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Tag: Anthem

  • Chingari marks first anniversary with #SaalEkChingariAnek campaign

    Chingari marks first anniversary with #SaalEkChingariAnek campaign

    Mumbai: Socio-commerce app Chingari has launched #SaalEkChingariAnek to mark its first anniversary. The platform has also announced its official Chingari anthem to offer creators a chance to be part of its celebration by creating interesting videos and winning lakhs of Chingari Coins.

    Chingari app CEO and co-founder, Sumit Ghosh said, “It has been a memorable one year. We saw a rapid upward growth trajectory owing to the efforts of the team. We shall continue to provide a plethora of opportunities to the artists in the country and aim at becoming the voice of the creators who often struggle to get an unbiased platform. The long-term objective of the brand is to foster the growth of art professionals so that they can explore their maximum potential and gain from it.”

    The platform provides an independent stage for content creators, and promotes their passions and creativity through various contests. “In the past one year, the app has collaborated with various brands and celebrities to expand its user base and open new opportunities for the users on its platform”, added Ghosh. “It has also developed a learning platform for content creators where artists can learn from experienced professionals and sharpen their skills.” 

    Chingari, COO and co-founder, Deepak Salvi said, “Just like entrepreneurs and institutions invest in science, commerce and technology, similarly our aim is to invest in nurturing talent and those who create it. Past one year has helped us understand the psychology, demographics and audience perception around creative content and we aim at harnessing this data and information to further upgrade our strategies for creators across the country to benefit from them.”

    The anthem ‘Bann Chingari’ has been written by creative director Pranat Ghude, with a multilingual, millennial appeal to capture the essence of Bharat. The anthem is also available on leading music streaming platforms. 

  • Royal Challengers Bangalore launches anthem for IPL season 8

    Royal Challengers Bangalore launches anthem for IPL season 8

    MUMBAI: It’s that time of the year again! While the cricket fans are all geared up for this season’s IPL, the Royal Challengers Bangalore (RCB) fans have something special to look forward to besides the game. RCB drums up excitement and quite literally puts a voice in your head through the launch of its latest RCB anthem!

     

    Bold and catchy, the tune promises to elevate and set the mood just right for the game. It is an anthem that needs to be sung loudly, vociferously, from the heart and with attitude. Just the way RCB play their game. Composed by Chennai born New Zealander, Mikey McCleary with lyrics from Sonal Dabral, Chairman and Chief Creative Officer of DDB Mudra Group, the anthem is inspired and borrows from the bold spirit which embodies Gen-Y’s ‘never say die’ spirit that team RCB live and play by.

     

    With an impressive repertoire of films like Shaitan, Shanghai, Nautanki Saala and Shaadi Ke Side Effects under his belt, McCleary adds his magical touch to the RCB anthem as well promising to make it one of the most hummable tunes of the season for young and old alike.

     

    The new anthem unlike most, is not only about the game but is an inspiring hymn for the youth to be bold and put their heart and soul into whatever they want to achieve in life. The words are meant to inspire young Indians to be unafraid to be different, not be afraid to challenge the norm, to be bold and willing to take a chance, to make your own track, not just following the well-trodden path. These are also the values that bind the RCB team together – their bold and confident spirit which is echoed by the new anthem. Be it Chris Gayle, Virat Kohli or the young sensation Sarfaraz Khan, it is all about making a bold move in life and being extremely passionate about the game.

     

  • Fortis brings ‘Mumbai ki Dhadkan’ on World Heart Day

    Fortis brings ‘Mumbai ki Dhadkan’ on World Heart Day

    MUMBAI: Fortis Healthcare Limited (Fortis), one of India’s largest private healthcare chains, dedicated the anthem Mumbai Ki Dhadkan, to the spirit of the Mumbaikars in tackling heart disease. The anthem has been specially created for Fortis by renowned singer-composer and guitarist Lesle Lewis on the occasion of World Heart day.

    Mumbai ki Dhadkan – urges people to adopt a healthier lifestyle for a trouble free heart. The anthem will be promoted in Mumbai through several platforms and will be available for download on the microsite – www.mumbaikidhadkan.in. It will also be accessible on Saavn, YouTube and Facebook. In addition, Mumbai Ki Dhadkan CD’s will also be distributed free in colleges, gyms and clubs.

    Fortis will organise a ‘World Heart Concert’ on 29 September on the occasion of the World Heart Day. Lesle Lewis will perform the Anthem live at the MMRDA grounds. Along with Lesle, 10-12 youth bands will also render their own compositions in support of the initiative. The youth bands are being chosen from college-wide promotions that Fortis is currently organising.

    Fortis Healthcare regional director – east and west Varun Khanna said, “Music holds a special place in the hearts of people. We hope our musical anthem will serve as a powerful reminder for everyone to wake up to a healthy heart every day of the week. Using youth as the core of our initiative and with the help of colleges in Mumbai, we will hold awareness programs, conduct CPR training sessions and free cardiac check-up camps at all Fortis hospitals in Mumbai and Rotary Clubs over the next month. We hope our initiatives will not only motivate people to live a healthy lifestyle but will also equip them to handle emergency situations to save valuable lives.”

    Notably, studies show that people though aware of heart attack as a deadly disease end up ignoring early diagnoses. More than 80 per cent of heart attacks turn fatal because patients do not receive immediate attention following visible signs of a heart attack. This raises the importance of medical help within the “Golden Hour” or the crucial sixty minutes following the first symptom that an attack is in progress.
    Lesle Lewis said, “The connection between music and the heart is eternal. It gave me great pleasure to create the music that hopefully will make people listen to their hearts. I hope this unique initiative by Fortis Hospitals will strike the right chord with Mumbaikars in this drive to promote a healthy heart.”

  • BBC to kick off search for anthem for 2012 Olympics

    MUMBAI: UK pubcaster the BBC has announced that its radio station BBC London’s Anthem for 2012 Olympics competition launches next week inviting all Londoners to compose an anthem for the capital.

    BBC London in conjunction with Sing London – a festival to take place this summer to is looking for the song which will become synonymous with London.

    Each year from now until 2012, a song will be chosen by BBC London viewers and listeners to compete to be BBC London’s Anthem for 2012. This the BBC is hopinh will be the tune on everyone’s lips when the Olympics take place.

    This year’s winner will be arranged and performed by professionals and will also get huge exposure this summer during the Sing London Festival. It will form part of the programme of singing events around the city in such prestigious venues as The Roundhouse and the South Bank.

    It will also be sung in schools across London as we move towards the Olympics and will be available for download at bbc.co.uk/london and singlondon.org.

    The closing date for entries for this year’s competition is 5 April 2007. bbc.co.uk/london for all entry details. The song should be no longer than three minutes.

    A panel of experts, including BBC London 94.9’s Robert Elms, will select a shortlist of five songs.

    In early May the BBC London audience will hear all five shortlisted songs, arranged and performed by professionals. BBC London listeners and viewers will vote for the winner.