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Tag: Anuj Sharma

  • Dolby Atmos brings immersive audio to Battlegrounds Mobile India

    Dolby Atmos brings immersive audio to Battlegrounds Mobile India

    Mumbai: Krafton, the makers of Battlegrounds Mobile India (BGMI) and Dolby Laboratories have announced that Dolby Atmos immersive audio is now available in BGMI Arena or Team Death match mode, placing life-like sound at the forefront of the gaming experience. With this collaboration, Indian consumers with Dolby Atmos-enabled Android mobile devices will be able to experience BGMI in Dolby Atmos, allowing mobile players to love their favorite game even more with Dolby.  

    Krafton India’s head of business development Seddharth Merrotra said, “Sound is a transformative element in mobile gaming, and we are absolutely thrilled to introduce the groundbreaking Dolby Atmos immersive audio experience to BGMI. Dolby Atmos will significantly boost the gaming experience, offering players much deeper engagement. At Krafton, our passion for pushing the limits of mobile gaming drives us to explore and integrate the latest innovations. We are excited to see our players’ reaction and look forward to delivering more such experiences in the future.”

    “We are thrilled to bring Dolby Atmos immersive audio to BGMI, one of the most popular mobile games in India,” said Dolby Laboratories director marketing – India, Sameer Seth. “Dolby Atmos places the player in the center of the action as combat sounds come alive, immersing them into the game-world and enabling pick up of the subtle surrounding details, which provides a competitive advantage. Our collaboration with Krafton and device makers like Xiaomi ensures consumers with easy and seamless access to this fantastic Dolby Atmos gaming experience on their mobile devices.”

    Xiaomi India CMO Anuj Sharma expressed his views on the mobile gaming experience, “Gaming has become a significant passion for the Indian audience, with consumers now seeking immersive, true-to-life experiences on their smartphones. Xiaomi is excited to partner with Dolby and Krafton to elevate the mobile gaming experience to new heights. By integrating Dolby Atmos into BGMI on Redmi Note 13 Pro+ 5G, we’re bringing gamers closer to the action, making every moment more vivid and thrilling than ever before.”

    Sound is essential in gaming, and Battlegrounds Mobile India enhances its audio with Dolby Atmos. This technology allows players to hear the battlefield with clear detail and detect crucial sounds, such as footsteps from nearby opponents, with precision. Dolby Atmos creates immersive soundscapes, making each match in Battlegrounds Mobile India a highly realistic gaming experience.

  • Xiaomi India kicks off Diwali with Mi celebrations

    Xiaomi India kicks off Diwali with Mi celebrations

    Mumbai: Get ready for a Diwali like no other, as Xiaomi India, the country’s most trusted Smartphone X AIoT brand, has announced the latest edition of its highly-anticipated “Diwali with Mi” festive campaign with the theme of #TechSeSmartDilSeSmart. This year’s campaign promises to be an unforgettable celebration filled with surprises, innovation, and an unwavering commitment to helping consumers make the smartest choices from the heart.

    Amid the myriad of options available in the tech world, Xiaomi is committed to helping consumers make the “Dil Se Smart” choice this Diwali, where innovative technology meets affordability. Leading the way as Xiaomi’s brand ambassadors, Disha Patani and Pankaj Tripathi, Xiaomi’s “Smart Angels,” are ready to guide consumers through this exciting journey.

    Disha Patani, with her captivating charm and boundless energy, and Pankaj Tripathi, celebrated for his incredible versatility and relatable persona, perfectly embody Xiaomi’s aim to win over both the hearts and the minds of consumers.

    Talking about the campaign,  Xiaomi India chief marketing officer Anuj Sharma said “In India, festivals are considered an auspicious time by people to make their homes look and feel new. In today’s day and age when there are a plethora of options available to consumers on how to go about their technology purchases, they usually either choose to go with something the mind says or something the heart says. We want to tell our consumers that when they buy a Xiaomi product this Diwali, they don’t have to make this compromise. Consumers can look forward to incredible offers on Xiaomi smartphones, Smart TVs and AIoT products as well as exciting bundles that will make their every purchase both ‘Tech Se Smart’ and ‘Dil Se Smart.’

    The “Diwali with Mi” campaign will span a 360-degree approach, reaching consumers through a multitude of digital channels, TV, print media, Mi.com, and offline avenues, including Mi Stores and retail outlets. With this comprehensive strategy, Xiaomi India will be able to offer consumers wherever they are, the information they need to make informed choices.

    Xiaomi India is set to unveil a host of exciting surprises and unbeatable offers, spanning from smartphones to AIoT products, enabling consumers to transform their homes into smart, connected spaces. These deals will bring convenience, innovation, and affordability to consumers, making it easier than ever to embrace a smarter way of living.

    “Diwali with Mi” has always been a celebration of innovation and consumer happiness, and this year’s campaign is set to exceed expectations. Xiaomi India invites everyone to join in the festivities and discover how #TechSeSmartDilSeSmart can truly make this Diwali a truly “Dil se smart” one.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Xiaomi India (@xiaomiindia)

     

  • Xiaomi India partners with YouTube to provide free trials on eligible devices

    Xiaomi India partners with YouTube to provide free trials on eligible devices

    Mumbai: Xiaomi India announces its partnership with YouTube to offer extended free trials of YouTube Premium to eligible users on select current devices. 

    Eligible customers will receive up to three months of YouTube Premium free of charge, in a move to give users access to the best content ad-free and offline, wherever available. 

    YouTube Premium benefits include a subscription to YouTube Music premium where users can get unlimited, ad-free access to more than 80 million official songs plus live performances, covers, and remixes.

    Commenting on the partnership, Xiaomi chief marketing officer Anuj Sharma said ,”With content consumption on rise with each passing day, we believe that consumers want to experience quality content in an uninterrupted manner. We are happy to partner with YouTube and offer Xiaomi consumers an opportunity to watch their favourite content without any hindrance. We are hopeful that this will be the beginning of a long-standing relationship between YouTube and Xiaomi that will ultimately benefit our users.”

    The eligible consumers can redeem this YouTube Premium offer on eligible Xiaomi and Redmi products starting 6 June 2022 and valid till 31 January 2023. 

  • Xiaomi India names Alvin Tse as new GM & Anuj Sharma as CMO in leadership rejig

    Xiaomi India names Alvin Tse as new GM & Anuj Sharma as CMO in leadership rejig

    MUMBAI: Smartphone and smart TV brand, Xiaomi India announced on Friday various organisational changes for the next phase of growth. Alvin Tse will now spearhead the company’s India operations as its new general manager, while Anuj Sharma will rejoin Xiaomi India as the chief marketing officer.

    Tse will replace Manu Kumar Jain, who was previously the managing director of Xiaomi India. Jain moved to a larger role as a global vice president for Xiaomi last year, after seven years in India. Jain is currently responsible for international strategy including international marketing and PR.

    Tse is a Xiaomi global founding team member. He is also a Poco founding member and the former general manager of Xiaomi Indonesia. The company stated that Tse will join hands with current India’s leadership team.

    Sharma was previously the country director for Poco India after the company was announced as an independent brand in 2020. In his role, Sharma will spearhead the overall brand and marketing strategy for the India division and will play an instrumental role in bolstering Xiaomi’s reach with consumers across the nation.

    Since the transition of Manu Jain, Xiaomi India leadership team i.e., chief operating officer Muralikrishnan B, chief business officer Raghu Reddy, and chief financial officer Sameer BS Rao have been leading  India’s business independently and will continue to be a strong driving force behind the brand, the company said in a statement.

  • Xiaomi India partners Ranveer Singh

    Xiaomi India partners Ranveer Singh

    MUMBAI: Xiaomi India has announced its partnership with Bollywood superstar Ranveer Singh to endorse Xiaomi’s line of smartphones. Singh also showcased the yet to be launched Redmi Note 7 in a free-spirited web film.

    Singh joins the Xiaomi India family, and will be responsible for bringing the disruption factor across the entire Xiaomi smartphone series. Ranveer’s announcement sees him being introduced in a web film in which he is showcasing Redmi Note 7 while dancing his heart out to the track ‘I am sexy and I know it’. The web film in the end reveals Singh's and Xiaomi’s association as Manu Jain, MD of Xiaomi India calls Singh and the two confirms the alliance.

    Xiaomi India chief marketing officer Anuj Sharma said, “Xiaomi is built with the love of Mi Fans, and we are really excited that our fan family is growing with Ranveer joining us. Ranveer has a huge appeal across all demographics and regions and is known for the passion and the extreme attention to detail which he brings to his role, and just like Xiaomi’s belief of bringing innovation to everyone, Ranveer believes in doing the best for his audience.”

    Ranveer Singh said, “Xiaomi is the number one smartphone brand. The company has been making waves since its entry into the market. We share similar beliefs of providing the best to our consumers, and I am really looking forward to disrupting the market together with Xiaomi for their smartphone series starting with Redmi Note 7.”

  • Anuj Sharma joins Xiaomi India as head of marketing

    Anuj Sharma joins Xiaomi India as head of marketing

    MUMBAI: Chinese mobile giant, Xiaomi, has appointed Anuj Sharma as the new head of marketing for India business.

    Sharma’s appointment comes at an interesting time when the company is looking to accelerate market growth ahead of the festive season.

    Welcoming Anuj Sharma on board, Xiaomi India head Manu Jain said in a Facebook post and a tweet: “Anuj will be heading end-to-end marketing at Xiaomi India, including all functions and product lines. At Xiaomi, we believe in ‘marketing without advertising’. We’ve always innovatively used social media, Mi Community and various Mi Fan forums to do our marketing, rather than spending crores in traditional advertising!”

    With an experience of over 15 years in the technology domain, Sharma worked at Lenovo and Motorola where he headed online sales, product management and product marketing.

    Sharma has over 15 years of experience in the technology domain, having had a long stint at Lenovo & Motorola, where he played various roles, including heading online sales, product marketing & product management.

    Known as the ‘Apple’ of China, Xiaomi mobiles entered the Indian market in 2014 with an exclusive sales tie-up with Flipkart for smartphone Mi 3. The company spent zero marketing dollars for the first three years.

  • Kinetic India honoured with campaign of the year award by Lenovo

    Kinetic India honoured with campaign of the year award by Lenovo

    MUMBAI:  Kinetic India’s campaign execution efforts for Lenovo K900 smartphone launch got recognized and rewarded during ‘Lenovo Recognition and Rewards’ event held in Bangalore on 4th June 2014. Kinetic India was honoured with campaign of the year award.

     

    Kinetic India took up the challenge to create top of the mind brand recall and create buzz during the launch campaign titled Power Play for Lenovo K900 smartphone in key metro cities Delhi, Mumbai and Bangalore among TG SEC A, A+ through the Out of Home during August-September 2013.

     

    The journey started with understanding the TG for the brand, their lifestyle and travel patterns in weekdays and weekends. Kinetic extensively used tools like locator and affluence meter in each market to ensure right locations / format for display placements aiming to best optimize impact, value and budget deployment.

     

    Maximum share of voice for the brand presence was created at important and strategic footfalls/traffic locations, key arterial roads which are the lifeline of the city, popular shopping destinations, inside airports, corporate hubs, major residential apartments and enclaves, IT parks and important connector routes between  the city’s IT hubs, CBDs and airports.

     

    Large impact formats like billboard, unipole, gantry, skywalk; frequency builders like BQS, signage; corporate hub branding, mall branding (drop downs and glass facade) and airport branding was done. This was to ensure efficient presence and coverage of all the touch points. The larger than life installations turned out to be attention grabbers. The promotion took mammoth one lakh sq ft. plus media space across 102 media units in three cities covering every possible corridor in the key markets.

     

    All the way along, Kinetic India worked closely with the client to ensure smooth and flawless on time campaign execution. Lenovo India marketing head – smartphones Anuj Sharma said, “The is the first ever campaign for Lenovo led by outdoor media. Kinetic team balanced reach and effectiveness with panache. The sales jumped 3X for the K900 during the campaign. The campaign also got Lenovo (a new brand at the time) valuable shelf space with the top large format retailers.”

     

    The campaign was a success causing much WOM and the client received consistent overwhelming feedback from their distribution and sales network. The end result was that those who saw the promotion no doubt understood that Lenovo with this impressive smartphone offerings line up has ultimately arrived in India with a bang. Kinetic India was bestowed with campaign of the year award recently by Lenovo in a public event, in presence of the Lenovo India management team along with other agency partners (Ogilvy & Mindshare).

     

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