Mumbai: Jampp, a leading programmatic mobile marketing company that helps mobile app advertisers acquire and re-engage their users has recently launched an iOS SKAdNetwork 4.0 Guide to help APAC App Marketers scale their business on Apple devices. This latest guide aims to empower advertisers across APAC markets with valuable insights and strategies to fully leverage SKAdNetwork 4.0 for driving privacy-centric app growth for their Apple iOS apps.
According to the industry average, in India, only 36 per cent of users allow advertisers to track their IDFA data, which suggests that marketers who choose not to test SKAdNetwork are potentially failing to reach over 60 per cent of their iOS users. Conversely, ambitious advertisers investing in SKAN campaigns are already seeing positive results, securing full coverage of their iOS audience and achieving enhanced campaign performance.
Over the past years, Apple devices have been expanding their presence in APAC, the leading smartphone market in the world. This year, India notably joined China and Japan securing their position within Apple’s top 5 iPhone markets. Given the top-tier nature of iOS devices and premium users, their direct contribution to in-app transactions and revenue surpasses their device market share across various markets. However, effective advertising on iOS has become a challenge for App Marketers after the introduction of Apple’s App Tracking Transparency (ATT) framework in 2021. This privacy-focused initiative limits user data tracking for mobile marketing, which brings difficulties in serving personalized ads, as well as accurately understanding campaign ROI.
In the context of ATT, Apple released SKAdNetwork, an attribution solution for users who opt out of being tracked by advertisers and Jampp’s latest guide will help advertisers navigate SKAdNetwork 4.0 and come up with the best solution to measure and optimize the impact of their iOS campaigns.
The guide covers a full overview of how Apple’s ATT is impacting app growth strategies across the digital industry and the opportunities SKAdNetwork provides. It also features detailed insights from expert voices in the industry, such as Affle’s Anuj Kumar, M&C Saatchi Performance’s Roshat Adnani, MicroAd’s Yuki Kubota, and BIGO LIVE’s Jane Zhi.
Jampp, which was acquired by global technology company Affle in 2021 offers a programmatic mobile advertising platform used by leading app marketers to acquire new users and drive repeat usage and transactions with existing users. The company’s deep focus on leveraging unique contextual and behavioural signals to deliver in-app engagements has helped it drive incremental growth for top marketers in North America, LATAM, APAC and many other markets.
