ITV

Tag: Anshul Ailawadi

  • Vivek Mohan Sharma appointed business head of youth, music, and English cluster at Jio Star

    Vivek Mohan Sharma appointed business head of youth, music, and English cluster at Jio Star

    Mumbai: Jio Star has appointed Vivek Mohan Sharma as business head of its youth, music, and English cluster, following the departure of Anshul Ailawadi. The announcement was made through an internal communication by the company.

    Sharma, who joined Viacom18 in 2021, brings nearly two decades of experience spanning media, telecom, and banking sectors. He has led cross-functional teams in revenue generation, marketing, and content creation. At Viacom18, he built the network sales branded content team from scratch, delivering notable campaigns such as Cricket Ka Ticket, Royal Stag Boom Box, and Imperial Blue.

    Ailawadi, who spent 11 years with the organisation, played a pivotal role in expanding the youth, music, and English cluster’s digital footprint and spearheading major tentpole properties. He began his journey as strategy and project lead in the group CEO’s office and is stepping down to pursue new opportunities.

    Sharma’s appointment is expected to further strengthen Jio Star’s content strategy and drive innovation across its youth-focused channels.

  • Saregama partners with MTV Hustle 4 to elevate India’s rap game

    Saregama partners with MTV Hustle 4 to elevate India’s rap game

    Mumbai: MTV Hustle is teaming up with Saregama to elevate Indian hip-hop and provide emerging artists the spotlight they deserve. As per the press release music label gains exclusive audio-video rights to all music from MTV Hustle Season 4: Hip Hop Don’t Stop and the first opportunity to sign any of the 15 talented contestants. This strategic alliance marks a key moment in the evolution of Indian hip-hop, pushing rap culture into the mainstream while offering a powerful platform for artists to break into the music industry.

    A press release states that with this partnership, MTV Hustle 4: Hip Hop Don’t Stop is set to elevate Indian rap to new heights, ensuring wider visibility for contestants across major platforms. It further strengthens MTV Hustle’s reputation for nurturing fresh talent and expanding the boundaries of Indian rap within a rapidly evolving musical landscape.

    FilterCopy, a sister concern of Saregama, joins as an Associate Sponsor for MTV Hustle Season 4: Hip Hop Don’t Stop. As part of this collaboration, FilterCopy will feature a segment, ‘FilterCopy Freshly Brewed Bangers’, showcasing standout rap performances from each episode. Popular FilterCopy talent will collaborate with contestants to create engaging content, leveraging the platform’s audience to amplify the rap movement. Fans can also contribute lyrics through user-generated content (UGC), fostering a community-driven celebration of rap culture.

    Anshul Ailawadi business head of youth, music & English, said, “MTV has a rich legacy of producing culture-shaping music. Over the years, MTV Hustle has grown to become the definitive melting pot of desi hip hop music, as extremely talented rap artists vie for glory in each edition. As we strive to build these young artists, Saregama makes for a great partner, to take this modern music format to new audiences. Personally, I am thrilled to see the Saregama team share our vision of building new talent and showcasing fresh music globally.”

    FilterCopy D2C business head Vishwanath Shetty commented, “As one of the first pop culture creators on digital, FilterCopy has always championed fresh talent and created content that resonates deeply with India’s youth. Our partnership with MTV Hustle, the biggest talent discovery platform for hip hop in India, reflects this ethos, enabling us to celebrate the dynamic art of rap while crafting immersive experiences for young audiences.”

    Season 4 of MTV Hustle Hip Hop Don’t Stop promises to be an unforgettable ride, with Saregama and FilterCopy’s collaboration setting the stage for unparalleled entertainment and showcasing the country’s best rap talent. Tune in and catch the latest in India’s rap revolution!

  • boAt partners with MTV Hustle 4 to amplify Indian hip-hop culture

    boAt partners with MTV Hustle 4 to amplify Indian hip-hop culture

    Mumbai : boAt, India’s leading audio wearable brand, is thrilled to announce its sponsorship of MTV Hustle 4- Hip Hop Don’t Stop, India’s premier hip-hop reality show. This partnership underscores boAt’s commitment to empowering creative expression and individuality, solidifying its position as a cultural icon resonating with the nation’s youth.

    From the streets to the spotlight, hip hop has emerged as the voice of India’s new generation, and boAt is committed to amplifying this movement. As Indian hip hop continues to break barriers and reshape cultural norms, boat is proud to support a platform that ensures these artists are heard, driving the culture forward with each beat. Hip hop has redefined how young India engages with music, fashion, and lifestyle, and boAt is excited to be a part of this transformation, empowering the next wave of creative talent to rise.

    boAt’s association with MTV Hustle 4 aligns seamlessly with the brand’s vision to foster a vibrant music ecosystem. The show’s platform will provide boAt with an unparalleled opportunity to connect with a passionate audience of hip-hop enthusiasts and music lovers across India. By supporting emerging talent and celebrating the rich tapestry of Indian hip-hop, boAt aims to inspire and empower the next generation of artists.

    “We are excited to partner with MTV Hustle 4, a show that has played a pivotal role in shaping India’s hip-hop landscape,” said, co-founder and CMO boAt Aman Gupta. “Our brand resonates with the energy, passion, and authenticity that the show embodies. Through this collaboration, we aim to amplify the voices of talented artists and contribute to the growth of the hip-hop culture in India.”

    As a brand that has consistently pushed boundaries and challenged conventions, boAt’s association with MTV Hustle 4 is a natural extension of its commitment to innovation and cultural relevance. The partnership will see boAt actively engage with the show’s audience through various initiatives, including product integrations, brand activations, and social media campaigns.

    Viacom18, head – youth, music, and English entertainment cluster Anshul Ailawadi said: MTV Hustle amplifies the voice and sentiment of India’s youth on a global stage. Since desi hip hop is about showcasing creative innovation, we’re happy to collaborate with a popular youth-centric brand like boAt, as they are influencing youth culture too, with differentiated tech experiences. I’m sure that our collaboration will drive a deeper connect with the young music communities across urban India.

    MTV Hustle 4 is set to captivate audiences with its high-octane performances, intense battles, and inspiring stories. With boAt’s support, the show promises to deliver an unforgettable experience for viewers and elevate the hip-hop scene in India to new heights.

  • MTV Hustle season four is back with a bang

    MTV Hustle season four is back with a bang

    Mumbai: MTV, a youth entertainment brand, has announced the fourth season of its rap reality show, Royal Enfield Hunter MTV Hustle 4 – Hip Hop Don’t Stop. Co-powered by Wild Stone and Boat Lifestyle, with special partner Myntra FWD and associate sponsors Roulette Packaged Drinking Water and Olio Pizza, this highly anticipated season premieres on 19 October, airing every Saturday and Sunday at 7 pm on MTV and JioCinema.

    This season features 20 of the country’s most promising rappers competing for a coveted spot in the top 16. Each contestant has 90 seconds to impress the Squad Bosses and judges. The competition unfolds across four phases: Don’t Stop, Hustle Pro Max, Rap Royalty, and Legacy, culminating in milestone challenges that determine who advances to the next round.

    Leading this season are Raftaar and Ikka, iconic figures in Indian hip-hop known for their contributions to the genre. They bring energy and expertise to MTV Hustle four, guiding the next generation of rappers. Squad Bosses Dee MC, Dino James, EPR, and newcomer RAGA will mentor the contestants, helping them refine their craft and elevate their performances.

    MTV Hustle season four continues to build on the success of previous seasons, featuring rap battles, original music, and compelling narratives. The show has been a transformative force in the Indian music scene, nurturing a generation of rappers and empowering them to share their stories. From viral hits like ‘Ram Ram,’ ‘Main Nahi Toh Kaun,’ and ‘Jaadugar’ to unforgettable performances, MTV Hustle remains the premier platform for emerging talent.

    Viacom18 head – youth, music, and English entertainment cluster, Anshul Ailawadi said, “While young consumers are unabashedly aspirational, they also have an informed opinion within their social context. Being the leading platform to showcase young India’s voice, MTV Hustle provides a great opportunity for brands to engage meaningfully with the youth. This season, we’re proud to partner with marquee brands like Royal Enfield, Wild Stone and Boat Lifestyle, as we jointly embark on building a deeper relationship with young minds.”

    Royal Enfield chief brand officer Mohit Dhar Jayal expressed, “The Royal Enfield community is all about self-expression and intense creative energy. Which is why our collaboration with MTV Hustle S4 is not a conventional sponsorship – it’s the perfect way for us to help amplify the voices of emerging artists and showcase the power of their awesome urban lyricism.”

    Since its inception, MTV Hustle has turned young rappers into national sensations, producing over 300 music videos and influencing the future of Desi hip-hop. The latest season promises new challenges, fresh talent, and engaging narratives, continuing the spirit of hustle that has made the show a cultural force.

    Catch the next chapter of India’s rap revolution with MTV Hustle 4, premiering on 19 October, every Saturday and Sunday at 7 pm on MTV and JioCinema.

  • Vh1 announces two new shows ‘Vh1 Unleashed’ & ‘PopCurry Rice’

    Vh1 announces two new shows ‘Vh1 Unleashed’ & ‘PopCurry Rice’

    Mumbai: Vh1, Viacom18’s international music and English entertainment channel, has announced the launch of its newest original show, ‘Vh1 Unleashed’, premiering on Thursday, 22 August 2024, at 10:00 pm. This new addition joins ‘PopCurry Rice’, which premiered earlier this year along with the launch of its anime content segment ‘AniNation’ to its dynamic lineup. With these new additions, Vh1 is elevating its content offering providing even more diverse and engaging content, while opening fresh avenues for brands and sponsors.

    In collaboration with Alpha Zegus, ‘Vh1 Unleashed’ promises to revolutionise the gaming landscape on multi-platform. The show offers an immersive experience, delving into how gaming serves as a therapeutic outlet, enabling individuals to tackle personal challenges and find empowerment. The show’s core message, “Slay Your Demons” symbolises the power of gaming to help people confront and conquer personal struggles. With segments including gameplay walkthroughs, gear reviews, and in-depth interviews with top gamers like Harsh Khelraay, Jimmy Gaming, Game Strange, and Kushal Mahajan, Willy Gaming and Chirag Nangru. ‘Vh1 Unleashed’ not only caters to gaming enthusiasts but also opens doors for diverse brand collaborations and sponsorship opportunities.

    The first episode, airing on 22 August and will spotlight Toaster Roaster, followed by Psy Gaming, and Meow16k. Repeat telecasts will be available on Saturday and Tuesday at 10:00 pm.

    ‘PopCurry Rice,’ which premiered on 18 May 2024, continues to serve up the freshest in independent Indian pop music. This genre-fluid music block showcases both popular and emerging artists, including Armaan Malik, Kayan, Yashraj, Zephyrtone, Chirag Todi, and Perp. ‘PopCurry Rice’ is not just a music show; it represents Vh1’s foray into local pop culture, featuring indie artists and their unique sounds, and reinforcing the channel’s dedication to diverse and dynamic content. Alongside, Vh1 celebrates the vibrant world of Japanese anime with ‘Vh1 AniNation’, catering to its immense popularity in India and featuring compelling storylines, genres, and music that resonate with audiences.

    Viacom18 business head, youth, music, and English entertainment cluster Anshul Ailawadi said, “Vh1 is always at the forefront of innovative, audience-centric programming. With the launch of ‘Vh1 Unleashed’, and recent shows ‘Vh1 PopCurry Rice’ and ‘Vh1 AniNation’, we are bolstering our robust slate of original lifestyle content across multiplatform, tapping into the evolving micro- and macro-trends of our audience. This offers a dynamic playground for diverse brands and sponsors to reach a wide audience.”

    On the launch of Vh1 Unleashed, Alpha Zegus founder Rohit Agarwal said, “Collaborating with Vh1 on ‘Vh1 Unleashed’ is an exciting and transformative opportunity for us. Vh1, with its established reputation for innovation, is taking a bold leap into the gaming world, showcasing how gaming can inspire and connect people. This partnership not only reflects the growing influence of the gaming community but also allows us to bring our expertise to a platform that’s set to revolutionize how gaming is experienced and celebrated. We’re thrilled to work together and create something unique that will resonate deeply with gamers across the country, offering them an enriching and engaging experience.”

    With Vh1 ‘Unleashed’, ‘PopCurry Rice’, and ‘AniNation’, Vh1 is broadening its programming to cater to wider audience, from gaming enthusiasts and pop culture lovers to animation fans. This expansion paves the way for fresh brand partnerships and exciting new opportunities, solidifying Vh1’s position as a leader in delivering diverse and engaging content. As Vh1 continues to grow and innovate, it remains committed to providing exceptional entertainment while offering valuable opportunities for its partners.

    Explore the world of Indian independent pop music with PopCurry Rice, stunning animation via AniNation and the dynamic gaming ecosystem with Vh1 Unleashed, only on Vh1, JioCinema, and Kaanphod YouTube channel.

  • MTV announces paranormal reality show ‘Dark Scroll – Muqabla Anjaan Se’

    MTV announces paranormal reality show ‘Dark Scroll – Muqabla Anjaan Se’

    Mumbai: MTV, a youth entertainment brand, announced the paranormal reality show, ‘MTV Dark Scroll – Muqabla Anjaan Se’. Pioneering a new avenue for youth entertainment, MTV’s new show hosted by actor Amit Sadh promises thrill-seeking young audiences a pathbreaking blend of horror and reality genres. MTV Dark Scroll in association with The Souled Store is set to premiere on 16 August, streaming every Friday, Saturday, and Sunday at 7 PM on JioCinema and airing at 10 PM on MTV.

    Set against the backdrop of Uttarakhand’s dense forests and misty mountains, MTV Dark Scroll, brings together 9 Seekers in 7 haunted locations. Guided by well-known paranormal investigator Sarbajeet Mohanty and psychic Pooja Vijay, the Seekers will investigate some chilling stories and face other-worldly challenges. The seekers will be tasked with a series of activities inside each haunted location using advanced entity-detection devices like Infrared Cameras, Electromagnetic Field Measures and Paranormal Investigation methods like the Estes Method.

    Reinforcing MTV India as an innovative and groundbreaking youth brand, the show gives today’s Gen-Z and Millennials adrenaline-pumping and immersive content that offers a break from the ordinary. Featuring innovative storytelling and compelling viewer experiences, MTV Dark Scroll once again underscores the brand’s commitment to edgy, forward-thinking, and trendsetting content.

    Horror content attracts 298 Mn viewers on TV annually, with 82 Mn tuning in every month, demonstrating the genre’s widespread and consistent appeal. Of these viewers, 55% are youth, equally split between males and females, according to BARC India (April’23-March’24, Horror genre on Hindi GEC & Hindi Movies). This makes ‘MTV Dark Scroll’ a significant addition to the genre, promising to captivate a substantial and engaged audience.

    Speaking on the launch of Dark Scroll, Viacom18 business head, youth, music, and English entertainment cluster Anshul Ailawadi said, “With MTV Dark Scroll – Muqabla Anjaan Se, we’re bolstering our non-fiction content offerings in a big way. Horror has a substantial following across the world, with reports suggesting that its consumption is connected to emotional stimulation and stress release. Additionally, our research showed that the pandemic only heightened the exploration of the paranormal for GenZ and Millennials. As a premier youth entertainment brand, tapping into this space gives a new avenue for brands to reach out to a young audience, at an unexplored intersection of horror and reality genres. We’re excited to bring a multi-dimensional entertainment experience through MTV Dark Scroll, combining interactive elements, gaming, and user-first tech innovations on JioCinema. This multi-platform approach ensures that our viewers can engage with the show in new and immersive ways.””

    Enhancing the viewer experience, JioCinema will introduce its first-ever immersive tech experiences for audiences –

    Launching JioCinema’s First Ever Immersive 360 Gaming Experience:

    JioCinema debuts its immersive 360 gaming experience with the MTV Dark Scroll game. Viewers can unlock haunted locations as the show progresses, making the viewing experience interactive and engaging. With opportunities to win phones and heart rate monitors, this initiative showcases JioCinema’s commitment to innovation and multi-dimensional entertainment.

    JioCinema’s Heart Rate Monitor App Integration:

    JioCinema introduces a proprietary heart rate monitor app for MTV Dark Scroll. This app displays contestants’ real-time fear levels during paranormal encounters, adding immersion and authenticity. Viewers can witness contestants’ physiological responses, enhancing their connection to the show.

    Thermal Experience Shooting for Enhanced Viewer Interaction:

    MTV Dark Scroll uses thermal imaging technology, allowing viewers to switch between standard and thermal feeds. This enables exploration of temperature fluctuations and spotting paranormal entities alongside contestants. JioCinema’s use of thermal technology exemplifies its commitment to cutting-edge, interactive viewing experiences.

    UGC Contest: “Spooky Stories in 60 Seconds”:

    JioCinema invites viewers to participate in the “Spooky Stories in 60 Seconds” contest. Fans can submit their own short horror stories, with winners receiving prizes and their stories featured on JioCinema. This contest promotes creative engagement and enhances the interactive viewing experience.

    ‘MTV Dark Scroll – Muqabla Anjaan Se’ is all set to take viewers on an unforgettable investigation of the paranormal, premiering on August 16. Each episode promises suspense, thrills, and a deeper look into the unknown!

    Catch the show every Fri, Sat, and Sun at 7 PM on JioCinema and 10 PM on MTV

  • MTV Original ‘Moving Mountains Within’ to premiere on 7 August

    MTV Original ‘Moving Mountains Within’ to premiere on 7 August

    Mumbai: MTV has announced the release of its latest documentary, ‘Moving Mountains Within’, premiering on 7 August 2024 on JioCinema Premium. Directed by Abhishek Kumawat and produced by Dr Rajat Chauhan and Abhishek Kumawat, this captivating documentary takes viewers on an extraordinary journey through the plateau of Ladakh. It captures awe-inspiring challenges and victories that the ultra-runners go through in one of the world’s toughest and craziest races – La Ultra – The High.

    This documentary isn’t just about race; it’s a testament to human passion and resilience. The 60-minute film showcases ultra-runners achieving the tough task of running at Ladakh’s 17,582 ft while battling rapidly changing weather, in August 2019.

    Moving Mountains Within, includes distances of 55, 111, 222, 333, and an astounding 555 km. In this desert-like terrain, where ordinary people struggle to breathe and risk dying from altitude sickness, some runners attempted to complete 555 km in 132 hours for the first time, making it one of the toughest races in the world. The runners include Mathew Maday (555 km participant) and Cassendra Turner (222 km), a couple from the US who are successful entrepreneurs; Jason Reardon (555 km), an ex-military man from Australia; Ashish Kasodekar (555 km), a 40-year-old runner from India who previously completed 333 km in La Ultra 2018; Shikha Pahwa (222 km), a restaurant owner from Delhi; and Lukasz Sagan, who left his job to train for La Ultra.

    What makes the race unique is that there is no prize money or reward – the runners are driven to achieve the impossible feat, purely out of their passion for running. The documentary beautifully captures the camaraderie and smiles among the runners while also portraying how they brave heavy snowfall, physical breakdowns, and mental challenges to power on triumphantly.

    Viacom18 Media Pvt Ltd business head – youth & English cluster, Anshul Ailawadi said, “We are incredibly excited to bring ‘Moving Mountains Within’ to our JioCinema Premium users. The ultra-runners are a living example of what the human mind and body can achieve. As a premier youth entertainment brand, we’re proud to diversify our non-fiction content offerings with authentic stories that provide a deeper connect to GenZ and Millennials, who are searching for purpose and meaning.”

  • MTV introduces #TuchchVichaar campaign

    MTV introduces #TuchchVichaar campaign

    Mumbai: MTV introduced the #TuchchVichaar campaign in celebration of Pride Month. This innovative initiative aims to normalize acceptance of the LGBTQIA+ community through a powerful short film and dynamic social media strategy. By leveraging social media and relatable digital symbols, MTV has created a movement that is impactful, accessible, and engaging for everyone. The campaign underscores MTV’s commitment to fostering an inclusive society where every individual, regardless of sexual orientation or gender identity, can live authentically and without fear of discrimination.

    Conceptualized by MTV the campaign film beautifully depicts a parallel universe where the LGBTQIA+ community is fully accepted, and it’s a straight, heterosexual individual who stands out as different. The story follows this individual as he faces judgment for his demeanour and discrimination for his identity. The film ends with a powerful message encouraging everyone to stand up against bullies and their harmful mindset.

    Despite progress in LGBTQIA+ rights, homophobia persists, fueled by ignorance and prejudice. In many parts of the world, homosexuality is still wrongly seen as a mental illness or moral failing, leading to discrimination. MTV’s #TuchchVichaar campaign addresses these small-minded attitudes (chhoti soch) that perpetuate discrimination.

    A key feature of #TuchchVichaar is the innovative use of the ‘??’ emoji to call out homophobia. Recognizing the widespread use of emojis among Gen Z and Millennials, the campaign uses this relatable symbol to spread its message in an engaging, non-preachy way.

    Viacom18 business head, youth, music, and English entertainment cluster Anshul Ailawadi said, “Awareness is the starting point of LGBTQIA+ allyship and action. Our #TucchhaVichaar campaign aims to make GenZ aware of unconscious biases in a simple yet clever way. The role reversal encourages a more empathetic view of the challenges faced by the LGBTQIA+ community. We hope the film inspires everyone who watches it to become better allies in action.”

    MTV talent verse came together to support the initiative, with talents like Amir Hossein, Azma Fallah, and Sandy Saha taking over their social media to share some love. The campaign’s short film and the impactful use of the emoji seek to ignite meaningful dialogue and inspire audiences to embrace LGBTQIA+ inclusivity. Join us in celebrating Pride Month and beyond because inclusivity is a year-round commitment.

     

  • MTV Original Primetime with the Murthys launches on JioCinema Premium

    MTV Original Primetime with the Murthys launches on JioCinema Premium

    Mumbai: ‘Primetime with the Murthys – ~Not~ Your Average Family’, a groundbreaking exploration of contemporary themes resonating with today’s youth, is all set to delve into the complexities of the Gen Z life. An MTV Original Series production, the slice-of-life show tackles critical dialogues that make it an essential, first-of-its-kind co-viewing experience for Gen Z and their families. The show presents a relatable narrative that navigates the complexities of modern urban family life. It offers viewers a chance to pause their material chase and reflect on the wear and fear of their urban life. The show premieres on 3 July on JioCinema Premium, in English, Hindi and Tamil.  

    Speaking on the launch, Viacom18 business head, Youth, Music, and english entertainment cluster Anshul Ailawadi said, “We are thrilled to announce our maiden exclusive offering for Jio Cinema Premium subscribers – ‘Primetime with the Murthys’. We are hopeful that this endearing MTV Original Series production will make it easy for Gen Zs and their families to have difficult conversations as they enjoy it together on India’s leading OTT destination.”

    ‘Primetime with the Murthys’ introduces the Murthy family – Sushma Murthy played by Sukhita Aiyar (Mom), Manohar Murthy played by Preetam Koilpillai (Dad), Nisha Murthy played by Sanjana Doss (Daughter) and Shiv Murthy played by Amrith Jayan (Son). The show offers a fresh perspective on the trials faced by today’s youth, against the backdrop of their families and the evolving digital world. Through the 06 episodes, the show will traverse various themes such as online bullying, social media addiction, peer pressure, influencer culture, loneliness, drugs, suicide, the exploration of bicurious identities, and more.

    Catch the premiere of Primetime with the Murthys, an MTV Original Series production, on JioCinema Premium from 3rd July 2024.

  • Vh1 India and Zephyrtone transform online hate into empowering anthem ‘#TurnUpTheLove’

    Vh1 India and Zephyrtone transform online hate into empowering anthem ‘#TurnUpTheLove’

    Mumbai: This World Music Day, Vh1 India, Viacom18’s premier international music and English entertainment channel, is taking a stand against online hate and negativity using music as a catalyst. Teaming up with the dynamic independent music duo Zephyrtone, Vh1 India has created the inspiring anthem ‘#TurnUpTheLove’. This unique initiative aims to provide a platform for artists to share their stories, rise above online bullying, and spread the message of love and resilience. The song was exclusively dropped on Jio Cinema as the first indie electronic pop music launch on the platform.

    #TurnUpTheLove is a testament to the power of music in turning negativity into an uplifting force of courage and resilience. The track begins with a playful instrumental intro, with a confident and carefree tone. The lyrics dismiss the hate comments that artists have received with a light-hearted attitude and emphasize that these negative words do not define them. The second verse delves deeper into the duo’s journey. The bridge reflects a moment of defiance, where the artists directly address critics and trolls, highlighting that the adversity musicians face only strengthens their music and resolve. The triumphant chorus leaves listeners with a powerful message of unwavering confidence and positivity.

    Speaking on the initiative, Viacom18  business head, Youth, Music, and English Entertainment cluster, Anshul Ailawadi said, “Vh1’s #TurnUpTheLove campaign is our way of backing our artist collective in a big way. What sets it apart is the use of actual hate comments to create an inspiring anthem. It’s a reflection of how the artists battle online hate in real life and use it as creative fuel for their growth. We hope this initiative encourages everyone to stand against online hate and support artistic expression.”