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Tag: Anoop Pabby

  • DHFL Pramerica Life Insurance launches digital campaign #KalSePehle

    DHFL Pramerica Life Insurance launches digital campaign #KalSePehle

    MUMBAI: To promote the importance of life insurance in an individual’s life, DHFL Pramerica Life Insurance has launched a digital campaign today titled #KalSePehle. Through this campaign, DHFL Pramerica is taking on the behaviour of postponement around Life Insurance.

    People do not realise the importance of life insurance till they actually need it. Till then, it just keeps on getting postponed to another day, another time; even at the risk of their own family’s financial future.

    DHFL Pramerica Life Insurance CEO and MD Anoop Pabby says, “The campaign intends to inspire people to come out of the slumber and take timely decision on insurance because delaying it could make insurance expensive, difficult and in some cases impossible. In school everyone has learnt Sant Kabir’s doha (couplet), ‘Kaal Kare So Aaj Kar, Aaj Kare So Ab’, however it is not practised in our daily lives where a lazy option finds precedence over something as important as insurance.”

    DHFL Pramerica Life Insurance chief marketing and digital officer Anshuman Verma adds, “This is a campaign for the typical procrastinator in every Indian, so we personified him as Mr. Kal Se, because he postpones everything to tomorrow. Secondly, we decided to target the cultural grammar of ‘Kal Karein’ or ‘Can we do this tomorrow’ and highlighted the relatable, everyday excuses which are used to rationalise procrastination.”

    This thought-provoking idea is encapsulated through a three-part digital video series. The first film revolves around Mr. Kal Se’s morning routine. He wakes up feeling groggy and is unable to convince himself to start his morning workout and postpones it to the next day. However, Mr. Kal Se rethinks and makes the life decision #KalSePehle. This film highlights the fact that whether it’s about your fitness or your family’s financial fitness, it’s best to act before tomorrow.

    The tendency to prioritise another hour’s sleep over-exercising or gorge on sumptuous meal over diet control or laze around on a weekend over actively playing with children is being targeted through the campaign.

    The three-part film series is part of a larger campaign with creative collaterals across online and offline media.

  • DHFL Pramerica feted as ‘Marketeer of the Year’ at Annual Insurance India Summit

    MUMBAI: DHFL Pramerica Life Insurance was felicitated as the Marketeer of the Year 2017 at the 2nd Annual Insurance India Summit and Awards 2017 for delivering a full mix Marketing program for Dengue Shield. The award recognizes DPLI’s performance on key parameters such as creativity, strategy and financial Gains. The awards were adjudicated by a panel of esteemed veterans from the Industry, regulator, institutes and industry bodies. Nomination and selection process was managed by KPMG and witnessed participation from organizations across life and non life players.

    Dengue Shield is DPLI’s first foray into a fully online,digitally enabled offering that covers Dengue Hospitalization expenses starting at a premium of as low as Re. 1/day. Dengue Shield can be bought online without any documents in under five minutes. Even at the time of claim, no detailed bills are sought.

    The sharply segmented Marketing approach covered Social, digital & traditional media platforms to create awareness & address differentiated consumer mindsets towards Dengue Shield. The product campaign had an eclectic a mix of print, outdoors & social media targeting tools to reach out to digitally savvy customers in the age band of 30-45 years in top 30 targeted cities.

    To amplify Dengue Shield in its launch year, DPLI had also conceptualized #HumvsDengue campaign – a joint initiative between The District Administration, The Health Department, The Education Department, MCG, HUDA, The Corporate Sector, The Indian Red Cross Society, Hospitals, Academic Institutions and Citizens to keep Gurgaon safe from the menace of dengue.

    DHFL Pramerica MD & CEO Anoop Pabby said, “The marketing campaign to create awareness for DHFL Pramerica Dengue Shield policy has been one of our biggest, well rounded, sharply segmented and well positioned efforts till date.”