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Tag: Ants Digital

  • ANTS Digital unveils #TheLinesWeDraw campaign

    ANTS Digital unveils #TheLinesWeDraw campaign

    Mumbai: With increasing competition to make an impact in the marketing world, brands and marketers have often blurred the lines of ethics and responsible marketing communications. To raise awareness against these practices, ANTS Digital. a fully integrated marketing communications agency, has launched a unique campaign #TheLinesWeDraw to establish awareness around responsible communication.

    A series of six innovative creatives and reels, #TheLinesWeDraw is aimed to create awareness through social media to highlight ethical way of marketing.  It is intended for the entire industry to look within and question if they have gone overboard with their campaign for their clients putting their reputation on stake.

    Through this new campaign, ANTS Digital reiterates its core values of ethical communications that includes respect, clarity, honesty, integrity, authenticity, and inclusiveness; these values are what have driven the integrated marketing efforts for a diverse range of clients at the agency.

    Speaking on the importance of responsible marketing communications, ANTS Digital CEO Sanjay Arora said, “Keeping communication ethical should be the bedrock of all campaigns. As agencies we have a very important role to play and there is a very thin line between what is right and acceptable and what is not. It is the responsibility of agencies to counsel clients and avoid communication that crosses the line. Through this campaign we wanted to create an awareness and send a strong message to the industry to responsibly use communication for their brands. Sharing this message through our social media handles, we are sure it will bring some positive change in the industry.”

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by ANTS Digital (@antsdigital)

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by ANTS Digital (@antsdigital)

     

    ANTS Digital has a proven track record of delivering some of the best and award-winning creative campaigns. ANTS Digital aims to deliver many more responsible marketing campaigns to clients across all sectors and deliver the best future-forward marketing while sticking to the core values of #TheLinesWeDraw.

  • Ants Digital appoints Ryan Alan Marshall; announces PR and advocacy vertical

    Ants Digital appoints Ryan Alan Marshall; announces PR and advocacy vertical

    Mumbai: Ants Digital has scaled its bouquet of services by launching public relations and advocacy as its sixth vertical. To spearhead its newest business, Ants has brought on board Ryan Alan Marshall, who has close to two decades of experience across industries with reputed Indian and global organisations.

    Marshall will be responsible for building and driving the public relations and advocacy mandate from the Gurgaon office of Ants.

    A seasoned professional, Marshall has spent a fair bit of time on both the agency and client sides. Before joining Ants, in his last assignment, he led the public advocacy practice at SPAG Finn Partners and was a senior member of the vertical at First Partners. As an advocacy professional, he comes with valuable experience in industries related to metals and natural resources, responsible plastics, tobacco, carbon black, and alcohol. In his earlier stint with Genesis BCW, Marshall led the communication mandate for a state government and also worked with marquee corporate, sports, and entertainment clients of the agency.

    Ants Digital CEO Sanjay Arora said, “At Ants, we are constantly looking to scale our service offerings for clients. With PR and advocacy services becoming operational, Ants is now a fully integrated digital and marketing consulting firm. We are delighted to welcome Marshall on board to head the public relations and advocacy vertical. Marshall comes to Ants with multi-sector experience and brings with him a high level of understanding in the field of PR. With him coming on board, we are sure to make an impact on our clients and stimulate public relations, government communications, advocacy and stakeholder communication. I am excited to welcome him to the team.”

    Speaking on his appointment as Ants Digital senior director, public relations and advocacy, Marshall said, “The rapid economic progress of the country has led to a plethora of growth opportunities, resulting in the growing need and enhanced understanding for public relations and advocacy.” The opportunity to define, build, and nurture this journey at Ants is something I find extremely exciting. I am elated to be a part of the Ants team and look forward to building and advancing the PR & advocacy narrative for the company by bringing value through impactful and strategic communications for all clients.”

  • Stationery brand Youva gears up to welcome students back to school, launches new campaign

    Stationery brand Youva gears up to welcome students back to school, launches new campaign

    Mumbai: Youva, the leading stationery brand from the house of ‘Navneet Education’, is geared up to welcome the students with a newly designed brand new stationery range supported by a Back to School campaign.

    Launching the campaign, Youva’s Chief Strategy Officer and spokesperson Abhijit Sanyal said, “With students coming back to school, we thought about celebrating this event by launching a brand new campaign, “Happy hoke chale school hum”. We have created an exciting film with our digital agency ‘ants digital’ that expresses the joy of children returning to school. The all-new product range and the new BTS campaign will help students to re-connect with classrooms and return to normalcy. There are challenges that we are facing as far as paper cost goes and we have taken every effort to minimize passing on the burden to our customers. But witnessing this sight of kids going back to school has created a huge sense of excitement for all of us.”

    Commenting on the launch of the brand film, Ants Digital CEO Sanjay Arora said, “this is one of our best films that has come alive. The whole film is a narrative of all mothers who are seeing the journey of their children in these last two years and the new excitement that is experienced by kids while preparing to go back to school. We had great fun creating this film and we are sure all the kids and their parents will love this.”

    The lockdowns and restrictions have hampered the children’s learning process and academic life for the past two years. Several important activities like physically coming to the classroom, interacting with the teacher, exercising and playing at the playground with fellow students were not experienced by them during this period.

    As a student brand, Youva has revamped its stationery range like Notebooks, Drawing books, Paint brushes, Crayons, Poster colours, Practical books, Geometry boxes and various such products with new designs and vibrant looks to welcome the children back to school.

    Stationery is most shared when students are together (apart from the lunch boxes though) and they do the most unimaginable things with it. More importantly stationery creates bonding between students when at school. The new Youva campaign is an apt metaphor for this insight.

  • Ants Digital bags Vega’s digital, brand and performance marketing mandate

    Ants Digital bags Vega’s digital, brand and performance marketing mandate

    Mumbai: Vega has appointed Ants Digital as its digital, brand and performance marketing partner, the company said in a statement.

    The agency will be responsible to launch the upcoming vertical across digital and social platforms & create innovative campaigns for the B2B market.  

    Vega plans to offer a comprehensive range of services and solutions curated by the leading grooming professionals for styling experts. By leveraging this launch the brand aims to redefine the future of styling and grooming for ‘creators’.  

    Vega chief marketing officer Eiti Singhal said, “As part of our expansion plan for this financial year we are looking to broaden our horizon into the B2B space. We will be embracing the strong fundamentals and market understanding from the core business yet creating a new niche by delivering quality, precision, and the widest assortment of professional tools to this creator community. We wanted to partner with an agency that understood how to link a powerful creative idea and create a meaningful proposition out of that. Thrilled to have Ants join us on this journey.”  

    Speaking on the appointment, Ants Digital chief executive officer Sanjay Arora said, “Vega as a strong legacy brand is an asset to our portfolio. We are super excited to put some revolutionary ideas into action for their new vertical. By developing new age, innovative strategies by constantly studying and recognizing industry bottlenecks, we are exponentially growing the B2B push for many brands. With the launch of this new premium vertical, we have the opportunity here to scale Vega’s product offerings and consumer acumen by building a robust community of creators & a strong digital and retail presence”.

  • Ants Digital strengthens leadership team with Faisal Haq as COO

    Ants Digital strengthens leadership team with Faisal Haq as COO

    Mumbai: Ants Digital, a tech-led marketing agency based out of Gurgaon, has appointed Faisal Haq as chief operating officer.  

    Haq comes with over 21 years of experience and has joined Ants after working for WATConsult-Dentsu International for over 6.5 years in the capacity of EVP operations and business development. In his two decades of rich experience, he has worked in different positions with Roshcomm (Kingdom of Bahrain), Askme.com, Crosshairs Communication, and Avian Media. He brings with him a very good experience of digital and technology in both domestic and international markets.

    “Faisal comes with a great understanding of different markets which will hugely help Ants in strengthening its footprint across the globe. Our bullish approach in getting great clients onboard has served us well as we have acquired some noteworthy clients in the space of infrastructure, health and wellness, defence, and insurance sector,” stated Ants Digital CEO Sanjay Arora. “With Faisal joining Ants, the team is excited to serve more extensive mandates even in the International markets. By investing heavily in technology and hiring good talent, we have been working towards scaling our operations across Gurgaon, Mumbai, and Hyderabad.”

    Haq comes with over 21 years of experience in integrated marketing, digital media marketing, social media, data-driven marketing, and advertising with domain exposure with various startups, emerging tech, technology, mobile media, programmatic, consulting, regional and global market.

    “Ants has been scaling ideas and its business pan India, and I am excited to build and grow this further,” said Haq on his new role. “The online prowess and unique mix of service offerings, including digital, brand building, creatives and content and technology, make the whole offering more future-ready and agile. I am really excited to be part of the team and look forward to this challenge.”

  • Ants Digital appoints Ratnadeep Sharma as executive producer

    Ants Digital appoints Ratnadeep Sharma as executive producer

    Mumbai: Tech led marketing agency Ants Digital has appointed Ratnadeep Sharma (RD) as executive producer. He will be based out of the agency’s head office in Gurgaon and will oversee all video productions and operations.

    RD joins Ants Digital after working for several agencies, production houses, media publishing houses and television channels. He comes with over 10 years of experience in advertising and has produced over 2000 TVCs, television series, web commercials, AVs, viral content for over 80 leading national international clients.

    “We have been consistently scaling our presence in the digital space, and with his appointment, we will reinforce our operations in digital film production, 2D animation and motion graphics,” said Ants Digital CEO Sanjay Arora. “RD has a good understanding of video production and has vast experience in live shoots and animation, which will add immense value to our clients. We look forward to producing some great content with RD on board.”

    RD has also been the youngest member of the jury panel at many prestigious Indian and international film festivals. One of his campaigns for the online promotion of “Bahubali 2” won the DigiPub award for best brand partnership. He has worked with well-known industry brands such as JW Marriott, Dupont, BASF (Nunhems), Hewlett Packard, Coca Cola, Dominos, KFC, Accor group of hotels, adidas, among many others.  

    “Ants has been scaling its operations, and I am really excited to build and grow this further,” said Sharma on his appointment. “Videos and films are the need of the hour for brands to communicate with their target audience in a better and interesting way. The digital prowess and unique mix of service offerings of Ants will bring more value to clients now with their in-house film production facility,” he added.

  • Ants Digital appoints Sai Krishna as South branch head

    Ants Digital appoints Sai Krishna as South branch head

    Mumbai: Ants Digital, a Gurugram-based tech-led marketing agency, has appointed Sai Krishna as branch head for the southern region. Krishna will be based out of Hyderabad and overlook the operations for all the key markets in the South, said the agency.

    Krishna comes with over 15 years of experience in the field of marketing, creative and advertising and has worked extensively across the corporate, social, and government sectors. He joins Ants after working at E&Y where he was responsible for strategic business consulting. In the past, he was associated with Ogilvy, where he worked on crafting key communication for the state of Andhra Pradesh through creative, digital, and electronic media.

    Commenting on the new appointment, Ants Digital CEO Sanjay Arora said, “Ants has been consistently moving forward and with his appointment, the company will reinforce its operations in the southern region. Sai brings a good understanding of the South market and has vast experience in digital, creative strategy, and planning, which will add immense value to our clients and the team while exceeding service levels and client delivery. The South region has great potential and our current client base has given us a lot of confidence to invest more in this market. For Ants, both North and West markets have been performing very well and now South is emerging as a potential market to grow.”

    A post-graduate from Sri Sathya Sai Institute of Higher Learning, Krishna has also worked for the Government of Andhra Pradesh scaling up the communication initiatives to give a fillip to the medical technology sector in the state.

    Speaking on his new role, Krishna said, “Ants has been scaling its business in the South market and I am really excited to build and grow this further. South has some very interesting brands and corporate houses. The digital prowess and unique mix of service offerings of Ants will bring value to clients here.”