gandhi says, “On the speaker front, to make it more relevant and in keeping with the times, we have incorporated sessions with influencers this time. We are also having panel discussions on OTT.” Health & Wellness is also being plugged into the content of GoaFest’ 22, he added.

    The three-day festival is expected to feature some well-known names from diverse fields of entertainment, sports, and politics such as SS Rajamouli, Anupam Kher, PV Sindhu, Mithali Raj, Tisca Chopra, Arvind Gupta, Kiran Bedi, and Jude Kelly among others as speakers.

    In another first, the festival is also planning on doing a digital conclave for seminars, with meta set to play a big role in it, Gandhi discloses. The event will also have six to seven masterclasses happening parallelly.

    This year the festival media coverage will be extended to podcasting, given that it’s another area which is developing very fast, the hosts added.

    The event will also see the unveiling of the new AAAI logo- one of the few times that it has been changed in the 75 years of AAAI’s history. It is also possibly the first time the association has held a contest for choosing a new logo.

    “We didn’t realise that it would generate so much excitement, we have got more than 150 entries at last count and we are spoilt for choice,” says Acharya. “We are very, very close to zeroing in on the final design for the logo.”

    A two-level jury is shortlisting the designs, while another set of juries will sift it further before settling on the new logo design, which will finally be revealed at the festival.

    The criteria to make the final cut, Acharya shares, will be the ‘uniqueness’, ‘timelessness’ and ‘memorability’ of the design, together with how it connotes to where the industry is headed. The latter is, in fact, the chief reason for doing this exercise, she divulges. ‘Adaptability’ and ‘versatility’ across different platforms and media, including the metaverse, are the other binding factors the agency is looking out for.

  • Adland honchos break into a jig to celebrate GoaFest return

    Adland honchos break into a jig to celebrate GoaFest return

    Mumbai: With the countdown begun for the ‘biggest advertising festival’ in the country (to be held 5-7 May), the ad world cannot seem to contain its excitement. And from the looks of it, not even the industry’s top honchos could hold themselves back from a little jig in the office!

    Seen grooving to singer-rapper Badhshah’s “Jugnu” track to celebrate the much-looked-forward-to event’s comeback were Madison World chairman Sam Balsara, Publicis Groupe, South Asia CEO Anupriya Acharya, FCB Group India chairman and CEO Rohit Ohri, founder of Another Idea and chairman Goafest 2022 Jaideep Gandhi and Good Brands For A Healthy Life chairman Arvind Sharma.

    Watch them groove here:

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Goafest (@goafestlive)

     

    The Goafest now in its 15th year and hosted by the Advertising Agencies Association of India (AAAI) to facilitate the industry, is back this year after two long years of the pandemic. The ABBY Awards organised by The Advertising Club are also presented during the festival to showcase and toast the best in the business.

    This year, the Abbys have tied up with The One Show, a prestigious international award program in advertising, design and digital marketing.

  • AAAI re-elects Anupriya Acharya as president for second term

    AAAI re-elects Anupriya Acharya as president for second term

    Mumbai: Publicis Groupe CEO- South Asia Anupriya Acharya has been re-elected as president of the Advertising Agencies Association of India (AAAI) for the year 2021-22 at the AAAI’s annual general body meeting held on 30 September.  

    Group M Media India CEO Prasanth Kumar was re-elected as vice-president of the association.

    Other elected members of the executive committee include Rana Barua (Havas Worldwide India), Mohit Joshi (Havas Media India), Kunal Lalani (Crayons Advertising), Rohan Mehta (Kinnect Media), Vivek Srivastava (Innocean Worldwide Communication).

    Immediate past president Ashish Bhasin will be the ex-officio member of the new AAAI executive committee, the association said in a statement.

    “It’s a privilege to be re-elected for another term as the president of AAAI and I thank all the AAAI members for placing their trust in me and for their strong support,” Acharya said. “This past one year, given the pandemic backdrop, our key priority has been to assist our members in navigating the challenging times. Our executive committee has been steadfast on this and despite virtual meetings, it made tremendous progress.”

    She shared that AAAI has also taken multiple initiatives to pivot to the new normal, make the association future-ready and drive inclusivity.

    “In fact, I am delighted to share that beyond creative and media, now digital agencies too are taking keen interest and are becoming full-fledged members of the Association. With the markets opening up, the EC and I look forward to driving these initiatives further,” Acharya further added.

    Formed in 1945, the AAAI is a not-for-profit industry-led and industry-managed trade association of advertising agencies. The association’s members include a large number of small, medium, and large-sized agencies, who together account for almost 80 per cent of the advertising business placed in the country.

  • Publicis Groupe launches PubHub, Rajesh Ghatge named chief growth officer

    Publicis Groupe launches PubHub, Rajesh Ghatge named chief growth officer

    Delhi : Publicis Groupe on Wednesday announced the launch of PubHub, a comprehensive ecosystem that will create bespoke marketing transformation solutions at scale ,through the integration of specialised capabilities across data, content, technology, production, and commerce.

    PubHub will tap into PG India’s established model that provides services to some of the top global clients across multiple markets.

    The model has demonstrated success in connecting people, processes, systems and data needed to fuel marketing transformation in all aspects of design and delivery. It is built to be open source, connecting with tech partners and clients’ partner agencies alike to deliver on client goals better, faster and efficiently, said the agency.

    PubHub will be led by Indigo Consulting CEO Rajesh Ghatge, who now additionally takes on the role of chief growth officer, Publicis Groupe India. Ghatge is already leading the implementation of Global Hub for GSK.

    Last year Publicis won the global production mandate of Circle in partnership with Tag. It is a first ever model set up to deliver marketing transformation, using data, content , technology and production capabilities and will be servicing close to 90+ brands across 90+ markets.

    Ghatge has been with the Groupe for close to four and a half years and has close to three decades of experience across marketing and technology. Previously he has launched and built organisations in the space of travel, training  and brand activation . Before joining Publicis, he also led a technology-enabled social enterprise which trained and certified school drop-outs to become certified elder care workers.

    Publicis Groupe, South Asia, CEO Anupriya Acharya says, “Today, the demand for scaled marketing transformation solutions is growing exponentially– on the back of accelerated adoption of digital and tech. For Publicis Groupe , India has emerged as a massive capability centre for digital and tech-led deep expertise across contemporary and innovative marketing and business transformation solutions. Large mandates across global and national brands are being managed across the Groupe in India. The launch of PubHub is  timely and apt. With an intrinsic model to scale fast,  it has been designed to be agile and responsive while leveraging our proficiency and vast experience across the creative, technology and media competencies.”

    Rajesh Ghatge said, “As a client organisation, the choices of agency partners, consulting partners , tools and technologies are immense. These choices are giving rise to one big challenge – that of being able to weave together the right components of creative , data and technology to effectively win in the platform world. Moreover, reclaiming growth has become the number one priority for most enterprises in a dramatically changed world. In this added mandate , I am looking forward to leverage our diverse capabilities and experience to create repeatable and scalable solutions for our clients via PubHub, and fuel significant growth for them.”