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Tag: Anupama Ahluwalia

  • Sprite calls youth to make their move with ‘Teen till I die’

    Sprite calls youth to make their move with ‘Teen till I die’

    MUMBAI: Building on its signature Chalo Apni Chaal idea, brand Sprite is inviting teens to unleash their talent and creativity on portals and social networks with the exciting “Teen Till I Die” initiative. 

    Spread across four genres – music, dance, art and standup comedy, the nationwide contest will be looking for the most experimental and entertaining performances to spread across the digital world.

    Speaking about the initiative, Coca-Cola India VP – marketing Anupama Ahluwalia said, “Teen till I Die” is an initiative launched for all teens to showcase their creative pursuits. Youngsters have this innate vision to see the world full of possibilities which makes them a powerhouse of creativity and gumption. Sprite has always urged teens to bring out this side of them – believe in themselves, have the inventiveness to rise up to challenges and beat all odds. With “Teen Till I Die”, we are opening up opportunities for teens to get noticed for their talent by some of the best in the industry. We have taken the campaign digital as this is the best way to connect with teens and reach out to them.”

    The best videos, chosen through popular vote, across popular media including Facebook, Youtube and Channel V will be prmoted by the Spirite team. The top five videos from each category will be judged by a panel of expert judges –Salim & Sulaiman for music, Vir Das for stand-Up, Terence Lewis for dance and  Daku for art.

    Started from 1 September, 2013 the “Teen Till I Die” initiative will make its way to over 250 colleges across 24 cities to facilitate participants in the process. The contest will end on 30 September, post which voting on the uploaded videos will begin.

    The procedure has been kept simple – the participant just has to shoot their teen video, log on to www.teentillidie.com, upload it and get ready for the showdown. The most popular videos each day will be announced as the ‘Chaal of the day’ and the winner will get to win cool merchandise (Fastrack bags, watches and sunglasses).

    The complete digital initiative has been conceptualized and will be executed on ground by Con ten Media. The publication and promotion on the social media will be managed by Web Chutney Studio Private Limited.

  • Kareena Kapoor continues to inspire consumers to increase their “Pyaas” with Limca

    MUMBAI: Limca has launched its new summer campaign with brand ambassador Kareena Kapoor who urges consumers to strive for bigger and better things in life, in the new communication that takes forward the idea of ‘Pyaas Badhao‘.

    Through this communication, Limca inspires consumers to challenge the status quo and aspire for more in its characteristic fresh and spontaneous manner.

    In this campaign, Kapoor continues to play the role of a friend and mentor to her co-protagonist. She provokes him in a light-hearted manner and pushes him to strive for more instead of simply accepting circumstances.

    Coca-Cola India vice president – Marketing Anupama Ahluwalia said, “This year‘s communication takes the idea “Pyaas Badhao” further and builds on the inspiring message while retaining the freshness and rejuvenation synonymous with Brand Limca. The messaging is simple – it motivates people to dream for more and put in the effort to realize their aspirations. Our focus is to stimulate the “go-getter” spirit in one and all. People should be encouraged by the TVC to “Pyaas Badhao”, which is aspire for more and work towards realising their dreams”

    The communication campaign has been conceptualised by Leo Burnett led by executive creative director Nitesh Tiwari.The campaign has been directed by Sainath Choudhary and produced by Vishnu Purple Films.

    In-addition to leveraging TV, the integrated communication initiative will also include radio, digital media and out-of-home in key Limca markets.

    Tiwari said, “This is a new round of communication based on the ‘Pyaas Badhao‘ (aspire for more) ideology and we are very excited about it. The ad extends Kareena‘s role of being a friend, guide and philosopher to her co-protagonist. This time we have added the elements of love and humour to the messaging, which gives it an impression of the ad being impactful yet funny. We are confident that the ad will motivate consumers to increase their aspirations from life and inspire them to work towards them.”

    The film opens on Kapoor sitting with a guy on a bench in a college. She notices a beautiful girl passing by and the guy looking lovingly at her. She teases the guy about his untold love for the girl, and the guy shyly brushes the feeling off. Kapoor then paints a picture in front of him and we get into a dream sequence. She is a part of the dream sequence along with the guy. The dream sequence shows a cunning looking guy whisking away the girl of the protagonist‘s dream. Then Kapoor motivates the guy and tells him, “Tum na thodi pyaas badhao…warna teri maina, koi kauwa uda le jaayega”, and offers him a bottle of Limca. The guy, after having consumed Limca, experiences a wave of freshness and is motivated to pursue the girl of his dreams.

  • Thumps UP kicks-off new ‘Toofani’ campaign with Salman Khan

    MUMBAI: Thums Up makes a ‘Toofani‘ start to the year with a new campaign featuring Salman Khan.

    An extension of the ‘Aaj Kuch Toofani Kartey Hain‘, the Thums Up campaign once again urges its consumers to push the boundaries, to pave their own path and to unleash their potential.

    The campaign shows Khan adding his style quotient as he takes a ‘toofani‘ route to get his Thums Up, turning a mundane situation of a store running out of his favourite Thums Up, into an exciting tale of adventure and thrill.

    Khan inspires gut and gumption by taking complete control of the situation to get what he needs, undertaking a series of ‘toofani‘ acts to get his Thums Up.

    Mahesh Babu features in the south version of the campaign.

    Coca-Cola India VP marketing Anupama Ahluwalia said, “Thums Up has continued to be culturally relevant in India through the evolving expressions of masculinity. We believe masculinity today is the drive to find ones calling, to take the leap of faith and Thums Up is the iconic symbol that embodies the strength required to unleash the potential within. Through the latest campaign, Thums Up is aiming to make a cultural shift of acceptance that the hero is not divine anymore, but that it is there in all of us, it‘s just a matter of finding it, hence the Clarion Call “Aaj Kuch Toofani Kartey Hain”.

    Conceptualised by Leo Burnett, the TVC has been created by Leo Burnett chief creative officer India subcontinent KV Sridhar and Director Leo Burnet ECD Sainath Saraban.

    The TVC has been directed by Ravi Udyawar under the RU Films production banner. Meanwhile, the music has been composed by Ram Sampath (of Omgrown Music) to bring to life Amitabh Bhattacharya‘s toofani lyrics.

    The campaign will be amplified through a 360 degree integrated communication plan. Thums Up has a robust digital plan to leverage the campaign. This includes digital and social media platforms for targeted genres: Social, Video on Demand (VOD), Search, Travel, Games,Reach portals and Mobile.

    Sridhar said, “Thums Up campaigns are about adventure, dare-devil attitude and the ability to push beyond one‘s limits. The new campaign embodies these values, and having someone like Salman whose sheer screen presence is so dynamic really added to the experience. To find a script befitting Salman and Thums up and translating that on screen was both challenging and exciting. The end result is something we are all proud of and we hope the viewers enjoy watching the campaign as much as we did making it.”

  • Thumps Up goes Dabangg

    MUMBAI: Cashing in on its association with Salman Khan, Coca-Cola’s aerated beverage brand Thums Up has tied up with the actor’s upcoming movie Dabangg 2 through the Thums Up ‘Being Dabangg’ initiative. Through this initiative Thums Up fans across the country will get an opportunity to meet Khan in person and win special Thums Up ‘Being Dabangg’ merchandise like T- Shirts, sun glasses and wrist watches.

    The campaign will run till 13 February.

    The national initiative is being launched across India (except in the states of Tamil Nadu and Kerala) and will leverage the popularity of digital media such as mobile phones (Both GSM & CDMA & IVRS) and internet amongst consumers across the country.

    To create awareness about the Thums Up ‘Being Dabangg’ initiative, the company is also launching a television commercial which builds upon Thums Up’s core idea of ‘Will Do Anything For My Thunder’. Publicis’ advertising agency Leo Burnett is the creative force behind the TVC while it has been directed by Sameer Puri from Wacky Films. The campaign takes the tagline ‘Dabangg Toofani Hote Hain…..To AaoKuch Toofani Kartey Hain!’

    Thums Up brand ambassador Khan said, “I have always believed in living life on my own terms, and doing something Toofani; and these attributes are what strongly connect me with my favourite Thums Up. Through this exciting and engaging initiative, I look forward to meeting the real ‘Dabanggs’ across the country; and celebrating the spirit of adventure.”

    Coca-Cola India and SWA VP – marketing Anupama Ahluwalia said, “This latest initiative is a perfect unification of brand Thums Up’sToofani attitude and Salman Khan’s Dabangg personality. This exciting initiative will serve as a seamless binder between the real stars of the country and their inspiration – Salman Khan. We are confident that this unique initiative will strike the right chord with the consumers, encouraging them to do something Toofani every day.”

  • Coca-Cola’s new campaign builds on bonding in mealtimes

    Mumbai: Coca-Cola India has launched a new integrated marketing campaign ‘Coca-Cola and Meals‘ which is built on the values of “togetherness” and “bonding” over mealtimes with family and friends.

    The theme of the campaign is ‘Saath Khao, Khushiyaan Badhao‘. The new theme seeks to reignite the magic around mealtimes by celebrating the world of happiness around the dining table.

    Coca-Cola India and South West Asia vice president – marketing Anupama Ahluwalia said, “Today‘s fast lives are stealing away what could be moments of bonding and togetherness; through the ‘Coca-Cola and Meals campaign‘ we are urging consumers to bring togetherness to the meal occasion which seems to fast disappearing due to modern day pressures.”

    The campaign will be further amplified by association with chef Sanjeev Kapoor. He will propagate Brand Coca-Cola‘s message by inspiring consumers to bond and connect during meals and immerse themselves in those moments of togetherness with their families and friends.

    Along with the mass-media campaign, Coca-Cola will also engage with consumers through an on-ground activation across key markets. Kapoor will invite recipes from consumers and final nine winners will get to be a part of a TV show with Kapoor. Additionally, Kapoor and his chefs will engage in a live cook-off in three cities.

    Coca-Cola will also be rolling out a campus programme based on the premise of ‘happiness strike where you‘d least expect it‘.

    According to the company, this activation will involve mom‘s paying a surprise visit to certain campuses and cooking for the students. Coca-Cola will also capture the “fun” and “togetherness” moments experienced by consumers, at restaurants by introducing a “Happiness Camera” that will click photos of them sharing a meal with their family, encouraging consumers to eat together and increase happiness.

    These on-ground initiatives will be supported and complemented by a digital campaign.

    The television commercial which is being rolled out has been scripted by Prasoon Joshi and his creative team at McCann Erickson Delhi. It has been directed by Ram Madhvani of Equinox film while Shantanu Moitra is the music composer of the film.

  • Sprite launches ‘Leisure at Home’ campaign

    MUMBAI: Sprite, the lemon-lime flavored soft drink brand from Coca Cola Company, has launched its latest campaign titled ‘Leisure at Home‘.

    The campaign is an extension of the ‘Rasta Clear Hai‘ campaign. The new communication inspires youngsters to think fresh and find innovative ways to navigate their way through tricky situations and clear all obstacles and carry on with uninterrupted leisure moments at home, the company said.

    Coca-Cola India and South West Asia vice president Anupama Ahluwalia said, “Brand Sprite has successfully established itself as an edgy, honest brand with its clear and simple messaging. Sprite has been inspiring youngsters to think fresh even when the odds are stacked up against them. Our latest campaign echoes this thought, urging the youth to enjoy their fun and leisure moments at home, uninterrupted, by using fresh, innovative thinking.”

    The television campaign will be first launched in the markets of Tamil Nadu, followed by Andhra Pradesh. It will be supported by radio and consumer activation in the markets.

    The TVC has been conceptualised by Ogilvy & Mather executive creative director Ajay Gahlaut and his team.

    Gahalut said, “Sprite as a brand has always been synonymous with wit and smart thinking. This year we wanted to take the Sprite campaign to the next level – by inspiring youngsters to think fresh and come up with ways to overcome obstacles at home. The TVC captures the essence of this and suggests ways of enjoying uninterrupted leisure moments even at your home.”

  • Kareena Kapoor is new Limca brand ambassador

    MUMBAI: Lemon flavoured carbonated soft drink brand from Coca-Cola Company, Limca, has roped in Kareena Kapoor to endorse the summer 2012 ad campaign – ‘Pyaas Badhao‘. Leo Burnett is responsible for the creatives of the ad campaign.

    The idea for the new campaign comes from the fact that we generally get very complacent and satisfied with what we have achieved in life, be it big or small. Through the latest communication, Limca inspires its consumers to push themselves, get even more ‘thirsty‘ in whatever they do, and emerge as winners.

    Coca-Cola India and South West Asia VP – marketing Anupama Ahluwalia said, “Limca as a brand stands for great thirst-quenching and rejuvenation. Our new campaign for 2012, ‘Pyaas Badhao‘, takes it to the next level – first increase your thirst and then quench it with Limca. We have explored a more meaningful take on ‘freshness‘ this time, going beyond instant satiation to a life changing, inspiring force.”

    “Kareena Kapoor joins the brand as the new ambassador in propagating this message to its consumers. She symbolises this fresh, inspiring, spontaneous energy and we feel she brings out our brand ethos perfectly and being an achiever in her own right, she carries our new message with immense credibility. We hope consumers love our new TVC and are challenged to push themselves further,‘‘ he added.

    Directed by Nikhil Rao, the campaign has been produced by Jamic Films. The integrated communication initiative will also include out-of-home, radio, digital media and on-ground events in key Limca markets.

    Leo Burnett ECD Mumbai Nitesh Tiwari said, “Campaigns for Limca are always about thirst-quenching, freshness and rejuvenation, which reflect the brand‘s persona. The new ‘Pyaas Badhaao‘ campaign with Kareena explores a different level altogether, moving towards an image of meaningful stimulation. This was our first campaign for Coca-Cola after we won the account and we were really kicked about making this a success. We wanted to challenge consumers to keep pushing the boundary, to constantly increase their thirst for success, reflected in the ‘Pyaas Badhaao‘ tagline.”

  • Fanta launches new campaign created by O&M

    Fanta launches new campaign created by O&M

    MUMBAI: Fruit-flavored carbonated soft drink from the Coca-Cola Company, Fanta, has unveiled its new campaign, ‘Taste that makes you jump‘.

    The campaign has been conceptualised by Ogilvy & Mather.

    Taking its ‘Zyada Fanta, Zyada Masti‘ campaign to the next level, the new 360-degree initiative christened, ‘Taste that makes you jump‘ is in line with the core brand image of Fanta – reminding consumers about its “great orangey, bubbly taste”.

    The new campaign will reach out to youth through television ads, outdoor, radio, activation and social media.

    Coca-Cola India and South West Asia VP-marketing Anupama Ahluwalia said, “Brand Fanta is known for its distinct playful imagery and its great ‘Orange‘ taste. Through the latest integrated marketing campaign, Fanta aims at inviting everyone to increase ‘Play‘ in their life. The communication also reminds the consumers to enjoy the magic of its delicious taste. Fanta has a unique place in the minds of consumers and through the launch of this campaign, we aim to further strengthen this connect.”

    As a part of on-ground activation, Fanta will also engage with consumers at select locations in 42 cities across 10 States (Maharashtra, Punjab, Haryana, Orissa, Chhattisgarh, Assam, West Bengal, Rajasthan, Uttar Pradesh and Bihar). Fanta will be extending its new brand thought through a special experiential sampling initiative. As part of this initiative, consumers will get a taste of Fanta experience through interactive games.