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Tag: Anupama Ramaswamy

  • JBL blurs the line between real and surreal with powerful sound and incredible design

    JBL blurs the line between real and surreal with powerful sound and incredible design

    Mumbai: In a crowded landscape of branded content and commercials, differentiation is one of the biggest differentiating factors. Recognising this, audio giant JBL (from the house of HARMAN) has ingeniously showcased its distinctiveness through a captivating series of mixed-reality videos.

    Designed to create buzz about JBL’s top-of-the-line audio components like Tour One M2 Headphones, PartyBox Ultimate speaker, and Authentics speaker – each video showcases how powerful sound can make anything, and anybody, come alive and dance.

    Conceptualised by Havas Worldwide India, this immersive three-video series transcends conventional marketing approaches by seamlessly blending reality with technology. Iconic landmarks across India served as the canvas for this innovative showcase, offering viewers an unforgettable glimpse into JBL’s unrivalled professional audio capabilities.

    HARMAN India director of integrated marketing Yogesh Nambiar said, “We’re witnessing the growing and well-accepted use of AI, AR and VR in marketing campaigns. As a frontrunner in the audio industry, JBL is always eager to adopt the latest approaches and technologies that showcase the edge that we bring to the table. 2023 witnessed our 3D anamorphic films at various airports across the country which received an overwhelming response from partners and customers alike. This year, we are seeing great response on our mixed reality videos as well. The Authentics series video was no different. Thanks to our partners Havas Worldwide India and the people at Unstitched –  founders Ashvir Khurana & Nikita Ramrakhyani and Yashvi Bothra from the creative team – I daresay this one will surpass the earlier ones. I’m glad that this is how JBL lovers saw the product for the first time. One icon working with another.”

    Speaking about the campaign, Havas Worldwide India chief creative officer and joint managing director Anupama Ramaswamy said, “Mixed reality is a popular and powerful medium for brands. It is fun, light-hearted and immersive. It also makes the content more shareable and memorable. However, many brands use mixed reality as a gimmick, without any connection to the product or the message. JBL products are different. So, our ambition was to create something that displayed their abilities in full glory. They offer powerful sound and come with stunning designs. In the end, it was easy to land on an idea that makes the world around them come alive and party with them.”

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by JBL India (@jblindia)

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by JBL India (@jblindia)

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by JBL India (@jblindia)

     

  • Havas Creative Network India’s key leaders elevated

    Havas Creative Network India’s key leaders elevated

    Mumbai: Havas India, part of Paris-headquartered global communications network Havas, has announced a significant leadership transition across three key agencies under the Havas Creative Network India umbrella, including Havas Worldwide India (creative), Conran Design Mumbai (brand design), and Havas CX India (customer experience).

    1  Havas Worldwide India managing partner Kundan Joshee has been promoted as managing director of the India operations.

    2  Havas Worldwide India CCO Anupama Ramaswamy, will also mantle the additional responsibility of joint managing director along with the CCO profile.

    3  Conran Design Mumbai managing partner Geet Nazir, has been elevated to managing director of the agency.

    4  Havas CX India managing partner Prashant Tekwani has been elevated to managing director of both Havas CX India and Ekino (technology) India.

    Strengthening the creative network in India:

    Havas Creative Network India, which now consists of eight agencies, has been growing steadily, driven by global expertise, acquisitions, new business wins, a strong talent pool, and numerous award wins. Havas Worldwide India, Conran Design Mumbai and Havas CX India have played a critical role in positioning the overall Havas Creative Network India as one the most future-ready networks in the country.  

    In addition, the Creative Network includes Think Design (UI/UX) led by Deepali Saini, CEO, Shobiz (experiential) led by Sameer Tobaccowala, CEO, PR Pundit Havas Red (public relations) led by Archana Jain, CEO, Havas People (employer branding) led by Arindam Sengupta as Managing Director, and Prose on Pixels (production) led by Makarand Nirmal, Vice President – Operations.

    While Kundan, Geet and Prashant will be based out of Mumbai, Anupama will continue to be based out of Gurgaon. All four along with Sameer, Archana, Deepali and Arindam will continue to report to Havas India, South East Asia & North Asia (Japan & South Korea) Group CEO Rana Barua.

    Over the last one year, Havas Worldwide India witnessed a flux due to some leadership exits but even during this period of transition, both Anupama and Kundan played a pivotal role in further consolidating the agency and strengthening its relationships with key clients like Reckitt, Stellantis, MamaEarth, Suzuki, William Grant, UTI Mutual Fund and Harman, amongst others. Anupama has been instrumental in not just creating some of the most talked-about campaigns of the last two years for clients including Harpic, Veet, Mortein, Mamaearth, IQOO, Vivo, Karnataka Bank, UTI Mutual Funds, Vanish and many more but also in consolidating and building a strong creative team. Meanwhile, Kundan has helped in fortifying and stabilising client relationships, winning several new businesses like Karnataka Bank, Indie (IndusInd Bank), IQOO and RealMe, to name a few, and streamlining processes that have strengthened the overall business, attracted talent, and increased client satisfaction scores.

    Conran Design Mumbai was launched in 2021 under the leadership of Geet Nazir, who has led the agency to become one of the most prominent brand and design consultancies in India. Over the past three years, the agency has built a roster of marquee clients including Zydus Lifesciences, PayU, Coca-Cola India, Nestle, Usha Martin, to name a few. Within three years of its existence, Conran has won prestigious local and global awards including a Gold at Transform Asia, Silver in the South Asia Brand Design Agency of the Year category at Campaign’s Agency Of The Year Awards 2023 amongst many more. Recently, Havas launched Conran Design Group network, a new global offering dedicated to brand and design, based on the long-standing expertise and talent at Conran Design Group, and W, Havas’ leading creative branding agency in France. Geet’s elevation comes at this critical juncture and will play a central role in scaling up the agency further.

    Prashant has been instrumental in building and leading Havas CX in India since 2020. Over the years, he has steadily built and consolidated the agency through a strong CX team along with Ekino, and some of the biggest clients including Bandhan Life (erstwhile Aegon Life), Bosch Mobility Services, Tata Steel, STT Telecommunications, Air Asia, to name a few. Over the years, the X-Index proprietary study by Havas CX has also made the agency a strong voice in the industry. Going forward, with Prashant at the helm, Havas CX India is going to play a more critical role in the region and scale up its India operations by ramping up talent and expertise like CRM, technology, loyalty, etc.  

    The journey ahead:

    This transition marks an exciting phase for Havas India as it continues to innovate, lead, and deliver exceptional results for its clients.

    In discussing the recent elevations, Rana Barua emphasised the strategic trajectory of the organisation, stating, “Over the past few years, our focus has been on enhancing our expertise and solidifying our position as the most progressive communications network in India. While our Media Network, under the leadership of Mohit Joshi, Uday Mohan, R Venkat, and Shibu Shivanandan, has thrived, Havas Creative Network India has grown exponentially both organically and inorganically and has built the creative repertoire of Havas India.”

    “Kundan, Anupama, Geet, and Prashant have been instrumental in scaling up the operations of their respective agencies, demonstrating resilience and genuine leadership qualities,” Rana continued. “As we transition towards a new phase of growth, I am confident that these four leaders will play an even greater role in driving our growth, both within India and on a global scale. Their dedication and leadership is paving the way for our future success. I wish them all the best.”

  • Moov launches new film Aao Dard Mitayein

    Moov launches new film Aao Dard Mitayein

    Mumbai: Moov, the name in pain relief solutions, has released its new campaign, Aao Dard Mitayein, for Moov, aimed at highlighting the brand’s commitment to providing effective pain relief for people of all ages. Since its inception in 1986, Moov has been synonymous with trust and efficacy, offering a range of products designed to alleviate everyday chronic pains.

    The new film, conceptualised by Havas Worldwide India, showcases Moov’s evolution over the years, emphasizing its enduring position as the go-to choice for individuals seeking long-lasting relief from aches and pains. Available in both gel and spray formats, Moov’s innovative formula, fortified with ‘Four Active Ingredients’, penetrates deep into muscles, providing warmth and relaxation for swift recovery.

    The film portrays the universal nature of pain and the importance of finding quick and gentle solutions to overcome it. By alleviating discomfort, Moov enables individuals to focus on what truly matters – cherishing moments with loved ones, pursuing passions, and making a positive impact on the world.

    Speaking about the campaign,  Reckitt regional marketing director, South Asia – Health & Nutrition Kanika Kalra said, “For over three decades, Moov has aimed to help people by not letting pain come in the way of their life. Our advertising has always reflected this purpose. As we worked on this campaign, we reflected on what Moov’s purpose meant for today’s India. Today, as Indians, we aim to maximize life by not just helping ourselves and our family but also by leaving a positive impact on the world around us. But, we can only do that if we are ourselves free of pain. That is what the new campaign by Moov tries to capture through it’s beautiful message of ‘Don’t let pain come in the way of doing good’. We believe that as India’s most-loved pain relief brand, Moov’s new campaign will resonate with every Indian and inspire them to maximize their lives pain-free.”

    Havas Worldwide India chief creative officer Anupama Ramaswamy said, “What makes this world go round is not the big things; it’s the small acts of goodness that people do for others without expecting anything in return. And Moov believes that the last thing that should come between such acts of goodness is physical pain. With this endearing story, Moov nudges you to go beyond the call of duty and relieve others of their problems… Aao dard mitayein.”

  • Havas Worldwide India duo clinches TOI & ECI’s Power of Print Contest 2024

    Havas Worldwide India duo clinches TOI & ECI’s Power of Print Contest 2024

    Mumbai: With over 15.8 crore Indians eligible to cast their votes in the ongoing General Elections of the world’s largest democracy, two young creatives of Havas Worldwide India have crafted a groundbreaking campaign, to remind citizens of their democratic rights and responsibilities.

    The Power of Print Contest 2024 is run by The Times of India Group in collaboration with the Election Commission of India. Havas Worldwide India’s creative talents, Soham Ghosh, Creative Supervisor (Copy), and Ravinder Kumar, Associate Creative Director, have won the coveted award and will represent the agency at Cannes Lions 2025.

    The winning entry, selected from over 560 entries from across the country on the theme ‘I Vote For Sure’, aims to inspire greater voter turnout by highlighting the significance of every individual’s vote.

    Unveiled in The Economic Times, Bengaluru edition on April 26, 2024, coinciding with the city’s voting day for the second phase of the 18th Lok Sabha Elections, the winning concept employs a striking visual metaphor. The entire newspaper page has been rendered in purple ink, symbolising the unused electoral ink from the 2019 elections. This innovative approach serves as a hard-hitting reminder of the wasted potential inherent in unmarked fingers and uncast votes. To motivate people from across the country to vote, the campaign will be published in the most important markets of the publication over the next two weeks.

    Times of India head of creative strategy, innovation, branded content and trade marketing for BCCL Response Sagnik Ghosh said, “After a tough competition and intense evaluation by the eminent jury, the fifth edition of The Times Power of Print, supported by the Election Commission of India, has its winners. Among the many strong entries, the winning ad stood out for its effective portrayal of the urgency of the issue of low voter turnout and the masterful use of print as a versatile medium, open to innovative possibilities. We hope that this ad is inspiring to the readers and motivates them to exercise their right to vote on D-Day.”

    Speaking about the idea, Havas Worldwide India chief creative officer Anupama Ramaswamy said, “At Havas Worldwide India, we truly believe in the power of ideas to drive meaningful change. Soham and Ravinder’s powerful idea exemplifies our commitment to leveraging creativity for social good, empowering citizens to shape the future of our nation.”

    Soham Ghosh said, “Our idea stemmed from the low voter count in the last Lok Sabha Elections. The insight was simple yet powerful – if people are not getting their fingers marked with purple ink, then they’re not just wasting the electoral ink, they’re also wasting the power of democracy. So, we suggested printing an entire page of the newspaper using purple ink for people to take notice of the unused electoral ink.”

    For Ravinder Kumar, this campaign is much more important than just winning tickets to the Cannes Lions next year. He said, “Going to the Cannes Lions Festival has been a life-long dream but with this newspaper innovation using purple ink, if we can inspire even one person to step out and vote this time, it will be a bigger victory for us.”

  • Anupama Ramaswamy, Ashish Chakravarty, and Rajdeepak Das Named Abby Awards 2024 jury chairs

    Anupama Ramaswamy, Ashish Chakravarty, and Rajdeepak Das Named Abby Awards 2024 jury chairs

    Mumbai: Anupama Ramaswamy, chief creative officer, Havas Worldwide India, Ashish Chakravarty, executive director, and India head of creative, for McCann Worldgroup and Rajdeepak Das, chief creative officer Publicis Groupe, South Asia and chairman, Leo Burnett, South Asia, join as jury chair for Still Digital category, Audio category, and Film (below 1 minute) category respectively, at The Abby Awards 2024 powered by One Show.

    Havas Worldwide India chief creative officer Anupama Ramaswamy has been appointed jury chair of Abby Awards 2024 powered by One Show in the Still Digital category.

    Anupama is touted as one of the most celebrated creative minds in the country. She has made an indelible mark through her clutter-breaking work, passion for art direction and pure play advertising.

    Through her career, she has worked with some of the leading agencies in India and several marquee global and indigenous brands across sectors including Maruti Suzuki, Reckitt, Ikea, Vivo, Paytm, Subway, Tata Tea Digital, Samsung Mobiles, Airtel, Dabur, Lacoste, and many more.

    Her recent campaigns, including the Paytm Divide and Chotu, made her win the One Show, a couple of Spikes, and New York Festivals, and she was featured as one of the Impact Creative Stars ’21. During her stint at JWT Delhi as senior creative director, Anupama led the Delhi office to its first Cannes Lions and Clio Gold.

    She has also been a recipient of some of the most coveted awards including Cannes Lions, Clio, Adfest, New York Festivals, Abby, Effies, Spikes, Global Healthcare Awards, IAA Awards and The One Show and her work for Fuji Film has been featured in the prestigious Gunn Report as one of the top 20 most awarded print campaigns in the world.

    Anupama has been on the jury of several prestigious awards like The One Show and Spikes Asia and the grand jury at AME awards, and New York Festivals.

    Ashish Chakravarty executive director, and India head of creative, for McCann Worldgroup

    has been appointed jury chair of Abby Awards 2024 powered by One Show in the Audio category.

    Ashish has worked in most of the major agency networks and on some of the biggest global, and Indian brands.

    He is the recipient of more than 400 national and international awards on top advertising shows like One Show, Cannes, D&AD, Clio, Ad-fest, Spikes, Kyoorius, and Goafest, among others.

    Ashish has served as jury or jury chair, at many top international advertising awards, as well as all the top Indian award shows.

    Ashish has been recognized as one of the top 10 Creative Directors in India by Economic Times, the leading business newspaper, and was also ranked among the top ECDs in the world in industry rankings

    Rajdeepak Das chief creative officer of Publicis Groupe, South Asia and Chairman of Leo Burnett, South Asia has been appointed Jury Chair of the Abby Awards 2024 powered by the One Show in Film (below 1 minute)category.

    Raj firmly believes that the true potential of creativity and technology is finding human-centric solutions for the biggest brands because what’s good for people is good for brands. And his body of work reflects his vision for creativity.

    Raj was the force behind the iconic work for P&G Whisper ‘Touch the Pickle’ – one of the first social movements to break the taboo around periods in the Indian sub-continent. To his recent work for Whisper – the Missing Chapter which won him a Grand Prix in Sustainable Development Goals at Cannes Lions 2022 – an award which is very close to his heart as it made a real difference in the lives of young girls by breaking period taboos and getting the chapter on periods added in school books, helping 23 million girls stay in school.

    He and his team gave every Indian a piece of national treasure, by building Bajaj motorbikes out of the legendary warship INS Vikrant. In collaboration with India’s biggest petroleum brand and the government of India, they innovated the world’s first anti-collision road management system to reduce road accidents on Himalayan Roads.

    For one of India’s biggest financial brands, he created India’s 1st social media-based microfinancing system.

    Raj was featured in the Netflix Docuseries – Creative Indians Season 4 – a series which showcased the most talented Indians from Oscar winners to Bollywood Stars and artists to Grammy Awards-winning musicians. He has led and been a part of several jury cohorts at some of the biggest platforms including Cannes Lions, Spikes Asia, Dubai Lynx, and One Show to name a few.

    His HumanKind approach to creativity led Leo Burnett India to win multiple Grand Prix and metals at prestigious platforms like Cannes Lions, One Show, D&AD and Spikes Asia. But he believes his biggest creation to date is Apollo 11 a specialised division of Leo Burnett India, consisting of what he calls ‘the mutant creatives’. Team of young people in their 20s with backgrounds in aerospace engineering, product design, data analysis and environment scientists solving human and brand problems with him.

    “I have always believed that an award is as good as its jury. This year too, the Abby Awards powered by One Show have a stellar lineup of both domestic and international luminaries as Jury Chairs, across 23 categories. Over the last two years the number of women jurors has been significant, and this year, with over one-third being women masters of their craft. To win recognition from such respected Jury Chairs is a matter of immense pride for the AdClub, the participating agencies and brands.” said Ajay Kakar, chairperson of Awards Governing Council, Abby Awards 2024 powered by One Show and managing committee member, The Advertising Club.

  • Havas Worldwide India appoints Arjun Jetly, Neharika Awal, Ajitesh Verma & Monish Gupta as executive creative directors

    Havas Worldwide India appoints Arjun Jetly, Neharika Awal, Ajitesh Verma & Monish Gupta as executive creative directors

    Mumbai: Havas Worldwide India, the creative agency of Havas India, has strengthened its creative team with the appointment of Arjun Jetly, Neharika Awal, Ajitesh Verma, and Monish Gupta as executive creative directors.

    Based out of Gurugram, all four will report to Anupama Ramaswamy, chief creative officer of Havas Worldwide India, and will be responsible for further strengthening the creative offering of the agency.

    Speaking about the appointments, Havas Worldwide India chief creative officer Anupama Ramaswamy said, “Now is the time for our work to shine. And I can’t think of a better team to lead this than Neharika, Monish, Arjun and Ajitesh. I’m delighted to welcome them into the Havas family. They are a dynamic bunch, brimming with new ideas, each having their own individual strengths, which will not just help the brands we work on but also the teams. I believe in their capabilities and mindset to take Havas Worldwide India to newer heights.”

    His second stint with Havas Worldwide India, Arjun was the brain behind some of Durex’s most-loved campaigns including Mutual Climax and Invisible. He joins the agency from Cheil India and has also worked in agencies like The Glitch. Over the course of his career, he’s worked extensively on marquee brands from across categories including Durex, Veet, Mirinda, 7Up, Monkey Shoulder, Lay’s, Kurkure, Doritos, Cadbury, 5-Star, Horlicks, Eno, Happydent, Mentos, Adobe, MG Motor, to name a few. He has also won prestigious awards for his work, including Cannes Lions, Effies and ABBYs.

    Neharika has joined Havas Worldwide India following an eight-year stint in Dentsu. Before Dentsu, she worked at Leo Burnett, Saatchi & Saatchi, Ogilvy and DDB Mudra. Through the course of her career, she has worked with leading brands including Honda Cars, OLX, Biba, Chaayos, Tasva, Canon and Dominos, to name a few, and has prominent awards including Effies and ABBYs to her name.

    Ajitesh has worked with erstwhile Wunderman Thompson, BBDO India, McCann Worldwide and Leo Burnett before joining Havas Worldwide India. Some of his most accomplished work has been on brands from diverse sectors including Meta, The Times of India, Flipkart, PhonePe, Swiggy, Mountain Dew Global, Pepsi Foods, ITC, Britannia, Nestlé and GSK.

    Through his career, Monish has managed a wide portfolio of brands, including some of the biggest names in auto, consumer electronics, lifestyle, fashion, and hospitality including Maruti Suzuki, Honda Bikes, Citroën, LG, Samsung Phones, Myntra, and Burger King, among others. Monish who joins Havas Worldwide India from Leo Burnett has also worked at Dentsu, Lowe Lintas, erstwhile J Walter Thompson and Cheil.

  • Tarun Jha moves on from Havas Worldwide India

    Tarun Jha moves on from Havas Worldwide India

    Mumbai: Tarun Jha, who had joined as the chief executive officer, decided to move on to pursue other interests. Over the past one year, Tarun was instrumental in building the creative agency, putting strong processes in place, and hiring a strong team of leaders who have helped the agency witness impressive growth. Today, Havas Worldwide India boasts an enviable roster of clients and is well poised to continue its growth momentum.  

    Anupama Ramaswamy, chief creative officer, Anirban Mozumdar, chief strategy officer and Kundan Joshee, managing partner, will continue to lead Havas Worldwide India jointly and will report to Rana Barua, Group CEO, Havas India, Southeast Asia, and North Asia (Japan & South Korea).

    Rana Barua said, “Tarun was an intrinsic part of the team, playing a key role in establishing a robust foundation for Havas Worldwide India. He actively contributed to important discussions and helped in putting together a strong and capable second line of leaders. I wish him all the best for the next chapter.”

    Tarun Jha, said, “My time at Havas India has been a short yet a transformative experience for me, almost a refresher course that has equipped me to become a more adept and all-round marketer. Witnessing the ‘One Havas’ philosophy and the effective collaboration between the 20 agencies and specialised divisions has almost been a revelation. I look forward to applying all my acquired skills and knowledge to the art of building enduring brands and businesses, something that I have always loved doing.”

  • IAA Olive Crown jury announced

    IAA Olive Crown jury announced

    Mumbai: The India Chapter of the International Advertising Association (IAA) and the Asian Federation of Advertising Associations (AFAA) announced the jury for their Olive Crown Awards.

    Jury members are:

    Anupama Ramaswamy (Chief Creative Officer, Havas Worldwide India)

    K.V. Sridhar (Global Chief Creative Officer Nihilent Limited & Hypercollective)

    Pateek Bharadwaj (Chief Creative Officer, Lowe Lintas India)

    Tista Sen  (Creative Brand Consultant)

    Carlton D’Silva (Co-Founder, Musemakers & House of Awe)

    Mukund Olety (Chief Creative Office, VML)

    Anupama RamaswamyK V Sridhar Prateek Bhardwaj named CCO & Head of Creative (India), Lowe LintasTista Sen exits Ladyfinger | Advertising | Campaign IndiaCarlton D'SilvaMukund Olety

    IAA president Avinash Pandey said, “this is an excellent jury line-up that is truly representative of the creative depth in our industry. The awards presentation date has been fixed for April 5th. 2024”

    Avinash Pandey

    Olive crown Awards committee chairman Janak Sarda added, ” I am happy to see a mix of old and new names amongst our jury members. Sridhar, Tista and Carlton have helped this meaningful cause many times. Good to have Anupama, Prateek and Mukund on board as well. “

    Janak Sarda
    The last date for accepting entries is 15 February. There is no entry fee charged. Link to submit entries: https://ocawards.awardor.com/

    The Olive Crown Awards are in their 14th edition and have been hailed as a truly meaningful initiative from the marcom industry.

  • Karnataka Bank launches ‘Bharat Ka Karnataka Bank’ campaign

    Karnataka Bank launches ‘Bharat Ka Karnataka Bank’ campaign

    Mumbai: Karnataka Bank, one of India’s oldest and most respected Private Sector Bank, has launched its centenary campaign, ‘Bharat Ka Karnataka Bank’. This milestone campaign marks a hundred years of trust, excellence, resilience, and commitment to serving the nation.

    In commemorating a century of banking legacy, Karnataka Bank has embraced the theme of adaptability and evolution. The campaign encapsulates the idea that true legacy lies in understanding the need to evolve with the times. Karnataka Bank has not only created a legacy unique to itself but has also transcended its roots in Karnataka to become a Bank that resonates with every corner of the nation.

    Jointly executed by Havas Media India and Havas Worldwide India, the campaign underscores Karnataka Bank’s ability to adapt to the changing times while staying true to its core values. It aims to strengthen Karnataka Bank’s brand awareness, fostering a deeper connection with customers while also inviting new patrons to be a part of its storied legacy.

    Karnataka Bank has not merely stayed true to its values but has also paid homage to the culture and ethos of every state it has been a part of. It is today ‘Bharat Ka Karnataka Bank’.

    Talking about the association, Karnataka Bank MD & CEO Srikrishnan H said, “Karnataka Bank’s centenary is much more than just a celebration of a century of accomplishments; it is a bold assertion of our vision for the next hundred years. This astounding milestone exemplifies our unwavering commitment to advancing India’s agenda of national financial inclusion. We’re happy to have Havas India as our trusted strategic partner as we continue to work towards this ambition.”

    Talking about the campaign, Karnataka Bank executive director Sekhar Rao said, “For a century, we’ve been more than just a bank; we’ve been a trusted partner in millions of people’s journeys. By remaining true to our core beliefs and embracing innovation, we have remained a steadfast partner to generations of families. We’re excited to launch our new brand campaign, celebrating Karnataka Bank’s 100-year legacy while looking ahead as a Bank, not just Karnataka, but for Bharat – Namma Karnataka Bank, Delhi walo ka Karnataka Bank, Mumbai walo ka Karnataka Bank – Bharat ka Karnataka Bank… This campaign marks our journey towards a tech-driven future, blending tradition with cutting-edge solutions for customers and communities nationwide”.

    Havas India, South East Asia & North Asia (Japan & South Korea), group CEO Rana Barua said, “I would like to congratulate Karnataka Bank as it marks a century of excellence. Amidst global financial challenges, Banks in India have displayed remarkable resilience, surpassing global counterparts in growth and profitability. Hence it is the perfect time to forge a profound partnership with one of India’s premier financial institutions. We thank Karnataka Bank for placing their trust in us.”

    Havas Media India managing director Uday Mohan said, “Creating a symphony that echoes the remarkable journey of Karnataka Bank, we have meaningfully positioned the bank’s narrative via this campaign across multiple media channels.  This milestone campaign not only reflects our dedication to precision, apt messaging and targeting but also ensures that every story shared resonates deeply with audiences, cementing Karnataka Bank’s legacy for generations to come. We are immensely proud to be part of this centennial celebration and wish many more years of success for this iconic brand.

    Havas Worldwide India chief creative officer Anupama Ramaswamy said, “It is easier to count the number of days in a hundred years than to count the relationships we’ve built over that time. This thought is at the heart of our campaign. A thought driven by a steadfast commitment to customer satisfaction. A thought that is also captured by showcasing real stories of real people, who have been our bedrock for close to a century now.”

    The campaign will be live on television, digital channels, social media platforms, out-of-home displays, and print media.

  • Badshah Masala unveils flavourful cinematic treats for Gujarat and Maharashtra markets

    Badshah Masala unveils flavourful cinematic treats for Gujarat and Maharashtra markets

    Mumbai: Badshah Masala, a renowned spice brand in India, especially dominating the Western markets of Gujarat and Maharashtra, has launched its latest regional campaign, showcasing a rejuvenated perspective and a modernized approach. Established in 1958, Badshah Masala carries a venerable legacy, consistently delivering a unique array of spices that have garnered a steadfast following. Recognized as a household name, the brand achieved iconic status with a memorable ad campaign jingle in the 90s, further cementing its prominence in the spice industry.

    In the past year, Badshah Masala has undertaken a strategic endeavour to breathe new life into its brand, carefully preserving its illustrious legacy and distinctive brand elements. This comprehensive revamp encompasses a change in packaging, product offerings, and communication strategies, meticulously tailored to resonate with the evolving aspirations of the modern Indian consumer. The positive consumer feedback indicates a growing consumer base, and the impactful April campaign, drawing inspiration from the iconic 90s campaign, has notably heightened the brand’s visibility and resonance in the market.

    The latest campaign, designed to further elevate brand saliency, focuses on iconic Badshah products tailored for consumers in the key states of Gujarat and Maharashtra. The campaign highlights Badshah’s expertise in assisting consumers in creating locally relevant and beloved preparations. It narrates compelling stories of how Badshah makes it convenient for individuals to craft rich and unique culinary experiences at home. Specifically, the campaign shines a spotlight on iconic dishes such as Pav Bhaji and Mutton for the Maharashtra market, and Undhio and Masala Tea for the Gujarat market.

    This goes beyond just displaying products; it breathes life into Badshah Masala’s promise of helping you easily master your favourite local dishes at home. The creative side of the campaign aims to capture the heart of these culinary journeys through eye-catching visuals and stories that connect with our audience’s tastes.

    Badshah Masala CEO Rehan Hasan said, “Embarking on this flavourful journey, our aim with this campaign is to empower our consumers to effortlessly recreate cherished local dishes in the warmth of their kitchens. At Badshah Masala, we’ve put together a smart cooking approach. It not only reflects our commitment to real flavours but also makes it easy for you to cook your favourite iconic dishes. We’re on a mission to bring Badshah’s expertise straight to your kitchen, effortlessly weaving local flavours into your daily culinary adventures.”

    Havas Worldwide India CCO Anupama Ramaswamy said, “Having a specific target audience for this campaign posed a unique challenge in establishing that emotional resonance. We delved deeply into the regional intricacies, threading the fabric of family bond through the culinary lens. This process demanded meticulous attention yet yielded immensely gratifying results. Immersing ourselves in these vibrant cultures was an exhilarating journey. Witnessing the campaign not just come alive but deeply resonate within these markets was an incredibly fulfilling experience.”

    Badshah Masala’s regional campaign is a celebration of tradition, flavour, and the joy of culinary exploration. By expertly blending its rich legacy with a modern approach, Badshah Masala continues to be the preferred choice for households seeking authentic and high-quality spices that elevate everyday meals to extraordinary experiences.