MUMBAI: Mars Cosmetics, just bowled over the internet with the Mars Premier League (MPL) — a vibrant collision of cricket frenzy and cosmetic flair. Channeling the pulse of IPL season, MPL wasn’t just a beauty contest — it was a high-stakes face-off blending bat, blush and bold looks in equal measure.
Staying true to its mantra of ‘Makeup for Everyone’, Mars handed over its City Paradise Eyeshadow Palettes to makeup mavens across India, challenging them to capture the spirit of eight IPL cities in jaw-dropping beauty looks. Think stadium roar meets spotlight shimmer.
Mars Cosmetics director and business administrator, Rishabh Sethia said, “We’re always looking at opportunities to pair beauty with moments in culture that truly resonate with our fans. The IPL is a sporting event, of course, but it’s also a celebration of passion, community, and high-level energy. We brought that same energy into the world of makeup with the Mars Premier League. It was not competition; it was a moment for creativity, for self-expression, and for everything glamorous.”
Conducted in four electrifying rounds — the first three online and open to all — the MPL ignited an avalanche of fan votes, reels, and cosmetic creativity. The grand finale saw India’s top beauty creators converge offline, judged by a panel that included Aditi Dubey, Vandana Sehgal, and MPL mentor Anupreet Bakshi.
And it was Delhi’s own Anupreet who walked away with the Rs 1,00,000 cash prize, a red-carpet pass to the Bollywood Hungama Style Icon Awards, and a coveted meet-and-greet with actor Varun Dhawan — all while stealing hearts (and likes) with her fierce, city-inspired artistry.
The finale was a content creator’s dreamscape, featuring interactive hubs like a DIY “Mirror, Mirror” booth and a buzzing nail art lounge — designed to spark influencer creativity and spread the MPL glam gospel across social media.
While Mars remains tight-lipped about whether MPL will return next year, this debut season has already rewritten the rules of beauty marketing — where mascara meets match fever, and fandom finds its fiercest winged eyeliner.