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Tag: Anthony Edwards

  • Chris Rock narrates NBA’s new campaign: ‘Playoff Mode. It’s a Thing’

    Chris Rock narrates NBA’s new campaign: ‘Playoff Mode. It’s a Thing’

    Mumbai – The NBA has debuted its new campaign, “Playoff Mode. It’s a Thing,” which is now streaming across all @NBA social platforms and on the NBA App.  The campaign premieres tonight on TNT during the 2024 SoFi NBA Play-In Tournament, which tips off with the Los Angeles Lakers taking on the New Orleans Pelicans at 7:30 p.m. ET, followed by the Golden State Warriors visiting the Sacramento Kings at 10:00 p.m. ET, as each team competes to secure a spot in the 2024 NBA Playoffs presented by Google Pixel.

    Narrated by actor, filmmaker and comedy icon Chris Rock, “Playoff Mode. It’s a Thing” highlights NBA players as they prepare to compete for postseason glory and earn a spot in the NBA Finals presented by YouTube TV.

    Two-time Kia NBA Most Valuable Player and 2023 NBA champion Nikola Jokić (Denver Nuggets) and five-time NBA All-Star Jayson Tatum (Boston Celtics) headline a cast of NBA stars that includes Jalen Brunson (New York Knicks), Anthony Edwards (Minnesota Timberwolves), Shai Gilgeous-Alexander (Oklahoma City Thunder), Chet Holmgren (Thunder), Damian Lillard (Milwaukee Bucks), Donovan Mitchell (Cleveland Cavaliers) and Jalen Williams (Thunder). The players are joined by ESPN’s Malika Andrews, TNT Sports analyst and NBA legend Shaquille O’Neal, Latin music superstar Anuel AA, celebrity chef Guy Fieri and five-time GRAMMY Award-winning rapper Lil Wayne.

    The film opens with Tatum in a press conference as Andrews poses a simple question: “Is Playoff Jayson a thing?”  Although he denies it, the highlights speak for themselves.  Rock then asks each player the same question, to which all repeatedly insist, “It’s not a thing” over a string of highlights that prove otherwise.  Ultimately, Rock arrives at the only acceptable conclusion – it’s clearly a thing.

    “The campaign plays on the idea that the playoffs unlock an elevated version of all of us, from passionate fans to the unrivaled competitors across the league,” said NBA Chief Marketing Officer Tammy Henault. “We are also thrilled to unveil a new original sound that captures the spirit of the game, and over time, will build association with our fans around the world, instantly igniting their excitement for the NBA.”

    “Playoff Mode. It’s a Thing”, which was directed by Felix Brady and created in collaboration with Translation.  A corresponding print, digital and audio campaign will also be featured in high-impact placements such as out-of-home across more than ten U.S. cities and at major events.

    Ahead of the NBA Playoffs presented by Google Pixel, the league is also debuting its first signature sonic brand identity which captures the authentic sounds of the game – the bounce of the ball, the squeak of a sneaker on hardwood, the growing anticipation of the crowd and the scoring swish of the net.  The sound is synchronized with a dynamic animation of the NBA logo, creating a sensory association for fans and connecting them to premium, authentic content across the league’s digital portfolio.  Fans will see and hear the new identity in the NBA Original all-access postseason docuseries “Chasing History,” which debuted on April 15 on the NBA App, as well as other content within the NBA’s digital platforms. The next episode of “Chasing History,” which will recap the SoFi NBA Play-In Tournament, will be available on Saturday, April 20.

    The SoFi NBA Play-In Tournament tips off tonight on TNT with Lakers vs. Pelicans at 7:30 p.m. ET, followed by Warriors vs. Kings at 10:00 p.m. ET.  It continues Wednesday on ESPN when the Miami Heat visit the Philadelphia 76ers at 7:00 p.m. ET and the Chicago Bulls host the Atlanta Hawks at 9:30 p.m. ET.  The SoFi NBA Play-In Tournament will conclude on Friday, April 19.  The NBA Playoffs presented by Google Pixel will begin on Saturday, April 20. 

  • Adidas unites its biggest icons to help disarm negative pressure in sport through new global brand campaign

    Adidas unites its biggest icons to help disarm negative pressure in sport through new global brand campaign

    Mumbai: adidas unites its biggest sporting icons from across the world in its latest campaign, to create a positive rallying cry to help everyday athletes believe they can overcome pressure and achieve their possibilities in sport.

    The new global brand campaign is driven by feedback and insights from consumers around the world that for many people, negative pressure can affect their enjoyment of sport. To help address this over the course of the campaign, adidas will release a wide range of athlete stories, insights from experts and guidance materials – all designed to help athletes at any level to disarm pressure in sport.

    Alongside one of the biggest spectacles in the sporting calendar – the brand kicked off the campaign with a film featuring Pat Mahomes, Trinity Rodman, Lionel Messi, Linda Caicedo, Jude Bellingham, Anthony Edwards, Rohit Sharma, and the New Zealand Rugby All Blacks, dedicated to celebrating athletes dealing with pressure.

    Set against the timeless and iconic anthem, ‘Under Pressure’ by Queen ft. David Bowie, the new film spotlights everyday athletes experiencing the weight of expectation and what is possible when they silence its impact with the joyous rallying cry – ‘You Got This.’ The 90-second film climaxes with a tribute to adidas’ star-studded roster performing at the top of their game during some of their most high-stakes sporting moments.

    From Jude Bellingham scoring in his UEFA Champions League debut campaign for Real Madrid, to Emily Malewski flawlessly executing her beam dismount at the 2022 German Championships – each athlete showing how they handle pressure to help inspire everyday athletes to do the same.

    To bring to life how elite athletes manage pressure and to provide tangible guidance to all athletes, adidas has partnered with neuro11, a group of leading sport neuroscientists. By capturing brain readings from grassroots athletes, alongside elite adidas athletes – Emiliano Martinez, Ludvig Adberg, Nneka Ogwumike, Rose Zhang, and Stina Blackstenius – this part of the campaign shows the mechanics of how the world’s best overcome in-game pressure.

    Talking about pressure in his game, Rohit Sharma shared, “Challenges are part and parcel of an athlete’s life. These are opportunities to learn and grow. But converting challenges to opportunities takes a tremendous amount of will power and guts. You really need to push yourself and say, “You Got This.” I have had that attitude all my life and it has enabled me to manage pressure every time I am pushed out of my comfort zone.”

    Speaking on the new brand campaign, adidas global brand comms VP Florian Alt said, “In a year of unmissable sport, where our adidas family will undoubtedly inspire a new wave of athletes across the globe, we have created a campaign to help young players confront a universal barrier – pressure. Our new campaign is designed to help bring the joy back to sport and equip all athletes with a simple message; You got this.”

    The campaign will be complemented by an ongoing content series featuring athletes across a wide range of sports, as well as events and activations for consumers to take part in. A dedicated global multiplatform media investment will see the campaign reach consumers all over the world, including spectacular out-of-home executions in major cities and high relevance localisations.

  • ‘Top Gun’ to be released in Imax 3D

    ‘Top Gun’ to be released in Imax 3D

    MUMBAI: ‘Top Gun‘ Paramount Pictures‘ 1986 film from director Tony Scott, producers Don Simpson and Jerry Bruckheimer which launched Tom Cruise‘s career takes off on a new adventure with a six-day 3D engagement in select Imax theatres beginning 8 February, 2013. The film has been re-mastered for the Imax 3D release and subsequent debut on Blu-ray.
    ‘Top Gun‘ was re-mastered for the big screen from high-resolution original negative scans and painstakingly converted to 3D by Legend3D under the supervision of the film‘s director, Tony Scott. Rendered in 3D, the film‘s complex, long shots reveal depth and clarity, allowing viewers to explore every detail of the action. From the aerial dogfights to the close-ups in the cockpits, each frame enables the audience to feel a part of the story.
    The story of an elite group of pilots competing to be the best in their class and earn the title of ‘Top Gun‘ made over $350 million upon its release. The film stars Cruise as Maverick and Kelly McGillis as his civilian instructor. The film also stars Val Kilmer, Anthony Edwards and Meg Ryan.
    The Blu-ray 2D includes the re-mastered film in high definition, along with a six-part documentary on the making of the movie, a behind-the-scenes featurette, interviews with Cruise, commentary by producer Jerry Bruckheimer, director Tony Scott, co-screenwriter Jack Epps, Jr. and more. The two-disc set available for purchase also includes a digital copy of the film and will be enabled with UltraViolet technology.