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  • Suzuki Motorcycle to spend around Rs 40 crore on Gixxer campaign

    Suzuki Motorcycle to spend around Rs 40 crore on Gixxer campaign

    BENGALURU: Suzuki Motorcycles India Private Limited (SMIPL) announced the launch of its flagship 155cc bike Gixxer in Bengaluru.

     

    SMIPL executive VP Atul Gupta said, “Loaded with exciting equipment, power, handling and trusted Suzuki quality, the Gixxer will make a statement without saying a word. It is an overall mix of elegant styling, classy on-road presence and promising performance, and will attract young bikers to rev up and ride. We expect Gixxer to create a strong foothold for itself in the market.”

     

    He added, “Suzuki is keen on providing youth-centric products for the Indian customers at a very competitive price. Our track record of new launches iterates Suzuki’s legacy built on the ethos of credibility along with advanced, unmatched engineering. In tune with its endeavours to reach out to maximum potential buyers the motorcycle major is also coming up with a marketing campaign featuring the actor-endorser Salman Khan.”

     

    The first phase of its TVC campaign has already begun, and will run until post the festival season. A TVC featuring the company’s brand ambassador Khan has been created by Hakuhodo Percept for Gixxer.

     

    Industry sources reveal that the company will spend around 30-40 per cent of it’s approximately Rs 100 crore advertisement budget for FY-22015 on Gixxer.

     

    “The company is targeting the 18-25 age group male, and apart from Colors TV channel in the HSM and the leading GECs in each of the regional markets, the Gixxer campaign will be aired on sports, lifestyle, music and niche channels,” said SMIPL national head of marketing Anu Anamika. Besides television, SMIPL is betting big on digital as well as print.

     

    “We’d said that we would launch four products this year, Gixxer is the fourth one. Post Diwali we plan to launch a brand campaign. Our previous campaign had our brand ambassador Parineeti Chopra for our scooter Let’s,” added Anamika.

  • Salman Khan is Suzuki’s first brand ambassador

    MUMBAI: Two-wheeler manufacturer, Suzuki Motor Corporation, has roped in Salman Khan as the brand ambassador for Suzuki Motorcycle.

    This is the first time that Suzuki has got any ambassador on board.

    Suzuki will be looking at associating with Salman Khan across the range of its projects, campaigns and initiatives. The actor will feature in the ATL and BTL activities of the company.

    With the recent product launches that provide customers a choice in each segment, Suzuki two-wheelers has embarked on a journey of ramping up its presence and relationships across the country and market segments, the company said.

    Suzuki Motorcycle India Private Limited (SMIPL) vice president- sales and marketing Atul Gupta said, “We are delighted to have Salman Khan associating with one of the world‘s most iconic two-wheeler brands. We believe that Suzuki and Salman together will make an emotional connect with all sections of customers that Suzuki‘s range of two-wheelers reaches out to. The association with Salman was driven by the imperative of quickly building a strong connection between the Suzuki two-wheeler brand and the different segments that our expanding range of products is addressing.”

    SMIPL national marketing head Anu Anamika added, “As we expand our portfolio, it was important to find a human face who can best portray and project our brand and product promise. Salman Khan is a passionate biker and a discerning brand endorser. His mass appeal, cutting across segments, complements the mass appeal of Suzuki.”

    The company also aims to find broad synergy in Khan‘s social initiatives such as ‘Being Human‘.

    The first Suzuki campaign featuring Khan will be based on the recently launched Suzuki‘s mass market motorcycle, Hayate, and will be breaking shortly.

    According to an official communiqué, SMIPL aims to be amongst the top players in the Indian two-wheeler market. In order to step towards this objective, the company is undertaking capacity expansion and strengthening its network. The company will be increasing its annual capacity from the current 3.6 lakh units to 5.4 lakh units by 2013. It also plans to double its sales and service network in the next two years.