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Tag: Anupam Bansal

  • Liberty Shoes unveils innovative NitPro collection

    Liberty Shoes unveils innovative NitPro collection

    Mumbai: Renowned for its trailblazing initiatives in the footwear industry, Liberty Shoes, a prominent Indian footwear brand, has introduced its latest collection NitPro, as an integral facet of its esteemed athleisure sub-brand, Leap7x.

    Liberty Shoes boasts a diverse range of sub-brands, with the popular athleisure collection, Leap7x, rapidly garnering acclaim for its contemporary designs and performance-driven offerings.

    Continuing its legacy of innovation, Liberty Shoes presents NitPro, a groundbreaking technology seamlessly integrated into the footwear’s outsole. NitPro infuses the shoes with an exceptional degree of cushioning and featherlight construction, heightening the wearer’s journey by delivering unmatched comfort and a luxuriously cushioned feel with every stride.

    The NitPro selection encompasses a versatile array of shoes and slippers catering to men women and kids. Priced from 1099 to 2499 rupees, the collection offers exceptional value for the astute consumer.

    According to Liberty Shoes director retail at Anupam Bansal, “The launch of NitPro is complemented by a integrated marketing campaign. It showcases the enchanting designs and features through attention-commanding billboards and engaging social media content. Notably, the NitPro assortment exudes a distinct and contemporary design ethos, spotlighting trendy color palettes that resonate with the sensibilities of today’s fashion-forward yet economically conscious individuals.”

    The NitPro line is readily accessible for exploration at all Liberty showrooms, granting customers a tactile encounter with its blend of comfort and style. Additionally, the collection is conveniently available online via the official Liberty Shoes website and other prominent e-commerce platforms.

    By incorporating NitPro technology, Liberty Shoes reaffirms its commitment to pushing the envelope, offering ingenious solutions, and elevating the daily footwear experience. Through the NitPro assemblage, comfort and style seamlessly converge, paving the way for a leap forward in the domain of athleisure footwear.

  • Liberty launches new ad campaign with Hrithik Roshan

    Liberty launches new ad campaign with Hrithik Roshan

    MUMBAI: Liberty shoes has launched a new brand campaign with its brand ambassador Hrithik Roshan.

    Titled ‘Fashion is Comfort’, Liberty has introduced the new TVC to its audience in the festive season and on occasion of Navratras.

    The new campaign and identity aims to recreate the delightful hues of fashion and comfort connecting to the brand. ‘Fashion is Comfort’ is one of the key attributes of the new campaign – a fresh rendition of the brand philosophy associated with Roshan, while making it more contemporary.

    The Page is the creative agency that has created the TVC.

    The Page ED Anupam Bansal said “The new campaign emphasises fashion and comfort, the most appealing characteristics of Liberty Shoes. It rejoices spontaneity, vibrancy and free spiritedness of today’s youth. The campaign is yet another remarkable milestone in our journey of symbolizing shoes that are young, comfortable and colorful. It is our pleasure to be associated with Hrithik Roshan for the new advertisement. Hrithik’s proximity to perfection, his overall styling, the class, the sense of dressing, is truly the sign that characterize Liberty Shoes.”

    “Sing it to me. Sing it loud. Let the toe begin to tap on its own. Show me the comfort of the shoes. Show me the variety. Choose I will. Because Fashion is comfort” – the new campaign encapsulates the youthful emotions. Set inside a top end retail store, the film is all fun and partying. Set to a pacy track, the action begins as the store is shut and the shoes light up to party with “energetic” music. Roshan starts the action by beginning to set a drum while mixing track with “youthful” lyrics. A range of formal shoes, Fortune and Force 10 are adorned by him in the campaign.