Tag: Annapurna Studios

  • Annapurna Studios launches India’s first Dolby Vision facility on its fiftieth anniversary

    Annapurna Studios launches India’s first Dolby Vision facility on its fiftieth anniversary

    MUMBAI:  Celebrating 50 years of cinematic excellence, Annapurna Studios has introduced India’s first Dolby Vision grading and mastering facility for Dolby Cinema and Home. The state-of-the-art facility, located within its post-production department, is poised to revolutionise visual storytelling by offering cutting-edge technology for filmmakers.

    The  launch event on 9  January was graced by legendary filmmaker S.S. Rajamouli, who inaugurated the advanced addition to the iconic studio.

     

    SS Rajamouli

    Speaking on the occasion, Rajamouli, whose Academy award-winning RRR was the first Indian film released in Dolby Cinema, commended Annapurna Studios for its steadfast commitment to innovation and for setting new benchmarks in the Indian entertainment industry. Said he: “During the time of RRR, when we wanted to grade the film in Dolby Vision, we had to travel to Germany. It was disheartening not to experience my film in Dolby Vision in my own country. But today, I’m thrilled to see a Dolby Vision grading facility at Annapurna Studios. Watching a film in Dolby Vision is an entirely different experience—the crystal-clear clarity and enhanced nuances elevate storytelling. I can’t wait for audiences to experience it!”

    Film star Akkineni  Nagarjuna who is vice-chairman Annapurna Studios was also present on the occasion. He said: “”From pioneering virtual production to housing India’s first Dolby-certified postproduction facility, our goal has always been to put Indian films on the map. This collaboration with Dolby reaffirms our legacy of embracing change and innovation. This facility underscores our dedication to advancing the creative process and providing filmmakers with tools that deliver unparalleled quality and immersive experiences for audiences.”

    Annapurna Studios executive director, Supriya Yarlagadda noted the transformative potential of the new facility, “With this Dolby-certified facility, we are redefining how films are created and experienced. Our goal is to empower filmmakers to tell their stories with unparalleled precision and impact.”

    Established in 1975 by Nagarjuna’s father,  Akkineni Nageswara Rao, Annapurna Studios has been a cornerstone of Indian cinema, especially for those emerging from the south of India.  Spanning 22 acres in the heart of Hyderabad, the studio offers an end-to-end filmmaking ecosystem where creators can turn their scripts into finished films. Over the decades, the studio has continually evolved to meet the growing needs of the film industry, cementing its reputation as a hub of creativity and innovation.

    Akkineni NagarjunaThe launch event

    The post-production  facility is led by the chief technology officer CV Rao, who has been with Annapurna Studios for nearly 14 years now. “It’s a proud moment for us,” he said, a grin on his ever smiling face as he looked at the guests who had come to the inauguration.

    The Dolby Vision grading and mastering facility is the result of a partnership with Dolby Laboratories, renowned for its ground breaking advancements in audio and visual technology.

    The team at Annapurna has been gradually exposing the addition  to different technical craftsmen involved in the post-production process. On 10 January, colorists were explained – through a master class  – the workflow  involved in  working on the Dolby Vision grading and mastering facility for Dolby Cinema and Home 

  • Viacom18, FHF inaugurates 5th edition of Film Preservation & Restoration Workshop India 2019

    Viacom18, FHF inaugurates 5th edition of Film Preservation & Restoration Workshop India 2019

    MUMBAI: The 5th edition of the Film Preservation & Restoration Workshop India (FPRWI) 2019 was inaugurated on December 8, at Hyderabad’s State Gallery of Art. Supported by Viacom18, the initiative of Film Heritage Foundation (FHF) and International Federation of Film Archives (FIAF) in collaboration with Annapurna Studios is being held from 8th to 15th December, 2019 in Hyderabad.

    The workshop had Shyam Benegal and Chiranjeevi Konidela as the Guests of Honour. The ceremony was held in the presence of celebrated luminaries including Akkineni Nagarjuna, Amala Akkineni, S.S. Rajamouli, Suresh Babu, Jamuna J, Allu Arvind, Shobu Yarlagadda, Raghavendra Rao, T. Subbarami Reddy, Ramesh Prasad and Govt. of Telangana  IT & Industries and Commerce Principal Secretary Jayesh Ranjan.  Film Heritage Foundation Founder & Director Shivendra Singh Dungarpur spoke about the foundation’s preservation, education and outreach initiatives devoted to save the moving image heritage in India and the subcontinent.  Also present at the opening were David Walsh, Training and Outreach Coordinator, FIAF and eminent members of the international faculty.

    Dr. Nora Kennedy, Sherman Fairchild Conservator in Charge of the Department of Photograph Conservation, The Metropolitan Museum of Art, New York was conferred with the Film Heritage Foundation Outstanding Achievement Award and Dr. Ray Edmondson, founder of the National Film and Sound Archive of Australia was given the Lifetime Achievement Award during the ceremony.

    Commenting on bringing the workshop to Hyderabad this year, Dungarpur said, “Over the last four years, we’ve been the Pied Pipers of film heritage drawing over 200 conservators, librarians, film scholars, academics, cinematographers, editors, colourists and technicians into our fold, eager to learn to save remarkable film patrimonies from our part of the world and showcase the richness and diversity of a heritage that has been lying dormant and forgotten for decades. And this number will cross the 270 mark this year. We are now ready to consolidate and build the country’s first world-class Centre of the Moving Image, an institution devoted to the art of film and we hope that we can count on the support of the film industry, the government and the public to make our vision a reality.”

    Speaking on the association with this initiative, Viacom18  Group CEO and MD Sudhanshu Vats said, “India is a country of storytellers and the oldest stories in the world originate from here. Over the years, our cinema has portrayed the culture and heritage of India. At Viacom18, we realise the importance of preserving these stories that form a part of the Indian culture for the benefit of our future generations. As India’s foremost storytellers, we connect deeply with this ethos and our support to Film Heritage Foundation is a conflux of this shared sentiment. The Film Preservation & Restoration Workshop is a step in that direction and we at Viacom18 are proud to be associated with this initiative.”

    Shyam Benegal, said, “I grew up in Trimulgherry, a suburb of Secunderabad, which had a sizeable military presence of both Indian and British army units before India became Independent. There were three cinemas in the cantonment area.  Of the three, the Garrison Cinema was in our neighbourhood.  Shows on weekdays consisted of Indian language films – Hindi, Marathi, Telugu, Tamil and Malayalam.  Weekend screenings were reserved for English language Hollywood films. The result was that I saw practically every film shown at the Garrison Cinema during my growing up years.  It is obvious that my ambition to become a filmmaker germinated during that time. Films are an integral part of our lives and archiving films is a way of preserving our visual history, our heritage and our memories. This is why Film Heritage Foundation’s commitment to training film archivists is important not only to preserve Indian cinema, but also the audio-visual history of our country for posterity.”

    Chiranjeevi, who also graced the occasion as the Guest of Honour, added, “Film Heritage Foundation is not just saving physical reels of film, but also our life’s work as well as the memories of the thousands of people who saw and loved our films and the films that the giants of our previous generations have produced. The Foundation’s work will ensure that future generations can watch and appreciate our films and remember us and the craze for films that we saw in our time.”

    Nagarjuna Akkineni, one of the most revered actors of the Telegu Film Industry said, “Here at Annapurna Studios we have created a museum just for the countless awards my father won in his lifetime. When you look back on the incredible films he made – “Laila Majnu”, “Devadasu”, “Missamma”, “Mayabazar”, “Batasari”, “Premabhishekham” it is a magnificent body of work that we must keep alive for future generations to appreciate the work of a truly legendary actor of Indian cinema.”

    Commenting on the inauguration, eminent film director and screenwriter, S.S. Rajamouli, said, “I was very impressed to hear that Film Heritage Foundation has taken up the challenge to preserve every element that makes up the fabric of our cinematic heritage from reels of film to cameras, posters, lobby cards, scripts etc. They have also developed a superb training program in film preservation and have been conducting these workshops around the country over the last few years to develop a local resource of future film archivists. But they cannot do this alone. The film industry, the government and the public must come forward to support this noble cause in any way that we can do to save our films for posterity."

    Veteran actress Jamuna J who was also present at the Opening Ceremony said, “I have acted in close to 200 films in my career not just in Telugu, but in Kannada, Tamil and Hindi. I have received innumerable awards for my work that line the walls of my home and I have photo albums and newspaper articles that capture the richness of my life in cinema, but I don’t know what will happen to all this that I have painstakingly collected over the years to record my life on the silver screen. It upsets me to see the poor quality versions of my films that are available today. I think the Telugu film industry has been very neglectful of their heritage. I have been interacting with Film Heritage Foundation and I am glad that they thought of bringing their film preservation workshop to Hyderabad, the heart of the Telugu film industry. I hope that this workshop will be a wake-up call to the industry that we need to preserve our films.”

    Daggubati Suresh Babu added, “I was very pleased to hear about the work that Film Heritage Foundation has been doing as I know the importance of preserving the work of my father and other pioneers like him. But unlike them we need to think ahead and have a preservation plan in place for all the films that we continue to produce. As a film industry, we must support Film Heritage Foundation’s efforts as it is in our interest to preserve our work so that it can face the challenges of obsolescence and the relentless march of technology in the digital era that we live in.”

    The week-long intensive program certified by FIAF, will train a total of 80 students from India, Nepal, Bhutan, Bangladesh Sri Lanka and Afghanistan. Participants will be trained in processes to preserve, archive and restore both celluloid and digital films and film-related paper and photographic materials. Global experts like Dr. Ray Edmondson – legendary film archivist and founder of the National Film and Sound Archive of Australia, Robert Byrne – President of the San Francisco Silent Film Festival, Dr. Adelheid Heftberger – Head of Film Access, Bundesarchiv, German Federal Archive, Dawn Jaros – Head of Library Conservation, Margaret Herrick Library, Academy of Motion Picture Arts & Science, Marianna de Sanctis, Head of Film Repair, L’Immagine Ritrovata among others, will be a part of the esteemed faculty of the workshop.

    The 5th edition, for the first time will welcome 12 film archivists and film technicians from the Presidential Palace ARG Archive and the Afghan Film Organization including Dr. Sahraa Karimi, Director General of the Afghan Film Organization, who were responsible for saving their films from destruction under the Taliban regime. Practical sessions in chemical treatment of film in serious condition will also be introduced in FPRWI 2019. Additionally, practical sessions with the latest and world class ARRISCAN XT will give participants hands-on training on scanning archival film.

    FPRWI 2019 is supported by globally renowned industry bodies like The Film Foundation’s World Cinema Project, The Academy of Motion Picture, Arts & Sciences, Fondazione Cineteca di Bologna, L’Immagine Ritrovata, Bundesarchiv (German Federal Archives), Cinemateca Portuguesa, Institut National de L’Audiovisuel (INA), Haghefilm Digitaal, San Francisco Silent Film Festival, FIAT/IFTA, A.V. Preservation by Reto, Media Inventions s.c., The Criterion Collection, Prasad Film Laboratories Pvt. Ltd. and ARRI. Previous editions of the workshop have been conducted in Mumbai in 2015, Pune in 2016, Chennai in 2017 and Kolkata in 2018.

  • Zee Telugu’s Muddha Mandaram celebrates completion of 1500 episodes

    Zee Telugu’s Muddha Mandaram celebrates completion of 1500 episodes

    Zee Telugu’s longest running soap opera Muddha Mandaram is one of the most loved and watched serials in the Telugu television industry. The first episode premiered 6 years ago, followed the life of Parvathi, played by Thanuja, Deva played by Pawan Sai, and Akhilandeshwari played by Haritha. Muddha Mandaram is the story of a strong-willed and stubborn woman, Akhilandeshwari, her elder son Deva, and his love story with Parvati, their help. This popular show has created a bench mark by completing 1500 episodes and has been remade into various languages like Tamil, Malayalam and Kannada. The show is being telecasted every Monday – Saturday at 6:00 PM on Zee Telugu and Zee Telugu HD.

    Produced by Annapurna Studios, the drama series currently features on the reincarnation of Parvathi and Deva as Soundarya and Abhinandan. Over the years of providing successful entertainment, Muddha Mandaram has garnered a huge fan following base and the audience absolutely love the on-screen chemistry between the lead characters Parvathi and Deva. Most mothers, from the audience pool, draw a strong connect with Akhilandeshwari’s character due to excessive love towards her son.

    To mark the milestone of completing 1500 episodes, the Muddha Mandaram team celebrated the feat with a spectacular bash. As a part of the celebration, the team enjoyed a special ‘Muddha Mandaram 1500’ cake along with a lunch party.

  • Viu goes regional with original

    MUMBAI: Vuclip has announced that its premium OTT service Viu, will launch the production of originals, both in long and short form, in regional languages this year, beginning with Telugu. For the same, Viu is partnering with Annapurna Studios, a leading production house for film and TV content, with Telugu film hits such as Shiva, Ninne Pelladutha, Rajanna and Manam in its roster.

    “We know the kind of fervor Telugu films evoke. As a brand, we are a celebration of this fandom and are proud to partner with Annapurna Studios, one of the best production houses in the business. Going regional with our Originals content strategy is a means to bring premium local entertainment to the global Telugu audience” said Vuclip India country head Vishal Maheshwari.

    It will co-produce a premium and uniquely youthful urban entertainer in Telugu titled PillA through this partnership in association with one of South India’s fastest growing digital networks, Tamada Media to be directed by Pavan Sadineni. This show is scheduled to be released in the first quarter of 2017.

    The partnership will also see the co-production of a wedding comedy set in rustic Amalapuram with a working title Pelli Gola which is directed by Mallik Ram.

    The management of Annapurna Studios said, “Digital is gaining traction and mobile and laptop screens are the screens of choice for today’s youth. You can win this audience only by giving them high quality content that resonates with their evolved way of thinking and entertainment preference. Our pedigree and longstanding experience in the Telugu film industry along with Tamada Media’s ability to attract the right talent and execution prowess and Viu’s digital experience and deep consumer insights makes for a win-win combination.”

    Additionally, Viu will host two short form original shows titled Munching with Mahathalli and Cinema Pichollo in Telugu on 18 February that celebrate the fandom of Tollywood cinema. It has partnered with Tamada Media and Whacked Out! Media, respectively for these two short form originals.

    Munching with Mahathalli is a 26-episode series in which Tollywood’s Jahnavi Dasetty conducts satirical interviews with stereotypical characters of the Telugu film industry played by her. The show will have special guests from the film industry who will be seen having a gala time with Jahnavi on the show.

    The other show starring ‘Viva’ Harsha is a celebration of Tollywood cinema and the fanaticism associated with it. Titled Cinema Pichollo, the star will be anchoring the show along with Shanmukh Jaswanth in a 26-episode series.

    In addition to adding Telugu premium shows to its catalogue, Viu will become the first OTT VOD service in India with customized video offerings in regional languages starting with Telugu.

  • Annapurna’s film and media school to start making films this year

    Annapurna’s film and media school to start making films this year

    MUMBAI: The Hyderabad-based Annapurna Studios promoted not-for-profit institute, International School of Films and Media, will start film production this year to give its students hands-on experience.

    “We are planning to make at least two films a year. They will be full-fledged commercial films. Our faculty, students and some other stakeholders will take care of all aspects in producing these films,” observed Annapurna Studios’ chief executive officer Kurt Inderbitzin.

    The maiden film by the institute will have Nagarjuna in the lead role.

    “Perhaps this is the only film institute in the country with a full-fledged functional studio supporting it. This runs on the model of a college-hospital,” Kurt said.

    The institute is planning to offer a four-year degree course in film and television production and acting . “We are in talks with a university to support us in certification. We have announced admission schedule and course will begin in July,” the CEO averred.

    Quoting a study, Inderbitzin said that Indian media and entertainment industry would have three million jobs in the next 10 years.

  • Annapurna Studios invests Rs 1 bn in 5 film studios

    Annapurna Studios invests Rs 1 bn in 5 film studios

    MUMBAI: In its hope to target Hollywood with cheaper labour and studio rentals in India, Annapurna Studios has added five state-of-the-art studios with an investment of Rs 1 billion.

    Situated in an area measuring 10,00,000 square feet, this is one of Asia‘s most modern studios, offering concept-to-can facility.

    Annapurna Studios managing director and popular Telugu actor Akkineni Nagarjuna said that the air conditioned studios with integrated facilities were on par with international standards. “We hope to attract Hollywood. We are already getting some inquiries,” he averred.

    He said that Annapurna Studios would first target Bollywood, adding that very few studios in Mumbai had the kind of facilities which his studio offers.

    Annapurna Studios, founded by his father and legendary actor Akkineni Nageswara Rao three decades ago, will throw open the new facility in a week. Nagarjuna expects a turnover of between Rs. 45 to
    Rs. 50 crore by the end of 2013 from the new facility.

    Last year, the studio opened a film and media school that has so far trained 100 students in different fields of film, television and media.

  • Reliance MediaWorks to manage Annapurna Studios’ facility

    Reliance MediaWorks to manage Annapurna Studios’ facility

    MUMBAI: Reliance ADAG’s film and entertainment services company, Reliance MediaWorks, has partnered with Annapurna Studios, the Hyderabad-based film and television studio and production house to manage and operate their studio facility.

    Annapurna Studios, founded by Telugu actor Akkineni Nageswara Rao, is a leading provider of various production facilities, including sound stages, outdoor sets, editing and sound recording theaters to the Telugu entertainment industry. The 80-year-old Telugu film industry, based in Hyderabad, is the second biggest film producer in India.

    Spread across 22 acres, the centrally located studio complex owned by Annapurna Studios in Hyderabad has added five new air-conditioned studios to the existing five studio complex and the facility will be a comprehensive resource for feature films, television, commercials, and music videos amongst others.

    RMWL will also operate and expand Annapurna Studios’ digital post production facilities that cater to the needs of the motion picture and television commercials industry.

    Through this alliance, RMWL and Annapurna aim to combine the expertise of both players in offering cutting edge infrastructure, skill sets and operating strengths to the industry.

    Reliance MediaWorks CEO Anil Arjun said, “Annapurna Studios has created an ecosystem par excellence for the Telugu film industry and it is our honour to partner with them. Reliance MediaWorks has put together an experienced team of film and media services executives with a proven track record of accomplishments as operators and successful marketers and we can bring the experience, financial skills and hands-on approach that can make a difference. We are excited about the synergies and opportunities that will be created as we begin to work together and we look forward to strengthening our presence in Southern India.”

    Reliance MediaWorks boasts of extensive experience in the studios and digital post production space. The company owns and operates RMW Studios which are Hollywood benchmarked studios and comprise eight sound stages spread across a seven acre area within Filmcity, Mumbai. Having worked on more than 150 films, RMWL’s digital intermediate lab is the leading 4K facility in Mumbai with real time grading capabilities.

    Rao said, “This partnership evokes a shared vision for a unified film, media and entertainment industry in India. The shared strengths will enable the studio to leverage expertise and complement each other in providing world- class acilities and services to its customers”.

    Annapurna Studios MD Akkineni Nagarjuna said, “I am enthusiastic about this partnership with Reliance MediaWorks. It is futuristic. The collaborative strategic approach between the two studios will drive new growth opportunities and realise the potential to ultimately transform the media and entertainment sector in India.”