Tag: Anshuman Chakravarty

Somany Ceramics taps Tamil Nadu’s favourite on-screen duo for latest TVC

MUMBAI : Somany Ceramics has unveiled its latest Tamil TV commercial, starring popular on-screen duo Gomathi Priya and Vetri Vasanth from Siragadikka Aasai. The light-hearted ad blends humour with home transformation, reinforcing the brand’s presence in Tamil Nadu by tapping into local charm and star appeal.

The TVC presents a playful take on home renovation, with Meena (Gomathi Priya) guiding Muthu (Vetri Vasanth) as a ‘divine mentor’ towards a hassle-free, stylish upgrade using Somany’s range of tiles and bathware. The duo explore the coverstone range of tiles and the French collection bathware, showcasing how effortlessly homes can be transformed with Somany’s elegant and durable solutions.

Highlighting the campaign’s significance, Somany Ceramics head of marketing & communications Anshuman Chakravarty said, ‘Tamil Nadu is a key market for us, and we aimed to create a campaign that resonates locally. With our expanding footprint across the state, we are confident this TVC will connect with homeowners seeking stylish, long-lasting, and stress-free solutions.’

Somany’s coverstone range brings the raw elegance of natural stone into modern interiors, while the French collection bathware combines European sophistication with durability, making it ideal for luxury spaces. With a compelling narrative and a beloved lead pair, Somany’s latest TVC is set to captivate audiences across Tamil Nadu.

February 6, 2025
Usha International appoints Anshuman Chakravarty as VP, marketing

Mumbai: Usha International has appointed Anshuman Chakravarty as vice president – marketing. He will report to executive chairman Krishna Shriram and will handle the operations from Gurugram.

Chakravarty is a brand management and marketing communications practitioner with experience in working in India and international markets (Asia & Europe), with exposure in B2C & B2B domains. He is armed with over 23 years of experience in strategising and executing brand launches, re-positioning strategies, media planning and buying, internal and external communication, social & digital marketing, PR & reputation management, and crisis communication.

An MBA in marketing & post-graduate in journalism and mass communication, Chakravarty started his career at Sahara Group as manager of brand and corporate communications.

He later joined DS Group, where he served as associate head of corporate communications and post that, he worked with Jindal Stainless and Kaefer as head of corporate communications.

In his most recent role, he was associated with electrical equipment manufacturer Orient Electric as head of brand and corporate communications for over seven years.

October 13, 2021
MS Dhoni turns world upside-down in Orient Electric’s new ad for Aeroslim fan

MUMBAI: Orient Electric, part of the USD 1.8 billion CK Birla group, launched an integrated advertising campaign to promote Aeroslim, “India’s first smart ceiling fan”. Aeroslim fan is IoT-enabled and can be controlled via Orient Smart mobile app or by using voice commands via Alexa or Google Assistant. It is also the India’s first Inverter fan that ensures 40 per cent energy savings in comparison to ordinary fans.

The new TVC features Orient's long-standing brand ambassador MS Dhoni. As per the brand, it follows the theme of turning your world upside down with the Aeroslim fan which flaunts a unique slim cylindrical design, aerodynamic blades, telescopic adjustable mounting, integrated underlight, and PU paint with superior hydrographic finish and unique power saving inverter technology.

Talking about the newly launched TVC, Orient Electric Ltd head brand and corporate communication Anshuman Chakravarty said, “Aeroslim is world’s slimmest smart fan loaded with umpteen features and Inverter technology for saving energy. It can be controlled by the Orient Smart App or via voice commands using Alexa and Google Assistant. Our 360-degree marketing campaign for Aeroslim kicks in from today, starting on social & digital platforms eventually leading to a full-fledged campaign by February. I am sure that our TV ad, featuring beautifully composed jingle and visuals, will capture the audiences’ attention and create a lot of excitement. We have also worked out a robust TVC campaign flanked by print & cinema.”

January 17, 2019
Dhoni narrates old bat & new Orient LED story

MUMBAI: Orient Electric, a part of the USD 1.6-billion CK Birla group, has launched an integrated advertising campaign with its long-standing brand ambassador MS Dhoni for its range of LED Battens.

The campaign features a TV ad that shows Dhoni being playfully picked on by his niece for not putting an end to the misery of flickering tube light and upgrading to Orient LED Batten which comes with ‘No Choke, No Starter and No Flicker’, and ensures better lighting with significant cost savings.

Orient Electric is spearheading this campaign to create awareness and trigger replacement of age-old conventional tube lights with LED Battens. The TV ad will be strongly flanked by print and radio advertisement and active engagement through digital touch points.

Orient Electric head brand & corporate communication Anshuman Chakravarty said, “It all started with our quest to find what’s next after LED Bulbs. The second biggest consumer lighting product even today is the conventional tube light with its choke, starter and its impending problem of flickering, which we all have faced in our lives. We realised that our communication around LED Batten ‘No Choke, No Starter and No Flicker’, could be a potential game changer.”

Contract Advertising executive creative director Mayur Hola said, “This one lit a bulb straight away. The brief was crystal, we knew the exact bone of contention (a flickering tube light) that needed to be played up. And we went straight for it, MSD in tow.”

August 17, 2017
IPG’s Lodestar UM bags Orient Electric’s media mandate

MUMBAI: Following a multi-agency pitch, leading electrical solutions company, Orient Electric, part of $1.6 bn diversified Indian conglomerate CK Birla Group has appointed Lodestar UM as its media Agency On Record (AOR). A global market leader in Consumer Electricals, Orient Electric offers diverse selection of consumer products including Fans, Lighting, Switchgears and Home Appliances. The account will be handled out of Lodestar UM’s Delhi office.

Orient Electricals has been synonymous to the Indian Fan industry for over 60 years. The company is known for its world class R&D facilities and a spirit of continuous innovation and commitment to manufacture cutting-edge lifestyle electrical products. One of the first tasks for Lodestar UM would be to drive Orient Electric’s foray into the highly competitive and growth oriented LED lighting and Home Appliances category. But maintaining the numero uno position in the fan segment will continue to be the topmost priority.

Speaking on the partnership, Anshuman Chakravarty, Head Brand & Corporate Communications – Orient Electric, said, “Lodestar UM’s primary consumer interaction coupled with their media recommendations presented us with a fresh perspective of creating innovative solutions which are rooted in strong audience, cultural and technological insights. Through this intense media agency selection process Lodestar UM never ceased to excite us with their willingness to learn about the category, getting into the market to un-earth the current ground level situation and using this as a platform to deliver insights for designing our strategies.”

He further added, “Our ambition is to make Orient Electric the ‘Most Admired and Respected’ consumer electrical company in our peer group. We have very high level of expectations as well as confidence in Lodestar UM to make the difference”.

Hema Malik, COO, Lodestar UM Delhi, said, “Orient Electric is positioned at a crucial juncture in their growth path and the stakes are high. The success of our partnership will determine much of the future trajectory of the company. Lodestar UM with its proven planning process, coupled with deep insights and solutions led approach will strive to create a strong and differentiated go-to-market strategy – cutting through the clutter and me too media activities.”

July 31, 2017