MUMBAI: Comcast and MTV Networks (MTVN) have reached an affiliation agreement for Logo, a new network from MTVN offering entertainment programming for the gay and lesbian community.
Under the agreement, Comcast will add Logo to its Digital Plus cable package in select markets over the next 90 days.
In addition, markets launching the Logo digital cable channel also will have 10 hours of Logo’s programming available on Comcast’s On Demand video-on-demand (VOD) service. Additional details of the agreement were not disclosed.
“Comcast is committed to bringing customers new and relevant entertainment choices. We’re pleased to have reached an agreement with MTV Networks to offer Logo’s programming that meets the needs of an underserved audience,” said Comcast executive vice president programming Matt Bond.
“We couldn’t be happier about expanding Logo’s distribution through this key agreement with Comcast. They understand our commitment to creating programming for niche audiences and we are very pleased that this partnership will allow even more interested viewers to see Logo,” said MTV Networks affiliate sales and marketing president Nicole Browning.
Logo has acquired a library of more than 200 critically acclaimed gay- and lesbian-themed movies, such as Moulin Rouge, The Birdcage, Six Degrees of Separation and Mommie Dearest.
In addition, Logo’s programming lineup includes original series, documentaries and specials, including: Noah’s Arc, a comedy about a group of African-American gay men living in Santa Monica; the reality series My Fabulous Gay Wedding, which features a mix of love stories and party-planning fiascos; Momentum, a documentary series chronicling the stories of gay rugby players, transgender actresses, and teens with same-sex parents; and the first-ever telecast of The 16th Annual Glaad (Gay and Lesbian Alliance Against Defamation) Media Awards.
Logo also will be teaming up with CBS News to cover gay and lesbian news stories.