ITV

Tag: Anupam Vasudev

  • Aircel lucky customers to get up to 20 times more recharge value

    MUMBAI: Tapping the increasing trend of customers choosing to recharge their phones online or through apps, Aircel, one of the leading innovative telecom brands in India, has launched an incredible talk time offer for its customers today. The offer provides an opportunity to a customer to win 20 times the recharge value through a simple recharge on Aircel Website/Msiteor through the App.

    Aircel prepaid customers who recharge for Rs 100 on any online platform (website or app) will be eligible to participate. The reward will be reflected in the form of additional balance in customer’s account.

    Commenting on the launch of this unique online offer, Aircel CMO Anupam Vasudev said, “At Aircel, we always strive to take new measures to engage with our customers and understand their needs. We feel that such offers add a new excitement and thrill in a customer’s mind before a recharge. Through this initiative, we aim to increase engagement on the online platforms and provide customers with an opportunity to win 20 times their recharge value.”

    Valid till July 7, 2017 the offer will witness only one lucky customer from the participating segment.

  • Aircel launches combo pack 123 offering unlimited calling, data & videos

    Aircel launches combo pack 123 offering unlimited calling, data & videos

    MUMBAI: Delivering on its commitment to offer the best value-for-money products and services, Aircel has introduced yet another exciting product – Aircel Combo Pack 123 that offers ‘unlimited’ benefits. The company has launched a recharge coupon of Rs.123 that offers unlimitedLocal Aircel to Aircel calling and unlimited Data (High speed for the first 500MB)* from 11 pm to 6 am. Going a step ahead to offer something ‘extra’, the pack also offers free downloads* of songs and videos all night from an exclusive portal as an additional benefit. 

    The new product has been carefully designed, keeping customer demands in focus, as the company continues to live up to its promise of listening to its customers. The special product comes with a validity of 14 Days in Karnataka.

    Commenting on the launch of the Aircel combo pack 123, Aircel chief marketing officer Anupam Vasudev said, “At Aircel, our steadfast endeavor has been to catch the pulse of the customer needs for all that we offer, which must eventually delight them. We have seen great success in the past on products that ease phone usage at night, especially with the youth, and hence, we put together a product based on this trend. Our latest product, AircelCombo Pack 123, is an extraordinary one as it combines the three major services of the mobile phone today – Voice, Data and VAS, and offers this entire bouquet to customers at a highly affordable price. We’re confident that our customers will find a great deal of convenience and value-for-money.”

    Aircel Combo Pack 123 been introduced as part of Aircel’s highly cost-effective propositions that areintroducedafter gathering profound insights on customer demand in the market. 

     

  • Aircel launches combo pack 123 offering unlimited calling, data & videos

    Aircel launches combo pack 123 offering unlimited calling, data & videos

    MUMBAI: Delivering on its commitment to offer the best value-for-money products and services, Aircel has introduced yet another exciting product – Aircel Combo Pack 123 that offers ‘unlimited’ benefits. The company has launched a recharge coupon of Rs.123 that offers unlimitedLocal Aircel to Aircel calling and unlimited Data (High speed for the first 500MB)* from 11 pm to 6 am. Going a step ahead to offer something ‘extra’, the pack also offers free downloads* of songs and videos all night from an exclusive portal as an additional benefit. 

    The new product has been carefully designed, keeping customer demands in focus, as the company continues to live up to its promise of listening to its customers. The special product comes with a validity of 14 Days in Karnataka.

    Commenting on the launch of the Aircel combo pack 123, Aircel chief marketing officer Anupam Vasudev said, “At Aircel, our steadfast endeavor has been to catch the pulse of the customer needs for all that we offer, which must eventually delight them. We have seen great success in the past on products that ease phone usage at night, especially with the youth, and hence, we put together a product based on this trend. Our latest product, AircelCombo Pack 123, is an extraordinary one as it combines the three major services of the mobile phone today – Voice, Data and VAS, and offers this entire bouquet to customers at a highly affordable price. We’re confident that our customers will find a great deal of convenience and value-for-money.”

    Aircel Combo Pack 123 been introduced as part of Aircel’s highly cost-effective propositions that areintroducedafter gathering profound insights on customer demand in the market. 

     

  • Hungama and Aircel join hands to launch ‘Hungama-Pro’

    Hungama and Aircel join hands to launch ‘Hungama-Pro’

    MUMBAI: Aircel has partnered with Hungama to offer the premium music app called ‘Hungama-Pro’, a service that would enable customers to listen to music and view full length HD quality music videos for free for the first two months.

    Hungama Pro, serves as a-one-stop destination for all music lovers, giving Aircel customers exclusive and free access to one of the biggest music libraries offering Indian, international and regional music.

    In its commitment to provide ground-breaking products and services to its customers, this tie-up makes Aircel the first mobile service provider to present such an exclusive service to its customers through Hungama. The partnership is set to transform the music-listening and content viewing experience on a mobile handset by many folds.

    The Hungama app also has a multi-lingual transliteration feature which makes it the first in its category to be available in five languages viz. English, Hindi, Tamil, Telugu and Punjabi, allowing users to interact with the app in their preferred language. The Hungama Pro is the upgraded subscription of the ad-supported Hungama app and is a paid mobile subscription, which will be available free to all Aircel customers with unmatched HD quality music videos and can also be accessed offline without any internet charges. It is also an ad-free app, which further makes for a hassle-free experience.

    Aircel chief marketing officer Anupam Vasudev said, “At Aircel, all our efforts revolve around what our customers need. We understand that music connects with people from across demographics, and especially with the youth that has been increasingly using smartphones to access video based entertainment content. Hungama-Pro offers all that our customers need – a hassle-free music experience with high-quality content from varied genres and languages, and we’re happy to offer this package exclusively to our subscribers. Hungama and Aircel share a common promise of going beyond limits to benefit customers, and we’re glad to tie-up with them for this truly user-friendly product.”

    The mobile app is available for download from the Google Play Store and the iOS App Store, to which Aircel customers receive free subscription for the first two months. The service will later be made available to the users at a price of Rs 120 per month.

    Hungama.com CEO Siddhartha Roy said, “Both Aircel and Hungama are strong brands in their respective segments, and this partnership aims to create a seamless experience between Hungama’s large catalogue of music videos and songs on Aircel’s robust data network. I am sure this will not only enhance the entertainment quotient for the end-users but also help both brands create a larger community of engaged users. The partnership between Aircel and Hungama aims to offer users access to the music they love on one of India’s best data networks. I am sure consumers will enjoy the seamless experience of our large catalogue of music videos and songs on Aircel’s robust data network.”

     

  • Atletico De Kolkata gains a principal sponsor in Aircel

    Atletico De Kolkata gains a principal sponsor in Aircel

    MUMBAI: With the football fever catching up in the country with the Hero Indian Super League (ISL), Kolkata franchise Atletico De Kolkata gained its first principal sponsor in Aircel. Sports management company Nimbus Sport, advised the two companies on their partnership.

     

    Atletico De Kolkata team co owner Sourav Ganguly commented, “It is great to see corporate like Aircel coming forward and showing its commitment towards promoting sports in the country. We are very happy that they are with us now as principal sponsors and I am sure it is just the start of a lasting and rewarding relationship.”

     

    Nimbus Sport COO Sunil Manocha said, “The partnership will be a game changer in the sports marketing landscape in India and represents the first large commercial partnership by a mainstream brand with a football team in India and will usher in a new era of sponsor investments into teams in India. Nimbus has been at the forefront of bringing brands with a vision, closer to the sport and had advised Liverpool FC and Xolo smartphones, on their celebrated partnership earlier this year. As a part of our strategy for sustained focus on football, we are our working on bringing two leading European clubs to India to play friendly matches in the summer of 2015.” 

     

    Aircel chief marketing officer Anupam Vasudev said, “Aircel is a new age brand focusing on youth. Passion, agility, energy and youthfulness are the attributes which define this sport, which are also a part of Aircel’s DNA – being one of the young fastest growing telecom players in India. We are pleased to associate ourselves with Atletico De Kolkata which is the biggest team of ISL with a large dedicated region spanning entire Eastern and Central India and Bangladesh. With Players, Coach, Technical and Brand Integration with La Liga Champions, Atletico De Madrid, we hope ATK will be the frontrunner to win the first edition of ISL.”

     

    The Aircel logo will be used on the front of team jersey and training kits under the current sponsorship arrangements.

     

    RP Sanjiv Goenka group chairman and co-owner Atletico de Kolkata Sanjiv Goenka added, “We are delighted to have Aircel as the principal sponsor for Atletico de Kolkata and welcome them on-board. We look forward to working with them. The decision was made easy as there are definite synergies in our vision for Atletico de Kolkata. This association symbolises a shared dream of creating a successful brand and a world–class franchise.”

     

  • Aircel and NDTV launch the ‘Save Our Tigers’ Signature Drive 2014

    Aircel and NDTV launch the ‘Save Our Tigers’ Signature Drive 2014

    MUMBAI: Carrying forward the mission to ‘Save Our Tigers’ – the largest and the most comprehensive media campaign on tiger conservation till date, NDTV and Aircel today announced a Signature Drive 2014 on World Environment Day asking for public support for the Tiger Agenda. This agenda, encapsulating immediate action points for the government, was drafted in consultation with wildlife experts.

    Launched in April 2014, the 3rd season of Aircel-NDTV ‘Save Our Tigers’ successfully set this year’s tiger agenda during a panel discussion hosted by Vikram Chandra, Group CEO, NDTV Group. The Signature Drive 2014 aims to gather 1 million signatures for the Tiger Agenda 2014 which makes 6 key demands – 1) Involve Local Communities in Conservation; 2) Strengthen and modernize the forest department to step up protection; 3) Improve Man-Animal Conflict Mitigation Measures; 4) Increase protection of buffer zones and corridors; 5) Zero tolerance approach to poaching and 6) to make political parties accountable for loss of bio-diversity. The signatures collected will then be taken to Chief Ministers of key tiger states. 
    The signature drive also has the support of Sanctuary Asia and Wildlife Conservation Trust as knowledge partners for the campaign. The drive will culminate on The Word Tiger Day, July 29, 2014 across New Delhi, Mumbai, Kolkata and Chennai.  
    With the launch of the signature drive, Vikram Chandra, Group CEO, NDTV Group said, “The tiger has always been close to NDTV’s heart, it is a key part of our eco-system and if we fail to save the tiger, we risk losing everything else. NDTV and Aircel have now come together for the 3rd season to create awareness and spread the message of conservation.  This year we hope lots of school children, youth and concerned citizens will come together to pledge their support to our national animal by signing our tiger agenda.”

    On the launch of the signature drive, Anupam Vasudev, Chief Marketing Officer, Aircel said, “Aircel started the ‘Save Our Tigers’ initiative in 2008 to create awareness about the plight of our national animal. It was extremely heart wrenching to see how the tiger had come so close to extinction and we had come to face the unfortunate prospect that our future generations will only be able to see tigers in photographs. As we were faced with the blatant reality, Aircel started work on the ‘Save Our Tigers’ campaign with noted conservationists and experts across various on-ground projects with an aim to ensure healthy and sustainable ecological balance in the country.  To take this initiative to the next level, Aircel and NDTV have come together for the third time to gain public support towards six immediate action points of Tiger Agenda 2014. We are hoping that this time as well, the people of India will come forward and pledge their support to saving the tigers in huge numbers and do their bit to keep the tiger roaring.”

    About Aircel’s‘Save Our Tigers’ initiative:
    The Tiger is our national animal and one that has been a part of our folklore and history for millennia. Yet this magnificent animal is on the brink of extinction. The Tiger can easily be called as the metaphor for nature, as it is a top predator and its existence ensures a healthy and a sustainable ecological balance. The year 2008 revealed the shocking number that there were just ‘1411’ tigers left in India. ‘Save Our Tigers’ is a cause related campaign started by Aircel during the latter part of 2008 with an aim to create mass awareness on the plight of this magnificent beast and rally efforts to save it. 

    The tag line, ‘Just 1411 left, Save Our Tigers’, struck a chord in the hearts and minds of millions of Indians.People began to rally for the cause and began to lend their voices towards the cause. 

    Our seriousness towards doing our bit to Save Our Tigers has led us to partner with several well-known organizations like World Wildlife Fund-India, Wildlife Conservation Trust, Wildlife Trust of India, Sanctuary Asia and NDTV as well as several noted conservationists to create an impact on ground where it really matters. We work on several projects that encompass capacity building, conflict mitigation and awareness creation. This helps us address issues in 360 degrees and reach out to create maximum impact.

    To sign and support the Aircel-NDTV Tiger Agenda log on to NDTV.COM/TIGER and www.saveourtigers.com

  • Aircel launches new consumer initiative with CSK

    Aircel launches new consumer initiative with CSK

    NEW DELHI: With Indian Premiere League (IPL) upon us, the brands associated with it and various teams have started their campaigns.

    One of the first to do so is Aircel which has launched a consumer initiative with Chennai Super Kings – Aircel High Flyer Contest as part of its customer engagement programme.

    The contest gives lucky winners a rare opportunity to fly with the CSK team, stay in a hotel and get match tickets to watch a cricket match. Customers can relive their dream of being with all CSK players in one flight, engage with their favourite players, share their experiences and much more. With this all-expense paid offer, Aircel intends to share a unique opportunity and experience with all its prepaid and postpaid customers. 

    Aircel chief marketing officer Anupam Vasudev said: “Aircel is giving this big opportunity to its customers to have an access to be on the same flight with the Chennai Super Kings. It is a dream fulfilling experience for a fan and a memorable day of his life. We are delighted to launch this contest which is a great platform for us to connect and engage with our target audience, especially the youth. We are also launching our new ad campaign on the theme of ‘High Flyer’ which will be on air from today. We will augment the promotions through electronic, radio and digital media.”

    Apart from the bumper prize, the contest also offers customers an exciting chance to win 800 match tickets at various locations in India. Customers will also get an assured prize of local Aircel to Aircel 10 minutes talk time when they participate in the contest. In this manner, Aircel offers something ‘extra’ to all its subscribers participating in this exciting contest.

    Click here to watch the video

    All existing pre-paid subscribers who recharge for Rs 100 and above are eligible to participate in this consumer promotion. All existing post-paid subscribers are eligible if they have no outstanding balance payment on their last bill. Non-Aircel subscribers can participate in the promotion by buying a new Aircel connection, post paid or pre paid. 

    India Cements marketing president Rakesh Singh said: “Chennai Super Kingshas a long term association with Aircel and it has worked well for both the brands. With some exciting engagement contests launched by Aircel we hope that the team will receive the same support it has been receiving over these years from its fans. We are a fan driven team and all our, as well as partner endeavours, have been to bring them closer and closer to their home team.”

    Aircel will also run some interesting VAS contests for its customers during the IPL with some exclusive content – pictures and videos of CSK and IPL. Tapping into the digital world to create buzz around CSK in the social media community, Aircel launched an online engagement contest for its fans giving them also a chance to fly with their favorite team. 

  • Aircel and NDTV announced the 3rd season of Save Our Tigers campaign

    Aircel and NDTV announced the 3rd season of Save Our Tigers campaign

    MUMBAI: Carrying forward the mission to ‘Save Our Tigers’ – the largest and the most comprehensive media campaign on tiger conservation till date, NDTV and Aircel have announced the 3rd season of Aircel NDTV Save Our Tigers . Launched in 2010, the campaign was successful in setting the tiger agenda for the Nation.

     

    The launch of the 3rd season of Aircel NDTV Save Our Tigers initiative witnessed the coming together of well known personalities from different walks of life to participate in a panel discussion and set key focus areas for the season. Present on the occasion were Belinda Wright, Executive Director, WPSI, Anupam Vasudev, Chief Marketing Officer, Aircel; Dr. K. Ramesh from Wildlife Institute of India; S P Yadav, ADIG, NTCA; Dr. Anish Andheria, Director, Wildlife Conservation Trust; Bittu Sahgal, Editor of Sanctuary Asia; and was anchored by Vikram Chandra, Group CEO, NDTV Group.

     

    Launching the 3rd edition of the campaign, Anupam Vasudev, Chief Marketing Officer, Aircel said, “Aircel has been passionately working towards its initiative ‘Save Our Tigers’ with noted conservationists and organizations with an aim to create mass awareness on the plight of the magnificent tiger and rally efforts to save it. There is no denying the fact that ‘Tigers are Irreplaceable’ and are extremely crucial for securing the environment for our future generations. We are confident that like the past two editions, this year’s edition of Aircel-NDTV ‘Save Our Tigers’ campaign will further increase the level of participation and support for the cause.”

     

    Speaking on the occasion, Vikram Chandra, Group CEO, NDTV Group said, “NDTV is overwhelmed by the nationwide response received for the first 2 editions of the campaign. We are now coming up with the Tiger Agenda for the 3rd edition and will be looking at key factors such as reducing man-animal conflict, protecting tiger habitats, strengthening the forest department and more.”

     

    The current edition will focus on and highlight key factors – existing buffer zones and corridors to be clearly identified and control to be ensured by forest department; local community involvement; strengthening of forest department; human-animal conflict management solutions; bio-diverse forest areas to remain inviolate and push for political will. Catch the panel discussion on Save Our Tigers campaign on NDTV Prime on April 05 at 9:30 am and NDTV 24X7 on April 05 at 6:00pm and

  • Aircel launches marketing campaign with CSK for IPL 2013

    MUMBAI: Aircel, the official sponsor of Chennai Super Kings team, has launched the ‘Kaun Dega Man of the Match‘ contest for all its prepaid and postpaid subscribers.

    The contest gives three lucky winners a rare opportunity to hand over the ‘Man of the Match’ award live in front of millions of cricket fans, in any one of the Chennai Super Kings game.

    An all-expenses paid offer, Aircel intends to share this unique opportunity and experience with its new as well as existing subscribers (both prepaid and post-paid).

    All Aircel’s existing and new pre-paid subscribers can buy a connection and recharge it with Rs 100 or above to be eligible for participation to the contest. However, all its existing and new post-paid customers are automatically eligible to participate in this contest.

    Apart from the giving of the ‘Man of the Match’ award, the contest also offers eight lucky winners, an exciting chance to meet the Chennai Super Kings team to their city.

    Other interesting offers by Aircel for its valuable subscribers for IPL include: CSK players R. Ashwin, Suresh Raina, Ravindra Jadeja and Murali Vijay talk to Aircel subscribers via Celeb Chat, a specially developed CSK app with updated information on the team, and a newly created Video Scorecard for an innovative presentation of scores along with videos of key events.

    Speaking at the occasion, Aircel CMO Anupam Vasudev said, “Aircel is proud to be associated with one of the most prestigious and successful cricket teams of the IPL – Chennai Super Kings. Our partnership with CSK aims to encourage cricket and provide a great platform for the new crop of talent to shape up into champions of future. Through our association with CSK, we offer our customers something ‘Extra’ like tickets, CSK merchandise and innovative consumer engagement programs along with the opportunity to witness and experience the best international cricket with some top ranking Indian and international players.”

    Tapping into the digital world to create buzz around CSK in the social media community, Aircel also launched the “Blogger Hunt” contest. The contest gives one winner a unique opportunity to travel with the Chennai Super Kings team for over 45 days wherein they would publish candid inside stories/content on the Aircel micro blogging site, on the Facebook and the Twitter page.

  • Aircel extends Chennai Open title sponsorship deal till 2016

    MUMBAI: Aircel has extended its title sponsorship deal with Chennai Open for three more years till 2016.

    The telco has been associated with India and South Asia‘s only ATP World Tour event since 2010.

    The tournament has not only given the telecom player a platform to extend its market presence by reaching out to the youth, but has also helped make tennis as a sport more accessible, affordable and sustainable.

    Aircel CMO Anupam Vasudev said, “Our four year association with the tournament has been very rewarding and has allowed us to engage directly with our key target segment. We have been offering unique and innovative products and services to cater to the youth and believe that Aircel Chennai Open will help us gain more popularity amongst them.”