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Tag: Anuj Bhandari

  • Triooh makes a big splash with 150-site debut campaign across India

    Triooh makes a big splash with 150-site debut campaign across India

    MUMBAI: When it comes to making a first impression, Triooh went straight for the skyline. The new-age out-of-home (OOH) advertising agency has burst onto the scene with a 16-day mega campaign across 150 plus high-impact sites, executed for a leading global messenger app. The campaign spanned some of India’s busiest hubs Delhi NCR, Lucknow, Patna, Mumbai, Pune, Chandigarh Tri-City, and Jaipur ensuring pan-India buzz and visibility. By rolling out the campaign simultaneously across these cities, Triooh made sure the brand didn’t just show up but showed up everywhere.

    True to its promise of blending creativity with technology, Triooh powered the rollout with a live campaign dashboard integrated into its in-house monitoring app. This gave the client real-time access to daily site images and audience analytics across all 150 plus locations making performance tracking as transparent as the billboards themselves.

    “Launching with a high-impact campaign for a large messenger app marked a dream start for us,” said Triooh CEO & co-founder Anuj Bhandari. “We received a simple but powerful brief: deliver scale and consistency across multiple cities. With our tech-first, transparent approach, we were able to meet the objective and reinforce client trust through tools like customised live-reporting dashboards.”

    The campaign’s scale and execution underline Triooh’s ability to balance reach with efficiency, while raising the bar for accountability in India’s fiercely competitive OOH sector. For a debut, the agency didn’t just step into the limelight, it practically owned it.

  • Triooh launches to bring data-driven change in OOH advertising

    Triooh launches to bring data-driven change in OOH advertising

    MUMBAI: If billboards could think, they’d probably call Triooh for a brand makeover. Launching with a bang, Triooh is the newest kid on the block aiming to shake up the Out-of-Home (OOH) advertising space not with size, but with smarts. Founded by industry veteran Anuj Bhandari, Triooh is blending creative flair with data intelligence to take media planning from guesswork to precision science.

    While traditional OOH often leaned on legacy placements and gut feel, Triooh flips the script by putting data at the heart of its planning process right from the start. “The industry was never short on creativity, but it needed smarter tools,” said Bhandari. “We’re here to make every ad placement not just visible, but valuable.”

    With services spanning media planning, buying, execution and experiential marketing, Triooh is built for modern brands seeking accountability, sharper targeting, and real-time audience insights. Whether it’s a roadside hoarding or a branded experience, the agency wants every campaign to deliver measurable impact on minds and metrics alike.

    The team is as hybrid as their approach: seasoned industry pros meet agile new talent, all working to power up performance in a rapidly evolving medium. “OOH is no longer just about billboards. It’s a data-driven ecosystem,” Bhandari said.

    Triooh is currently self-funded, but already in talks with major agency networks to raise strategic investment as it accelerates its vision. With advertisers demanding more accountability and smarter ROI from OOH formats, Triooh is positioning itself as the medium’s modern-day makeover artist where bold ideas meet bold data.

    For the OOH world, it looks like the writing’s on the wall. And this time, it’s backed by analytics.