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Tag: Anoop Manohar

  • Axis Bank invites kids to paint their dreams

    Axis Bank invites kids to paint their dreams

    MUMBAI: Axis Bank is giving young dreamers a canvas to imagine, create and express. The bank has launched Splash 2025, the 13th edition of its nationwide art, craft and literature competition for children aged 7 to 14 years, inviting entries on the theme “Dreams.”

    The annual contest, inspired by Axis Bank’s philosophy of being Dil se open, aims to reach over 11 lakh participants through both online and offline formats. Kids can submit their entries on axisbanksplash.in till 31 December 2025, or join on-ground events at select Axis Bank branches, schools and residential societies.

    This year’s sub-themes, A day in my dream life (ages 7–10) and The future as I dream it (ages 11–14,) encourage children to turn imagination into expression. A panel of more than 100 experts, including Amar Chitra Katha’s Savio Mascarenhas, Ryan International Group’s  Snehal Pinto, and The Art Society of India’s Deepak Patil, will evaluate the entries.

    Winners won’t just take home medals and memories. The six winners and six runners-up will receive Rs 1 lakh and Rs 50,000 respectively, plus an invitation to an exclusive art and craft workshop at Tashkeel, Dubai. Their artworks will also be showcased at Bengaluru’s Museum of Art and Photography (MAP).

    Adding a futuristic twist, Axis Bank has also unveiled an ‘AI Dream Generator’, a playful tool that turns children’s dream descriptions, from flying cars to talking animals, into visuals inspired by their chosen medium: art, craft or literature.

    “We believe every dream deserves a voice,” said Axis Bank president & chief marketing officer Anoop Manohar. “Splash is more than a competition; it’s a celebration of creativity, courage and possibility.”

    Last year’s edition drew over 9 lakh entries from 3,300 plus schools and bagged honours including Best Integrated Media Campaign at the E4M Indian Digital Marketing Awards.

    From crayons to keyboards, Splash 2025 is all about turning little dreams into big inspirations, one masterpiece at a time.

  • Axis Bank unveils ‘Har Raah Dil Se Open’ campaign

    Axis Bank unveils ‘Har Raah Dil Se Open’ campaign

    Mumbai:  Axis Bank, a private sector bank in India has launched the next chapter in its acclaimed ‘Dil Se Open’ campaign. This latest iteration, ‘har raah dil se open’, pays tribute to the dedication of over 100,000 bankers who work tirelessly to deliver exceptional customer experiences. Emphasising a relationship-oriented customer-first approach to banking in an era of transactional banking, the campaign reaffirms Axis Bank’s values of warmth, empathy, kindness, and openness, central to its ‘Dil Se Open’ philosophy, first introduced in 2019.

    From Gen Z’s digital-first preferences to the specific requirements of Bharat and urban communities, the 2024 campaign showcases how the Bank’s core values adapt to meet changing dynamics. The new campaign, ‘har raah dil se open’ is brought to life through five films, each focused on distinct customer segments: salaried, senior citizens, entrepreneurs, high-net-worth clients, and customers in Bharat. These films showcase how Axis Bank employees are committed to supporting diverse financial needs and aspirations across the Bank’s extensive network of 5,577 branches. This campaign also celebrates Axis Bank’s strengthened workforce, with the addition of colleagues from the Citi integration, enhancing its capacity to meet diverse customer needs.

    Axis Bank deputy managing director Rajiv Anand said, “We have always been an institution rooted in our values. This, combined with our unwavering commitment to customer-centricity, forms the cornerstone of our unique value proposition. As we navigate an ever-changing and challenging business environment, we are confident that no matter how the landscape changes, an organization that puts the consumer first will always be relevant.”

    Axis Bank chief marketing officer Anoop Manohar said, “Our ‘Dil Se Open’ campaign, ‘har raah dil se open’, is a celebration of the values that shape our Bank and drive every employee’s commitment to our consumers. At Axis Bank, we believe that banking isn’t just about transactions; it’s about human connections. Many of our bankers work behind the scenes to make an impact on our customers’ lives. In a world where technology often takes centre stage, we believe it’s our people who make all the difference.”

    As the banking sector continues to transform and customer expectations evolve, Axis Bank’s ‘Dil Se Open’ philosophy reinforces the belief that meaningful human connections are at the heart of an exceptional customer experience.

    The campaign was conceptualised by Lowe Lintas and will run across television, digital platforms, and social media.

  • Axis Bank & Lowe Lintas unveil Heartwarming festive campaign

    Axis Bank & Lowe Lintas unveil Heartwarming festive campaign

    Mumbai: Axis Bank, one of the largest private sector banks in India has unveiled its festive campaign ‘Dil Se Open Celebrations’, aiming to capture the true spirit of Indian festivals. Conceptualized by Lowe Lintas, the campaign highlights the importance of doing good deeds, not just during festivals but every day, because “achhai kabhi rukni nahi chahiye.”

    The campaign is rolled out in two phases. In phase one, Axis Bank celebrated the vibrant traditions of Ganesh Utsav and Onam, bringing alive the warmth and joy associated with these festivals. Beyond the festive celebrations, the films emphasized the importance of making small, thoughtful gestures every day and celebrating the people around them in meaningful ways throughout the year.

    Phase two builds on this festive spirit with the ongoing celebration of Navratri and the upcoming Diwali. While the culture and traditions showcased in every film are distinct from each other, the campaign acts as a reminder to the audience that the spirit of compassion, togetherness, and self-care that we imbibe during festivals is the true representation of being Dil Se Open. should carry on into our everyday lives.

    Axis Bank chief marketing officer Anoop Manohar said, “Festivals inspire goodness in many forms- reunions with family, reviving the spirit of community, going the extra mile for our loved ones and much more. Our campaigns urge people to embrace the essence of these traditions throughout the year and not be limited to the festive alone. India is a land of many festivals, and we have used regional nuances of these festivals in a series of heartwarming films to bring this narrative to life. The plethora of offers available on credit cards and other banking products are an apt enabler for keeping these traditions alive during and after the festival”.

    Lowe Lintas president Kapil Batra said, “This campaign builds on Axis Bank’s ‘Dil Se Open’ philosophy, encouraging people to embrace kindness throughout the year. Kudos to the team for bringing this idea alive by capturing very relatable and unique moments that make each festival truly special.”

    Lowe Lintas executive director Prathamesh Gharat said “With ‘Dil Se Open Celebrations,’ our goal was to celebrate not only the festivals but the emotions and values that come with them. Indian festivals beautifully highlight the bonds we share, but it’s the everyday moments of kindness and compassion that truly make life special. Through this campaign, we want to encourage people to continue carrying that spirit forward, to show that being ‘Dil Se Open’ is a way of life, not just during festive times, but all year round.”

    Axis Bank customers can enjoy up to 25 per cent discount on leading brands for Shopping (Amazon, Flipkart, Max Fashion, Myntra, Tira, VERO MODA), Electronics (IFB, Motorola, Reliance Digital, Samsung, Xiaomi), Luxury lifestyle (COACH, HUGO BOSS, Michael Kors, TUMI), Dining & Grocery (Blinkit, EazyDiner, Swiggy) and many more across segments. Customers who are looking to join their loved ones in other cities or plan for their upcoming holidays can avail instant savings through travel partners like Cleartrip, Cathay Pacific, MakeMyTrip, Paytm Flights and Yatra. For ease of payment and flexibility, customers can also avail some of these offers using attractive EMI plans.

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  • Axis Bank announces the winners of SPLASH

    Axis Bank announces the winners of SPLASH

    Mumbai: Axis Bank, one of the largest private sector banks in India, announced six national winners of SPLASH, an annual Pan-India competition on art, craft, and literature for children in the age group of 7-14 years. All six finalists will be felicitated with scholarships of Rs. 1 lakh each, exciting hampers, and electronic gadgets from partners such as Hamleys, Faber Castle, American Tourister and BoAt and the runners-up will be awarded Rs 50 thousand each.

    Winners under the age group of seven-ten years:

    1. Art: Shivash Soni from GDGPS, New Delhi 
    2. Craft: Yashvi Premkumar from Senthil Public School, Salem, Tamil Nadu
    3. Literature: Krithika Reddy from City International School Aundh, Pune, Maharashtra

    Winners under the age group of 11 – 14 years:

    1. Art: P. Akshitha from The Presidential School, Visakhapatnam, Andhra Pradesh
    2. Craft: Devayudh Das from Delhi Public School, North 24 Parganas, West Bengal 
    3. Literature: Stuti Jain from D.A.V. Public School, Ludhiana, Punjab

    Marking a new milestone, the competition witnessed entries from over 6.8 lakh participants from all over the nation, which has increased by 36 per cent year on year. Through this initiative, the Bank has generated a cumulative reach of over 50 million by conducting the competition phygitally (both physically and digitally), ensuring that every child has an opportunity to showcase their talent.

    Speaking on the initiative, Axis Bank CMO Anoop Manohar said, “We would like to thank all the participants and congratulate the winners for their remarkable contribution in making this competition a huge success. We firmly believe that young minds hold the power to create, mould and change the world for a better tomorrow and we, at Axis Bank want to be part of this journey, in building a better community for our next generation. Through Splash, we endeavour to encourage young minds to express their ideas, thoughts, and views through creative medium such as arts, craft and literature and will continue to do so.”

    With an aim to instill the thought of kindness and foster a sense of goodwill amongst the new generation, Axis Bank reached out to over 1,900 plus schools and activated its 5000 plus branches. These participants were adjudged by jury panel comprising Vikrant Shitole, a revered artist from Art Society of India; Disha Katharani, co-founder of Imagimake; Savio Mascarenhas, group art director at Amar Chitra Katha; and Rajiv Chilaka, CEO of Green Gold Animation.

  • Axis Bank launches SPLASH, a pan-India competition

    Axis Bank launches SPLASH, a pan-India competition

    Mumbai: Axis Bank, one of the largest private sector banks in India, announced the launch of SPLASH, an annual Pan-India competition on art, craft, and literature for children in the age group of 7-14 years. This year, Splash will focus on the theme ‘Kindness’ to instil the thought of kindness and foster a sense of goodwill amongst the new generation. The participants can register and submit their entries on www.axisbanksplash.in, till 31 December 2023. Through this initiative, the Bank aims to reach out to over six lakh participants by conducting the competition phygitally (both physically and digitally), ensuring that every child has an opportunity to showcase their talent.

    The competition will be divided into two age groups: seven-ten years and 11-14 years. The participants will need to express their thoughts and ideas through two themes ‘Helping One Another’ and ‘Making the World a Kinder Place’. They can unleash their creativity through drawing, craft, or essay writing. The participants will be evaluated by an esteemed jury panel comprising Vikrant Shitole, a revered artist from Art Society of India; Imagimake co-founder Disha Katharani; Amar Chitra Katha Group art director Savio Mascarenhas; and Green Gold Animation CEO Rajiv Chilaka.

    Speaking on the initiative, Axis Bank CMO Anoop Manohar said, ”We are delighted to announce the 11th edition of Splash. This year’s theme of ‘Kindness’ stems from our brand philosophy ‘Open’- which aims to engage with communities beyond banking and business. Through Splash, we are providing a vibrant canvas for these young minds to explore, express and embrace the value of kindness in order to create a better tomorrow.”

    Scaling new heights, this year Axis Bank will reach out to over 2000 schools, 50 per cent more than the previous year. In addition to the competition, the Bank will organise engaging sessions and other fun-filled activities. It has roped in children’s beloved character ‘Chota Bheem’ to impart valuable life lessons on earning, saving, investing, and giving through the art of storytelling.  

    The winners will be conferred scholarships of Rs 1 lakh, exciting hampers, and electronic gadgets from partners such as Hamleys, Faber Castle and BoAt. They will also be given an opportunity to visit the National Institute of Design (NID) and participate in exciting workshops conducted by the Museum of Art & Photography (MAP). The runners-up will be awarded Rs 50 thousand each.
     

  • Axis Bank launches its digital bank proposition – ‘open by Axis Bank’

    Axis Bank launches its digital bank proposition – ‘open by Axis Bank’

    Mumbai: Axis Bank has joined forces with Publicis Worldwide India to unveil its largest-ever and fully integrated campaign, Sirf Aapke Liye, which not only supports the launch of its new mobile-banking app ‘open by Axis Bank’, but also aims to reposition the bank as a digital-first organization.

    The integrated campaign has been conceptualised by Publicis Worldwide India and will consist of five TV commercials and ten digital films, featuring a variety of stories for individuals from all walks of life. It will be rolled out across channels, including TV, print, OOH, and digital.

    This initiative seeks to revolutionize the digital banking landscape while upholding the bank’s core principles of ‘open’—a commitment to innovation, transparency, and customer-centricity.

    Publicis Worldwide India managing director Oindrila Roy said, “This campaign marks an important juncture in the journey of Axis Bank. The brand is making a pivot to being a digital-first bank and the campaign is designed to communicate the same. When entrusted with this campaign, the strategy was to help Axis Bank make this transition while remaining true to its DNA and the legacy that it has created over the years. The campaign positions ‘open by Axis Bank’ app as a liberator that seeks to free customers from the everyday banking inefficiencies and transform banking into an effortless and enjoyable experience.”

    The campaign transcends the realm of traditional banking and introduces a truly human experience in the digital-banking category.

    Axis Bank CMO Anoop Manohar said, “This is a significant milestone in Axis Bank’s journey. As we continue to grow and adapt to the digital future, our core value of being ‘Dil Se Open’ will remain our guiding light, ensuring our offerings are both cutting-edge and rooted in the trust and familiarity our customers have come to expect.”

    At the core of the campaign lies relatability. The films introduce the audiences to every day, relatable characters who find themselves in situations that are all too familiar – waiting in long queues, traveling great distances, and enduring tedious banking processes. However, as the stories unfold, it becomes evident that these individuals were not merely engaged in banking but pursuing their passions and joys. ‘open by Axis Bank’ emerges as an intuitive app that helps the consumer navigate the complex world of banking quite easily.

    “The communication focusses on positioning ‘open by Axis Bank’ as an app designed to live up to the bank’s promise of keeping the consumer at the centre of the banking experience. The communication embodies that and hence the title is ‘Sirf Aapke liye’. The campaign represents a significant step forward in the world of digital banking, making Axis Bank not just a financial institution but a partner in the pursuit of happiness and fulfilment,” added Publicis Worldwide India executive creative directors Srijan Shukla and Pratheeb Ravi.  

    The commercials are scheduled to air during the highly anticipated Men’s Cricket World Cup, among other channels. In addition to TV, it will also have a strong digital presence, with video and social media platforms amplifying the message. Additionally, in-branch and out-of-home (OOH) promotions will guarantee that the campaign reaches a large audience.

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