Tag: Anshuman Singh

  • ITC Sunrise Spices exhibits ‘Swaad Bihar ka’ through poetic renditions

    ITC Sunrise Spices exhibits ‘Swaad Bihar ka’ through poetic renditions

    Mumbai: In continuation of ‘Swaad Bihar ka’ campaign, ITC Ltd.’s Sunrise Spices announced collaboration with 14 spoken-word artists from Bihar. As part of the initiative, ITC Sunrise Spices will celebrate the region’s vibrant literary legacy with a series of 14 captivating videos that delve into the treasure trove of Bihari literature.

    Artists like Swastika Rajput and Anshuman Singh express their deep emotional ties through spoken-word poetry, while Priyesh Sinha brings humour to debunk stereotypes on regionalism. Sahil Kumar, through his commendable poetry, attributes his artistic journey to the cultural roots of Bihar. Together, these videos exemplify how the ‘Swaad Bihar Ka’ campaign has provided a platform for the artists to share their personal connections, reminiscing fond memories and experiences from their hometowns.

    Speaking about this initiative, Sunrise Spices business head Piyush Mishra said, “Bihar is known for its rich culture and heritage, and as a brand, we are identifying ways to create deeper connect with the region. ‘Swaad Bihar Ka’, is a tribute to the essence of Bihar, a journey that resonates with each Bihari’s soul. Our latest collaboration with talented spoken-word artists celebrates Bihar’s rich heritage and provides a platform to local artists to show their skills and share their heartfelt connections with the land they call home.”

     

     

  • DRIM Global bolsters leadership team in India with key appointments for business and growth

    DRIM Global bolsters leadership team in India with key appointments for business and growth

    Mumbai: DRIM Global influencer marketing platform, is proud to announce key leadership appointments aimed at driving business and growth in the region. Anshuman Singh, a seasoned professional with over five years of industry expertise, is appointed as the head of business strategy. Anwesha Sarker, a growth initiatives specialist, joins as the head of growth for India and the MENA region.

    DRIM Global the head of Asia Yulia Aslamova expresses her excitement: “DRIM warmly embraces the presence of Anshuman and Anwesha, a testament to our unwavering dedication to strategic leadership and robust growth initiatives. Their inclusion marks a pivotal moment for our organization, propelling us toward new heights of success and innovation. As we embark on this exciting journey, we are confident that their expertise will further fortify our position as a global leader in our industry. DRIM is not just a company; it’s a thriving community of visionaries, and with Anshuman and Anwesha on board, we are poised to redefine excellence and set new benchmarks for the future. Welcome to the DRIM family, where possibilities are limitless, and success knows no bounds.”

    Anshuman Singh, a seasoned strategist with a track record in data-driven marketing, has led digital efforts for renowned brands like Marks & Spencer, Croma, AT&T, Tata Play, IDFC First Bank, and Luxottica at Dentsu and Publicis Groupe. As the head of business strategy at DRIM, he brings a global perspective and deep insights into the Indian market. Anshuman’s hands-on approach integrates technology and influencer marketing for sustainable brand growth, impacting the entire marketing funnel. His role not only shapes DRIM’s success but also contributes to the broader evolution of digital marketing practices. Anshuman shares his enthusiasm, saying, “I am thrilled to join DRIM Global and contribute to shaping the strategic direction that will drive the company’s continued success in the dynamic influencer marketing landscape.”

    Anwesha Sarker brings with her over ten years of expertise in media specifically. She is entrusted with overseeing business planning, profitability, and expansions at DRIM Global owing to her large network, strength in acquisition, and client success. She is recognised for her proficiency in fostering growth initiatives and is eager to spearhead expansion efforts in the India and MENA markets. Anwesha states, “I am excited to be part of DRIM Global and look forward to leveraging my skills to fortify the company’s presence and accelerate growth in these crucial regions.”

    Their appointments underscore DRIM Global’s commitment to strategic leadership and its dedication to propelling growth strategies across key markets. Together, Anshuman Singh and Anwesha Sarker’s combined expertise will undoubtedly strengthen the company’s position as a frontrunner in the influencer marketing industry.

  • Zapped Technologies launches gaming & OTT app Pocket Cinema

    Zapped Technologies launches gaming & OTT app Pocket Cinema

    Mumbai: Zapped Technologies has announced the launch of its app Pocket Cinema which offers a gaming platform that allows users to watch OTT content of their choice and play a simple skill based game around it to win rewards. The app is being touted as a novel concept in the world of gaming and entertainment, denoted by a new name #GOTT – a combination of gaming and OTT.

    Pocket Cinema is a simple, skill based gaming platform targeted primarily at tier 2-3 cities where people aspire to earn money, online but they either don’t know how to, or do not possess the necessary skills for it. The app aims to make gaming technology inclusive and accessible, said the statement. Currently available on android phones, it will shortly be released for iOS, it added.

    According to Pocket Cinema founder duo and co-CEOs Anshuman Singh and Anil Verma the options available online, by virtue of being either too complex or high-end and intimidating, alienate a major chunk of the population from tier 2-3 cities. “Pocket Cinema caters majorly to tier 2 and 3 town consumers, and offers a unique easy-to- play game coupled with entertainment. At present, the content is available in Hindi and Bhojpuri. Marathi, and Punjabi and South Indian Languages will follow soon,” they said.