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Tag: Anshuman Misra

  • LS Digital onboards Kaizzen as their PR and Communications partner

    LS Digital onboards Kaizzen as their PR and Communications partner

    Mumbai: LS Digital, a leading independent digital marketing transformation (DMT) company, has awarded their PR and communications mandate to Kaizzen, a leading integrated  communications agency, following a multi-agency pitch. Kaizzen’s mandate encompasses managing  LS Digital’s communication strategy, media relations, and corporate reputation. Through strategic  initiatives and targeted campaigns, Kaizzen will leverage its expertise to further strengthen LS Digital’s  presence in key markets and support the company’s ambitious growth plans.

    LS Digital is committed to revolutionizing the digital landscape by placing digital marketing  transformation (DMT) at the premise of its brand identity, with its specialised business units Langoor,  a CX & Web 3.0 company, f1studioz, a UI/UX company, and Social Panga, a digital-first creative  company. With a vision to drive innovation and redefine digital marketing standards to grow the  industry, LS Digital follows its guiding mantra #ChallengeTheNow to build industry best solutions  today that will reshape the future of global business.  

    Speaking on the partnership, SVP Strategic Partnerships & Marketing & PR  Anshuman Misra said, “LS Digital is a visionary company working with a single purpose of putting Digital Marketing  Transformation at the core of businesses. As India takes the centre stage in developing and delivering  tech-enabled, innovative services to the world, LS Digital is geared-up in spirit and strength to lead  this conversation, we are happy to welcome Kaizzen on board as our PR partner. We are confident  that this collaboration will further strengthen our position as a pioneering force in business  transformation.” On this collaboration, Anshuman further said, “In this new era of digital innovation  and transformation, joining forces with young and dynamic team of Kaizzen, will help us in our journey  of redefining industry standards, inspire change and shape the future by transforming businesses  digitally”.

    Kaizzen group president Nikhil Pavithran stated, “This partnership with LS Digital marks a  pivotal moment for Kaizzen, symbolizing our commitment to driving digital innovation and  transformation. LS Digital’s forward-thinking approach, coupled with their integration of digital-first  programmatic services to transform the way brands interact with their audience in the tech age,  resonates deeply with our vision. We firmly believe in the immense potential of this collaboration,  especially in alignment with the Honourable Prime Minister’s Digital India initiative, which sets the  stage for substantial market growth. This partnership signifies a synergy of expertise and gives us a  great opportunity to leverage our combined strengths to drive meaningful impact and foster  impactful dialogues.” 

  • MobiKwik promotes Anshuman Misra as chief product & technology officer

    MobiKwik promotes Anshuman Misra as chief product & technology officer

    Mumbai: MobiKwik has promoted its senior vice president – product Anshuman Misra to the new position of chief product and technology officer. This new announcement will take place with immediate effect. 

    In his new role, Misra will be responsible for driving ‘product, design, engineering, infrastructure and security’ at the company. 

    “With this change, MobiKwik aims to build the best and most loved fintech product in India,” said the statement.

    “The company has demonstrated exceptional revenue growth in the last few years on the back of BNPL & payments,” Misra said on his promotion. “With our technology first DNA, I am confident we will build a world-class stack to offer the full fintech suite on the MobiKwik app. I look forward to working with our immensely talented product and engineering teams and further hiring creative minds to drive user delight via constant innovation.”

    Misra joined the fintech company in May 2021. Over his 18+ years of journey in the industry, he has worked with several companies including Hike Messenger, Microsoft, IBM, Quark, Spice etc. 

    MobiKwik CEO, co-founder and managing director Bipin Preet Singh appreciated Misra for his efforts at the company. “Anshuman has done phenomenal work in building product leadership for the business. He spearheaded the UX refresh of MobiKwik Zip, making it the most loved BNPL product. His zeal for continuous improvement has led to elevation in our core technology and infrastructure,” said Singh.

    He further added, “Our next growth frontier is to become a digital bank for Bharat fulfilling all the financial needs of 500 million Indians. As we embark on this growth journey, Anshuman and his team will play a key role in translating our vision into reality.”

  • Logicserve Digital’s eMarket to help brands strengthen e-tail strategies

    Logicserve Digital’s eMarket to help brands strengthen e-tail strategies

    NEW DELHI: Logicserve Digital has launched eMarket, a prescriptive stack of integrated commerce solutions. eMarket will meet retail brands' ecommerce objectives and help them strengthen, optimise, and scale up their business online. With this launch, the company has made a strong entry in the fast-growing online commerce space.

    eMarket will consolidate multiple capabilities at Logicserve Digital and be fuelled by partnerships with leading marketplaces, martech and adtech tools, including an end to end proprietary platform to deliver optimal results while improving the consumer experience. These components will demystify the market universe, which entails brands’ own website, horizontal marketplaces, vertical marketplaces, social commerce, and global selling opportunities. eMarket’s proprietary tool will enable cataloguing automation, content optimisation, competitive pricing, and sales prediction. It aims to simplify the ever-changing e-tail landscape and make retail brands stand out on the e-aisles.

    Logicserve Digital founder and CEO Prasad Shejale said, “The share of ‘online’ in the consumer journey has been increasing, and during Covid2019, the trend has further accelerated. Brands need to quickly adapt to these evolving consumer journeys as well as expectations and deliver a seamless and omnichannel experience. This is where eMarket will play a key role and help brands navigate the changing consumer habits and behaviours. We are very excited to flag off this interesting new journey and look forward to helping more and more brands accelerate and scale up their business.”

     eMarket is spearheaded by Anshuman Misra, part of Logicserve Digital’s leadership team, and will be steered by Pooja Dhamdhere, AVP. They will lead and guide a team with over 25 certified experts with commerce, media, creative and content capabilities. eMarket has already started working with a few brands in the FMCG, pharma, fashion and general merchandise sectors.

    “We spoke to multiple industry experts, media platforms, tech providers, and brands to understand the on-ground realities and core needs. This helped us identify the demand for an integrated offering that caters to brands’ online persona, functioning and growth,” added Misra. 

  • Showt empowers the common person to voice their opinion: Anshuman Misra

    Showt empowers the common person to voice their opinion: Anshuman Misra

    NEW DELHI: Showt, an instant global voting platform scheduled to have its global launch in Q1 2021, recently roped in Anshuman Misra as the president.

    He will be playing an instrumental role in scaling the platform and his vision is to reach everyone with a mobile phone in India, followed by the world.

    Misra was last serving at Hike as VP operations (product, growth, and engineering). He worked there for over eight years. He has an overall experience of 17 years in deep tech and has led various positions at Hike, Spice Digital, IBM, and Microsoft. He has a proven ability to drive strategic growth in digital consumer products through product innovation, NLP and AI.

    The Showt platform allows people everywhere, across all devices, the opportunity to quickly express and share a positive or negative opinion about public figures, brands, organizations, music, film, television, and have their opinions be aggregated, replied to, and reported on worldwide.

    Headquartered in Dublin, Showt is a powerful new way for brands to connect with their consumers, for stars to connect with their fans, for politicians to connect with their voters. The platform is accessible in 65 languages. 

    Indiantelevision.com caught up with Misra to know about his plans and how he intends to take the platform forward.

    Q: How did you get recruited to Showt?

    Well, it was a serendipitous meeting with Michael and Andy. I was definitely blown away by the sheer potential of the idea and also pleasantly surprised that this space hasn’t been aggressively looked at globally yet. I share their passion to build experiences that scale to hundreds of millions of users.

    Q: What are the launch plans for Showt Q1, 2021?

    We’d like to have Showt integrated with the top two content platforms, and also have our standalone beta launched by then. We’d like to show value to our customers and investors alike and adopt a 3-6-9 month strategy with validation from each stage.

    Q: What is Showt’s USP (Unique Selling Proposition)?

    Showt is a global crowd voting platform. It empowers the common person to voice their opinion, to be heard by those that matter, and to hear back from the ones that matter to them. It allows Showters to be anonymous, giving a sense of psychological safety and allowing them to express themselves in an immensely simple user experience.

    Q: What is your vision for Showt?

    Showt has immense potential in India and globally. The vision with Showt is to grow it into a one-stop place for both Showters and Brands and personalities to interact and be heard. The goal is to make this a hyperlocal experience, tailored to suit the palate of culturally diverse individuals. 

    Q: What are your obstacles? 

    Getting the initial cold start problem out of the way, and ensuring that the customers have a constant stream of things that they are passionate about to Showt for. These are the two immediate problems to solve. 

    Q: Why are you launching Showt first in India? If you want to go global, why not in the US, Europe first, and then come to India?

    India is a market with cultural diversity and immensely passionate, opinionated masses. We believe that to scale the product, growth and revenue models in India will enable us to reach similar markets. The total addressable market for this product is over a billion if we’re focusing on India and emerging markets first! At the same time, we also are a lean start-up. We’d love to scale with the right product-market fit and then deploy across other markets globally. This will make customer acquisition very capital efficient.

    Q: Can Showt reach all the regional language markets in India?

    That’s one of the strengths of the Showt proposition. Also, tailoring the product to cultural nuances of various states/languages in India. For example, did you know you could Showt in 6+ dialects in north-east India itself?  Each with hyperlocal topics and cultures. Also, given our strong background in NLP and AI, we’d love to leverage the same in creating hyper-personalised, hyper-localized Showt streams.

    Q: You are in fundraising mode. What will your pitch be to investors? 

    There is a potential 500 million + TAM for Showt in India alone. There’s a unique opportunity to capture. Every Indian has an opinion about people and topics they care about. There is a fundamental need for popularity, status and a sense of “importance”. On the other hand, every brand and public figure would love to hear from their fans/followers. This is a win-win model waiting to be taken. We’d love to have like-minded partners on this journey who see the vision and potential scale of disruption with Showt.

    Q: Showt has been testing for a while. How will you contribute to the success story of the new launch?

    The initial test runs for Showt have been encouraging. A lot of my efforts will be focused on making sure that the GTM for the product is razor-sharp. And the potential for large scale distribution for the proposition is realised. 

    Q: What is your vision for Showt in five years?

    Showt has massive potential to be a one stop platform for people of all caste, colour, race, religion to be heard anonymously! It also has massive potential for it to be a central aggregator of content that can be Showted for, giving both creators and consumers of the content a viable business model. An infinite Showtstream, which can keep users engaged with people, content, places, events and hobbies that they care about, deeply personalised for them. At the same time, Showt will be a one stop place for brands, celebrities, influencers to have a deep connect back to their followers. I mean, I haven’t seen a single platform do this yet and the potential for this is tremendous. Imagine the power of a Shahrukh Khan fan being able to hear from him on his latest movie or cricket! 

    Q: What has your career path been over the past 17 years?

    I’ve been fortunate enough to work in large companies and small scale start-ups, building experiences for millions of users. From products like Microsoft Outlook to building feature phone App Stores and Messaging platforms.

    Q: Who are your mentors?

    Patty McCord (Netflix), Dilip Modi (Spice), Rajul Garg (Leo Capital) are just a few mentors who have helped shape my thought process and career to date.

    Q What hiring will you be doing at Showt?

    We’d look to bolster our product, engineering and AI capabilities. Especially focusing on young talent.

    Q: Do you think of yourself as a product guy, or an engineer?

    A product engineer :). The best products are built at the intersection of product, design, and engineering, with customer-centric innovation.

  • ANSHUMAN MISRA IS NEW PRESIDENT OF SHOWT

    ANSHUMAN MISRA IS NEW PRESIDENT OF SHOWT

    Showt Limited, the creators of Showt (“Shout”), the world’s instant global voting platform, having its global launch Q1 2021 in India, has announced that Anshuman Misra will become President of Showt Limited, starting today.

    Anshuman is joining Showt after eight years at Hike, where he most recently was Vice President of Operations (Product, Growth, and Engineering).
    Said Showt CEO, Michael March: “We are thrilled to welcome Anshuman to our team. His 17 years of deep tech and commercial experience in leading roles at Hike, Spice Digital, IBM, and Microsoft will be instrumental in helping us quickly to scale Showt to everyone with a mobile phone in India and then the world.”

    March continued: “Anshuman’s proven ability to drive strategic growth in digital consumer products through product innovation, NLP and AI, will greatly contribute to Showt’s partner and consumer offering and growth worldwide.”

    Misra said: “I'm immensely excited about the potential of Showt to give everyone an equal voice in over 65 languages worldwide. Everybody, anywhere on the planet, heard instantly. Showt has simplified this in an incredibly innovative, unique way that makes it truly global. Imagine the common man in India being able to interact with Indian and international public figures in their own language! That was why, when I was asked to join the Showt team, I couldn’t resist.”

    Headquartered in Dublin, Showt Limited is the creator of Showt, a powerful new way for Brands to connect with their Consumers, for Stars to connect with their Fans, for Politicians to connect with their Voters. The Showt platform allows people everywhere, across all devices, the opportunity to quickly express and share a positive or negative opinion about public figures, brands, organizations, music, film, television and have their opinions be aggregated, replied to, and reported on worldwide.

    Four and a half billion people – anyone internet-connected – can Showt Yes or No from launch day. Downloading and registering is not required but is encouraged. Showting happens on the Showt app, in Showt widgets placed in news articles and on sports and entertainment websites and at Showt.com.
    Every time you Showt you get a ShowtBack if posted from the Showtee, so you feel heard and cared about. Before Showt the average citizen had lots of opinions that went unexpressed because they had no way to be heard (especially if their language wasn’t English). Showt is a real-time, 24/7 megaphone for the 99.99% to be heard, counted, replied to, and remembered.
    Everybody is busy. Showting only takes seconds. It’s easy and fun. Imagine a polling company that doesn’t just reach out to a limited sample but stands ready to take anyone’s opinion on everything, all the time, with anonymity and bot control. Showt shows the way.
     

  • Logicserve Digital strengthens leadership team with multiple senior level appointments

    Logicserve Digital strengthens leadership team with multiple senior level appointments

    MUMBAI: Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has onboarded Dhirendra Singh, Anshuman Misra, Shantanu Bhattacharyya, Priti Kende, Kaustav Mukerji and Ashwani Kumar to augment its capabilities across client servicing, creative, technology, campaign strategy, integrated marketing, and business development.

    These multi-level leadership appointments align well with the company’s commitment to deliver best in class advisory and execution capabilities.

    Commenting on the agency’s latest appointments, Logicserve Digital co-founder and CEO Prasad Shejale said, "The newly appointed leadership team will play an important role to drive the next phase of growth for Logicserve Digital. I believe this is the right time to scale up the business and bridge the gap between marketing and technological innovations through data-driven integrated digital marketing solutions. Our new team members will help us stay ahead of the curve with the skillset and expertise they bring to the table. We look forward to keep up the momentum by delivering the promise of quality work and helping our clients be ready for the surfeit of opportunities that are opening up due to growth in digital space.”

    Dhirendra Singh has a rich experience of over 24 years in creative development, creative strategies, managing creative assets and out-of-the-box conceptualisation. His last stint was with JWT as VP – digital production.

    Anshuman Misra is an alumnus of Symbiosis Institute of International Business and comes with an experience of over 22 years. In his previous roles, misra has worked as COO of Couponraja.in and has co-founded one of the world’s first Citizen Journalism powered Online News Portal, Merinews.com.

    Shantanu Bhattacharyya comes with more than 20 years of experience across sectors including FMCG, media, home services, social enterprise, consumer durable in India and abroad. He has prior experience of working with brands including Eveready Industries, Godrej Consumer Products Limited, Radiocity 91.1 FM, Fever 104 FM, Beximco and Labournet Services.

    Priti Kende is an IT professional with more than 20 years of experience. She has worked in various domains including banking, data warehousing, manufacturing, media & entertainment, etc. In her prior job roles, she has worked with companies including LTI, Mastek, and Kale Consultants.

    Kaustav Mukerji comes with more than 13 years of experience dedicated to digital and integrated marketing. He began his career with Google as part of their founding team in Gurgaon. He has held multiple key positions across brand as well as agency side. In his previous roles, he has worked with companies like Bharti Airtel, Canara HSBC, GroupM, Omnicom Media Group, Starcom MediaVest Group and has managed brands across varied verticals.

    Ashwani Kumar comes with over 9 years of experience in ad-tech. In his previous roles, he has managed the performance business portfolio for both domestic and overseas clients. He has a strong background of being a key media buyer and digital strategist for high revenue advertisers in India with great partner management capabilities.

  • Globecast, MEASAT to aid Bright Lights’ HD pay-TV channel launch

    Globecast, MEASAT to aid Bright Lights’ HD pay-TV channel launch

    MUMBAI: Bright Lights Media has selected Globecast to provide a comprehensive suite of services for the launch of a new High Definition pay-TV channel in Southeast Asia called Simply Money.

     

    The HD channel will be carried on the MEASAT-3 satellite, the premier satellite for HD channel distribution across the wider Asia Pacific region. MEASAT-3 is co-located with MEASAT-3a and MEASAT-3b at 91.5°E, creating Asia’s most vibrant and robust video hotslot.

     

    Producing locally relevant high-quality personal finance-lifestyle content, Simply Money will also acquire programming from around the world, carefully selected for viewers in Southeast Asia.

     

    Globecast will be supplying Simply Money with an end-to-end media management solution from its media centre in Mediapolis, Singapore. The solution includes fully managed playout, content preparation and quality control. Globecast will also be providing regulatory compliance review and editing to ensure that content is compliant with regulatory requirements for distribution across Southeast Asia.

     

    Bright Lights Media CEO Anshuman Misra said, “We are very pleased to engage with Globecast, using a range of its services to ensure both high-quality output as well as a cost-effective result. Globecast has a clear understanding of what we are trying to achieve and has helped us to develop our content management and playout and distribution plans.”

     

    Globecast Asia managing director Yew Weng Soo added, “This deal reinforces Globecast’s position as the complete media services company with our highly evolved global expertise across the content and channel preparation sectors. This sits alongside our long-established playout and distribution services and we’re very pleased that Simply Money has selected us.”

     

    MEASAT vice president – broadcast sales Jarod Lopez said, “We are pleased to partner with Globecast in the distribution of Simply Money, which further strengthens MEASAT’s HD bouquet at 91.5°E. The 91.5°E video hotslot leads Asia with more than 60 distributed HD channels.”

  • CNN sees integration of services as way to maintain position as global news leader

    CNN sees integration of services as way to maintain position as global news leader

    Three weeks into his new role at the helm of CNN’s operations in the south Asian region, Ian Macintosh, senior vice-president, CNN International, was at pains to point out how far down the road the organisation had come in its attempts to become a television news service with truly global perspective.

     

    To maintain its position as the world’s preeminent news breaking channel, CNN is integrating its traditional news gathering activities with cutting edge interactive technologies on all platforms in the Asia Pacific, Macintosh said.

     

    The regional newsgathering and production centre in Hong Kong provides network programming and on-line production for CNN’s 34 television, radio and new media services worldwide, Macintosh said.

     

    Macintosh stressed that being multi-skilled is central to the digital age. And CNN is using that strategy to position itself strongly in the market.

     

    Macintosh is in India to get an overview of the channel from various quarters. He dwelt at length with media persons at an informal interaction in Mumbai today on the effort at CNN to become truly global in its perspective.

     

    He admitted that his organisation still had a way to go to get rid of the perception that it saw the world through American eyes. “It’s not just a quantitative shift in that CNN International has 50 non-Americans in key positions, but a qualitative one which is reflected in how we cover events,” Macintosh said.

     

    As a case in point, he mentioned some of the reports on Afghanistan that the CNN team had carried out which went much beyond the coverage of the Taliban and its excesses.

     

    Talking specifically on the South Asia channel which was launched last year, Macintosh said the aim was to develop it into one sensitive to the needs of the subcontinent. To achieve that goal, one must understand the market in the region, and his visit was an effort in that direction, he added.

     

    On the question of penetration of the channel in India, Anshuman Misra, who oversees the distribution and marketing of CNN International, said after the channel was encrypted it reached five and a half million homes, mainly in urban centres. Mumbai was where CNN has its highest viewership, Mishra said.

  • Cartoon Network to premier ‘Krishna: The Birth’ on Janmashtmi

    Cartoon Network to premier ‘Krishna: The Birth’ on Janmashtmi

    MUMBAI: Cartoon Network will premiere yet another Indian animation film Krishna: The Birth on 16 August at 2 pm. What’s more, the series will be launched on the occasion of Krishna Janmashtmi.

    Produced by Hyderabad-based Green Gold Animation Studio, the 75-minutes long, 2-D animation movie, Krishna: The Birth traces the birth of Lord Krishna, the avtaar of Lord Vishnu.

    This is Cartoon Network’s second acquisition from Green Gold Animation Studio, the earlier one being Vikram Betal in 2005. This will also the first of the four planned Krishna series to be showcased on Cartoon Network.

    Krishna: The Birth takes the count of local animations acquired and showcased by Cartoon Network to 12, with four of these launching in 2006 itself.

    Turner International India Pvt. Ltd managing director Anshuman Misra said, “We are extremely enthused by the response of our audience to local animations acquired and telecast by Cartoon Network over the years. Airing locally produced shows is one of the cornerstones of the Network’s localisation strategy and helps us contextualise the content for our Indian audiences. With the launch of Krishna: The Birth, the Network reiterates its promise of acquiring and showcasing over four local Indian animation products within this year itself, taking the total tally of home-grown animations acquired by Cartoon Network to 12! I am sure that this absolutely riveting and charming animated version of the birth of Lord Krishna, will be enjoyed by both parents and children, who have grown up listening or watching this enduring tale.”

    PMI Green Gold Animation Pvt. Ltd managing director Rajiv Chilakalapudi added, “We are delighted to be working with Cartoon Network and are thrilled at getting the opportunity to animate a personality such as that of Lord Krishna. Krishna gives us the platform to showcase Green Gold’s Creative and technical strengths in Animation. Since its inception Green Gold has been focused towards the development of original intellectual animation properties with the assistance of powerful digital animation software tools while pushing the boundaries of constant innovation.”

    Debuting as part of Cartoon Network Theatre on 16 August, Krishna: The Birth is the enchanting tale of the miraculous birth of Lord Vishnu in the form of baby Krishna to Vasudev and Devaki. The story is set in an era when the human race was overburdened by the demonic forces of different kings posing themselves as the royal order. Perturbed by this disorder and chaos, the predominating deity of the Earth, known as Bhu Devi, and along with other Gods approached Lord Vishnu for help. Lord Vishnu promised them that he would take birth on Earth as Krishna, who would destroy all evil on the planet before the dawn of Kalyug. Krishna: The Birth’ chronicles the events and incidents accompanying the birth of Lord Vishnu as Krishna.

    The first four parts of Krishna would cover the birth of Krishna, Krishna’s childhood, Krishna’s teenage, and Krishna killing Kansa. The first part of this series, Krishna: The Birth has been worked on by over 100 animation specialists and it took almost a year to make the same, from the stage of pre-production, with production taking six months.

  • CN gets on to DD with a branded block

    CN gets on to DD with a branded block

    NEW DELHI: Not content with ruling the kids’ space in India via satellite, Cartoon Network now wants a slice of terrestrial viewership too.

    It announced has just a new one-hour programming block, Cartoon Network Duniya, on Doordarshan National.

    Starting 8 July, the new block will air every Saturday from 10:30 am to 11:30 a.m. and will feature two of Turner’s most popular and highly successful original productions, M.A.D. (Music, Art and Dance show) and Codename: Kids Next Door.

    Cartoon Network Duniya will also showcase other popular series, including Turner’s most awaited original production, Galli Galli Sim Sim, the Indian version of globally renowned pre-school series, Sesame Street.

    “Doordarshan’s extensive reach across India will enable kids in non-C&S homes to enjoy Turner’s engaging original production that has so far been limited to C&S homes. In the preliminary stage, the highly rated M.A.D. and popular animation series, Codename: Kids Next Door will serve as the perfect introduction to new viewers,” an official statement quoted Turner International India MD Anshuman Misra as saying yesterday.

    Misra added that later in the year Galli Galli Sim Sim will further enhance the appeal by showcasing content that is both educational and entertaining in nature.

    M.A.D. is an off-the-wall, interactive journey for 8-12 years olds and their families and is filled with fun tabletop ‘makes’, dynamic performances, a bit of humour and some art stunts.

    Galli Galli Sim Sim is an initiative undertaken by globally recognised, Sesame Workshop and Indian kids’ entertainment leader, Turner India.

    The show is aimed at serving the 157 million children under the age of six in India and is committed to supporting India’s Sarva Shiksha Abhiyan or universal access to education.