MUMBAI: Canara HSBC Oriental Bank of Commerce Life Insurance, in an industry first initiative, launches a new digital series #PromiseBatao that puts the spotlight on the importance of having conversations on sensitive subjects like family, future planning and ‘in case of any unforeseen event’ with our loved ones, which are usually difficult to address. In India more than Rs. 1,500 crore worth of life insurance policies go unclaimed – that’s millions of promises made, but never fulfilled.
To cater to this pressing issue, the bank has come up with a heart-warming campaign that showcases couples from different walks of life trying to converse about the uncertainty of life & convince their family on how imperative it is to know about the plans for the future in case of any unforeseen life event. In a humorous way, both the films take a satirical take on the orthodox Indian conversations of not talking about life uncertainties at home, while underlining the hard truth that ‘in case of my death’ conversations are uncomfortable, but it is one of the most important conversations to have with our loved ones’.
In this series, the company uses a device called ‘Promise Box’ that enables customers to keep all their important financial papers at one place, thereby easing out the conversations with their partners. The bank, as a felicitator of the ‘Promise Box’ has taken up this endeavour to encourage customers to create their own ‘Promise Box’ and make the dialogue much easier.
Canara HSBC Oriental Bank of Commerce Life Insurance managing director & chief executive officer Anuj Mathur said “Promises are the heart of our company’s vision and we have always worked towards fulfilling our customers’ promises with utmost commitment and passion. Taking this objective ahead, we have launched “#PromiseBatao”, a digital initiative which aims to educate people about the importance of having life insurance and further communicate with their family members about their benefits in times of need.”
Canara HSBC Oriental Bank of Commerce Life Insurance chief distribution officer Tarannum Hasib said, “Aligning with the Company’s tagline “Aapke Vaade Sar Ankhoon Par” we have designed this campaign to help customers address their difficulties in communicating subjects related to unforeseen life events with their families. We aim to run this campaign on all our digital platforms targeting customers from all geographies. We are confident that this campaign will witness a positive response from our customers”.
