ITV

Tag: Anshuman Goenka

  • Vdo.ai round table helps make sense of the Gen Z ad code

    Vdo.ai round table helps make sense of the Gen Z ad code

    MUMBAI;  In a world where Gen Z tunes out the moment an ad feels off, Vdo.ai is on a mission to turn advertising from an interruption into an interaction. The video ad tech powerhouse just hosted a high-stakes roundtable, pulling together marketing’s sharpest minds to crack the Gen Z conundrum—how to sell to a generation allergic to brand loyalty, sceptical about data tracking, and always on the lookout for the next big trend.

    Vdo.ai co-founder & CTO Arjit Sachdeva set the tone. “Advertising is evolving fast, and Gen Z is calling the shots. If your ads aren’t immersive, interactive, and tailored to them, they won’t just scroll past—you won’t exist.”

    The event drew heavy hitters from brands that shape how we eat, drive, and shop: Arpita Gandotra (avp marketing, Reliance Digital Retail), Varun Sethuraman (business head, Nestlé), Anshuman Goenka (global director – incubation brands, Bacardi), Sneha Jha (head of media and CLM, KFC), Sakshi Malhotra (head – digital marketing & d2c, PNB MetLife), Anuj Somani (senior marketing manager, Volvo Cars), Karan Kumar (cmo, Hero Realty), Jitendra Choudhary (head of digital, Honasa Consumer Ltd – Mamaearth), and Himanshu Sirohi (head of digital marketing & credit card business, Apollo 24×7).

    Some of the nuggets that emerged from the roundtable included: 

    The numbers don’t lie:
    * 60 per cent of Gen Z disengage from ads they find irrelevant or overly personal.
    * Just 9.6 per cent feel any real brand loyalty—they care more about price and trends.
    * 43 per cent are wary of being tracked online.
    * A mere five per cent say product quality or cost matters more than a killer brand experience.

    What’s hot, what’s not:
    * Repeating an ad doesn’t build reputation anymore—it just builds resentment. Brands need sharp, engaging storytelling.
    * AI-driven content is rewriting the rulebook on audience targeting.
    * Digital-first touchpoints aren’t a nice-to-have, they’re the whole game.

    Vdo.ai chief business officer Akshay Chaturvedi pointed to the $1.8bn consumption potential Gen Z will bring to the table by 2035. “If brands want in, they need AI-powered, hyperlocal and immersive experiences—because attention is the new currency, and Gen Z isn’t handing it out for free.”

    As the conversation wrapped up, one thing was clear: the advertising playbook is being rewritten in real time. And keeping pace with that is crucial if one wants in with the GenZ audience. 

  • Dewar’s by Bacardi India partners ‘Social Media Star with Janice’ S2

    Dewar’s by Bacardi India partners ‘Social Media Star with Janice’ S2

    MUMBAI: After a successful first season, Social Media Star with Janice is back to let the cat out of the bag on the digital lives of popular faces and new gen digital influencers that are flooding the feeds. This season is in partnership with Dewar’s scotch by Bacardi India bringing double the fun coz #DoubleIsBetter.

    Bacardi India chief marketing officer Anshuman Goenka commented on the collaboration, “Everyone’s in line to jump on the social media bandwagon. If it’s not on Instagram, it’s not even LEGIT. With Social Media Star with Janice, the idea was to put out relatable content that our audiences are constantly on the lookout for. With millennials always keen to know more about what goes into the lives of some of these popular celebrities, Dewar’s takes a quirky play to get some more scoop out.”

    Speaking about the show’s second season, Janice Sequeira said, “With everyone wanting to “break the internet”, we wanted to get people who do this, to come and give us a first-hand experience of what it takes. The show features these celebrities and their digital selves talking about their social media ‘hits’ and ‘misses’, along with some wise words on treading carefully, yet playfully. Season 2 takes these sizzling conversations a notch higher with a doubly popular line-up and some cool new interesting segments.”

  • A+K is back with latest Breezer Vivid campaign in Europe

    A+K is back with latest Breezer Vivid campaign in Europe

    MUMBAI: Comedians Abish Mathew and Kenny Sebastian are back with the Breezer Vivid A+K Tour. Last year, after giving their audience major travel and friendship goals, with a hysterical first leg of the musical and comic escapade, the two piece band will be seen in their country-wide gigs and a Europe tour with full of pranks, mischiefs and impromptu activities as they promise song to show slices of their life in colour. Breezer Vivid A+K Tour, is a web series, takes its audience through an enthralling digital and on-ground experience of Abish and Kenny’s musical camaraderie and insane travel goals.

    The last season of Breezer Vivid A+K Tour saw Abish and Kenny be their crazy selves in San Francisco, Vegas, Miami and New York accompanied by their friends. From exploring the American countryside, riding a carousel to trying out surfing, their enthralling journey made the nation re-think their own travel plans. Their travelogue garnered more than 16 million views on YouTube.

    Breezer Vivid is all about to engage the millennials and provide epic experiences inviting them into a world where colour, laughter and music collide and the crazy fun never ends. Drawing synergies from the philosophy of “Living Life in Colour”, Breezer Vivid A+K Tour, a web series, takes its audience through an enthralling digital and on-ground experience of Abish and Kenny’s musical camaraderie and insane travel goals.

    Commenting on this, Sebastian says, “The Breezer Vivid experience has evolved to a whole new level and each year, our music tours combine our crazy on–stage energy while the travel show gives the audience a peek into our quirky comedic style. The Europe leg is going to be super exciting as it is my first time to Europe as well!’’

    Mathew added, “This season Kenny and I are more excited than before. We are literally challenging each other!”

    Bacardi India marketing head Anshuman Goenka says, “Breezer Vivid A+K Tour was crafted to bring fun, new experiences, to the show’s audience. Millennials today believe in the mantra of living in the moment and the show depicts this in a great way while also showcasing the fantastic dynamic and genuine friendship that Abish and Kenny share. Their camaraderie not only leaves the audience in splits, but also highlights how to truly ‘Live Life in Colour’ in a fresh and light-hearted way.”

    The series will go live with its first episode in June kick-starting the Europe tour with Abish Mathew and Kenny Sebastian. With this season’s debut in Budapest, they are ready to make everyone roll with uncontrollable bouts of laughter. Their comical camaraderie will take the audience on a journey of colourful experiences. These adventures are filled with moments of hilarity as Abish and Kenny battle out a series of tasks pitted against each other to emerge victorious at each destination, all while ticking off their bucket list.