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Tag: Anubhav Agarwal

  • BN Group forays into the wellness and fitness oil category with Nutrica

    BN Group forays into the wellness and fitness oil category with Nutrica

    Mumbai: BN Group, an edible oil manufacturing company in India, announced its foray into the wellness and fitness oil category with the launch of Nutrica. The brand will have three products in its initial launch phase – Nutrica Pro Immunity Oil, Nutrica Pro Energy Oil and Nutrica Pro Fitness Oil enriched with Vitamin C and tailored to address the distinct culinary requirements of diverse families, placing a special emphasis on holistic health and wellbeing.

    Speaking on the launch of Nutrica, BN Group CEO & MD Anubhav Agarwal said, “BN Group has a long-standing reputation for being at the forefront of innovation. The launch of Nutrica underscores this commitment and reflects our deep understanding of evolving consumer preferences. With a growing number of health-conscious consumers seeking out organic and cholesterol-friendly options, we believe Nutrica is perfectly positioned to meet this demand. Keeping in mind the evolving culinary preferences of emerging health-conscious consumers, we have invested a substantial amount in Nutrica and aim to achieve a turnover of INR 500 crores at the end of 3 years.”

    As per a recent report, the Indian edible oil market touched a volume of 24.7 Million Tons in 2023 and is expected to touch a CAGR of 1.35 per cent during 2024-2032. The launch of Nutrica forges a strong connection between the brand and health-conscious consumers who are seeking a range of versatile cooking oil options and aim to live a healthy lifestyle.

    With the state-of-the-art manufacturing unit in the Gandhidham, Gujarat facility, Nutrica Pro Immunity Oil, Nutrica Pro Energy Oil and Nutrica Pro Fitness Oil will be available across all retail modern and general outlets in the launched markets – Delhi, Chandigarh, Mumbai and Pune, along with quick commerce and e-commerce platforms.

    “We are committed to reshaping the market landscape with a focus on uncompromising quality, contemporary technology and above all, the well-being of our consumers. Leveraging our extensive experience in crafting premium edible oils, we are confident that Nutrica will redefine standards in the culinary domain,” he further added.

    From its inception back in 2013, BN Group has been one of the prominent players in the edible oil category in India, with brands such as ‘Simply Fresh’ and ‘Healthy Value’. With a robust offline presence boasting nearly 600 distributors and 50,000 direct outlets, the company ensures convenient access to its products for a wider customer base.

  • BN Group awards integrated marketing responsibilities to GOZOOP Group

    BN Group awards integrated marketing responsibilities to GOZOOP Group

    Mumbai: GOZOOP Group, a leading global independent integrated marketing group, recently secured the integrated marketing mandate for renowned edible oil manufacturing company – BN Group. The mandate will be serviced by the group’s Mumbai office.

    The responsibilities of the mandate include crafting of an overarching brand communication strategy, which effectively conveys the brand persona and philosophy. Leveraging a multi-channel approach, above-the-line (ATL) and below-the-line (BTL) marketing, alongside online, offline and point-of-sale (POS) advertising efforts will be undertaken. Championing social media platforms, a distinct and engaging digital brand presence will be established to build camaraderie with audiences online and boost brand recognisability and visibility. Other duties include curating brand campaigns that spotlight creativity and imagination and analyzing and reviewing customer perceptions across platforms.

    BN Group has solidified its industry presence with a commitment to fair-trade practices. In the FMCG sector, ‘Healthy Value’ and ‘Simply Fresh’ are household names, showcasing the brand’s dedication to excellence in India. With an aspiration of building the nation with a healthy lifestyle through innovative, superior quality, accessible and sustainable solutions, BN Group employs cutting-edge technology to transform ingredients into the highest quality of edible oil.

    Commenting on the partnership BN Group MD & CEO Anubhav Agarwal shared, “BN Group is delighted to partner with GOZOOP as our integrated marketing partner on this transformative journey. Their proven track record of crafting cohesive, data-driven campaigns across all channels perfectly aligns with our vision for maximizing brand engagement and achieving our marketing goals. We are confident that this partnership will be instrumental in amplifying our message and forging innovative and impactful connections with our customers.”

    “It truly is thrilling to be associated with one of the leading FMCG edible oil manufacturers –  BN Group. It is not often that a new brand is launched in this category and, we at GOZOOP are really enthusiastic to kickstart the campaign,” shared GOZOOP Group president Mohit Ahuja.

    GOZOOP Group has been associated with a range of leading brands across categories, servicing them with industry leading advertising solutions. Recently the Group entered into a strategic collaboration with Puretech Digital to form “GZPure” which is aimed at further strengthening brand and media capabilities.