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Tag: Ankush Bahuguna

  • Dice Media kicks off ‘Arranged Patch Up’ season two

    Dice Media kicks off ‘Arranged Patch Up’ season two

    Mumbai — Dice Media announced the return of ‘Arranged Patch Up’ with season two, presented by Ikea India in association with Peter England. The web series, which explores the lives of modern Indian couples navigating the ups and downs of arranged relationships, released its first episode on 26 October 2024. Featuring Ankush Bahuguna, (India’s first male beauty creator to attend the Cannes Film Festival), and ‘Munjiya’ fame Bhagyashree Limaye in lead roles, this new season promises to captivate audiences with a delightful mix of humour, romance, and emotional depth.

    Season two picks up with Aditya (Ankush Bahuguna) and Prajakta (Bhagyashree Limaye) freshly engaged and in the midst of planning their wedding. While Aditya envisions a grand celebration, Prajakta prefers an intimate gathering, setting the stage for contrasting perspectives.

    With Ikea India as the presenting sponsor and Peter England as an associate sponsor, the show beautifully blends modern-day relationship struggles with the charm of everyday life. Its engaging characters and compelling plot offer a fresh, relatable take on contemporary romance that will resonate with viewers.

    Pocket Aces D2C business head, Viswhanath Shetty commented on working on Arranged Patch Up, “Season 2 of Arranged Patch Up is a perfect example of our Flywheel strategy in action. We started by testing the concept in short-form content, followed by a mini-series on FilterCopy, and now we’re bringing the full series to life on Dice Media. This evolution highlights our ability to take relatable, audience-driven ideas and scale them into comprehensive narratives that resonate across platforms. We’re thrilled to kick off our partnership with the iconic global brand IKEA India, which aligns beautifully with the show’s themes of modern relationships and everyday living. We’re also excited to deepen our long-standing relationship with Peter England, with whom we’ve previously collaborated on engaging formats, including music videos and sketches on FilterCopy. Together, these partnerships enable us to create authentic, impactful stories that both entertain and resonate with viewers.”

    Ikea India country integrated manager Jayendra Gupta commented on working with Pocket Aces, “We are thrilled to be part of this series that resonates with modern couples and their journey toward creating a home and life together. At IKEA, we are passionate about life at home, with a vision to enhance everyday life for many people. This collaboration beautifully embodies our dedication to supporting those meaningful, everyday moments—bringing warmth, togetherness, and joyful memories into the heart of the home. We hope to inspire young couples to design spaces that celebrate their unique journeys, making their homes a true reflection of who they are.”

    Peter England brand COO Anil S Kumar said, “We are excited to be part of Arranged Patch Up Season 2, a series that beautifully captures the essence of modern relationships. At Peter England, we celebrate individuality and the personal journeys of our customers, and this collaboration allows us to align with a story that mirrors those values.”

    The first episode of season two premiered on 26 October across Dice Media’s YouTube channel and social media platforms, ensuring that audiences can dive into the latest chapter of this delightful series.

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  • Ankush Bahuguna becomes first Indian male beauty content creator to debut at the 77th Cannes Film Festival

    Ankush Bahuguna becomes first Indian male beauty content creator to debut at the 77th Cannes Film Festival

    Mumbai: One of the most popular and widely-loved content creators, Ankush Bahuguna, will be seen making a debut on the red carpet of the picturesque town of Cannes on the French Riviera for the 77th Cannes Film Festival — an event that is as much about fashion as it is about films. This makes Bahuguna the first male beauty content creator from India to make an international presence and showcase his talent on a global platform. To mark this milestone, Ankush is being styled by ace celebrity stylist Akshay Tyagi for the red carpet.

    Emerging from a childhood shadowed by self-doubt and bullying as well as navigating through the complexities of his early career choices, Ankush Bahuguna’s journey from the capital city of India to Cannes is nothing short of inspiring. He was a year into pursuing architecture when he found solace in expressing himself through writing and discovered his passion for creating content. Bahuguna has worked his way to become one of the biggest names in the Indian beauty and comedy content creation spaces today, with millions of followers across social media platforms. The niche he has carved for himself with his versatility in the digital landscape around beauty, breaking gender norms and juggling genres through highly captivating and engaging content resonates with audiences globally.

    Ankush is also the only male beauty creator with a popular YouTube series. ‘Wing It With Ankush,’ in association with one of the biggest beauty brands in India, is where he experiments with make-up inspo with established names from different walks of life. The series has garnered millions of views across the two seasons. Furthermore, Ankush was also the first male beauty creator who made it to the cover of Forbes magazine and was featured on the Forbes list of India’s top digital creators of 2023. He also made his runway debut with celebrity stylist Esha Amin at the Lakme Fashion Week in 2023.

    To Ankush, entertaining the masses is a well-trod territory, and to up the ante, he deep-dived into acting with the web series Joint Venture (2019) and Badboli Bhavna (2022). He has also bagged several prestigious accolades like the Cosmopolitan Indian Blogger Award for ‘Beauty Influencer of The Year Male (Popular Choice)’ in 2022 and 2023 and Cosmopolitan India’s Breaking Barriers Award, ‘Outstanding Beauty Creator of the Year‘ at the Myntra x Grazia Glammy Awards in 2023, amongst other noteworthy ones.

    Ankush’s prolific journey has seen him breaking barriers and restrictive gender norms through his content revolving around beauty, make-up, and skincare. His debut at the Cannes Film Festival will not only add to his many firsts as a male beauty creator but will also definitely add his distinct voice to the global conversation about normalising make-up and grooming for men.

  • Brut India’s ‘Brut Indian Squad’ set to shine at 77th Festival De Cannes

    Brut India’s ‘Brut Indian Squad’ set to shine at 77th Festival De Cannes

    Mumbai: Brut India unveils ‘Brut Indian Squad’, a ground-breaking initiative for Indian content creators, offering them the highly coveted stage of entertainment on the global platform  Festival de Cannes. This pioneering campaign by Brut India underscores the unequivocal rise of the Creator Economy and its undeniable ascendancy, by tapping into the diverse cultures and voices that define our nation. The Brut Indian Squad includes a rich tapestry of talents such as  Ayush Mehra, Namita Thapar,  Viraj Ghelani,  RJ Karishma, Ankush Bahuguna, Sanjyot Keer, Raj Shamani, Vishnu Kaushal, Sharan Hegde, Aastha Shah, Nancy Tyagi, who will represent India at the upcoming Festival de Cannes.

    Additionally global pop sensation King from India will also be making his Festival De Cannes Debut this year.

    As the official partner of Festival de Cannes Brut India, year-on-year has been at the forefront of showcasing the country’s best and most popular creators, successfully spotlighting the growing creator’s economy. This year ‘Brut Indian Squad’ has been curated to create a diverse stream of storytelling with our creators with unique stories and life journeys.

    Commenting on the announcement, Brut India VP & editor-in-chief Mehak Kasbekar said, “Brut India is proud to bridge the gap between the film and digital industries by providing Indian influencers a prestigious international platform to create an unprecedented impact and unlocking vast opportunities. It gives us immense pleasure to bring a kaleidoscope of India’s diversity to Cannes with these talented creators with unique regional backgrounds on the international stage.”