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Tag: Antonio Lucio

  • Alex Schultz named new Facebook CMO

    Alex Schultz named new Facebook CMO

    NEW DELHI: Facebook has named its former VP – product, growth, and analytics Alex Schultz as its new CMO. The news comes after former CMO Antonio Lucio moved on from the global social media giant last month to dedicate his time to “diversity, inclusion and equity.”

    The announcement was made by Schultz in a Facebook post, in which he wrote, “I am super proud to be Facebook’s next CMO. Antonio Lucio has left huge shoes and a great team behind and I’m really excited to get stuck in with them. I hope to build on this and bring my experience in segmentation, targeting, and measurement to bear as we work to reach people more meaningfully through our product.”

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    Schultz has been associated with Facebook since 2007, working across roles, starting off as an analyst. Prior to that, he was associated with eBay as marketing manager and also ran a  few websites of his own. 

  • Facebook global CMO Antonio Lucio to step down

    Facebook global CMO Antonio Lucio to step down

    New Delhi: Facebook global chief marketing officer Antonio Lucio announced via a social media post that he is stepping down from his role. Lucio has been CMO of Facebook since September 2018 and will remain in that position until September 18, 2020. Currently, he is helping the company transition through the end of the year.

    Lucio said, “This has been a challenging year for all and an especially reflective year for me, following my mother’s passing before the lockdown. Given the historical inflection point we are in regarding racial justice, I have decided to dedicate 100% of my time to diversity, inclusion and equity. Though these issues have been core to my personal purpose and my work for many years, I want to make them my sole focus. I will devote the next chapter of my professional life to helping companies and agencies in the marketing and advertising industries accelerate their transformation and to drive holistic and profound change. It is a time for reckoning for our nation and industry, and it is time for me to play a more active part in accelerating change.

    In leaving Facebook, I am nothing but grateful.

    I believe in Facebook’s mission, and COVID has demonstrated the platforms at their best. As the company evolves, striking the right balance between preserving freedom of speech and eliminating hateful speech on the platforms is a generation-defining question that must continue to be addressed. I know the company and its leadership agree on the centrality of this important task.”

    Prior to joining Facebook, Lucio served as the global chief marketing and communications officer at HP. And he also had a similar position at Visa. 

    Lucio was reporting to Facebook Chief Product Officer Chris Cox. Cox recently returned to Facebook after departing from the company in March 2019. One of the biggest roles that Lucio took on was handling the negative press Facebook received following the Cambridge Analytica scandal.

    Lucio has over two decades of experience of working at multiple brands such as Pepsico, HP, Kraft Foods, P&G, Visa and others.

  • Facebook ropes in Antonio Lucio as new CMO

    Facebook ropes in Antonio Lucio as new CMO

    MUMBAI: Facebook has named Antonio Lucio as the new global chief marketing officer. Lucio is a very prominent face in t he global advertising and marketing industry, having stints in HP, Visa, PepsiCo. He will start his work on 4 September.

    Lucio will fill a post that’s been open since Gary Briggs announced his retirement in January. According to reports, Briggs helped in the search for his replacement. He will report to chief product officer Chris Cox, overseeing global marketing strategy for the social-media company.

    To regain Facebook’s brand value will be a challenge to new CMO as he joins in a crisis period. Since the beginning of this year, the social media giant has faced mounting consumer, regulatory and political pressure in several countries. In last quarter also, the company posted disappointing results. Hence, Lucio’s primary challenge will be to regain reputation of the brand.

    Prior to this position at Facebook, he held the portfolio of CMO at HP. He served as Visa’s first global CMO where he directed the company’s famous “Everywhere you want to be” campaign while he also helped the company transition from financial-services player to a technology business. At PepsiCo he served as chief innovation and health and wellness officer.