ITV

Tag: Anne Sweeney

  • Anne Sweeney & Microsoft’s Brad Smith joins Netflix board

    Anne Sweeney & Microsoft’s Brad Smith joins Netflix board

    MUMBAI: Netflix, Inc has added former Disney Media Networks co-chair and Disney-ABC Television president Anne Sweeney, and Microsoft Corp executive vice president and general counsel, legal and corporate affairs Brad Smith to its board.

     

    With this the total number of directors are now nine.

     

    “We look forward to benefitting from Brad and Anne’s perspective as we continue to build our global Internet TV network,” said Netflix co-founder and chief executive Reed Hastings.

     

    Sweeney’s entertainment experience spans more than three decades including senior roles at the Walt Disney Co., 21st Century Fox and Viacom. Until she stepped down in January, she oversaw Disney’s cable, broadcast and satellite properties around the world since 2004. Previously, she helped establish and served as FX Networks chairman and CEO, part of the Fox Entertainment Group of 21st Century Fox. Earlier in her career, she spent more than 12 years at Viacom’s Nickelodeon network.

     

    Smith, who has served as Microsoft’s general counsel since 2002, has amassed broad global technology and public policy experience since joining the company in 1993. He spent three years leading the company’s legal and corporate affairs team in Europe and five years as deputy general counsel responsible for such teams outside the US. His area of expertise includes competition law, intellectual property, government surveillance and privacy.

  • Disney/ABC in deal with Katie Couric for talk show

    Disney/ABC in deal with Katie Couric for talk show

    MUMBAI: US media conglomerate Disney/ABC Television Group (DATG) has signed a multi-year, multi-platform agreement with journalist and television personality Katie Couric to host and produce her own nationally syndicated talk show and to join the ABC News team.

    The programme will be distributed by Disney/ABC Domestic Television and will premiere in September 2012.  
         
      Couric, the former “Today” co-anchor who was most recently anchor and managing editor of the ‘CBS Evening News with Katie Couric’, a ‘60 Minutes’ correspondent and host of the weekly online interview series, @katiecouric, will be reunited with Jeff Zucker, who will be an executive producer on the yet-to-be-named syndicated series, which will be based in New York and produced in conjunction with Disney/ABC.

    In addition to hosting the new syndicated program, Couric will join the ABC News team, contributing to all programmes and platforms. Beginning this summer, Couric will anchor specials, contribute interviews, participate in special events coverage and bring her many talents to bear on some of the most important and interesting stories of the day.

    DATG president Anne Sweeney said, “Katie Couric is one of television’s iconic figures and we are thrilled to have forged such an exciting partnership with her. We look forward to having Katie join the best News team in the business, and to working with her to create a dynamic and successful talk show franchise.”

    Couric said, “I’m very happy to be returning to the network where I began my career as a desk assistant in 1979. It is tremendously exciting to have the creative freedom to develop my own show with Anne Sweeney, the Disney/ABC TV Group and Jeff, and to contribute to such a vibrant, innovative news division.”

    The eight ABC Owned stations in New York, Los Angeles, Chicago, Philadelphia, San Francisco, Houston, Raleigh/Durham and Fresno, which represent nearly 23 per cent of the nation’s TV households, have already cleared the new show in the 3 pm time slot.

    As part of the announcement, the network is set to return the last hour of its Daytime network block to affiliates no earlier than September 2012, but continues to support “General Hospital,” and the plans to launch “The Chew” in September of this year and “The Revolution” in January 2012.
     
     

  • ABC to add more features to its broadband video player

    ABC to add more features to its broadband video player

    MUMBAI: US media firm Disney-ABC Television Group will add further enhancements to its ABC.com broadband video player later this year.

    Disney-ABC Television Group president Anne Sweeney says, “We have been clearly focussed on what consumers are doing and continue to build our business to match their behavior and their interests. In the past year, through efforts like our ABC.com video player, weve shown our dedication to deliver the best content to consumers in ways that are relevant and cost effective for them.

    “By continuing to listen to our audience and enhance our digital offerings with the best technology available, we further strengthen their relationship to our brands.”

    Later this year users will be able to watch episodes in two additional screen sizes. Providing beautiful, crisp resolution, a full-screen viewing size will be added. Also, a small mini screen (240×136 pixels) that users can position wherever they choose on their desktops will be available. The standard viewing size (500×282 pixels) and the larger viewing size (720×404 pixels) will both continue to be offered as well. The enhanced player will also featu dyrenamic bandwidth selection which automatically adjusts the bitrate of video streamed to maximise the experience for users, regardless of the capabilities of their Internet connection.

    Additionally, a Pause Ad feature will be rolled out. Whenever users pause an episode they are viewing online, the screen will feature a static ad from that episodes featured sponsor which will remain on-screen until they reinitiate viewing of the show.

    Later this year ABC.com’s full episode player will be expanded further to include national news and local content, in addition to primetime entertainment programming. Additionally, this new player will be geo-targeted, offering the ability for local ads and content to be more relevant to each individual user.

    To date, ABC affiliates covering 80 per cent of the US, including all major affiliate groups as well as the ten ABC owned stations, have launched or have committed to launching the player on their own websites and are taking advantage of the opportunity to incorporate local advertising into the programming.

    Disney-ABC Television Group executive VP, digital media Albert Cheng says, “We are excited to see that research continues to support two of our original hypotheses. First, it again confirms making episodes available online results in additive viewing opportunities for consumers and is not cannibalizing linear network viewership.

    “Secondly, users have an extremely positive response to the interactive advertising on ABC.com. It has been part of our strategy to conceive and demonstrate a new advertising model on the web with 30-second countdown clocks, interactive ad containers, pause ads and other future innovations that help our advertisers and maintain a quality consumer experience. We are pleased to see advertisers embracing this strategy and working with us to create interactive ads that engage consumers and maximize the potential the platform has to offer.’

    Since the broadband player launched as a permanent feature on ABC.com in September 2006, over 50 million episodes of ABC primetime series have been initiated by users. Based on new research conducted for ABC by Frank N. Magid Associates late last year, the broadband player continues to attracted a young, highly educated audience; the average age of users was 28, and more than half were college graduates. In general, users of the ABC.com broadband player skew female, mirroring the linear networks audience.

    Among those surveyed, 77 per cent watched online because they had missed a particular episode on television and were looking to catch up. Viewing generally occurs within the first 24 hours of an episodes broadcast on ABC, with online viewing peaking at 10 pm. The majority of users viewed from home (76 per cent), with 57% using a desktop computer and 43 per cent a laptop.

    On an average, 84 per cent of users surveyed were able to recall the advertiser who sponsored the episode they viewed. Users surveyed embraced the interactive advertising, with almost 50 per cent rating the advertising experience as excellent and approximately one-third describing the featured advertisements as entertaining and informative. Users surveyed gave especially high marks to entertainment category sponsors, as well as sponsors whose ads contained the multiple opportunities for interaction including games, product demos and coupon offers.

    ABC.coms broadband player currently offers full-length episodes of shows like Desperate Housewives, Greys Anatomy, Lost and Ugly Betty free to consumers on ABCs website the day after their broadcast premieres.

  • ABC.com streaming trial provides Disney with consumer insights

    ABC.com streaming trial provides Disney with consumer insights

    MUMBAI: US media conglomerate Disney-ABC Television Group has announced key findings from its ABC.com streaming video trial.

    The two-month-long trial this year offered ad-supported, full-length episodes of Lost, Desperate Housewives, Commander in Chief and Alias. This marked the first time a channel made multiple series available for viewing online, free of charge to consumers. 10 US advertisers including AT&T, Cingular and Ford took part in the test.

    In May and June, ABC.com’s broadband player served over 5.7 million episode requests, totaling 16 million video streams. Based on survey research conducted for ABC by Frank N. Magid Associates during the trial, 79 per cent of those surveyed had a positive online viewing experience and 87 per cent responded that they were likely to recommend the site to others.

    The broadband player attracted a young, highly educated audience. The average age of users was 29, and more than half were college graduates. Users of the broadband player were almost equally split between males (47%) and females (53 per cent).

    The majority of online viewing for episodes occurred within the first 24 hours of their broadcast on ABC. Approximately two-thirds of those surveyed watched complete episodes, with partial viewing of episodes occurring mainly because viewers had already seen the episode on TV or were interrupted. The majority of users viewed from home, using a desktop computer. The number one reason given for viewing online was because users had missed the episode on TV.

    On average, 87 per cent of users surveyed were able to recall the advertiser who sponsored the episode they viewed. Those viewers embraced the interactive advertising, with over 50 per cent rating the advertising experience positively and 84 per cent believing that they were getting a great deal by being able to watch the episode online for free in exchange for watching the ads.

    Disney-ABC Television Group president Anne Sweeney says, “The launch of ABC.com’s broadband player was a huge step for us as we strategically reposition our websites from marketing tools to rich entertainment platforms. The research that has come out of the trial helped prove true several hypotheses regarding our consumers and their online viewing patterns.

    “With the data we have collected, we are better equipped to move forward with our advertisers and affiliates to create new multiplatform opportunities for our consumers.”

    Disney-ABC Television Group executive VP, digital media Albert Cheng says, “The research we gathered from this trial has been invaluable as we move forward with next phase of the broadband player. We have been extremely pleased with the consumer feedback from the trial, and are busy working on some minor adjustments to the broadband player in order to again make full episodes available to consumers this fall. When we relaunch, the basic concept of ad-supported, free to the consumer full-length episodes will return along with some added features to enhance the consumer experience.”

  • Disney-ABC to offer hit shows online in May and June

    Disney-ABC to offer hit shows online in May and June

    MUMBAI: Get ‘Desperate’ and ‘Lost’ online! With an aim to expand its network and channel brands across multiple platforms and connecting viewers with their favorite shows anytime and anywhere, Disney-ABC Television Group will be offering ad-supported, full-length episodes of four ABC primetime series online at www.abc.go.com.

    However, this offer will be a part of a two-month-long experiment. Current episodes of Lost, Desperate Housewives and Commander In Chief, as well as the entire present season of Alias, will be available for streaming during May and June, marking the first time a broadcast network has made multiple series available for viewing online, free of charge to consumers.

    “The evolution of ABC.com is just one piece of our comprehensive, digital media multiplatform business initiative. This announcement highlights the momentum we’ve achieved both in launching new broadband services and working with strategic partners in the digital media space, to ensure that our high-quality, informative and entertaining content is available to consumers whenever and wherever they choose,” said Disney Media Networks co-chair and Disney-ABC Television Group president Anne Sweeney.

    ABC is also exploring ways to work with its local broadcast affiliates on these online offerings as they continue to evolve. “Our ultimate goal is to find an effective online model, one in which our affiliates can take part. To that end, we’ll be sharing information from this two-month test in our discussions going forward, and working on ways for them to participate in this new method of delivering ABC programming,” added ABC Television Network president operations and administration Alex Wallau.

    “Our mission with this trial is to gather key learning about the technology and the consumers who utilize it in order for ABC.com to become the leading broadband digital entertainment experience, packed with innovative, immersive content for our viewers. In the months ahead, ABC.com will not only deliver a high quality, on-demand viewing experience to users, but will also gain valuable knowledge and research to help us better understand and serve our consumers in the rapidly evolving digital world,” said Disney-ABC Television Group executive vice president digital media Albert Cheng.

    As part of the trial, ABC has offered 10 advertisers the opportunity to test possible in-stream broadband advertising models as well as the ability to take advantage of sponsorships. The unique interactive video ads will take many different forms and will be seen within each episode. The advertisers include AT&T, Cingular, Ford, Procter & Gamble, Toyota, Unilever’s Suave, Universal Pictures and Walt Disney Pictures, among others.

    “We have said all along that we are dedicated to finding ways to bring our advertiser partners along with us as we embrace new ways of doing business in the world of digital media. This unique project has allowed us to offer our advertisers the ability to deliver increased effectiveness in their messaging through targeted and engaging interactive ads that offer compelling consumer experiences,” said ABC Television Network president sales and marketing Mike Shaw.

    Combining an all-new sleek, modern design with user-friendly functionality, ABC.com will offer episodes the day after they premiere on the linear channel. Consumers will be able to pause and move back and forth between “chapters” within each episode, but will not have the ability to fast-forward through advertisements. Episodes will be streamed in 16×9 formatting which offers a cinema-like feel to the viewing experience.

    Encoded and streamed in Flash 8, which offers the best video quality and allows users on both Mac and PC platforms to watch the video episode, will be offered in two different sizes. The standard viewing size is 500×282 pixels (streamed at 400kbs), and the larger viewing size is 700×394 pixels (streamed 700 kbps).

  • Disney-ABC to offer hit shows online in May and June

    Disney-ABC to offer hit shows online in May and June

    MUMBAI: With an aim to expand its network and channel brands across multiple platforms and connecting viewers with their favorite shows anytime and anywhere, Disney-ABC Television Group will be offering ad-supported, full-length episodes of four ABC primetime series online at www.abc.go.com.

    However, this offer will be a part of a two-month-long experiment. Current episodes of Lost, Desperate Housewives and Commander In Chief, as well as the entire present season of Alias, will be available for streaming during May and June, marking the first time a broadcast network has made multiple series available for viewing online, free of charge to consumers.

    “The evolution of ABC.com is just one piece of our comprehensive, digital media multiplatform business initiative,” said Anne Sweeney, co-chair, Disney Media Networks and president, Disney-ABC Television Group. “This announcement highlights the momentum we’ve achieved both in launching new broadband services and working with strategic partners in the digital media space, to ensure that our high-quality, informative and entertaining content is available to consumers whenever and wherever they choose.”

    ABC is also exploring ways to work with its local broadcast affiliates on these online offerings as they continue to evolve. “Our ultimate goal is to find an effective online model, one in which our affiliates can take part,” stated Alex Wallau,president, Operations and Administration, ABC Television Network. “To that end, we’ll be sharing information from this two-month test in our discussions going forward, and working on ways for them to participate in this new method of delivering ABC programming.”

    “Our mission with this trial is to gather key learning about the technology and the consumers who utilize it in order for ABC.com to become the leading broadband digital entertainment experience, packed with innovative, immersive content for our viewers,” said Albert Cheng, executive vice president, Digital Media, Disney-ABC Television Group. “In the months ahead, ABC.com will not only deliver a high quality, on-demand viewing experience to users, but will also gain valuable knowledge and research to help us better understand and serve our consumers in the rapidly evolving digital world.”

    As part of the trial, ABC has offered ten advertisers the opportunity to test possible in-stream broadband advertising models as well as the ability to take advantage of sponsorships. The unique interactive video ads will take many different forms and will be seen within each episode. Participating advertisers include AT&T, Cingular, Ford, Procter & Gamble, Toyota, Unilever’s Suave, Universal Pictures and Walt Disney Pictures, among others.

    “We have said all along that we are dedicated to finding ways to bring our advertiser partners along with us as we embrace new ways of doing business in the world of digital media,” said Mike Shaw, president, Sales and Marketing, ABC Television Network. “This unique project has allowed us to offer our advertisers the ability to deliver increased effectiveness in their messaging through targeted and engaging interactive ads that offer compelling consumer experiences.”

    Combining an all-new sleek, modern design with user-friendly functionality, ABC.com will offer episodes the day after they premiere on the linear channel. Consumers will be able to pause and move back and forth between “chapters” within each episode, but will not have the ability to fast-forward through advertisements. Episodes will be streamed in 16×9 formatting which offers a cinema-like feel to the viewing experience.

    Encoded and streamed in Flash 8, which offers the best video quality and allows users on both Mac and PC platforms to watch the video episode, will be offered in two different sizes. The standard viewing size is 500×282 pixels (streamed at 400kbs), and the larger viewing size is 700×394 pixels (streamed 700 kbps).

    “Lost” was created by Jeffrey Lieber and J.J. Abrams & Damon Lindelof. Abrams, Lindelof, Bryan Burk, Jack Bender and Carlton Cuse serve as executive producers. “Lost,” which is filmed entirely on location in Hawaii, is from Touchstone Television.

    Marc Cherry is executive producer and creator and Tom Spezialy is executive producer of “Desperate Housewives,” which is from Touchstone Television.

    “Alias” was created by J.J. Abrams, who executive-produces the series along with Ken Olin, Jeff Pinkner, Jesse Alexander and Jeffrey Bell. The series, which is filmed in Los Angeles and premiered on September 30, 2001, is from Touchstone Television.

    “Commander In Chief” was created by Rod Lurie. Steven Bochco, Dee Johnson, Rod Lurie and Marc Frydman serve as executive producers. The series is produced by Touchstone Television in association with Steven Bochco Productions.