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Tag: Anshu Budhraja

  • Amway India appoints Ajay Khanna as marketing operations head for India

    Amway India appoints Ajay Khanna as marketing operations head for India

    MUMBAI: Amway India, one of the country’s leading direct selling FMCG companies, on Monday announced the appointment of Ajay Khanna as the chief marketing officer for India.

    With over 24 years of experience in the FMCG and Telecom industry, Khanna to take over the reins from Sundip Shah and will report to Anshu Budhraja, chief executive officer (CEO) Amway India.

    Amway India CEO Anshu Budhraja said: “Ajay with his deep understanding of India’s dynamic marketing environment as well as the direct selling industry and has immensely contributed to the remarkable success of our Nutrition and Consumer Durables categories.”

    Budhraja further added, “I am confident that his vision and the experience will help propel Amway to even greater heights in India.”

    A marketing veteran, Ajay had joined the organisation in 1998 and donned many hats in various capacities. His successful trajectory with the company includes leading growth of the homecare and personal care, agriculture and insurance categories before taking on the category head role for the biggest business category – Nutrition and Wellness in 2014.

    Meanwhile, Amway India chief marketing officer Ajay Khanna said: “It’s a great honour to be entrusted with the responsibility of leading Amway India’s marketing function. India is a top priority market for Amway globally, and evolving market dynamics, along with our differentiated sales channel, makes it an opportune time to introduce innovations for business growth.”

    “I look forward to further building the growth momentum created by my predecessor Sundip Shah and taking the business to greater heights,” Khanna added.

     Amway India is a wholly-owned subsidiary of Amway with headquarters located in Ada in Michigan State of the United States of America. Amway is the world's number one direct selling company with a presence in over 100 countries & territories.

  • Farhan Akhtar to endorse Amway’s Nutrilite

    Farhan Akhtar to endorse Amway’s Nutrilite

    MUMBAI: Amway India has signed Farhan Akhtar as the brand ambassador to promote the Nutrilite range of the products.

     

    Amway India CEO Anshu Budhraja said, “Studies in India indicate that nine out of 10 Indians consume less than adequate protein daily. The fact is that majority of people are not consuming the World Health Organisation’s minimum recommendation of five servings (400 grams) per day of fruits and vegetables thus missing out on important nutritional benefits. This indeed is a matter of concern. We needed a strong and credible face who could help people understand the role of supplementation in addition to balanced diet and exercise as part of leading a healthy lifestyle. Farhan Akhtar was an obvious choice.”

     

    “We are confident that Farhan’s association will provide a further fillip to the Nutrilite brand in the country. We plan to launch a high decibel 360 degree campaign in early 2016 to leverage the association of Farhan Akhtar with Nutrilite,” added Budhraja.

     

    Amway India chief marketing officer Sundip Shah added, “Besides being talented and versatile, Farhan is physically fit with a stature and youth appeal that resonates well with Nutrilite’s world class image offering the best of nature and the best of science for optimal health. Consumer response to the association of Farhan with Nutrilite has also been very positive.”

     

    Akhtar, said, “Nutrilite is an iconic and innovative brand which has pioneered and led the supplements category for the past 80 years across the world. I am delighted to be their brand ambassador in the country. I strongly believe that it is important to take care of one’s daily nutritional needs for a healthy and long life. People should understand the virtues of being fit, healthy and eating right.”