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Tag: Anthony Wong

  • Michelle Guthrie & Anthony Wong to head APAC Effie Awards 2016 jury

    Michelle Guthrie & Anthony Wong to head APAC Effie Awards 2016 jury

    MUMBAI: Asia Pacific Effie Awards has named Michelle Guthrie and Anthony Wong as the first two heads of jury for the 2016 awards.

     

    Google managing director APAC Guthrie is responsible for driving the company’s strategy and relationships with marketing and advertising agencies across Asia. Prior to joining Google in Singapore in 2011, Guthrie was managing director and senior advisor of Providence Equity Partners from 2007 to 2009. She has held several key executive positions, culminating as CEO from 2003 to 2007 since she began her career in Asia at News Corp’s Star.

     

    “I am delighted to join the APAC Effie as a Head of Jury and review some of the best marketing works in Asia Pacific. I look forward to a very stimulating experience while sharing my perspectives and playing a role in driving marketing effectiveness in the region,” Guthrie said.

     

    On the other hand, Wong is Ogilvy & Mather Group worldwide effectiveness director and WPP global client leader – team Huawei. Since he joined Ogilvy in 2006, he has helped his teams and clients achieve best-selling brand and product launches across categories and borders, and win marketing effectiveness awards. Over the years he has also served in various roles at the China EFFIE and APAC Effie Awards.

     

    Wong said, “I am honoured and excited to be appointed a Head of Jury at the APAC Effies, as I believe Asia Pacific should, and will, set new global standards for effectiveness.”

     

    2016 Awards chairman Cheuk Chiang added, “With experience comes great wisdom so it’s fantastic that the Effie Awards have been able to attract high calibre, seasoned experts like Michelle and Anthony. Both are sure to bring an unsurpassed level of knowledge to help elevate and drive a new standard for effectiveness.”

  • Ogilvy & Mather ups Anthony Wong as worldwide effectiveness director

    Ogilvy & Mather ups Anthony Wong as worldwide effectiveness director

    MUMBAI: Ogilvy & Mather (O&M) has promoted Anthony Wong as worldwide effectiveness director effective 4 January, 2016.

     

    This will be a dual role for Wong, who is based in Hong Kong, and is also global client leader for TeamHW – WPP’s bespoke agency team that looks after Huawei’s marketing and communications around the world. 

     

    O&M global chairman and CEO Miles Young said, “Earlier this year we mourned the death of Tim Broadbent who had held this position since 2009. I feel in my heart that no one would be more pleased than Tim by Anthony’s elevation. Tim taught Anthony all he could about everything he knew, and he is the perfect example of the type of intelligent and thinking leader we need in our business.”

     

    Wong’s new position will see him championing Ogilvy’s effectiveness culture, and working with both clients and respective global account teams to develop more effective communications. In his previous position as president of global brand management for the network in Asia Pacific, he won more than 30 effectiveness awards, including three IPAs in London, the first and second ever IPA wins from China, in addition to the first ever IPA win from Malaysia.

     

    Wong said, “Effectiveness in communications needs to be as scientific of an investment as any other decision in the boardroom for brands today. I’m both honoured and thrilled to have this opportunity to work with clients and colleagues to create the new strategies our industry needs to evolve marketing effectiveness forward.”