ITV

Tag: Anupama Ramaswamy

  • Dentsu Impact launches brand campaign for Next-Gen Maruti Suzuki Ertiga

    Dentsu Impact launches brand campaign for Next-Gen Maruti Suzuki Ertiga

    MUMBAI: Dentsu Impact, the creative agency from Dentsu Aegis Network, has rolled out a new integrated brand campaign for the next generation Maruti Suzuki Ertiga. Positioning the Next-Gen Ertiga as a ‘Stylish New MPV’, the campaign ‘Move together in Style’ demonstrates how seamlessly the new Ertiga fits in one’s lifestyle. Maruti Suzuki Arena’s brand ambassador, Varun Dhawan, has been roped in to launch the Next Gen Ertiga 2018.

    Dentsu Impact president Amit Wadhwa said, “The customer today wants style and substance bundled together. With the new Ertiga delivering style and performance, the messaging we crafted was straight and to the point. The team had great time in conceptualising and executing the language which will certainly resonate well with the TG”.

    Dentsu Impact national creative director Anupama Ramaswamy said, “The Next Gen Ertiga is a great example of how a world of style, comfort, and performance brings people together. And this idea is a celebration of the same philosophy. Needless to say, this campaign saw the team truly working together in style.”

    As its long-standing partner, Dentsu Impact has been involved in conceptualising and creating this integrated campaign for Next Gen Ertiga. The campaign is tailored to fit the consumer journey on offline & digital platforms through numerous assets and smarter use of celebrity for the “digitally savvy audience”. Beyond building awareness, the campaign intends to position the Next Gen Ertiga as the most stylish MPV.

  • Dentsu Impact launches brand campaign for Maruti Suzuki ARENA

    Dentsu Impact launches brand campaign for Maruti Suzuki ARENA

    MUMBAI: Dentsu Impact, the creative agency from Dentsu Aegis Network, has rolled out the first brand campaign for Maruti Suzuki ARENA.

    Positioning Maruti Suzuki ARENA as a ‘car buying experience designed with you in mind’, the campaign has Bollywood superstar Varun Dhawan as the face.

    Maruti Suzuki Channel has been the starting point of millions of new car journeys in India. It has constantly evolved to fulfil the needs and aspirations of Indian car buyers. This customer-centricity has led to the birth of the Maruti Suzuki ARENA experience, which has been designed for the young and modern India.

    With warm and friendly relationship managers, value-adding technology like car customisation screens, and thoughtfully designed spaces like coffee consultation zone and owner’s lounge, Maruti Suzuki ARENA experience has been truly designed keeping the customer in mind.

    Maruti Suzuki sells its vehicles through 4 sales channels, the existing Maruti Suzuki Channel, Nexa, Maruti Suzuki Commercial and Maruti Suzuki True Value. And since its launch on 31st August, 2017, all the existing Maruti Suzuki Channels are now being revamped to Maruti Suzuki ARENA.

    As their longstanding partners, Dentsu Impact has been involved to create a seamless car buying experience at Maruti Suzuki ARENA by redesigning showrooms, introducing online to offline consumer journey, implementing new brand identity and creating content at various touchpoints across the showroom.

    With this campaign, it intends to build awareness about the new Maruti Suzuki ARENA while showcasing the dynamic, trendy, social and connected aspects of the experience.

    The campaign brings to life the experience of ARENA by leveraging Varun Dhawan. Through Varun, the campaign depicts what each element of the showroom does for the customers. Whether it is the feeling of warmth, the ability to customise, or the seamless connectivity between digital and showroom – it is an experience that starts when you think about buying a car, but stays with you for life.

    The tonality of the campaign has been crafted based on the Brand Maruti Suzuki ARENA, as well as being cognisant of maintaining its distinction as a brand that caters to the new-age first-time car buyer who is a looking for a tech-enabled, friendly, trendy, and connected experience.

    Dentsu Impact national creative director Anupama Ramaswamy says, “Maruti Suzuki ARENA is a change which happens once in many years. In this case, it is not about a single purchase or transaction. Maruti Suzuki ARENA has been designed keeping the customer right at the center. Making it an experience that revolves around him or her. One which goes beyond the showroom, just like a relationship which is built to be cherished lifelong. This core thought is reflected in the campaign idea ‘A destination called you. A feeling called Maruti Suzuki ARENA’. The campaign is a celebration of the ARENA experience, which is trendy, connected and social. The reason for choosing Varun Dhawan as the brand ambassador is that he is young, talented, extremely energetic and socially wired, making him the perfect fit for Maruti Suzuki ARENA.

  • Dentsu Impact celebrates launch of ‘Dumdaar’ Super Carry

    Dentsu Impact celebrates launch of ‘Dumdaar’ Super Carry

    MUMBAI: Dentsu Impact, the creative agency from Dentsu Aegis Network, has created a new campaign to celebrate the pan India launch of Super Carry, the commercial vehicle (LCV) from the house of Maruti Suzuki.

    The ‘Dumdaar’ Campaign for Maruti Suzuki’s commercial vehicle, Super Carry has been beautifully ideated and executed. The campaign highlights the dumdaar features of the powerful mini truck that depicts easy handling and stability of the deck across different geographical terrains, excellent mileage, comfortable drivability of the vehicle throughout long commutes and the reliability of the vehicle with the trust of Maruti Suzuki.

    In 2016, Maruti Suzuki ventured into the commercial vehicle segment with the pilot launch of Super Carry in 3 cities. Riding on the company’s trust, quality after-sales and mass-market appeal, it managed to establish a strong foothold in the light commercial vehicle (LCV) space in 2017-18, selling more than 10,000 units. Its smooth car-like handling, roomy interiors, superior overall comfort and advanced safety features make the Super Carry the perfect Dumdaar saathi.

    Maruti Suzuki senior director RS Kalsi said, “With Super Carry, we target to fulfill the business needs of our customers. Super Carry is a robust load carrying vehicle that is made for carrying large loads yet offers high fuel efficiency. Moreover, our strong service network brings a huge assurance to the customers.”

    He added, “Maruti Suzuki has changed the way India drives; similarly, Super Carry brings in a revolution in the LCV segment. To reach out to more customers, we have opened 235 outlets which are selling this vehicle in more than 190 cities. Super Carry today has crossed 20,000 sales with the 10,000 numbers coming just in last six months.”

    Dentsu Impact president Amit Wadhwa mentioned, “Maruti Suzuki is a leader when it comes to passenger cars. So, when a company like Maruti Suzuki decides to launch a commercial vehicle, it has to be special in terms of the product and its communication. Super Carry being the reliable mini truck, deserves a communication that connects with its audience. This campaign according to me, does just that.”

    Dentsu Impact national creative director Anupama Ramaswamy said, “The audience for a commercial vehicle is very different from that of a passenger car. Therefore, it was important to look at ways in which we could connect with the prospective buyer both functionally, as well as emotionally.”

    The campaign has been rolled out in 11 languages and on multiple mediums ranging from TVC, print and radio which has been able to generate high resonance with customers belonging to different geographies.

  • Sumit Negi joins Dentsu Impact as ECD

    Sumit Negi joins Dentsu Impact as ECD

    MUMBAI: Dentsu Impact, the creative agency of Dentsu Aegis Network, has further strengthened their creative function with the appointment of Sumit Negi as an executive creative director.  In his new role, he will operate out of the Gurgaon office and will report into Anupama Ramaswamy, the national creative director.

    Sumit’s key responsibility would be to take care of the creative output for Maruti Suzuki. Negi brings with him more than 18 years of experience which includes brands like Mortein (India and International), Microsoft, Telenor, Del Monte India, MAAZA, Samsung Mobile Phones, Grey Goose Vodka, Whirlpool, NIIT, MOTOROLA, Hutch, Hyundai and LG.

    Commenting on the new role, Negi said, “Dentsu Impact is where things are on a roll. It’s great to be a part of an organisation which exudes positive energy. Cars have always fascinated me, and having to mainly work on a brand which has been a leader for decades, and is transforming itself, is an exciting challenge. Nurturing creativity to reach business milestones, is what I will be aiming at Dentsu Impact. Being a team player, I look forward to helping in raising the bar and adding to the spirited environment in this place which Soumitra and Amit have kept alive. With Anupama at the helm of things, it is going to be a drive on top gear.”

    Ramaswamy said “Sumit is a rare blend of calmness and energy. He understands the automobile category and knows the pace of the account. He is talented, passionate, and at the same time mature. I believe he will help us in this journey of growing Dentsu Impact to new heights.

    Commenting on the same Dentsu Impact chief creative office Soumitra Karnik added, “Sumit’s maturity, calm demeanour and the manner in which he leads his team is what sets him apart. His passion and knowledge on cars gives Dentsu Impact an added edge. We are very happy to have him and wish him a fabulous future.”

    Previously, he has worked in various agencies such as HAVAS, Leo Burnett, Contract, Ogilvy, DDB Mudra and Grey.

  • Dentsu Creative Impact ropes in Anupama Ramaswamy and Akashneel Dasgupta as ECDs

    Dentsu Creative Impact ropes in Anupama Ramaswamy and Akashneel Dasgupta as ECDs

    MUMBAI: Dentsu Creative Impact, the creative agency from Dentsu Aegis Network that went on to win 23 metals at the Goafest this year, has made two major senior appointments in an attempt to further strengthen its creative product.

    The agency has roped in Anupama Ramaswamy and Akashneel Dasgupta as Executive Creative Directors, who will report to Dentsu India Group, NCD Soumitra Karnik.

    Prior to joining Dentsu Creative Impact, Ramaswamy was Executive Creative Director at Cheil, Gurgaon and was in-charge of the Samsung Mobile account. In the recent years, Anupama has worked on the launch of the Galaxy J series, Note 4, Grand 2 and the extremely-popular “Fickle is Fun” campaign for Lavie Handbags.

    Commenting on her new role, Ramaswamy said, “I am very excited to join Dentsu Creative Impact. I have loved the vibe of the agency since the moment I walked in. Soumitra and Amit have been trying to get the best possible talent, and my mandate here is to have fun while building a vibrant and creative culture. This will involve less rhetoric and more hands-on hard work.”

    Some of the agencies that she has worked with include JWT, Lowe, Rediffusion, Havas and FCB. She has worked across a gamut of brands such as Nokia, Airtel, Woodland, Whirlpool, LG, Maruti, Lays and Boost. In her kitty are a number of  AdFest Golds, Spikes, Effies, New York Festival and a number of Abby’s. She was part of the One Show Jury in 2012 and is a regular face on the Goafest jury panel over the last few years.

    Meanwhile,  Dasgupta’s last assignment was at ADK Fortune where he was heading the creative function. Dasgupta started his career in advertising with strategic planning at Mudra. 

    Commenting on his new role, he said, “It’s an exciting time to join Dentsu Creative Impact where a young new team has taken shape and one cannot fail to notice the energy and enthusiasm. Also, it was a personal desire for some time to work with Soumitra and I am happy that an opportunity has presented itself. Hope you get to hear more from us, soon.”

    Talking about the exciting new additions to the team, Karnik too said, “Great work happens when people commit to constantly raising the bar. We are young and tremendously hungry for qualitative growth. To satiate our appetite and to help us achieve our objective, people become easily our single most valuable asset and we cherry pick each one of them. Both Anupama and Akash are just the kind of people Dentsu Creative Impact needs to write its destiny. For me, they are our fantastic acquisitions.”

    Echoing a similar sentiment Dentsu Creative Impact SVP and branch head Amit Wadhwa added, “It’s been great going for Dentsu Creative Impact, especially in the last year or so, and one way we can really continue this upward journey is by having the right people around. This holds true even more so when it comes to the creative talent, since that is where the action finally boils down to. I think in Anupama and Akash we have two extremely talented, passionate and at the same time mature heads that will take us to where we intend to go.”

  • Dentsu Creative Impact ropes in Anupama Ramaswamy and Akashneel Dasgupta as ECDs

    Dentsu Creative Impact ropes in Anupama Ramaswamy and Akashneel Dasgupta as ECDs

    MUMBAI: Dentsu Creative Impact, the creative agency from Dentsu Aegis Network that went on to win 23 metals at the Goafest this year, has made two major senior appointments in an attempt to further strengthen its creative product.

    The agency has roped in Anupama Ramaswamy and Akashneel Dasgupta as Executive Creative Directors, who will report to Dentsu India Group, NCD Soumitra Karnik.

    Prior to joining Dentsu Creative Impact, Ramaswamy was Executive Creative Director at Cheil, Gurgaon and was in-charge of the Samsung Mobile account. In the recent years, Anupama has worked on the launch of the Galaxy J series, Note 4, Grand 2 and the extremely-popular “Fickle is Fun” campaign for Lavie Handbags.

    Commenting on her new role, Ramaswamy said, “I am very excited to join Dentsu Creative Impact. I have loved the vibe of the agency since the moment I walked in. Soumitra and Amit have been trying to get the best possible talent, and my mandate here is to have fun while building a vibrant and creative culture. This will involve less rhetoric and more hands-on hard work.”

    Some of the agencies that she has worked with include JWT, Lowe, Rediffusion, Havas and FCB. She has worked across a gamut of brands such as Nokia, Airtel, Woodland, Whirlpool, LG, Maruti, Lays and Boost. In her kitty are a number of  AdFest Golds, Spikes, Effies, New York Festival and a number of Abby’s. She was part of the One Show Jury in 2012 and is a regular face on the Goafest jury panel over the last few years.

    Meanwhile,  Dasgupta’s last assignment was at ADK Fortune where he was heading the creative function. Dasgupta started his career in advertising with strategic planning at Mudra. 

    Commenting on his new role, he said, “It’s an exciting time to join Dentsu Creative Impact where a young new team has taken shape and one cannot fail to notice the energy and enthusiasm. Also, it was a personal desire for some time to work with Soumitra and I am happy that an opportunity has presented itself. Hope you get to hear more from us, soon.”

    Talking about the exciting new additions to the team, Karnik too said, “Great work happens when people commit to constantly raising the bar. We are young and tremendously hungry for qualitative growth. To satiate our appetite and to help us achieve our objective, people become easily our single most valuable asset and we cherry pick each one of them. Both Anupama and Akash are just the kind of people Dentsu Creative Impact needs to write its destiny. For me, they are our fantastic acquisitions.”

    Echoing a similar sentiment Dentsu Creative Impact SVP and branch head Amit Wadhwa added, “It’s been great going for Dentsu Creative Impact, especially in the last year or so, and one way we can really continue this upward journey is by having the right people around. This holds true even more so when it comes to the creative talent, since that is where the action finally boils down to. I think in Anupama and Akash we have two extremely talented, passionate and at the same time mature heads that will take us to where we intend to go.”