ITV

Tag: Anshul Ailawadi

  • MTV deepens LaLiga fandom in India

    MTV deepens LaLiga fandom in India

    Mumbai: The new season of LaLiga Santander has kicked off on 14 August with Valencia CF vs Getafe CF, the first of 380 fixtures through a ten-month campaign. This season’s global partners include title sponsor Santandar and official partners Puma, EA Sports FIFA 2021, Microsoft, Budweiser, BKT Tyres, Livescore, and Dream11. 

    The current season of LaLiga will be broadcasted on the youth channel MTV and streaming platform Voot Select. The league has garnered three times reach on the channel in the opening weeks vis a vis the previous season, according to Viacom18. The broadcaster also found increasing fandom of LaLiga on MTV with 38 per cent of the viewership for the matches coming from rural India and over 51 per cent viewership from urban cities.

    MTV relaunched LaLiga on Indian television with a quirky campaign that promised ‘Zero Masala, Pure Football’. The innovative campaign, which includes quirky films and engagement with football fan groups across India, is making an enormous impact on social media. The campaign has delivered 38 million reaches and 50 million impressions.

    Colombian Grammy-nominated singer-songwriter Camilo penned the official song for the season.

    Notably, this season of LaLiga is missing football superstar Lionel Messi who left the club FC Barcelona a month ago to join Paris Saint-Germain (PSG). The league will showcase a host of exciting new signings like David Alaba, Memphis Depay, Sergio Aguero and Rodrigo de Paul as well as young talent like Pedri, Frenkie de Jong, Joao Felix, Diego Lainez, Alexander Isak, Vinicius Jr. Fans will also watch Karim Benzema, Antoine Griezmann, Luis Suarez and Jan Oblak in action.

    The upcoming games include the historic Basque (October), Barcelona (November), Seville (November), Valencia (December), and Madrid (December) derbies scheduled for the coming months. ElClasico, the clash which pits Real Madrid and FC Barcelona in the most-watched club match in world football, returns on the weekend of 24 October.

    “The past year showed us the kind of emotional connection football fans have with the beautiful game. As the world slowly starts to heal and go back to normal, the new season of LaLiga returns, with the fans finally reuniting with their favourite sport,” said LaLiga, managing director – India, Jose Antonio Cachaza. “The energy is in the air, especially in India, with this new partnership with Viacom18. We are looking forward to building an even deeper connection with our audience in this country, which has shown its profound bond with the sport time and again.”

    “We are glad to have partnered with the LaLiga team to bring one of the world’s most iconic football leagues for our viewers in India and the subcontinent,” said Viacom18, business head – youth, music and English entertainment, Anshul Ailawadi. “Starting with the season’s first match, we have witnessed viewers’ passion and we are excited to see the fandom unfold.   The response we have received so far has been phenomenal and we are certain that we will make football a much loved and followed sport in India through our partnership with LaLiga.”

    This season also sees the return of fans to LaLiga stadiums across Spain. Currently, 40 per cent of the stadium capacity may be occupied.

  • MTV India’s ‘Supermodel of the Year’ returns with season 2

    MTV India’s ‘Supermodel of the Year’ returns with season 2

    Mumbai: Youth entertainment channel MTV has announced the second season of “MTV Supermodel of the Year” (SOTY) with a new promo. Starting 22 August, the show will be aired every Sunday evening at 7 p.m.

    The second season is based on insights from MTV Youth Study 2021, according to which, 75 per cent of the respondents believe that the best-dressed people are those who are comfortable with what they are wearing, and 78 per cent of them agree that they don’t have to look beautiful always. Tapping into these cues, the theme of the second edition is decided as ‘Unapologetically You’.

    The show has a three-judge panel of Malaika Arora, Milind Soman and Anusha Dandekar who will engage models through a litmus test of style, sass and intent to push boundaries. This edition will also showcase young and innovative designers Bloni, Vaishali S, Verandah, Esse, Melodrama, Papa Don’t Preach, Abhishek studio and Virsheté. Among the contestants are a cop, a national-level boxer, biker, state-level sprinter, a hockey player, a transwoman, and fashion enthusiasts. Designer Akhil Nagpal’s ethical and sustainable fashion ramp walk will be another highlight of the show, said the channel in a statement.

    “We are delighted to present another edition of our iconic property – MTV Supermodel of the Year,” stated Viacom18 Media, business head – youth, music and English entertainment, Anshul Ailawadi. “The show is a celebration of every model’s unique identity, even as we test the boundaries of what the word ‘model’ itself means. Today’s young Indians are completely at ease in their skin as they go about being their unabashed selves. SOTY offers them the perfect canvas to do just that.”

    The show is co-powered by Olay Retinol, Vanesa Body Deo, Magic Moments Music Studio, and fashion partner FNGR along with Marico Ltd’s Livon as the title sponsor. 

    Speaking on this association, Marico Ltd, CMO, Koshy George said, “Livon serum embodies the values that the young, aspirational, and always an on-the-go girl of today seeks to inculcate in her quest to achieve new heights while looking fabulous, anytime, anywhere. The Livon Girl’s vivaciousness and vibrancy are only surpassed by her confidence because she is always ready, dressed up for the job at hand, and equipped with instant salon finish hair to steal the spotlight. The Livon serum solution neatly resonates with the format of MTV’s iconic show Super Model of the Year, which is all about giving a platform to young girls where they can be unapologetically themselves: ever-ready and bursting with confidence.”

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by MTV India (@mtvindia)

     

  • MTV, Unacademy set to bring music show ‘Unacademy Unwind’

    MTV, Unacademy set to bring music show ‘Unacademy Unwind’

    Mumbai: Ed-tech platform Unacademy has partnered with MTV to launch a music show ‘Unacademy Unwind’. Starting from 13 August, the show will feature performances by prolific musicians from India every Friday at 7 p.m.

    The programme will bring artistes across ten genres of music and will span ten episodes. The line-up comprises of musicians including Lucky Ali, Sonu Nigam, Kailash Kher, Badshah, Darshan Raval, Arjun Kanungo, Benny Dayal, Papon, Armaan Malik- Amaal Mallik, Harshdeep Kaur, Monali Thakur, Rochak Kohli, Asees Kaur, Sneha Khanwalkar, Aastha Gill, Reet Talwar, Lijo and King. The musicians that appear on the show will conduct recreations and original compositions, designed to cater to the tastes of a young audience.

    “As a brand that touches millions of youths, it has always been our endeavour to explore newer avenues of connecting with them,” said Unacademy’s associate vice president – marketing, Sonal Mishra. “The pandemic has been difficult for everyone and our learners have had to face the brunt of academic disruptions and uncertainties. Learners love music and use it as a mechanism to unwind. With ‘Unacademy Unwind’, we want to leverage the rejuvenating powers of music to infuse some soothing and magical moments into their lives.”

    “In these trying times, there is no better balm for the soul than music. Every single performance in this property is an MTV masterpiece by itself. We hope that each song will become a lifelong companion to young South Asians across the world as they navigate through life’s twists and turns,” added Viacom18’s head – youth, music and English entertainment, Anshul Ailawadi.

    “At MTV, we have always focused on creating properties that connect with the youth of India and provide a great opportunity for brands to engage with our large and diverse audience base,” said Viacom18’s head – sales, Mahesh Shetty. “We are extremely happy to partner with Unacademy to create this unique music property that will see India’s best musicians descend on one platform to create musical magic and what better for the youth of the country to unwind in these stressful times than soulful music.”

    Viewers can also watch all episodes and songs on the Unacademy Unwind YouTube channel.

  • Viacom18 restructures its leadership team

    Viacom18 restructures its leadership team

    MUMBAI: Viacom18 today announced changes in its leadership team to focus on scaling and bolstering its digital and broadcast businesses. As part of the rejig, Ferzad Palia will head all SVoD services (Voot Select & Voot Kids) and International expansion for Voot and will report to Viacom18 Digital Ventures COO Gourav Rakshit.

    The network’s youth, music and English entertainment business will now be led by Anshul Ailawadi, erstwhile strategy and project management lead at the group CEO’s office. Anshul will be reporting to Network18 MD Rahul Joshi in his new role.

    Palia has led the growth of the network’s youth, music and English entertainment business for the past 16 years. More recently he launched Voot Select that has already raced to add 1 million plus subscribers within a year. He will now look to cohesively grow Viacom18’s SVoD and International digital businesses. Ailawadi has played a key role in the growth of Viacom18 over the last six years and is a strong proponent of the tremendous fandom, and the potential business opportunity that the YME brands of Viacom18 command. In a young country like India, these brands have a long runway for growth, especially given the proliferation of digital platforms.

    Viacom18 forayed into digital subscription businesses in late 2019 with Voot Kids that was closely followed by Voot Select launched in March 2020. Voot Select recently reported acquiring over 1mn subscribers in its first year and though being a late entrant in the category it’s the fastest growing broadcaster-backed OTT service. Youth, Music and English Entertainment portfolio of Viacom18 consists of category leading channels like MTV, MTV Beats, Vh1, Comedy Central and Colors Infinity.