MUMBAI: From Seoul to serum shelf, Anua the Korean skincare sensation with a minimalist soul has officially made its Indian debut, courtesy of Nykaa. With cult-favourite toners, gentle pore-cleansing oils and spot-busting serums, the brand promises skin that’s not just glowing but also grateful. Known for its “less is more” philosophy and a clean, calming approach to skincare, Anua lands as Nykaa’s latest K-beauty exclusive, reinforcing the platform’s first-mover status in bringing South Korea’s finest skin solutions to Indian beauty bags.
Whether you’re battling breakouts or just looking for balance, Anua’s star lineup brings together natural ingredients with scientific sensibility:
. Heartleaf 77 per cent Soothing Toner: Cult-favourite calming toner to soothe inflamed, sensitive skin
. Niacinamide 10 per cent + TXA 4 per cent Serum: Skin-brightening booster that targets dark spots and dullness
. Heartleaf Pore Control Cleansing Oil: Melts makeup and excess sebum without disrupting the skin barrier
. Heartleaf 77 Clear Pads: Pre-soaked toner pads that exfoliate, clarify and calm in one swipe
“We’re thrilled to introduce Anua to the Indian market through our exclusive partnership with Nykaa,” said Founders Inc. CEO Ryan Lee, brand owner of Anua. “This marks a new milestone in our global journey and we’re here not just to launch, but to build a meaningful skincare community.”
With Nykaa Beauty’s executive director & CEO Anchit Nayar calling it “clean, calming, and results-driven,” Anua joins an elite K-beauty club already represented on the platform including Dr. Jart+, COSRX, Etude, Aestura, and Laneige.
Nykaa, which first mainstreamed Korean skincare in India, continues to lead the wave, offering Anua exclusively on its website, app, and across 230 plus retail stores.
As India’s beauty buffs grow more conscious and curious about ingredients, textures and routines, Anua’s entry is a timely ode to gentler formulations that work hard without trying too hard. It’s glow time, minus the guesswork.