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Tag: Anshul Jain

  • Cushman taps retail ace Sona Aggarwal to lead APAC’s shopfront strategy

    Cushman taps retail ace Sona Aggarwal to lead APAC’s shopfront strategy

    MUMBAI: She’s opened stores, managed cross-border teams, and built brands now she’s opening new doors for Cushman & Wakefield. Cushman & Wakefield has appointed retail veteran Sona Aggarwal as managing director, head of retail sales and strategy, Asia Pacific, in a move that signals the real estate giant’s intensified focus on the region’s fast-evolving consumer landscape. Based in Singapore, Sona steps into a newly created role aimed at boosting retail growth across markets and connecting global clients with on-ground insights and solutions.

    Sona brings over 25 years of experience in brand management and retail operations, having launched and scaled 200 plus stores across APAC and led cross-functional teams of 1,300 plus people. Her portfolio spans everything from beauty and apparel to healthcare, home furnishings, and watches, with deep expertise in tailoring go-to-market strategies for diverse local markets.

    “This is a significant appointment for our retail business in Asia Pacific,” said Tenant Representation chief executive for India and SEA & APAC Anshul Jain. “Sona brings a client-side view sharpened by years at iconic global retail brands giving us the edge we need to evolve with the times.”

    In her new role, Sona will spearhead Cushman & Wakefield’s APAC retail strategy, working closely with local teams to expand client partnerships and integrate the firm’s global retail insights with local execution. The focus: to unlock growth in both mature and emerging markets, and build a sustainable, future-ready retail platform.

    “Retail has never been more dynamic,” Sona said. “Demographically and psychographically, the APAC region is undergoing a seismic shift. With a rising middle class, young digital natives, and a booming appetite for global and homegrown brands, this market is ripe with opportunity.”

    She also pointed to outbound momentum: “The Western world is discovering Asia in new ways whether it’s in health and beauty, wellness, hospitality or F&B. At the same time, we’re seeing a tech-driven surge in categories like Auto and EV, and a growing need for differentiated luxury and financial experiences to match the rise of high-net-worth consumers.”

    Sona’s mission? To stitch together Cushman & Wakefield’s operational scale, talent and data insights with local understanding to deliver retail strategies that are not just globally informed but culturally attuned.

    As the lines between physical and digital retail blur, and consumption patterns evolve at warp speed, Cushman & Wakefield is betting on leaders who understand both the shop floor and the boardroom. And in Sona Aggarwal, they’ve found someone who’s fluent in both.

  • Madame Tussauds in India; WATConsult wins media mandate

    Madame Tussauds in India; WATConsult wins media mandate

    MUMBAI: WATConsult, one of India’s leading media agency, which is now a part of the Dentsu Aegis Network, has won the digital and social media mandate of the world-renowned wax museum, Madame Tussauds, which is soon to be launched in the capital city of India.

    The agency will handle the entire digital marketing duties including social media presence across multiple platforms, digital media buying and planning.

    WATConsult founder and CEO Rajiv Dingra said, “I am excited that they are launching in India; further for WATConsult to be associated with a global brand. We look forward to creating some truly innovative campaigns using technology.”

    WATConsult AVP Operations (Delhi) Faisal Haq commented, “We are exploring new ideas for their launch in India and have planned effective campaigns for them.”

    Merlin Entertainment India General Manager and Director Anshul Jain said, “Merlin Entertainments group, World’s second largest attractions operator is bringing its flagship brand Madame Tussauds, which is also the number 1 wax attraction in the world, with a rich legacy of over 250 years in Connaught place, Delhi. We are thrilled to announce that the attraction will truly encapsulate the vibrancy and colour of India, and dynamism of Delhi.”

    Madame Tussauds head marketing & sales Sabia Gulati added “We are here to deliver a brand new experience, an experience beyond wax. With use of modern technology and immense focus on digital marketing, Madame Tussauds has a modern vibe. Looking forward to deliver lots of immersive experiences at every touchpoint”

    Wax figures of megastar Amitabh Bachchan and cricketer Sachin Tendulkar will be amoing the first of 50 to be displayed at the Indian branch of Madame Tussauds museum of wax sculptures at the heritage building of Regal Cinema in New Delhi’s Connaught Place. The first and second floor of the heritage building will be occupied by the 23rd branch of what is one of London’s biggest tourist attractions with 22 branches across the world.

    Madame Tussauds showcases local and global celebrities in a ratio of 4:6 but this will be reversed in India where there will be more local celebrities than global ones, according to Jain. The British-based company plans to showcase Indian culture via a “different form of entertainment.”

    Wax figures of celebrated personalities from the worlds of sport, music, history, film and TV will be seen at the Madame Tussauds in Delhi. The layout of the exhibits follows these areas or themes. The father of the nation Mahatma Gandhi, Hollywood superstar Jackie Chan, and pop icon Lady Gaga are among the host of personalities whose wax figures will be installed. (Media reports from Mumbai had indicated that Bachchan mistook a picture of his wax figure in newspapers to be a photograph of him.)

    The museum can accommodate approximately 500 visitors. Preferring to discard the tag of a ‘museum’, Jain said visitors would be allowed to interact with the life-like figures. Every wax figure on display at a Madame Tussauds takes over four months to complete and costs Rs 15 million. Almost 500 precise body measurements are worked upon by a team of 20 artists to create each wax masterpiece. The maintenance of the Delhi branch will be handed to a trained local team.

    Live action, seen in some editions of Madame Tussauds, will take a while to arrive in Delhi. “We are trying to give more life to the surroundings of the figures, across all our global editions,” said Madame Tussauds director of new openings-Europe and emerging markets Marcel Kloos,

  • Madame Tussauds in India; WATConsult wins media mandate

    Madame Tussauds in India; WATConsult wins media mandate

    MUMBAI: WATConsult, one of India’s leading media agency, which is now a part of the Dentsu Aegis Network, has won the digital and social media mandate of the world-renowned wax museum, Madame Tussauds, which is soon to be launched in the capital city of India.

    The agency will handle the entire digital marketing duties including social media presence across multiple platforms, digital media buying and planning.

    WATConsult founder and CEO Rajiv Dingra said, “I am excited that they are launching in India; further for WATConsult to be associated with a global brand. We look forward to creating some truly innovative campaigns using technology.”

    WATConsult AVP Operations (Delhi) Faisal Haq commented, “We are exploring new ideas for their launch in India and have planned effective campaigns for them.”

    Merlin Entertainment India General Manager and Director Anshul Jain said, “Merlin Entertainments group, World’s second largest attractions operator is bringing its flagship brand Madame Tussauds, which is also the number 1 wax attraction in the world, with a rich legacy of over 250 years in Connaught place, Delhi. We are thrilled to announce that the attraction will truly encapsulate the vibrancy and colour of India, and dynamism of Delhi.”

    Madame Tussauds head marketing & sales Sabia Gulati added “We are here to deliver a brand new experience, an experience beyond wax. With use of modern technology and immense focus on digital marketing, Madame Tussauds has a modern vibe. Looking forward to deliver lots of immersive experiences at every touchpoint”

    Wax figures of megastar Amitabh Bachchan and cricketer Sachin Tendulkar will be amoing the first of 50 to be displayed at the Indian branch of Madame Tussauds museum of wax sculptures at the heritage building of Regal Cinema in New Delhi’s Connaught Place. The first and second floor of the heritage building will be occupied by the 23rd branch of what is one of London’s biggest tourist attractions with 22 branches across the world.

    Madame Tussauds showcases local and global celebrities in a ratio of 4:6 but this will be reversed in India where there will be more local celebrities than global ones, according to Jain. The British-based company plans to showcase Indian culture via a “different form of entertainment.”

    Wax figures of celebrated personalities from the worlds of sport, music, history, film and TV will be seen at the Madame Tussauds in Delhi. The layout of the exhibits follows these areas or themes. The father of the nation Mahatma Gandhi, Hollywood superstar Jackie Chan, and pop icon Lady Gaga are among the host of personalities whose wax figures will be installed. (Media reports from Mumbai had indicated that Bachchan mistook a picture of his wax figure in newspapers to be a photograph of him.)

    The museum can accommodate approximately 500 visitors. Preferring to discard the tag of a ‘museum’, Jain said visitors would be allowed to interact with the life-like figures. Every wax figure on display at a Madame Tussauds takes over four months to complete and costs Rs 15 million. Almost 500 precise body measurements are worked upon by a team of 20 artists to create each wax masterpiece. The maintenance of the Delhi branch will be handed to a trained local team.

    Live action, seen in some editions of Madame Tussauds, will take a while to arrive in Delhi. “We are trying to give more life to the surroundings of the figures, across all our global editions,” said Madame Tussauds director of new openings-Europe and emerging markets Marcel Kloos,

  • ThoughtBuzz introduces a new analytics platform, Omnio G

    ThoughtBuzz introduces a new analytics platform, Omnio G

    MUMBAI: The analytics arm of To The New, ThoughtBuzz, has launched a new analytics platform – Omnio G.

     

    The platform is an advanced, feature rich social media analytics medium that will help organisations listen, discover, measure and engage with today’s social and mobile first consumers. Unlike previous analytics platform by ThoughtBuzz, Omnio G will also support facebook and instagram along with all the existing social media platforms including LinkedIn, YouTube, blogs and forums, review sites like Amazon and CNET, QnA sites like yahoo Q&A and twitter.

     

    Companies today use social media as a way to connect with their customers, partners and employees. Consequently social media monitoring or listening is now more important than ever. Gartner predicts that by 2018, 75 per cent of transactions would start on social media and end on the mobile. With the growing use of social media by customers of all age groups, extensive tools are required to collect, analyse and respond to customers.

     

    The addition of facebook and instagram will enable existing clients to connect their facebook and instagram accounts and get an in-depth view of analytics for the pages they manage. Marketers would also be able to compare fan/follower activity on facebook and instagram with data outside their own assets. This will enable them to measure effectiveness of their campaigns across wide range of social platforms. Users would also be able to add multiple pages and view analytics for each of their pages on facebook and instagram accounts. The tool also has a premium layer, geared towards agencies that allow one to track multiple accounts enabling them to compare fan growth rates, engagement rates and demographics across all their pages.

     

    ThoughtBuzz founder and CEO Anshul Jain commented, “Instagram allows brands to engage with users visually,” He further stated, “Addition of instagram and facebook along with the existing support for social platforms like Twitter will empower marketers with data to analyze which content connects best with their consumers and benchmark how are they performing against competitors”.

     

    Omnio G builds on the previous ThoughtBuzz platform, introduced in 2013. It was built from the ground up on cutting-edge technologies such as Mongo DB and the Grails framework. The platform runs on Amazon Web Services platform to ensure maximum uptime and scalability. Existing customers will be moved to Omnio G gradually and new customers can start using Omnio G from today.