Tag: Anupam Mittal

  • Zepto ties the knot with Britannia for a shaadi that wasn’t real

    Zepto ties the knot with Britannia for a shaadi that wasn’t real

    MUMBAI: Who says you need a bride and groom to have a big fat Indian wedding? Zepto just proved otherwise with its Great Indian Fake Shaadi, a no-nuptials bash that turned Chattarpur’s Ira Luxe into the wildest wedding that never was. In partnership with Britannia, the event saw 300 plus guests, top creators and brand partners show up for a night where nothing was real, but everything was reel.

    Britannia, the title sponsor, quite literally led the baraat kicking off the evening with the Britannia Pure Magic Baraat and a flash mob to Bingo!’s viral Tedhe Medhe Bhojpuri anthem. The result? A spectacle that felt like a cross between a shaadi, a music video, and a meme come to life.

    Shaadi.com joined the fun with a digital roast by founder Anupam Mittal, taking a hilariously self-aware dig at India’s dating scene, while Manforce Epic Condoms added some cheeky sparkle with a vibrating bed installation that had guests blushing and grinning in equal measure.

    The celebration was co-powered by a who’s who of brands Nivea, Haldiram’s, Bingo Tedhe Medhe, Manforce Epic Condoms, Shaadi.com, Close-Up, ITC Fabelle, and Minimalist making it less of a wedding and more of a brand baaraat. Rebound – Detox Shot, Hershey’s, Sugar, and Wildstone joined in as supporting partners, ensuring the party stayed powered through the night.

    The creative chaos was choreographed by Meragi, a real wedding planning startup that turned Zepto’s tongue-in-cheek concept into a content goldmine. With sangeet performances, spoof rituals, and brand-led installations, the venue became a playground for creators with over 100 influencers flooding social feeds in real time.

    “The fake shaadi trend isn’t just a meme anymore, it’s a cultural moment,” said Zepto chief brand officer Chandan Mendiratta. “We wanted to kick off the wedding season by owning that moment and turning it into something bigger. The fake shaadi reflects how Gen Z celebrates with irony, energy and endless content.”

    For Britannia general manager for marketing Siddharth Gupta the evening was a perfect fit for their indulgent new range. “The Great Indian Fake Shaadi was such a fun and unexpected way to start the wedding season. It was full of laughter, energy, and indulgence, much like Britannia Pure Magic. Guests experienced our new choco creations that turn every bite into an irresistible delight.”

    At the end of the night, there were no pheras, no tears, and definitely no bidaai but there was plenty of laughter, content and chaos. Zepto’s Fake Shaadi wasn’t just a stunt; it was a sly mirror to how India’s wedding season has gone from ceremonial to cinematic. Because who needs “I do” when you’ve got “I post”?
     

  • Anupam Mittal takes a spin in Dupahiya as he makes his acting debut

    Anupam Mittal takes a spin in Dupahiya as he makes his acting debut

    MUMBAI: Anupam Mittal is switching gears from the boardroom to the big screen well, almost. The Shark Tank India judge and entrepreneur is making his acting debut in Dupahiya, Prime Video’s upcoming dramedy, bringing his signature business wisdom to the show’s small-town chaos.

    In a recently released promo, Mittal finds himself in the thick of Dupahiya’s central plot, a missing motorcycle that turns an entire village upside down. Blending sharp humour with his entrepreneurial persona, he playfully evaluates the stolen bike’s “business potential,” making for a tongue-in-cheek crossover that has already sparked buzz online.

    Set in a North Indian village, Dupahiya promises a laughter-packed ride, combining love, family, and unexpected twists in a fresh take on rural storytelling. With its sharp wit, vibrant characters, and now, an unexpected pop-culture twist, the show is primed to become a fan-favourite.

    As Prime Video gears up for the grand premiere of Dupahiya, this surprise collaboration ensures that the show’s promotional campaign is just as entertaining as the series itself. Buckle up, this dramedy is about to take audiences on a joyride!

  • Shark Tank India season four filming begins

    Shark Tank India season four filming begins

    Mumbai: After three game-changing seasons, Shark Tank India is back with an all-new season. This season is once again set to showcase innovative ideas and deals that could influence the future of start-ups in India.

    The shooting of the first episode has kicked off with a lineup of impressive sharks: People Group, founder and CEO Anupam Mittal; boAt Lifestyle, co-founder and CMO Aman Gupta; Emcure Pharmaceuticals Ltd, executive director Namita Thapar; Lenskart, co-founder and CEO Peyush Bansal; and OYO, founder and group CEO Ritesh Agarwal. As the season unfolds, audiences can look forward to the addition of new sharks to the panel, bringing their dynamic energy and entrepreneurial expertise to the mix.

     

     

    This season promises an exciting twist with the dynamic duo of comedian Ashish Solanki and Sahiba Bali taking the role as hosts, ready to bring their unique flair to the show.

    Since its debut, Shark Tank India has encouraged countless Indians to present their entrepreneurial dreams. This year’s campaign, “Sirf Dream Job Nahi, Apne Dream Idea Ke Peeche Bhaagega India,” will showcase passionate entrepreneurs and dreamers pitching their best to turn their aspirations into reality.

    Stay tuned for updates on Shark Tank India 4, coming soon to Sony LIV.

  • Shaadi.com’s latest ad campaign takes a witty jab at dating apps

    Shaadi.com’s latest ad campaign takes a witty jab at dating apps

    Mumbai: Matchmaking platform, Shaadi.com, has launched its latest ad campaign “Red Flags Se Savdhaan,” highlighting the pain points of looking for potential “green flag” partners in a world full of commitment-phobic junta on dating apps. The 35-second tongue-in-cheek TVC that also doubles as a digital ad film features Super Shark and founder of Shaadi.com, Anupam Mittal. The film is being played across leading Television channels and digital platforms.

    The campaign is built on the insight that dating apps are designed to keep you single and it strongly positions Shaadi.com as the “green-flag” matchmaking platform. Through this, Shaadi.com intends to reach out to Gen Z and millennials seeking their “green flag” amidst the modern dating scene filled with ghosting, situation-ships, and commitment phobia. The brand’s ad film uses a hilarious visual hook to showcase how it is the go-to platform for the new generation of singles ready to take a meaningful step towards a lasting relationship.

    The ad film showcases a couple on a date in a restaurant, where the woman starts to remind her partner how they’d met on a dating app two years ago. Understanding that this is the beginning of a conversation about making things “official” between them, the man hands a gun to a nearby waiter and starts warming up. As she mentions meeting the parents, he signals to the waiter that he is ready. When the waiter fires a shot in the air, the man dashes towards the restaurant exit while the woman turns around, looking embarrassed. Anupam Mittal, who is seated at the next table, turns to the woman and advises that she, too, should run away from people who are afraid to commit and that Shaadi.com is the place to be to find her “green flag.”

    Shaadi.com VP of marketing Adhish Zaveri said, “As someone deeply invested in understanding modern-day relationships, a large chunk of the youth appear to be unhappy and fatigued with dating apps. The pursuit of authenticity and meaningful connections seems to be lost. Unrealistic expectations from their partner and fear of commitment are keeping most people single and unhappy. Shaadi.com is designed for people who are seeking commitment and thus, a wonderful place to find meaningful and stable relationships.”

    Several notable X members jumped on the bandwagon, adding their unique twist to the ad film with memes and hilarious one-liners. This contributed significantly to the widespread popularity of the ad campaign.

    Conceptualised and executed by Moonshot, a Mumbai-based creative agency, the ad campaign has further cemented Shaadi.com’s position not only as a household name in the online matchmaking industry but also as one casting a new-age perspective on the online matchmaking process. 

  • Shaadi.com sends Instagram comment section strangers to IPL match

    Shaadi.com sends Instagram comment section strangers to IPL match

    Mumbai: In a twist worthy of the most thrilling T20 games, a self proclaimed cricketing fan and lover boy, Parth (@parthmadrid), has scored big time in the comment section of Shaadi.com!

    During the ongoing MI Vs CSK IPL clash, Parth displayed his knack for the game but also on the grounds of romance! With his creative match updates, he bowled over the heart of fellow cricket lover Simra (@simraissime_). Parth’s witty banter earned him runs in the comment section and secured him the coveted title of ‘Man of the Match’ on the internet!

    It all started on 14 April, during the fiery showdown between Mumbai Indians and Chennai Super Kings. Simra, feeling bowled over by the excitement of the match, expressed her frustration about not having a partner to watch the match and the rest, as they say, is history in the making.

    Parth and Simra’s match made in cricketing heaven is a testament to the fact that love can be found in the most unexpected places, even amidst the chaos of the IPL!

    His comments caught Anupam Mittal’s (CEO & founder of Shaadi.com) attention too and here’s how the super shark reacted:

     

     

    Everyone on the internet picked this up and talked about how CSK won the match but this guy won the trophy in Shaadi.com’s comment section –

     

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Dank Story (@dankstory)

     

     

     

    With the entire social media batting for Parth, Shaadi.com decided to bowl them a googly by gifting the two strangers tickets to catch an IPL match together. Not stopping there, they also handed Parth a Shaadi.com-certified Green Flag Cap, declaring him a verified Green Flag player!

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Shaadi.com (@shaadi.com)

     

  • ONDC gets a shout-out in Shark Tank India Season 3

    ONDC gets a shout-out in Shark Tank India Season 3

    Mumbai: During the third season of Shark Tank India, Anupam Mittal, the entrepreneurial force behind Shaadi.com (People Group) and a distinguished Shark on the panel, cast a spotlight on Open Network for Digital Commerce (ONDC). Mittal’s compelling elucidation of the Open Network’s potential to democratize digital commerce could help India’s startups to harness the vast opportunities of the Open Network.

    During the Kiko Live pitch segment in Episode 47 of Shark Tank India Season 3, Mittal drew parallels between the ONDC Network and the revolutionary Unified Payments Interface (UPI) initiative by the Government of India. He emphasized ONDC Network’s pivotal role in fostering inclusive digital commerce for all kinds of players in the market.

    “We would like to extend our gratitude to Anupam for educating the audience about a seemingly complex subject like ONDC in a clear and well-articulated manner,” said ONDC MD & CEO T. Koshy. “Mention of the ONDC Network on Shark Tank India, underscores the importance of the Open Network as a catalyst for innovation, essential for startups to thrive. For startups aiming to grow seamlessly, join our vast Network where opportunities are limitless.”

    Mittal said “What UPI did for payments, ONDC Network offers the same transformation for digital commerce. It’s about creating an inclusive Network where every business, no matter its size, can thrive online. This initiative is a powerful step towards ensuring that growth and opportunities are not confined to the few but are accessible to all.”

  • Winston India records five times revenue within 12 months of Shark Tank

    Winston India records five times revenue within 12 months of Shark Tank

    Mumbai: Winston India, the innovative lifestyle brand has witnessed a remarkable five times increase in revenue and a phenomenal five times increase in both profit and sales after its appearance on Shark Tank. This outstanding success shows the brand’s commitment to excellence, strategic vision, and the invaluable mentorship received from industry leaders.

    Following Winston India’s appearance on Shark Tank, the brand successfully expanded its platform presence to Vanity Wagon, Tata 1Mg, Jio Mart, Tira Beauty, Net Mets, Ajio, BlinkIt, and Cred. Additionally, there has been a substantial increase in customer base, surging from 15,000-20,000 customers to an impressive 100,000 customers. Notably, the trimmers and skincare category has emerged as the flagship segment, demonstrating unparalleled success as the most sold product within the Winston India product portfolio.

    Winston India co-founder Himanshu Adhlaka expressed his excitement and gratitude for the incredible journey, stating, “The experience on Shark Tank and the subsequent growth have been nothing short of phenomenal. We are immensely grateful for the mentorship provided by Vineeta and Anupam, their guidance helped us strategise, plan, and network. They not only helped us with better industry insights but also suggested where we should invest, and where we should not. This has been instrumental in guiding us on the right path.”

    Sugar Cosmetics and Investing Shark co-founder & CEO Vineeta Singh in Winston India further congratulates the team, stating, “Congratulations team Winston on one year since Shark Tank. It was amazing to collaborate with Winston India and bring the brand from 5 cr to 15 cr, and I am sure 100 cr is not far away. Good Luck!”

    Shaadi.com founder and investing shark Anupam Mittal, Winston India congratulates the team, stating, “Congratulations Winston India on this epic journey from Shark Tank and beyond. We are very proud to see how much your brand has grown and can’t wait to see it dominate the personal care market in the country.”

    Additionally, to celebrate this milestone and express gratitude to its loyal customers, Winston India is currently hosting the Winston Shark Tank Sale on its website (www.winstonindia.com) where customers can enjoy discounts of up to 70 per cent off on singles, up to Rs 4000 off on combos, and uncover unlimited hidden freebies.

    Looking ahead, Winston India aims to enhance customer satisfaction, drive continuous product development and expand the brand’s presence in the dynamic e-commerce landscape. The brand is additionally looking forward to exclusive launches with prominent e-commerce portals, marking the next chapter in Winston India’s success story.

  • Miss World goes beyond glamour: Shark Tank India integration supports beauty with a purpose!

    Miss World goes beyond glamour: Shark Tank India integration supports beauty with a purpose!

    Mumbai: The 71st edition of the Miss World Pageant, a celebration of beauty, intellect, and purpose, returns to India after 28 years. Embodying its core value, ‘Beauty with A Purpose’, the event has ignited global anticipation and excitement. As India takes centre stage as the host country, contestants from around the world come together, presenting a captivating fusion of cultures. With excitement mounting, the world eagerly anticipates the crowning of the next Miss World. Viewers in India can catch all the live action, from the glamorous ramp walks, the exciting performances to the final crowning ceremony, on 9 March, 7:30 pm onwards exclusively on Sony LIV.

    Adding an exciting dimension to this year’s pageant is the groundbreaking integration with Shark Tank India, a platform renowned for fostering entrepreneurship and innovation. For the first time ever, Miss World’s top four finalists will have the opportunity to pitch their Beauty with a Purpose Project on stage to our sharks – Emcure Pharmaceuticals Ltd executive director Namita Thapar, People Group founder & Shaadi.com CEO Anupam Mittal, and OYO Rooms founder & CEO Ritesh Agarwal. The sharks believe in the cause of ‘Beauty with A Purpose’, will bring their expertise and resources to support the endeavour that wins. This one-of-a-kind integration will allow the contestants to align beauty not only with aesthetics but also with meaningful impact and much-needed societal change.

    Miss World Organization chairman and CEO Julia Morley said, “The collaboration with Shark Tank India underscores our commitment to driving positive change. We are thrilled to witness the transformative power of beauty aligned with purpose.”

    Sony LIV and StudioNext business head Danish Khan stated, ” Streaming the 71st Miss World 2024 pageant live on Sony LIV underscores our commitment in bringing meaningful, premium content to our Indian audience. The special integration of Shark Tank India also perfectly aligns with this year’s theme of Miss World 2024.”

    The 71st Miss World 2024 streaming on 9 March at 7:30 pm exclusively on Sony LIV.

  • Anupam Mittal teases next project with iconic tagline ‘Yeh Dil Maange More’

    Anupam Mittal teases next project with iconic tagline ‘Yeh Dil Maange More’

    Mumbai: Anupam Mittal, the enigmatic founder of a prominent matchmaking platform, also recognised for his role as a sharp-witted judge on a popular reality show, has become a notable figure in the business and entertainment industry.

    But now, the buzz in the business corridors is hinting at something new. Anupam Mittal, known for his audacious ventures, recently set the social media world on fire with a cryptic Instagram reel. In his latest reel, he said, “Itne dillon ko milaane ke baad bhi, apni gaadi aagey badh rahi phir bhi… Yeh Dil Maange More. Maybe it’s about time I do something about this dil ki feeling?”.

    As online chatter peaks, one can’t help but wonder: What’s Anupam Mittal up to now? With a tagline reminiscent of Pepsi’s iconic ’90s campaign, ‘Yeh Dil Maange More,’ his followers are leaving no stone unturned to decode the message. While the details remain under wraps for now, people are flooding his Instagram with comments, each trying to crack the code and predict his next move. Curiosity is infectious, and it seems like everyone is eagerly awaiting the big reveal.

    As his announcement continues to drive conversations on social media and in the offline world, the question looms large: With a tagline echoing Pepsi’s memorable slogan, “Yeh Dil Maange More”, – What will Anupam Mittal unveil next, and how will it reshape the entrepreneurial landscape?

  • Unlock entrepreneurial wisdom from the judges of ‘Shark Tank India’ on Audible

    Unlock entrepreneurial wisdom from the judges of ‘Shark Tank India’ on Audible

    Mumbai: Hooked on the ongoing season of Shark Tank India? With its audiobook version Shark Tank India available on Audible, you can dive into the experiences of the Sharks who are ruling the TV screens of every Indian household currently and get a glimpse of their inspiring journeys. Tailored for aspiring business leaders, this audiobook serves as a tribute to the entrepreneurial spirit, offering inspiration and guidance beyond the boardroom. Here, Audible brings you curated words of wisdom and learning from these industry leaders.

    The ‘Did Not Quit’ medal is worth more than gold

    Sugar Cosmetics CEO Vineeta Singh shared a valuable lesson for aspiring entrepreneurs—aim for the “did not quit” medal. In her insights, Vineeta stresses the significance of perseverance, highlighting that reaching the finish line is more crucial than finishing first. She encourages entrepreneurs to confront self-doubt, emphasising that worst-case scenarios are often less dire than imagined. Speaking about her journey, Vineeta reminisced, “We (Vineeta and her husband) plotted these worst-case scenarios. Although we know that often it’s not as bad as we are imagining and fearing. For me, the worst case would’ve been losing the last 30 lakh rupees I’d set aside in the bank and start again from square one.” Adding on to the same, she said, “I think self-doubt and a lack of self-confidence is probably the worst kind of rock bottom because there’s nothing that anybody can say that can turn it around for you.”

    Frugality fuels value: Make ROI your mantra

    boAt CMO and co-founder Aman Gupta shared the mantra of being “fast, fearless, and frugal.” Reflecting on the importance of Return on Investment (ROI), Aman emphasises the necessity of frugality not as a choice but as a fundamental approach to business. Aman’s advice captures the essence of their business model, “Frugality is at the core of our company’s business model. If there is frugality in everything that you do, you’ll be able to create value for stakeholders.” Having worked at legacy companies, before advancing to the forefront of India’s start-up revolution, Aman has many learnings as takeaways. “Start-ups have to learn from legacy companies how to make money, run big companies, and think in a structured manner. Legacy companies need to learn from start-ups how to be nimble,” Aman said. Embracing failures made all the difference, he explained. “I don’t think you need 2-3 successes, you need one. I’ve had five failures but one success has made me who I am. I am a common man, a middle-class guy and I feel that an entrepreneur should be grounded first and foremost. I relate to people who hustle. Nowadays entrepreneurs want the spotlight in the media, and there’s a God-syndrome that kicks in. That’s very bad for the company and the entire ecosystem. Be ready for ups, be ready for downs, but be yourselves.”

    Be organised and embrace optimism to balance work and life!

    Emcure Pharmaceuticals executive director Namita Thapar, offers a profound perspective on the vital attributes necessary for success, extending far beyond the areas of entrepreneurship. Beyond the commonplace notions of organisation and optimism, Namita delves into the essence of these qualities, asserting that they are indispensable for anyone navigating the complexities of modern life. She asserts, “Not just entrepreneurs, but every person needs to have these. Being organised and optimistic are the bedrock that allows individuals to seamlessly juggle various responsibilities and maintain equilibrium between work and life. In the relentless chaos of everyday life, these qualities become the anchors that foster a sense of calm and resilience.” Namita’s insights resonate as a timeless guide for individuals seeking not only success in their professional endeavours but also a harmonious and composed existence in the face of life’s myriad challenges.

    Read people, not just the cards you’re dealt: A poker lesson in early-stage investing

    Shaadi.com founder and CEO Anupam Mittal draws inspiration from his entrepreneurial family background. He attributes his risk-taking attitude to his father, who took on economic responsibilities at a young age, and his adventurous spirit to his mother. Drawing parallels between poker and real-time investing, Anupam highlights the importance of understanding people in early-stage investing: “Just like in poker, in real-time investing, you need to read the room. You have to read the other players. In poker, there’s a big fallacy that you’re not playing cards, you’re playing people and the cards just happen to be there. The same thing applies to early-stage investing, you’re trying to understand people.”

    Agility over planning: Fall fast, learn faster

    Car Dekho CEO and co-founder Amit Jain shared a concise yet powerful lesson: “Fall fast, learn faster.” His words echo the sentiment that in the fast-paced world of business, being an executionist is more valuable than being a strategist: “You can’t take too much time in learning and over-planning; your agility and nimbleness will suffer. It is better to be an executionist rather than a strategist.”

    Initially, Amit and his brother decided to start an IT outsourcing company because they were good at coding. Following this, a big disaster struck and it was largely the fault of the brothers. “GirnarSOFT went bankrupt when the stock market crashed in 2009. The Jain brothers had invested close to Rs. 1.5 crore in stock trading and the whole amount was wiped out in 5 days.” Amit said. “We were vetting at 10x leverage, meaning they had positions worth 15 crore rupees. When the Sensex fell from 18,000 to 6,000 – this is something that nobody could ever have imagined. But as an entrepreneur, if you fall down, you get back up again.” He said early-stage learning was very important for him. “Starting and growing a business can be a challenging and difficult process, there will be setbacks and failures along the way and it can be easy to become discouraged or lose motivation. However, persistence allows a founder to stay focused and keep moving even when faced with obstacles.” The company was back on its feet in less than a year and the brothers swore to never dabble in stock trading ever again. Amit learnt never to use money from corporate accounts for such risky funds. He had to show the same agility when he launched CarDekho.