ITV

Tag: announcement

  • Truecaller announces hard-hitting campaign to protect India from harassment & scam

    Truecaller announces hard-hitting campaign to protect India from harassment & scam

    Mumbai: The global communications platform, Truecaller, launched a new brand campaign on Thursday to convey an important message. Conceptualised by Truecaller and The Womb, it depicts the true essence of India and its people.

    The films, launched under the campaign, are a humble attempt to leave a mark on the audience with the use of the “laal rang’’ to signify scam/harassment calls. It seamlessly ties back to the popular saying: “Buri nazar wale tera muh kala.” The campaign is aimed at creating a safe space in the world of online communication.

    In a quest to go that extra mile and help users stay away from spam, scams, and online fraud, Truecaller has been undertaking various initiatives in the form of campaigns, working with the government and creating awareness among the youth with the help of cyber safety training. Be it harassment in the form of unwanted/unwelcome attention or OTP and lottery fraud, Truecaller has been instrumental in helping people fight back.

    Speaking about the campaign films, Truecaller chief commercial officer Kari Krishnamurthy said, “Indian culture is very deep-rooted and the practices and customs we follow are a result of strong beliefs. With this campaign, we have not only tried to capture the core of the problem faced by people in the form of harassment and scams but also how it is the collective feedback and spam markings from the community that make such fraudulent calls appear red. I’m hopeful that with the help of these meaningful films, we will be able to further our cause and help create a line of defence against unwanted communication.”

    Further elaborating on the idea behind the campaign, The Womb co-founder Navin Talreja said, “Truecaller has been in India for more than seven years and has done significant work to make the basic functionality of smartphones safe and secure, with a special focus on women and the elderly. Through the consumer work our team did in smaller towns, i.e., “Bharat,” we realised that the product was highly relevant for them, but awareness and discovery were limited. This discovery gave us our brief: to launch Truecaller for “Bharat” in the most simple yet disruptive way. The product benefits both the individual user and the community at large. With this campaign, our intent is to start a movement and make India’s largest community help safeguard each other.”

  • Filmmaker duo Raj Nidimoru & Krishna DK collaborate with Netflix for creative partnership

    Filmmaker duo Raj Nidimoru & Krishna DK collaborate with Netflix for creative partnership

    Mumbai: Filmmaker duo Raj Nidimoru & Krishna DK on Thursday announced their collaboration with Netflix, in a multi-year creative partnership. Under their D2R Films banner, they will develop and produce their upcoming projects for Netflix.

    The filmmakers will also be the show-runners and directors of Netflix’s upcoming comedy crime thriller series, “Guns & Gulaabs,” a story of love and innocence in a world of crime, a nostalgic tale of all kinds of firsts, from first love to first kill.

    With an impressive slate of cult films, blockbusters, and premium shows, Raj & DK are undoubtedly one of India’s finest and most successful creators. The dynamic duo have mastered distinct genre mash-ups with their quirky style, creating extraordinary stories that have won both critical acclaim and commercial success.

    The duo also produced one of the most critically acclaimed and loved films of last year, the Telugu film “Cinema Bandi,” currently streaming on Netflix.

    Sharing details about the partnership, Netflix India VP-content Monika Shergill said, “Raj & DK are one of the most original creative voices in the country. Along with their unique and ingenious storytelling style, they are also a powerhouse studio. We are excited to continue our relationship with them for a multi-year creative partnership that will bring superlative entertainment to Netflix members around the world.”

    Raj & DK added, “Netflix is a pioneer in the streaming space backed by its unstinting, passionate support for filmmaking and filmmakers. We are looking forward to creating big, unique stories and challenging ourselves to push the storytelling into exciting and fresh spaces.”

  • Haier India president Eric Braganza set to retire after 12-year stint

    Haier India president Eric Braganza set to retire after 12-year stint

    Mumbai: Home appliances and  consumer electronics company Haier on Thursday announced that Eric Braganza will retire as president of India operations, effective 1 January. According to a statement, Braganza will continue to serve as a consultant with the brand along with his role as president of CEAMA (Consumer Electronics and Appliances Manufacturers Association).

    The brand further announced that its senior vice president of sales and marketing Satish NS will be taking over as president of the company from 1 January 2022.

    Under Braganza’s leadership, Haier India continued to record phenomenal YoY growth over the last few years to become one of the most prominent brands in the home appliances and consumer electronics industry. His management prowess proved instrumental during Haier’s expansion in India, playing a pivotal role in establishing partnerships with some of the largest national and regional retailers in the country, said the company in a statement. “Amongst his many contributions to the organisation was creating a strong and stable team of core members and promoting the spirit of micro-entrepreneurship in them to drive success for the brand in India. From defining the brand by breaking the category clutter in the market to introducing meaningful innovations in Haier’s product range specifically designed for Indian consumers, Braganza has been behind the brand’s success story in the country,” it added.

    Braganza is a veteran in the consumer durables industry who brings along an inspiring professional experience of over 35 years and has been spearheading the organisation since September 2009. In his role, Braganza has put the building blocks, talent, and strategies in place at Haier India that serve as the foundation for the company’s continued growth for the past 12 years in the consumer durables market in India.

    “Haier is one of the most exciting, innovative and mission-driven companies, and I am honored to have led the brand in India in its growth journey,” stated Eric Braganza. “Today, the brand has made a significant impact in the market with its commitment to serve the needs of Indian customers, guided by its core philosophy of ‘Inspired Living.’ The last few years have been critical in the growth of the brand as we focused aggressively on not just expanding Haier’s market presence, but also in strengthening our customer service and improving our product line-up by increasing our investments to make Haier’s local manufacturing more robust. It’s very fulfilling to witness the extraordinary success that the brand has achieved since I joined in September 2009 and I feel confident as the brand embarks on a new chapter of innovation-led growth.”

  • BBC Global News announces new sponsorship campaign with Hyundai

    BBC Global News announces new sponsorship campaign with Hyundai

    Mumbai: BBC Global News has announced the launch of a month-long multi-platform sponsorship campaign with Hyundai. The deal sees Hyundai become the exclusive sponsor of ‘Memories of the Future 2045’ – a series of six short films and a half hour documentary produced by BBC Studios,’ Science Unit – which will be broadcast on BBC World News – the BBC’s global television news channel, which is available in 450 million households across 200 countries and territories around the world. 

    It will be accompanied by six articles on BBC Future, which will also host the films. The deal reflects Hyundai and BBC Global News’ mutual desire to examine the issues facing the planet and showcase solutions from across the world, said the statement.

    Narrated by Ivor Novello-winning and multi-million selling musical artist KT Tunstall, ‘Memories of the Future 2045’ deep dives into the hopeful solutions we need for a better, healthier planet. The programme features leading voices and experts on everything from the future of energy to housing, food to aviation and cities to fashion. The story is told as though it is already 2045 and radical changes have taken place. It includes a number of interviews with global sustainability leaders such as Danish inventor, Professor Henrik Stiesdal, who helped create the first offshore wind farm, climate scientist Angel Hsu, Professor Dilys Williams – founder of the Centre for Sustainable Fashion – and Professor Cheong Koon Hean from the Centre For Innovative Cities – the first women to head Singapore’s Urban Development Agency and the visionary behind the greening of Singapore.

    In addition, BBC StoryWorks – the commercial content studio of BBC Global News – is creating a bespoke 30 second piece of commercial content to appear in ad breaks around the programme.  The ad focuses on ‘generation one’ – children being born today who could be the first generation to benefit from a carbon neutral world. It features Hyundai Motor Group’s executive chair Euisun Chung speaking about his desire to create a more sustainable future for them.

    Hyundai Motor Company executive vice president and global CMO Thomas Schemera said, “Collaborating with global media platforms like the BBC allows us to advance our Progress for Humanity vision and help further the collective understanding that we – people, brands and businesses – all have a responsibility to act.”

    The deal also includes the renewal of Hyundai’s successful sponsorship of BBC Future Planet. Future Planet is the BBC’s home for in-depth, evidence-based stories on potential solutions addressing the pressing environmental challenges around the world. Launched last year in response to a growing audience interest in sustainability, Future Planet was the first major online publication with a sole focus on climate change that also aims to be as close to zero carbon as possible.

    Under the banner of Our Planet Now, the BBC’s global services will deliver unrivalled and comprehensive coverage of COP26, as well as a wide range of programming throughout the autumn and winter exploring, in depth, the topics of environmental sustainability and the world’s changing climate.  It includes reporting and analysis led by the BBC’s first ever climate editor  Justin Rowlatt and science editor David Shukman as well as reporters on the ground across the globe, including West Africa correspondent Mayeni Jones, South Asia correspondent Rajini Vaidyanathan, and Australia correspondent Shaimaa Khalil.

    BBC Global News EVP of international advertising sales Sean O’Hara stated, “We are delighted to continue building on our work with Hyundai through this global sponsorship campaign.  With climate change currently at the top of the news agenda, this series, along with the BBC’s extensive range of coverage across its platforms, raises important issues which our global audience cares deeply about. It is a powerful examination of how innovation allows us to instigate meaningful change and protect our planet.”

  • SGF India announces lifetime reward for 127 Indian Olympians

    SGF India announces lifetime reward for 127 Indian Olympians

    Mumbai: SGF India (Spice Grill Flame) has conveyed thanks to all Indian Olympians who qualified for the Tokyo Olympics 2020 in a delicious way! The vegetarian restaurant chain announced free meals for a lifetime for all 127 Indian athletes at any SGF outlet across the country.

    SGF founder Kewal Ahuja said, “This gesture is a small way to appreciate and applaud all our athletes who have made the entire nation so proud through their hard work and effort. We at SGF are full of joy in joining the celebration of this tremendous feat.” He further added saying that, “The motto at SGF has always been ‘health first’, we are positive that the athletes will enjoy the tasty, healthy and nutritious food.”

    SGF India managing director Rajeev khakhra said, “We are full of pride to join the national celebration. We hope to add value to the journey of the athletes with this gesture. They are surely going to love the variety and taste.”

    Launched in 2015, SGF is known for its vegetarian delicacies.