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Tag: Anshuman Wanchu

  • NODWIN Gaming ropes in Android as title partner for BGMS Season 3

    NODWIN Gaming ropes in Android as title partner for BGMS Season 3

    Mumbai: NODWIN Gaming, a gaming and esports company has announced Android as the title partner for India’s premier esports event Battlegrounds Mobile India Series (BGMS) Season 3. Additionally, the tournament will be powered by men’s skincare brand, Garnier Men, marking the first time that Android and Garnier Men have partnered with an Indian esports tournament.

    The high-voltage action of Android BGMS Season 3 is being broadcast on Star Sports for the third consecutive year as the nation’s best BGMI squads battle it out for glory. The entire tournament will be played on high performance Android devices.

    Moreover, Crunchyroll, a destination for anime and manga, has also joined forces with Android BGMS Season 3 as the anime partner while energy drink brand Red Bull has been onboarded as the official energy drink partner of Android BGMS Season 3. By leveraging the prominence of the tournament, partners will aim to engage with its widespread audience, while also elevating the overall experience for players and fans alike.

    Garnier, L’Oréal India – general manager, marketing Anshuman Wanchu said, “We are delighted to partner with the BGMI Masters Series 2024. It is an incredible opportunity for us as this collaboration allows us to connect with the dynamic and passionate gaming and youth community in a meaningful manner. As a brand committed to innovation and excellence, we look forward to some incredible showcases in season 3 of BGMS. With this partnership, we aim to empower gamers to elevate not only their game, but also their skin care routine, and inspire them to achieve their best, both in the arena as well as in their daily lives.”

    The tournament has also continued its association with TVS Raider, the sporty commuter motorcycle from TVS Motor Company as the official mobility partner and Philips OneBlade, the male grooming product of Philips India as the competition’s official styling partner.

    Commenting on the partnership, SVP (marketing) – commuters, media and corporate brand Aniruddha Haldar commented, “We at TVS Motor company had Collaborated previously with Nodwin Gaming to help us develop a close connect with the Gaming audience – we are pleased to share that this collaboration has helped us to gain brand love, better connect to the gaming audience during and post the previous season. We are back again to announce yet another collaboration with Nodwin Gaming for the BGMI Master Series 3, this is in view to further strengthen our connect and engagement with the gaming audience.”

    “We are thrilled to announce our partnership with Android, Garnier Men and Redbull for the highly anticipated third season of BGMS. Having such notable partners whose vision for the growth and development of competitive gaming in India mirrors our own, is a tremendous asset. Their involvement not just highlights the emergence of esports as a mainstream sport but also the massive potential of youth engagement in this field. Together, we are confident in our ability to provide the necessary resources and visibility required to nurture and promote esports talent nationwide,” stated NODWIN Gaming co-founder and MD Akshat Rathee.

    The opening weekend of Android BGMS Season 3 was a resounding success, recording peak concurrent viewership exceeding 140,000 on digital platforms. The tournament commenced with a three-day Opener Week, where all 24 teams—20 invited and four qualified— were in action at the Android Arena in Chhatarpur, New Delhi.

    The top 18 teams led by table toppers team 8Bit, and consistent performers OneBlade, IQOO Soul and Team X Spark  progressed to the League Week. They were joined by team Z and Godlike Esports who were selected through audience voting from the bottom six. Meanwhile, Team Limra, Gujarat Tigers, Viking Esports and FS Esports were eliminated from the competition.

    During the league week from 22 July to 4 August, the 20 teams will compete in the survival week and domination keague stages. The top four teams will secure direct qualification for the finals, while the remaining 16 teams will participate in the playoffs scheduled for 6 and 7 August. In the grand finale from 9 to 11 August, the top 12 teams from the playoffs, along with the four best teams from the league week, will compete to fight for the BGMS Season 3 title.

    Adding a touch of innovation, this season also includes three exciting formats –

    1.   Powerplay (active throughout the tournament) – Squads will earn double points for each finish they achieve in the first circle of every match.

    2.   Bounty (active during the league weeks – survival week and domination week) – The top four squads from the overall standings of league week one, followed by the top four in each subsequent match will carry a bounty. Teams can earn bonus points only by eliminating an entire squad with bounty on them, with 10 points per squad.

    3.   Impact player (active during the weekend matches of the league stage:  27-28 July and 3-4 August) – The in-game leader (IGL) of each squad will conduct a random draw to designate an Impact Player who will earn double points for each finish they achieve. Teams will earn four points for every finish by the Impact Player during Powerplay.

    “Going beyond traditional tournament formats, our new concepts are designed not only to heighten the intensity of the tournament for players and viewers but also to set a new standard for esports in India. These innovations aim to push the boundaries of competitive gameplay, and I am incredibly excited to see this new format unfold. Similar to traditional sports tournaments, Android BGMS Season 3 will produce memorable, nail-biting moments and games decided by the smallest of margins. We will witness players rise to the occasion, carrying their teams to victory,” added Akshat Rathee.

    The teams who will be  advancing to the League Week of Android BGMS Season 3 are as follows: Team 8Bit, OneBlade, IQOO Soul, Team X Spark, REVENANT, Entity, Gods Reign, Team Forever, Reckoning Esports, Carnival Gaming, Raven Esports, WSB GAMING, VASISTA ESPORTS, TEAM ORANGUTAN, Global Esports, MOGO eSports, Team Tamilas, Carpediem, Team Z and Godlike Esports.

    Fans can catch all the action of Android BGMS Season 3 on Star Sports 2 (HD & SD) in English and Star Sports First in Hindi from Monday to Saturday from 7:00 pm. On league week Sundays, playoffs and finals, the broadcast will be from 6:30 pm. Fans will also have the option to switch to Tamil & Hindi commentary on SS2 using the blue button.

    The tournament will also be streaming on the YouTube channels of Star Sports and NODWIN Gaming.

  • Garnier Men launches ‘The Right Fit for Your Face’ campaign

    Garnier Men launches ‘The Right Fit for Your Face’ campaign

    Mumbai: “Catching a basketball on a cricket field doesn’t feel right, does it? That’s how your face feels when you don’t use the right facewash” Garnier Men announced the “The Right Fit for Your Face” campaign to raise awareness about skincare routines with its Garnier Men Acno Fight facewash. Building on the success of the 2023 ‘Misfits’ campaign, which achieved 300 million views, Garnier Men extended its partnership with Mumbai Indians along with brand ambassador John Abraham, reinforcing its commitment to skincare excellence.

    Launched across multimedia platforms, both traditional and online, the video series features John Abraham and Mumbai Indians cricketers Jasprit Bumrah, who picked up the Player of the Tournament at the 20 Over World Cup, Ishan Kishan and Tilak Varma. Through creative storytelling, the videos showcase how using the wrong cricketing gear is akin to using improper face soap, highlighting the necessity of a dedicated facewash for good skincare. In one of the videos, John and the Mumbai Indians Team emphasized the importance of proper facial cleansing to raise skincare awareness. Additionally, Garnier Men hosted a contest, attracting over 1,500 entries from fans eager to attend a Mumbai Indians match during the 2024 season, enhancing engagement and excitement around the campaign.

    Garnier, L’Oréal India, general manager Anshuman Wanchu remarked, “Garnier is committed to transforming men’s grooming habits nationwide. On Garnier Men, by partnering with cricketing icons like Ishan Kishan, Tilak Varma, and Jasprit Bumrah, we aim to tap into key moments of cricket and build on the passion and community spirit it inspires. Our campaign ‘Fit for Your Face’ is not just about finding the right skincare routine, but about transforming grooming habits and elevating the standards of men’s skincare across India. With 73% of men in India still using soap on their faces, we are committed to leading this change and fostering a new era of skincare awareness and excellence.”

    John Abraham added, “I am thrilled to have been a part of this exciting campaign with Garnier Men and Mumbai Indians. My long-standing journey with Garnier Men is a testament to the brand’s mission to transform male grooming habits in India. Cricket demands peak performance, and grooming plays an essential role in maintaining confidence both on and off the field. The initiative was a fantastic way to engage fans and emphasize the importance of a good skincare routine. I look forward to seeing how this partnership continues to inspire men’s grooming standards.”

    Kickstarting the storytelling from one of the biggest events of the year, the summer of cricket campaign included interactive experiences at key grounds across India, addressing common skincare challenges like acne, dullness, and oiliness. The highlight was an innovative Garnier Men’s Locker Room experience at the Wankhede Stadium, Mumbai. Cricket fans were in for a refreshing and immersive grooming experience, highlighting the need for skincare and hygiene regimen in a sports environment, particularly during the humid weather. Creative illustrations depicted how using the wrong cricket gear is similar to using the wrong face soap, underscoring the need for a dedicated facewash as a part of one’s skincare routine. Engaging with the fan communities were ex-cricketer and former Mumbai Indians captain Harbhajan Singh, along with creators Mahesh Kelawala and Funcho, who participated in contests like bowling with gloves, refreshing facewash locker room sessions with contest winners, and interactive experiences at the AI skincare booth.