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Tag: Anuj Gosalia

  • Terribly Tiny Tales & Philips Airfryer celebrate love in #MakeNotBuy IG film

    Terribly Tiny Tales & Philips Airfryer celebrate love in #MakeNotBuy IG film

    Mumbai: It’s that time of the year, when cupid weaves love in mysterious ways. With Valentine’s day 2024 around the corner, Terribly Tiny Tales, India’s most revered storytelling platform, renowned for its heartwarming narratives centered around love and relationships, unveils an IG film titled #MakeNotBuy with the Philips Airfryer, featuring newlyweds Mukti Mohan and Kunal Thakur, urging viewers to express their affection by preparing a romantic homemade meal for their partners this Valentine’s Day. The campaign beautifully portrays the idea that homemade gestures of love are irreplaceable, whether it’s cooking a favorite meal from scratch, baking cookies with care, or crafting a handmade card.

    In our chaos-driven lives, we have almost forgotten to pause and reflect to embrace the simple pleasures of life. What alone happened to the charming old-school romance? The tiny acts of love, little surprises and intimate home dates over lavish outdoor spreads! High on nostalgia, the ad campaign is crafted to celebrate Valentine’s Day 2024 with a romantic culinary gesture with the  help of a Philips AirFryer, to  pleasantly surprise your better half and strengthen your bond. The essence of the love campaign is to add an extra layer of love, warmth and  personalization to Valentine’s Day 2024, igniting passion and affection in your relationship. It encourages viewers  to rekindle the romance this Valentine’s day by cooking a hearty homemade meal for your partner. The IG film features the recently married dance icon and actress Mukti Mohan and Indian Actor & Model Kunal Kapoor, for the first time as newlyweds, adding more authenticity and depth to the narrative.

    Cooking for your partner is perhaps the most underrated expression of love, that can revive bonds and add a fresh perspective to your relationship. The #MakeNotBuy campaign by TTT, for Valentine’s Day 2024, is crafted with love compelling audiences to ditch that elaborate outdoor dinner this Valentine’s and instead opt to cook for your special ones. Picture your loved ones’ faces lit up with that simple bowl of their favorite comfort food, laced with a homemade aromatic coffee.

    TTT CEO Anuj Gosalia, “ TTT has always celebrated the idea of romance and enduring relationships with every campaign. The #MakeNoBuy campaign for Valentine’s Day 2024, in collaboration with Philips AirFryer, celebrates the nuances of love and highlights the power of simplicity and warmth, in expressing love to your partners. With this campaign, we aim to inspire individuals to rediscover the joy of making for their loved ones, transcending beyond the conventional notions of romance. The campaign celebrates the charm of old school romance, and encourages viewers to go the old-fashioned way this Valentine’s. We believe that cooking for your partner, a seemingly ordinary act, holds immense power in conveying affection and strengthening bonds. We are certain that the campaign will be a success in stirring affection amongst partners and will encourage them to experiment with cooking. There couldn’t be a better collaboration than with Philips Air Fryer for the campaign to endorse this property, to weave a magical narrative that resonates deeply with our audiences.”

    Versuni India chief marketing officer Pooja Baid, shared her excitement, stating, ” At Versuni, we believe in the power of love and its seamless connection with the culinary world. The #MakeNotBuy campaign is not just about flavors; it’s a celebration of the heartfelt moments we create through the joy of cooking. The overwhelming response to our #TasteOfLove campaign last year was truly heartening. This year, we are bringing it back with even more passion and creativity. Our goal is to reach a wider audience, spreading the message that a thoughtful, homemade gesture can create lasting memories. With Versuni’s exceptional range of domestic appliances, we empower consumers to make this Valentine’s Day and the entire month of love extraordinary.”

    This Valentine’s Day is all about #MakeNotBuy. Here’s hoping we all wake up to baked muffins and coffee with our special one this Valentine’s.

     

  • TTT welcomes Jitin Babu as VP – operations

    TTT welcomes Jitin Babu as VP – operations

    Mumbai: India’s much-loved content company and storytelling platform Terribly Tiny Tales (TTT) has announced the appointment of Jitin Babu as vice president – operations. This strategic addition to TTT’s leadership team reflects its dedication to enhancing operational effectiveness and advancing its purpose of amplifying the power of storytelling.

    A passionate problem-solver, Jitin brings wide-ranging expertise and a proven track record in business management. He has over 13 years of experience in strategy, growth, innovation and business development. He embarked on his professional journey as a novice trader, delving into the intricate world of finance. Over time, he transformed into a successful founder, steering multiple functions and business verticals with adept leadership. Jitin also earned his MBA at the Indian School of Business (ISB) in Hyderabad, specialising in Finance & Strategy.

    While finance was his career, content was his passion which manifested in the creation of Curateus, a marketplace dedicated to human-curated content, where he served as the co-founder & CEO. Curateus was acquired by a Delaware-based content publishing company earlier this year.

    In his new role as the vice president of Operations, Jitin will leverage his experience and apply his skills across the board to create value and impact. He will play a pivotal part in shaping and executing TTT’s operational strategies, ensuring seamless processes across the organisation and productising revenue across verticals, starting with TTT Academy.

    Terribly Tiny Tales VP – operations Jitin Babu said, “TTT is at the epicentre of the Indian digital content and modern storytelling scene, and being a part of this amazing team only makes me incredibly happy. I am looking forward to this new chapter where I intend to use my past expertise in the media-tech and digital content space to positively impact TTT Academy and TTT at large and create opportunities to drive it forward.”

    Terribly Tiny Tales CEO Anuj Gosalia said,  “At TTT, we’re always looking for people who want to work at the cutting-edge of the content and creator economy. And we are delighted to welcome Jitin to TTT as part of our leadership. We believe that his background in operations, his founder mindset aligns perfectly with our vision for TTT’s future. His expertise will contribute significantly to our growth.”

    This appointment proves essential for TTT and TTT Academy since it allows the organisation to pursue new opportunities, including integrating AI-tools for the community and broadening its global reach. Without a doubt, Jitin Babu’s leadership will be crucial in directing TTT through these exciting opportunities.

  • Digital storytelling platform Terribly Tiny Tales (TTT) launches a brand-new property called ‘Streedom’ in partnership with OkCupid

    Digital storytelling platform Terribly Tiny Tales (TTT) launches a brand-new property called ‘Streedom’ in partnership with OkCupid

    MUMBAI: From the 1st to the 15th of March, India's popular storytelling platform TTT (via its Instagram, Facebook and YouTube handles) will tell stories of women speaking up for themselves and their fellow women, as they take a stand against stereotypes, regressive remarks and other misdemeanors thrown at women – in a strong, savage and sassy voice that evokes thought, expression and participation from both men and women, country wide.

    Streedom has been carefully crafted to celebrate women from all walks of life, so as to encourage them to move on from caring about what they ‘should do', to actually 'doing what they want to do.'

    The campaign will culminate in a short film called Ved and Arya to be released on TTT’s YouTube channel. Starring popular TV actors – Nakuul Mehta and Sanaya Irani, the story will capture the challenges of finding love in today’s times, under the same context.

    Terribly Tiny Tales has delivered various successful women centric campaigns in the past, the last being 'I am Mrs. Maisel' with Amazon Prime. With Streedom gaining momentum, the campaign has already garnered accolades from its peers and massive social media traction already.

    Anuj Gosalia, Co-founder & CEO of Terribly Tiny Tales, mentions, “We are extremely excited to partner with OkCupid for Streedom. With over 63% women in our community of over 3 million followers, Streedom was a property waiting to happen. In addition, our short films are regarded as the best in the country – winning big awards like Clermont Ferrand, Filmfare and Jagran for our many films. OkCupid suits perfectly with our young and premium community of users. The dating app intuitively solves for many of the problems in modern relationships that our community associates with and is, therefore, an amazing partner to Streedom and its many stories.”

    Sitara Menon, Marketing Manager, OkCupid India, said, “At OkCupid we believe that you are more than a stereotype or clutch of images. You deserve a serious relationship built on shared opinions, beliefs, and a celebration of each other’s oddities. Partnering with Terribly Tiny Tales on Streedom has been an opportunity to bring to light the stories of young Indian women in 2020 — their aspirations, desires, and struggles, both in love and in life.”

    In a bid to capture the voice of the modern woman, the first edition of Streedom is a powerful IP that has already reached over 14 million people in the last 12 days and shows that women just have to be themselves to change the world.

    For more information, visit – http://www.streedomstories.com