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Tag: Anupama Ramaswamy

  • Antara’s AGEasy campaign celebrates Senior Vitality

    Antara’s AGEasy campaign celebrates Senior Vitality

    Mumbai: AGEasy by Antara, a pioneering platform dedicated to enhancing the well-being of seniors through health and wellness solutions, is proud to announce the launch of its latest heartwarming campaign, “Let Your Love for Life Never Age.” This innovative campaign seeks to spotlight the enduring love and vitality shared by senior couples and demonstrate how AGEasy solutions play a pivotal role in preserving that youthful spirit.

    Conceived and executed by Havas Worldwide India, this campaign is more than just a marketing initiative; it’s a celebration of the boundless energy and love that seniors bring to life every day. AGEasy by Antara believes that age should never be a barrier to enjoying life to the fullest, and this campaign showcases their commitment to that belief.

    Antara Senior Care Chief Marketing Officer Rohit Khatua said, “Reflecting the changing demographics, India will have ~300 million seniors by 2050 as compared to ~120 million today and the industry needs to take strides in addressing the growing demand for senior care. As industry leaders, we are committed to continuing to innovate and provide more products and solutions that empower our seniors to age with ease and joy. From independent-living senior residences to assisted care services, Antara’s mission is to positively impact the lives of seniors and their families. With our new offering, AGEasy, we have taken one more  step ahead in creating an integrated age-well ecosystem for seniors.”

    Antara Assisted Care Services Head of Growth Marketing Shahid Shams said, “AGEasy by Antara is a unique ‘’phygital’’ platform that offers personalized solutions for managing chronic conditions through expert-assisted journeys. Our brand film beautifully embodies this promise, and it serves to emotionally connect with every senior by depicting a common experience. This film will help us spread awareness about AGEasy by Antara, and enable us to reach a wide audience, so they may access our services to manage their chronic conditions better.”

    Speaking about the campaign, Havas Worldwide India chief creative officer Anupama Ramaswamy said, “Age should never come in between us and living life to the fullest. That’s the message this touching story wants to tell the world. The challenge was to make Antara more than just a brand that aids elderly people in their daily activities. We wanted Antara to be seen as a friend, who understands their passions and desires. A friend who makes them feel like age is just a number. A friend who encourages them to explore their childlike innocence and feel alive at every moment. And do all the above without fear and apprehension. So that their love for life never ages.”

     

  • Mamaearth’s campaign celebrates womanhood and Durga Maa

    Mamaearth’s campaign celebrates womanhood and Durga Maa

    Mumbai: Mamaearth, from Honasa Consumer Ltd and the fastest growing BPC brand in India to reach an annual revenue of ₹10 billion (in the preceding 12 months) within six years of launch (as of September 30, 2022) launches a captivating campaign that pays homage to Durga Maa and her various forms, while celebrating the multifaceted spirit of womanhood with its exquisite range of makeup offerings.

    The heart of this campaign is a soul-stirring film that serves as a heartfelt ode to Durga Maa and to women everywhere. This initiative’s core objective is to embrace and celebrate the diversity of womanhood in all its splendid forms. Mamaearth has collaborated with accomplished artists to reimagine various avatars of Maa Durga using Mamaearth makeup products.

    The film begins with a mesmerizing montage of Durga Maa’s portraits, each capturing the essence of her nine divine avatars. It then seamlessly transitions into the hands of skilled artists crafting magnificent Durga sketches and paintings using Mamaearth’s versatile makeup range which includes lipsticks, Foundations, Concealer, Compact, Lip & Eye Tint, Kajal, Kohl, & Eye liner. Eastern India’s Durga Pujo serves as a powerful platform for these artists to showcase their creativity and devotion. These artworks beautifully represent the nine facets of womanhood: Strength, Devotion, Knowledge, Fierceness, Empathy, Fearlessness, Wisdom, and Success. Through this film, Mamaearth wishes to celebrate women and their virtues and reaffirm that every woman is an embodiment of the diverse avatars of Maa Durga.

    Commenting on the same, Honasa Consumer Ltd chief marketing officer Anuja Mishra commented: “In the spirit of Durga Puja and the celebration of womanhood, Mamaearth’s new campaign is a heartfelt tribute to both Durga Maa and women everywhere. We’ve taken an innovative path by collaborating with

    artists who have beautifully reimagined Maa Durga’s avatars using the vibrant colors from Mamaearth’s makeup range. This initiative is our way of embracing and celebrating the diverse facets of womanhood. Just like the nine divine avatars of ‘Nobodurga,’ every woman embodies strength, devotion, knowledge, fierceness, empathy, fearlessness, wisdom, and success. Through this film, we pay homage to the eternal muse of Durga Maa and the inspiring women who carry her spirit within them.”

    Comments from Havas Creative chief creative officer Anupama Ramaswamy, “As Pujo season approaches, the vibrant spirit of Durga Ma showcases the artistic creations of numerous talents. It’s a time when women of all generations grace the pandals in their finest attire, radiating confidence and charisma. Naturally, when we envisioned a Durga Puja campaign for Mamaearth, their Makeup Range seemed like the perfect match. We needed something disruptive and that’s how we thought of bringing 4 artists on board to do what they do best. Bring the 9 forms of Durga on their canvases. Everything remains the same. The only twist — there are no paints used at all, only Mamaearth lipsticks, kajals and foundations. The campaign draws parallels between how artists use Paints as Shringar to bring out the avatars of Durga and how women use Makeup as Shringar to bring out their own avatars. In doing so, we celebrate what Durga Ma truly represents — the multifacetedness of being a woman.”

    The 54-sec film is conceptualised by Havas Media worldwide.

  • JBL tunes up this festive season with the new “Perfect Sound for Every Mood” campaign

    JBL tunes up this festive season with the new “Perfect Sound for Every Mood” campaign

    Mumbai: The festive season is here and so is the perfect mood for celebrations. JBL’s latest campaign, “Perfect Sound for Every Mood,” is your invitation to tune up the festive cheers with its cutting-edge Noise Cancellation Range, promising an immersive world of exceptional sound quality.

    JBL, the audio brand from the house of HARMAN, is all set to add an extra dose of joy to this festive season with its latest campaign, “Perfect Sound for Every Mood.” Kickstarted just in time for the festivities, JBL is inviting everyone to amp up their celebrations with the incredible JBL Noise Cancellation Range.

    JBL has something special in store for its customers as it presents a range of exclusive offers and discounts from 1 October to 20 November 2023 on its exceptional Noise Cancelling Range, including TWS earbuds, Premium NC headphones, and 1300 Soundbar.

    The captivating campaign, conceptualized and executed by Havas Worldwide India, showcases an impressive lineup of JBL’s Noise-Cancelling products. The film also features actors from diverse regions of India, bringing together the essence of our culturally rich nation.

    Speaking about the campaign,  HARMAN India director of integrated marketing Yogesh Nambiar said, “When we began planning our festive campaign, Team HAVAS and we were clear in our minds that we should be building our campaign on “something for everyone”. The idea that there is a JBL Active Noise Cancellation headphone for everyone to cater to every part of their lives took centre stage. From the hustle-bustle of pre-festive shopping to the inexplicable joy of travelling home and everything in between, there is a JBL to mute the world and unmute the festivities. That’s what we intended to capture and portray, and the outcome looks stunning.”

    Havas Worldwide India chief creative officer Anupama Ramaswamy said, “Festivals provide a unique chance for brands to share their most authentic narrative. So, when JBL wanted to mute all the other noise around and put the spotlight on their range of products with active noise cancellation, we joined forces and gave people a glimpse of the perfect sound for every mood this festive season, ensuring that the spirit of celebration resonates in the most remarkable way.”

     
     

  • itel India announces new World Cup campaign

    itel India announces new World Cup campaign

    Mumbai: itel, India’s leading smartphone brand, has captured the hearts of millions and united the nation with its emotionally charged brand campaign, timed perfectly with the World Cup season. As a brand that prides itself on democratizing technology for all, itel India has underscored its commitment to providing incredible value in every product it delivers while fostering a sense of togetherness and shared experiences among its customers.

    The campaign’s centerpiece is a touching short film that encapsulates the values and aspirations of itel India. It tells the heartwarming story of a father and son, blending the emotional journey of their dreams and sacrifices with the transformative power of technology.

    As the campaign reminds us, itel India is not just a smartphone brand; it is a unifying force that brings together families, generations, and the entire nation, especially during moments of sporting and emotional significance.

    Speaking about the campaign, itel (Transsion) India CEO Arijeet Talapatra said “We believe that in today’s digital age, the smartphone has become the new TV. For many in the country, it serves as the gateway to information, entertainment, and connection, and for many, the gateway to the Cricket World Cup this season. Just like food, clothing, and shelter, the smartphone has also become a fundamental necessity in our lives. Like we see in the digital film, watching the World Cup is an activity that brings all the generations of the country together. Thus, in the spirit of #JodeBharatKaHarDilitel, we aim to democratize watching the World Cup by placing an itel phone in as many hands as possible. itel is here to serve the aspirations of Gen Z, providing them with endless opportunities and connections.”

    The digital film has been conceptualized and executed by Havas Worldwide India. It offers a fresh approach to storytelling in the digital advertising realm.

    Havas Worldwide India CCO Anupama Ramaswamy said, “Indians love two things – cricket and family. And they are happiest when they can bring the two together. This was the inspiration that went into creating this heart-warming story. A story that touched upon small-town India’s many realities – parent’s pride and belief in their children’s abilities, a father’s love for his son that pushes him to take on every challenge, the fact that life can be tough sometimes but when loved ones come together anything is achievable. And at every step of the way, itel is there to help these bonds grow stronger. We wanted this story to help itel become more than yet another mobile phone brand. We wanted itel to be seen as a companion that truly celebrates the coming together of people and their passions.”

  • The #FullyLoaded iQOO Z7 Pro 5G gets launched with a #FullyLoaded digital film

    The #FullyLoaded iQOO Z7 Pro 5G gets launched with a #FullyLoaded digital film

    Mumbai: iQOO, the high-performance smartphone brand has recently unveiled its new offering, the iQOO Z7 Pro 5G. iQOO has collaborated with Havas Worldwide India for the launch film that celebrates the hustle-mode of the youth who are always on the quest of exploring the new. Being #fullyloaded with technologically advanced features makes it the best choice for today’s youngsters.

    The launch film has highlighted how this new market entrant is India’s fastest and power packed smartphone in its price segment with powerful MediaTek Dimensity 7200 5G processor and an AnTuTu score of 728K+. It’s also India’s slimmest smartphone in its price segment, providing the consumers with an unmatched experience of 3D Curved 120Hz AMOLED Display. Another major highlight is the 64MP Aura Light OIS Camera that comes with superior image processing capabilities to deliver ultra-sharp images even in low-light environments. While being quite low on weight, the iQOO Z7 Pro 5G is heavy on performance.

    Speaking about the campaign, iQOO India CEO Nipun Marya said, “At iQOO, we recognize that Gen Z is at the forefront of innovation and change. Our collaboration with Havas Worldwide India enables us to communicate with this dynamic audience in a language they resonate with. iQOO Z7 Pro 5G is the answer to what the Gen Z desires since it provides groundbreaking performance and pushes the boundaries of smartphone capabilities in the segment. The campaign reflects our commitment to not just meeting but exceeding their technological aspirations.”

    Havas Worldwide India CCO Anupama Ramaswamy said, “The iQOO Z7 Pro 5G is the perfect example of what the Gen Z wants and deserves. A smartphone that matches their spirit to do everything, be everywhere and not miss out on anything. That’s why we decided to set the film in a college campus and have a protagonist who represents the generation aiming for the maximum. And to launch this #fullyloaded smartphone, there’s nothing better than a visually stunning film with the infectious energy of the #fullyloaded life.”

  • Havas Worldwide India ropes in Nikhil Guha & Neeraj Toor as group creative directors

    Havas Worldwide India ropes in Nikhil Guha & Neeraj Toor as group creative directors

    Mumbai: Havas Worldwide India, the creative arm of Havas Group India, has further strengthened its creative team with the appointment of Nikhil Guha and Neeraj Toor as group creative directors.

    The agency recently announced the appointment of Anupama Ramaswamy as its chief creative officer. The two new appointments demonstrate Havas Worldwide India’s commitment to consistently strengthening its team to make a more meaningful difference to its clients, said the agency in a statement.

    Both Nikhil and Neeraj will report to Anupama, who will join the agency in October 2022.

    Speaking about the appointments, Havas Group India chairman and chief creative officer Bobby Pawar said, “Nikhil and Neeraj embody the kind of creatives who are perfect for what we’re building—a brand-thinking-led, digital-first creative company. Both are strong idea people who are very comfortable with the craft and nuances of traditional and non-traditional media. Also, it doesn’t hurt that they are fun to hang out with. I’m sure they, along with their teams, will help Anupama achieve her goal of putting out great work.”

    With over 14 years of experience, Nikhil joins Havas Worldwide India from McCann Worldgroup. This is Nikhil’s second stint with the agency; he has also worked with Publicis India and Contract Advertising in the past. Over the course of his career, he has worked on well-known brands such as Nescafe, Zomato, Maggi, SpiceJet, MakeMyTrip, and Nokia, to name a few. His work has also received a plethora of global and local awards, including a Bronze Lion at Cannes Lions, a Gold and Grand Prix at the APAC Effies, as well as numerous Effies and Abbys. In fact, his campaign “No Child Bride” for Child Survival India won Havas Worldwide India a Bronze metal at Cannes Lions in 2014.

    Neeraj, who has over 13 years of experience, is a digital specialist and has worked in agencies including Dentsu Webchutney and Cheil India in the past. He has worked on leading brands including Samsung, Adidas, Canon, PVR, Adani, and Maruti Suzuki, among others. He was responsible for launching pharmacy brand Zeno Health in Mumbai and Pune with a campaign called Rahat ki Goli. He has won numerous awards for his work, including DMA Asia Echo Awards and the Abbys. He joins Havas Worldwide from Dentsu Impact.

  • Havas Worldwide India names Dentsu’s Anupama Ramaswamy as chief creative officer

    Havas Worldwide India names Dentsu’s Anupama Ramaswamy as chief creative officer

    Mumbai: Havas Worldwide India on Wednesday announced the appointment of Anupama Ramaswamy as its chief creative officer. She comes on board to further catapult the creative transformation of the agency, which has seen unparalleled business growth over the last three years. Anupama’s last stint was with Dentsu Impact, where she was working as the managing partner and national creative director.

    Ravinder Siwach, who has been leading the creative mandate of Havas Worldwide India as executive director and national creative director, is moving on to pursue new opportunities. He will be with the agency till October 2022.

    Ramaswamy will be reporting to Havas Group India chairman and chief creative officer Bobby Pawar, and will begin her new role at the agency effective October 2022. She will also work closely with Havas Worldwide India managing director Manas Lahiri.

    Ramaswamy will be based out of the agency’s Gurgaon office, overlooking the complete client roster of both Gurgaon and Mumbai offices that have witnessed tremendous business growth over the last three years. This includes some of the biggest global and Indian brands, including Reckitt, Dabur, Tata Group, P&G, Stellantis, Vivo, Aegon Life, Fortis, Suzuki, UTI Mutual Fund, Celio, William Grant, amongst others. In 2021 alone, Havas Worldwide India garnered over 30 per cent growth across its Mumbai and Gurgaon offices on the back of significant business wins, resulting in it being consistently ranked in the top three in the R3 New Business League Creative Agency list.

    Through her career, Ramaswamy has worked with some of the leading agencies in India and several marquee global and indigenous brands across sectors, including Maruti Suzuki, Ikea, Vivo, Paytm, Subway, Tata Tea Digital, Samsung Mobiles, Airtel, Dabur, Lacoste, Whirlpool and many more. Her recent campaigns, which include the Paytm Divide and Chotu, made her win the One Show, a couple of Spikes, New York Festivals and also featured as one of the Impact Creative Stars ’21.

    During her stint at JWT Delhi as senior creative director, Ramaswamy led the Delhi office to its first Cannes Lions and Clio Gold. She has also been a recipient of some of the most coveted awards, including Cannes Lions, Clio, Adfest, New York Festivals, Abbys, Effies, Spikes, Global Healthcare Awards, IAA Awards, and The One Show, and her work for FujiFilm has been featured in the prestigious Gunn Report as one of the top 20 most awarded print campaigns in the world. She has been on the jury of several prestigious awards, like The One Show, and the grand jury at AME Awards and New York Festivals.

    “We have steadily been building Havas Worldwide into a company that embodies Yannick Bollore’s ‘Together’ philosophy. Where skill sets from the old world and new work seamlessly and harmoniously. This and the rising standard of our work have made us the fastest growing agency. Now is the time for our work to take a giant leap. And I can’t think of a better person to lead this than Anupama. She is a hugely talented creative with a heap of awards and great work to prove it. But the one talent of hers that I value the most is her ability to nurture a culture that makes people and their ideas better. She is a team player and fits right into our philosophy. And I believe she will be a leader who will usher not just Havas but also our industry into the future,” said Bobby Pawar.

    Talking about her new role, Ramaswamy said, “The complete resurgence of Havas Group India has made it one of the most sought-after networks. The group has been working in an integrated manner long before other agencies had even thought about it. So, the opportunity to work with Bobby again, who is an institution in his own right, along with Rana’s overall vision for the network, drew me in to be part of this unprecedented growth story. But what excites me the most is the task bestowed upon me by Bobby and Rana-to induce a new and fresh creative culture.”

    Speaking about Ravinder’s exit, Bobby said, “Ravinder has played a key role in the resurgence of Havas Worldwide. However, he has been chomping at the bit to do other things, many beyond advertising, for a while. Which means his journey with us is over while another one begins. We all wish him the best in his new adventures.”

    Ravinder Siwach said, “The reputation that Havas Worldwide India has built over the last three years is truly inspirational. Being part of this growth journey was an enriching experience. I thank Rana, Bobby and the entire team at Havas Worldwide India for their tremendous support and wish them luck for the journey ahead.”

  • On Children’s Day, dentsu Impact’s chilling ode to ‘Chotu’

    On Children’s Day, dentsu Impact’s chilling ode to ‘Chotu’

    NEW DELHI: Nelson Mandela, the former President of South Africa, had once said, “There can be no keener revelation of a society’s soul than the way in which it treats its children.”

    Children’s Day is celebrated to raise awareness about the welfare of our children. Yet, look around and you will witness that the reality is quite far from the truth. Children are suffering everywhere and they are abused daily. Their basic rights, education, dignity, hope, and most of all, childhood is snatched away from them, every single day. Currently, millions of child labourers in India are employed across the country in various segments like homes, factories, construction sites, and elsewhere. Popularly referred to as 'Chotu', these children often deal with menial, backbreaking, and dangerous jobs.

    In an ode to showcase this tragedy, dentsu Impact, the creative agency from the house of dentsu international, has launched an eye-opening film in association with My Choices Foundation and Saregama Caravan.

    The film #ChotuKaChildhood showcases various versions of Chotu and the hellish world in which they exist. It communicates their silent suffering, a voice that the world can hear. It also sends out a message that the next time anyone sees such heinous abuses around, s/he must report it and not walk away. Only then, we will be able to save the world, one child at a time.

    dentsu Impact managing partner and national creative director Anupama Ramaswamy said, “Seeing little children working to make ends meet is the worst form of pain. But we walk away, without reporting it. Why did we choose to launch the film on Children’s Day? We believe the contrast of using an occasion, which celebrates children to highlight their suffering, will make the bitter truth come to light more strongly. It is my hope that with more people understanding the message of the film, they will raise their voices against child labour, and help usher in change.”

    Ramaswamy shared that the My Choices Foundation wanted the world to note that there are too many children who still do not enjoy full rights and free choices. “The problem is, we all feel sad when we see a child working for a living, but nobody reports such instances. They wanted to bring to notice the violence, abuse, and exploitation these children go through,” she said.

    She further elaborated that every single situation depicted in the film is inspired by real life. The child labour problem in our country is because of child protection laws, organisations cannot ask people to click pictures or geotag the location, etc. “The only way is to urge people not to walk away. Not just empathise and feel pity, but to report. Every one of us needs to report such instances. In the last few days, a lot of eminent people have shared this film. The message is definitely being noticed. We cannot change the entire society, but even if a few people start reporting, I would like to believe our efforts paid off,” she shared.

    My Choices Foundation’s aim is to see the transformation of India into a safe place for children, and hope this film will help them do that.

  • Maruti Suzuki, Dentsu Impact launch ‘Swift Limitless Stories’ campaign to salute real-life heroes

    Maruti Suzuki, Dentsu Impact launch ‘Swift Limitless Stories’ campaign to salute real-life heroes

    MUMBAI: Maruti Suzuki India, in collaboration with Dentsu Impact, has unveiled a brand-new campaign, ‘Swift Limitless Stories’ for the 3rd generation Swift.

    After the launch of the new model last year with the campaign #BeLimitless, MSIL was looking to take Swift’s legacy of performance forward. The objective of the campaign was to help people connect; not just physically but also emotionally with the concept of being ‘Limitless’.

    Commenting on the campaign, Maruti Suzuki India executive director-marketing and sales Shashank Srivastava said, “We want to engage with our target group (TG) in a more meaningful way. The Swift Limitless Stories is a way to build a higher level of brand salience to associate with performance but in an emotional way. It is also going to be our long-term strategy. These stories celebrate individuals who keep challenging themselves to become their better version. We wish to associate Maruti Suzuki with visual dynamism and pursuit for excellence. We also have a separate campaign for sales promotion for Swift. This campaign does not push for immediate sales. It, however, is meant to build brand salience."

    Brought to life by Dentsu Impact, the creative agency from the house of Dentsu Aegis Network, the ‘Swift Limitless Stories’ campaign celebrates three individuals who have overcome immense challenges in their lives while in their pursuit of greatness – Olympic and World Champion Mary Kom, Para-athlete Bhupendra Sharma, and a corporate banker Vikas Dimri, who conquered Mt. Everest and the Ironman Race the same year.

    Speaking about the campaign, Dentsu Impact national creative director Anupama Ramaswamy said, “Swift has always celebrated performance. And the ‘Swift Limitless Stories’ campaign has been created to do exactly that, with one difference – it takes the ‘Be Limitless’ philosophy beyond just the car. It salutes the undying spirit of certain special achievers who never accept things as they are and keep pushing past all limits to achieve their dreams. These stories have been carefully selected; because we felt they strongly connect with our consumer’s ‘nothing-is-impossible’ attitude.”

    The campaign relies on storytelling and celebrating the limitless heroes without consciously integrating the car. Reason being that the vision of this campaign is to personify the philosophy of ‘Be Limitless’ by highlighting the strength, passion and relentless determination of certain out-of-the-ordinary individuals.

    Swift Limitless Stories has been created to engage specifically with audiences on social media, Maruti Suzuki’s content hub, as well as the individual social media handles of these heroes.

    Dentsu Impact senior vice president Hindol Purkayastha said, “Swift has been an iconic brand which has been loved by multiple generations. Our latest campaign focuses on the digital audience and with compelling storytelling it will truly allow us to inspire millions of followers and get newer younger audience. With performance at the core of the brand, it was time to shift the conversation to individuals from the product. Thus, the concept of #BeLimitless campaign was used as a trigger to invite more stories of individual achievements. With this, we continue to own the space of performance.”

    With the Limitless Stories campaign, MSIL is not just sharing inspiring stories, but is also creating a platform for its audience to share their own journey with the world.

    The films have been directed by Sharat Sharma of Crazy Few Films.

  • Dentsu Impact launches new campaign for Mobiistar

    Dentsu Impact launches new campaign for Mobiistar

    MUMBAI: Dentsu Impact, the creative agency from Dentsu Aegis Network, has rolled out the launch campaign for Mobiistar X1 Notch. The campaign will be rolled out pan India across multiple touch-points and with a greater digital presence. 

    The communication is set in a college and features young students who are gearing up for a selfie contest. The story is about a young guy who helps his friend shine with the help of the X1 Notch. While the Mobiistar film for C1 Shine shows our protagonist shine in the eyes of people who didn’t think much of him before, X1 Notch shows our protagonist using the phone to help his friend shine. The film tries to reach out and resonate with those who live in the small towns, making sure their dreams and aspirations are fulfilled by the X1 Notch.

    Dentsu Impact national creative director Anupama Ramaswamy said, “In an already cluttered market, we wanted the X1 Notch to stand out. Instead of focusing only on the features, we decided to show how this phone can help people not just dream big but also fulfill them. Through the X1 Notch, our protagonist empowers his friend to shine. This insight led us to find a story that will resonate with anyone who has ever struggled to fit in. We are sure people will relate to this and welcome the phone, thanks to its super affordable price and amazing features.”

    Mobiistar India chief marketing officer Aniruddha Deb adds, “This is an interesting take on our consumer’s life since it showcases how the X1 Notch is not only adding value to lives but also enabling people to realise their dreams. Our testing results revealed that the college situation was not only relatable and likable but also was understood well by our TG. Mobiistar has always stood strong as a propeller of confidence and aspirations and this new campaign adds another dimension to our vision of ‘Shine and Enjoy More’.”