ITV

Tag: anniversary

  • Colors Kannada turns 10: Dashakada Mahotsava promises stars, sparkle and Shivanna nostalgia

    Colors Kannada turns 10: Dashakada Mahotsava promises stars, sparkle and Shivanna nostalgia

    MUMBAI: Colors Kannada is rolling out the red carpet for a full-blown birthday bash — and it’s bringing the who’s who of Sandalwood along for the ride. The channel is celebrating its 10-year milestone with Colors Kannada Dashakada Mahotsava, a two-day televised gala airing on 7th and 8th June at 7:00 PM.

    Presented in association with Sunpure (special partner) and Dazzler Cosmetics (beauty partner), the primetime celebration will see the Kannada entertainment fraternity light up the screen with nostalgia, spectacle and a salute to the channel’s legacy.

    Leading the charge? None other than Karunada Chakravarthy Dr. Shivrajkumar, whose own cinematic milestone — 40 years in the industry — will be honoured in a specially curated segment titled Shivanna 40. Expect emotional throwbacks, on-stage surprises, and a starry-eyed salute from industry stalwarts and family alike.
    From screen legends like Geetha Shivarajkumar, Sri Murali, Vijaya Raghavendra, Dr. Tara Anuradha, and Mukhya Mantri Chandru, to small-screen sweethearts like Shwetha Prasad, Ranjini Raghavan, Dhanush, and Sushma Nanaiah, the Mahotsava promises a parade of familiar faces and fan-favourite moments.

    Themed Ade Beru, Hosa Chiguru (Same Roots, New Shoots), the celebration honours a decade of cultural storytelling while teasing a bold new era with the launch of fresh shows and formats.

    “For over a decade, Colors Kannada has been more than just a channel — it has been a true companion to every Kannadiga. We’ve strived to reflect the lives of our viewers, celebrate their spirit, and tell stories that echo the heart and soul of Karnataka. As we mark this remarkable milestone, we extend our deepest gratitude to every viewer who welcomed us into their homes and hearts. This celebration is as much theirs as it is ours — a tribute to the journey we’ve shared and the promise of many more stories to come. A heartfelt thank you to Shivanna for being part of this momentous occasion and leading us forward into a bright and inspiring new chapter for Kannada entertainment.” said JioStar head of cluster entertainment -south Krishnan Kutty.

    From Puttagowri Madhuve to Bigg Boss Kannada, the channel has been at the forefront of fiction and non-fiction storytelling in Karnataka, shaping viewing habits and setting new benchmarks.

    For fans, this weekend is more than just a celebration — it’s a love letter to 10 years of prime-time magic. Don’t miss the Mahotsava on Colors Kannada, 7 and 8 June, 7:00 PM sharp.Colors 

  • Sony Pictures Networks celebrates 29th anniversary

    Sony Pictures Networks celebrates 29th anniversary

    MUMBAI: It’s celebration time at Sony Pictures Networks. The company is celebrating its twenty-ninth anniversary. The leading entertainment and sports network which turned up a healthy profit in the year ended March 2024 is pulling out all the stops to make it a memorable occasion for its employees.

    The company has come out with a hip hop song featuring its executives and creative talent (marching in its offices in north Mumbai’s Malad suburb) to celebrate the occasion titled “29 Years of going beyond the ordinary. Tell stories beyond the ordinary.”

    “We’re Sony. We steal the show. Sony, Where Legends Grow. We are Sony. We Go beyond. Extraordinary stories. We are always on,” go the lyrics.

    The video has been posted on its linkedin page with the message “From Script to Screen, 29 Years Strong! 
    Happy Anniversary to #SonyPicturesNetworksIndia! Cheers to sparking imaginations, setting trends, and bringing thrills to screens everywhere!” 

    It should prove extremely motivational at a time when leading broadcast networks have been issuing pink slips to their executives to cut costs courtesy the tough advertising climate. 

    https://www.linkedin.com/company/sony-pictures-networks-india/posts/

    In fact, for the first time, Sony has also given us a look see at its new managing director & CEO former Disney and Star executive Gaurav Banerjee stating “that the energy in the network is palpable ever since has joined, in another post.”

    It continues; “His interactive floor walks and insightful coffee chats are already igniting a wave of creativity and innovation across SPN. …. we’re thrilled to be on this journey together as we gear up to tell stories beyond the ordinary and shape an exciting future ahead!” 
     

  • Timex celebrates 170 years of great watchmaking

    Timex celebrates 170 years of great watchmaking

    Mumbai: Celebrating its 170th anniversary, Timex honours the brand’s rich heritage and legacy of crafting durable timepieces that are made to be worn and loved for a lifetime.

    Since 1854, Timex has stood out in embodying the spirit of American ingenuity, boldly shaking up a 300-year-old industry to craft quality, accessible timepieces, and carving out their place in time with a legacy of firsts in watchmaking. They challenged the status quo, taking timekeeping off the mantles of the one per cent and bringing it to the world with the innovation of brass movements and mass assembly lines. They moved the watch from the pocket to the wrist and created the “watch that made the dollar famous.”

    Timex made women’s timepieces an accessory, not an heirloom and even tested their watches on live television. The brand invented the first smartwatch certified by NASA and shot it into outer space, introduced the first sports watch, and today still crosses nearly every finish line. With Indiglo, Timex changed the way the world tells time in the dark.

    Timex ventured into the Indian market nearly 35 years ago in 1988 with the launch of its acclaimed watch franchises –Marlin, Waterbury, and Q Timex. Timex India added Fria, a collection created for fashion-conscious modern Indian women perfectly blending classic designs and modern interpretations to the brand’s legacy.  

    Timex India MD Deepak Chhabra expressed, “It’s an absolute moment of pride for us to be a part of this iconic heritage and celebrate this milestone of 170 years of global excellence. From the launch of Timex’s iconic franchise Marlin, the brand has continued to build a legacy through technological innovation and contemporary designs. A Timex does more than just tell time; it tells your story. Our 35-year-old journey in India aligns with current fashion trends, solidifying our relevance and deepening our connection with Indian consumers.”

    Throughout its legacy, Timex has introduced iconic franchises like the Marlin, Waterbury, Q Timex, and Expedition North, encapsulating its rich heritage.

    Marlin

    The original Marlin watches first debuted in the 1950s and matured into a centerpiece of Timex’s broader collection in the 1960s. Today’s Marlin collection draws inspiration from that era, pulling both from Timex archives and 1960s culture more generally. Timeless and sophisticated, this collection draws on the best of the past while continuing to push Timex’s legacy of style, disruption, and quality into the future.

    Waterbury

    The Waterbury is the quintessential expression of Timex watchmaking, combining classic timepieces with design sensibility while putting value—a fundamental part of any Timex watch—at its heart. This franchise balances Timex’s rich past with its pioneering spirit, always respecting what has come before while looking boldly to the future.

    Q Timex

    Bold, irreverent, and confident, the Q Timex watches of today carry some of the stylistic references of the late 1970s and early 1980s and more fully the same ethos that courageously allowed Timex to embrace new technology and create precise, affordable watches with statement-making designs inspired by innovation and change.

    Expedition North

    The Expedition North collection offers enthusiasts watches that meet their love of exploration and the outdoors. Combining a casual outdoor/military aesthetic that fits a rugged lifestyle, high-quality components that are good for the environment, and performance features that are built for the long haul, this collection can withstand the elements of adventure after adventure.  

    Fria

    Designed for the Indian target audience, this collection embodies versatility with vibrant colours, playful patterns, and geometric shapes. Each piece tells a unique story, elevating every occasion and adding finesse to any outfit, be it casual or elegant. What truly defines Timex extends far beyond their heritage – it’s the way their watches have gone from being simple tools to cherished companions.

    Maybe your Timex was a gift, or perhaps it was passed down to you. Regardless of how you came to know and love it, your Timex does more than just tell time; it tells your story and reminds you to make time yours. For more information visit shop.timexindia.com

  • Pepe Jeans unveils AW23 campaign: “W11 Love from London” with model Lila Moss

    Pepe Jeans unveils AW23 campaign: “W11 Love from London” with model Lila Moss

    Mumbai: As Pepe Jeans London celebrates its 50th anniversary under the seasonal story “I Love London”, the original London-born denim lifestyle brand presents captivating collaborations with two London style icons that pay homage to its timeless London heritage.

    First revealed is the “W11 LOVE FROM LONDON” campaign, lensed by photographer Alasdair McLellan capturing British model Lila Moss, whose captivating presence graces covers worldwide, as she embarks on a journey through the spirited streets of W11, which encompass the vibrant neighbourhoods of Notting Hill and Ladbroke Grove in West London. Each location effortlessly complements the London Boho looks from the Pepe Jeans AW23 collection, creating an enchanting narrative that captures the true essence of Pepe Jeans’ birthplace.

    Lila showcases the latest styles from the collection, including iconic denim pieces made from 100 per cent recycled fibres, a houndstooth wool coat with military details, a wide-leg chino in soft corduroy, baggy palazzo pants with a relaxed fit in a soft twill fabric, and a double-breasted houndstooth wool-blend blazer, to name just a few.

  • Sonic turns 10, celebrates with special campaign ‘Tenniversary’

    Sonic turns 10, celebrates with special campaign ‘Tenniversary’

    Mumbai: Sonic, part of India’s kids entertainment franchise Nickelodeon, is celebrating the completion of its decade-long journey with a special birthday campaign ‘Tenniversary’. The channel was launched on 19 December, 2011.

    The campaign is conceptualised with a focus on partnerships, expansive influencer promotions, and digital engagement through an array of exciting activities to keep children entertained. 

    Sonic has risen through the ranks from the seventh position since its launch a decade ago to the third in 2020-21, and currently at the top in its anniversary week. With viewers spending 119 minutes on an average per week, it currently commands a 13 per cent market share. It plays a significant role in strengthening leadership for the Nickelodeon franchise with a reach of 28.2 million as of November 2021.

    The channel’s first launch was ‘Kung Fu Panda- The Legend of Awesomeness’. Its latest home-grown IP ‘Pinaki & Happy – The Bhoot Bandhus’ contributes 30 per cent of the channel’s ratings, consistently appearing in the category’s top 10 slots since launch. 

    “When we started our journey with Sonic a decade ago, we took a plunge in the highly competitive kids category. From then to now, Sonic has grown leaps and bounds. The success story of Sonic is a result of our kids-first approach in driving innovation with pioneering homegrown content that has made Nickelodeon the leading franchise,” said Viacom18 – head of Hindi mass entertainment & kids TV network Nina Jaipuria. “We are happy to have built a brand that is a destination which kids return to for their daily dose of entertainment. We look forward to the next phase with enthusiasm.”

  • Tata Sky celebrates its 15 years jingalala journey in latest campaign

    Tata Sky celebrates its 15 years jingalala journey in latest campaign

    Mumbai: Content distribution and pay-TV platform Tata Sky is celebrating its 15 years’ journey with a new campaign that highlights its deep-rooted relationship with its subscribers.

    The campaign #15YearsConstant highlights has been conceptualised in collaboration with Chimp&z Inc. It poignantly captures the continual bond Tata Sky shares with its subscribers. The video encapsulates the ever-changing life of a family, with a window-seat ticket to observe how they grew and outgrew the initial roots and took shape of an all-new abode, centring on the emotion, that despite the transitions, the one thing that has stood the test of time and has lived the journey of change with Indian families is Tata Sky.

    Tata Sky, chief communications officer, Anurag Kumar said, “Through this campaign we wanted to portray that the world has evolved and so has Tata Sky, but the bond that we share with our subscribers has remained strong and steadfast. Our sincere appreciation and profound thanks to all that made this journey memorable and gratifying.”

    Chimp&z, CEO and c0-founder, Angad Singh Manchanda said, “The narrative takes us on a poetic journey of growing up, with Tata Sky depicted as a subtle yet influential part of viewers’ lives. The video is a wonderful amalgamation of visual storytelling and lyrical artistry, which will make our audience reminisce their days of yore. Kudos to the entire team at Griffin Pictures and Chimp&z Inc, for bringing this concept alive.”

  • Chingari marks first anniversary with #SaalEkChingariAnek campaign

    Chingari marks first anniversary with #SaalEkChingariAnek campaign

    Mumbai: Socio-commerce app Chingari has launched #SaalEkChingariAnek to mark its first anniversary. The platform has also announced its official Chingari anthem to offer creators a chance to be part of its celebration by creating interesting videos and winning lakhs of Chingari Coins.

    Chingari app CEO and co-founder, Sumit Ghosh said, “It has been a memorable one year. We saw a rapid upward growth trajectory owing to the efforts of the team. We shall continue to provide a plethora of opportunities to the artists in the country and aim at becoming the voice of the creators who often struggle to get an unbiased platform. The long-term objective of the brand is to foster the growth of art professionals so that they can explore their maximum potential and gain from it.”

    The platform provides an independent stage for content creators, and promotes their passions and creativity through various contests. “In the past one year, the app has collaborated with various brands and celebrities to expand its user base and open new opportunities for the users on its platform”, added Ghosh. “It has also developed a learning platform for content creators where artists can learn from experienced professionals and sharpen their skills.” 

    Chingari, COO and co-founder, Deepak Salvi said, “Just like entrepreneurs and institutions invest in science, commerce and technology, similarly our aim is to invest in nurturing talent and those who create it. Past one year has helped us understand the psychology, demographics and audience perception around creative content and we aim at harnessing this data and information to further upgrade our strategies for creators across the country to benefit from them.”

    The anthem ‘Bann Chingari’ has been written by creative director Pranat Ghude, with a multilingual, millennial appeal to capture the essence of Bharat. The anthem is also available on leading music streaming platforms. 

  • COLORS INFINITY celebrates its third anniversary with a BIG BANG!

    COLORS INFINITY celebrates its third anniversary with a BIG BANG!

    MUMBAI: Celebrating the occasion of its third anniversary with much gusto and zest, COLORS INFINITY is treating fans to the most comical, hysterical and whimsical weekend of all-time with a marathon of The Big Bang Theory, airing seasons one to six, staring at 10am on Saturday, July 28 till 8pm Monday, July 30. It’s time to don your geeky glasses, lab coats and superhero tees as COLORS INFINITY takes you on a joyride with the science loving, comic-book reading, video-game playing and superhero admiring gang of adorable misfits.

    Reflecting on the third anniversary of the channel, Ferzad Palia, Head – English, Youth and Music Entertainment, Viacom18 said, “The English Entertainment cluster of Viacom18 has had a phenomenal year, and continues to cement its position as leaders in the segment. Bogarting a majority share of the English Entertainment pie with a 53% share, COLORS INFINITY along with Comedy Central and Vh1 have continued to dominate the leader board in FY19, taking the Top-3 positions. A 100% increase in viewership during FY18, only adds to the momentous occasion of our third anniversary. Steadfast in our philosophy to bring only the best-in-class of every genre to viewers; and in the spirit of festivities for our third-year anniversary we decided to celebrate it with one of television’s biggest sitcoms – ‘The Big Bang Theory’.”

    Leading up to the rib-tickling weekend, viewers will be treated to a Live Binge of the latest season of Orange Is The New Black, premiering the complete season with back-to-back episodes starting at 1pm on Friday, July 27. But the party does not stop at that, as COLORS INFINITY brings the revelry to your house, with Instant Premieres. Presenting the latest season of Better Call Saul, the channel will premiere the episodes of Season 4 immediately after its US telecast.

    Commenting on the upcoming programming line-up, Hashim Dsouza – Head of Programming, English Entertainment, Viacom18 said, “COLORS INFINITY is proud to showcase a variety in the premium offering that appeals to both the masses as well as niche audiences looking for something different. Our process of curating content for the programming line-up is based on what we believe audience will enjoy and appreciate, while at the same time adding a mix of critically acclaimed shows, that are creating waves in the English Entertainment space. Complimenting the existing programming with a blend of The Big Bang Theory marathon, Live Binge of Orange Is The New Black and Instant Premiere of Better Call Saul, we have a winning line-up that completes the entertainment experience for viewers of our channel.”

    Following the marathon, The Big Bang Theory takes primetime slot on weekdays at 8pm starting from season – 1. In addition to the superhit sitcom and the newest seasons of two smashing dramas, COLORS INFINITY also brings the latest season of some of the most-watched shows on the channel – The Royals, The Flash and US television’s biggest reality show – America’s Got Talent, that has charmed its way to the hearts and popularity charts of Indian audience as well.

    Making it hard for anyone to remain a ‘Big Bang Virgin’, the channel is complementing its entertaining line-up by accelerating the marketing efforts with a 360-degree promotional campaign that’s attuned to all the target audience touchpoints including – On-air, Outdoor, Print, Radio, BTL and Digital.

  • ShopClues unveils new TVC to celebrate fourth anniversary

    ShopClues unveils new TVC to celebrate fourth anniversary

    MUMBAI: To mark its fourth anniversary, ShopClues has launched a new TV ad campaign that promotes the special ShopClues sale, “4th pe 1/4th rate pe” with its tagline “Sab kuch 1/4th rate pe” (Everything at 1/4th the price!).

     

    Conceptualised and created by Enormous Brands, the TVC aptly illustrates how ShopClues is offering an enviable selection of the most coveted products at unmatched and almost unbelievable price points!

     

    The ad film opens with a man carrying a TV like he would hold a mobile phone. The voice over explains, “Mobile ke daam pe tha, le liya, le liya” (It was priced like a mobile phone, so I bought it!). Similarly, it shows a woman rolling out chapattis with a barbell instead of a rolling pin since home gym equipment has now become so affordable. In the most interesting twist, we see an impersonation of Delhi CM Arvind Kejriwal wearing a cap in lieu of his characteristic muffler. The idea is that everyone has been able to upgrade to something fancier and better thanks to the reduced price points on ShopClues.

     

    Through the TV ad film, ShopClues wants to invite its consumers to participate in its fourth anniversary celebrations and make the best of this celebratory sale.

     

    Speaking on the TVC, ShopClues co-founder and chief business officer Radhika Aggarwal said, “On the occasion of our fourth anniversary, we have put together a sale that seeks to reward and gratify our loyal customers. This is a huge milestone for us and through the TVC we want to communicate all the unbelievable product offers that we have curated for our shoppers. The idea is to raise awareness on what’s awaiting customers on ShopClues!”

     

    Enormous Brands managing partner Ashish Khazanchi added, “ShopClues has organised a one-of-its-kind sale to generate excitement around its fourth anniversary. Through the TVC, we have tried to lucidly and simply showcase the amazing proposition on offer. We want customers to understand that the ‘4th pe, 1/4th rate pe’ sale isn’t mere lip service and you can actually grab stuff which seemed out of reach so far within your pre-determined budget.”

  • ShopClues unveils new TVC to celebrate fourth anniversary

    ShopClues unveils new TVC to celebrate fourth anniversary

    MUMBAI: To mark its fourth anniversary, ShopClues has launched a new TV ad campaign that promotes the special ShopClues sale, “4th pe 1/4th rate pe” with its tagline “Sab kuch 1/4th rate pe” (Everything at 1/4th the price!).

     

    Conceptualised and created by Enormous Brands, the TVC aptly illustrates how ShopClues is offering an enviable selection of the most coveted products at unmatched and almost unbelievable price points!

     

    The ad film opens with a man carrying a TV like he would hold a mobile phone. The voice over explains, “Mobile ke daam pe tha, le liya, le liya” (It was priced like a mobile phone, so I bought it!). Similarly, it shows a woman rolling out chapattis with a barbell instead of a rolling pin since home gym equipment has now become so affordable. In the most interesting twist, we see an impersonation of Delhi CM Arvind Kejriwal wearing a cap in lieu of his characteristic muffler. The idea is that everyone has been able to upgrade to something fancier and better thanks to the reduced price points on ShopClues.

     

    Through the TV ad film, ShopClues wants to invite its consumers to participate in its fourth anniversary celebrations and make the best of this celebratory sale.

     

    Speaking on the TVC, ShopClues co-founder and chief business officer Radhika Aggarwal said, “On the occasion of our fourth anniversary, we have put together a sale that seeks to reward and gratify our loyal customers. This is a huge milestone for us and through the TVC we want to communicate all the unbelievable product offers that we have curated for our shoppers. The idea is to raise awareness on what’s awaiting customers on ShopClues!”

     

    Enormous Brands managing partner Ashish Khazanchi added, “ShopClues has organised a one-of-its-kind sale to generate excitement around its fourth anniversary. Through the TVC, we have tried to lucidly and simply showcase the amazing proposition on offer. We want customers to understand that the ‘4th pe, 1/4th rate pe’ sale isn’t mere lip service and you can actually grab stuff which seemed out of reach so far within your pre-determined budget.”