ITV

Tag: Anubhav Sonthalia

  • Dentsu India restructures CXM business; Anubhav Sonthalia named CEO

    Dentsu India restructures CXM business; Anubhav Sonthalia named CEO

    Mumbai: Following the restructure of its creative and media businesses in India, dentsu has now announced the launch of a unified Merkle-led CXM proposition in the market. The announcement brings together data transformation, digital transformation, and CX consulting into one unit to create the most specialised CX practice in India under brand Merkle.

    Part of the network’s global organisational redesign, the dentsu India CXM business will now house the agencies – Sokrati, Fractal Ink Design Studio and Merkle B2B, under one umbrella. Anubhav Sonthalia will lead dentsu CXM in India as its chief executive officer in addition to serving his current role as Sokrati CEO. He will continue to report to dentsu India CEO, Anand Bhadkamkar and dentsu CXM CEO – APAC, Z Shen.

    Sonthalia will be responsible for the integration, coordination, and implementation of dentsu CXM’s overall strategy across the country. The CXM business will be aimed at building differentiated customer experiences through data, design & technology transformations, and will work with partners like Salesforce, Adobe, Google Cloud & AWS, said the company in a statement.

    Speaking on the launch, Anand Bhadkamkar said, “Keeping up with our #onedentsu strategy, the new CXM business will help us move closer towards our growth journey. CXM is growing rapidly, and it is soon expected to become 35 per cent of our overall business in India. By 2025, we project that this growing field will have a 50 per cent contribution to our business. With this new CXM line of business, our clients will see a host of benefits as it will be a one-stop solution for all their CXM needs. I have complete faith in Anubhav’s leadership and in CXM to create numerous opportunities for clients as well as for the network.”

    Commenting on his new role, Anubhav Sonthalia added, “I am looking forward to leading dentsu India CXM and to develop newer strategies to up our customer experience game. We aim to provide world-class services to our clients and prioritise data-driven experiences & personalisation of the entire end-to-end customer experience. Our key focus will be to create a holistic view for the clients, and a focused strategy for delivering personalised experiences that they demand.”

  • 4 ink strategic partnership

    4 ink strategic partnership

    MUMBAI: Merkle Sokrati, the leading data-driven performance marketing agency from the house of Dentsu Aegis Network (DAN), has inked a strategic partnership deal with TikTok – world’s leading short-video creation platform, for India.

    Given the platform’s popularity and content diversity, brands today are regularly planning and implementing their marketing campaigns on TikTok India. This partnership further strengthens the ability of clients to connect with users on TikTok.

    Under this partnership, TikTok India and Merkle Sokrati will develop the best practices emerging from high impact digital marketing campaigns for Indian brands. The partnership will also assess various measurement features that add value to brands and will be implemented for Merkle Sokrati’s clients across industries.

    TikTok India monetization vice president Sameer Singh said, "TikTok as a platform has championed the art of creative content marketing with unique ad formats that effectively drive engagement. The platform’s immersive short-form videos also allow brands to express their content and voice creatively. We value partnerships such as the one with Merkle Sokrati and are sure that this will further accelerate client benefits.”

    Merkle Sokrati CEO Anubhav Sonthalia  added, “Digital media continues to evolve into a myriad web of features and ad formats. Based on our decade-long experience in helping brands get strong ROIs on their spends, I strongly believe that understanding and reacting to your audiences is extremely crucial, irrespective of the digital channel. TikTok is a phenomenally engaging platform. It is a definite opportunity to gain visibility and revenue and this is where our potential as a marketing agency lies.  I am excited to see the results driven by our teams with our client partners such as Dunzo, PharmEasy, Tata Sky and more.”