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Tag: Ankur Jain

  • Modi Illva & Mindshare India launch season 2 of The Rockford Circle

    Modi Illva & Mindshare India launch season 2 of The Rockford Circle

    MUMBAI:  Alco-bev maker Modi Illva, in partnership with Mindshare India, has announced the launch of the second season of The Rockford Circle, a talk show dedicated to celebrating entrepreneurial journeys and fostering inspiration. Following the success of its debut season, which garnered over 95 million views and 500 million impressions, Season 2 promises fresh insights from visionary founders transforming India’s consumer landscape.

    Hosted by actor Chitrangada Singh, the first season featured candid conversations with industry leaders including Yashish Dahiya (PolicyBazaar), Rohit Bansal (Snapdeal), and Shantanu Deshpande (Bombay Shaving Company). Season 2 builds on this legacy, offering a more intimate and relatable exploration of entrepreneurship with an exciting lineup of guests:

    * Nitin Saluja, Co-founder of Chaayos
    * Ankur Jain, Founder of Bira
    * Samrath Bedi, Co-founder of Forest Essentials
    * Viraj Bahl, Founder of Veeba
    * Samarth and Rashi Narang, Founders of Heads Up For Tails
    * Bhuman Dani, Founder of WickedGud

    The show delves into the entrepreneurial journeys of these trailblazers, spotlighting their creativity, resilience, and industry disruptions. Interactive elements, including live Q&A sessions and dynamic social media content, are designed to create a more engaging experience for viewers.

    Part of the Umesh Modi group which spans  pharmaceuticals (Betadine), cosmetics (Revlon), and distilleries, Modi Illva is its 50:50 joint venture with Illva Saronno. Modi Illva is known for the premium whisky brand the House of Rockford with Rockford Reserve and Rockford Classic being the two barley broos which have made their mark with connoisseurs.

    Modi Illva MD Abhishek Modi  said: “The overwhelming response to Season 1 reaffirmed the value of authentic entrepreneurial stories. Season 2 celebrates the ingenuity of new-age entrepreneurs shaping industries and redefining aspirations.”

    Mindshare South Asia CEO Amin Lakhani  added: “Our continued partnership with Modi Illva highlights the success of The Rockford Circle in celebrating India’s entrepreneurial spirit. Season 2 takes storytelling to new heights, featuring founders of emerging consumer brands transforming industries.”

    GroupM head of branded content &  creative services Ajay Mehta  noted: “Season 2 focuses on new-age consumer brands resonating with young, aspirational audiences. It’s more dynamic, relatable, and inspiring than ever before.”

    The promo for The Rockford Circle Season 2 is now live, with full episodes premiering on YouTube from 31 January 2025.

  • BN Group unveils #JaisaGharWaisaCookingOil campaign for Nutrica

    BN Group unveils #JaisaGharWaisaCookingOil campaign for Nutrica

    Mumbai: Leading edible oil manufacturing company, BN Group unveiled an innovative campaign #JaisaGharWaisaCookingOil for its newly launched retail brand – Nutrica. Conceptualised and developed by GOZOOP Group, the campaign consists of six engaging commercials (TVCs), OOH, print, in-shop and other digital assets.

    With a strong faith in the philosophy of, ‘not one size fits all’, the campaign spotlights the requirement to opt for a cooking oil which facilitates fulfillment of specific health goals. Three product films further highlight the benefit of each variant i.e. Nutrica Pro Immunity Oil, Nutrica Pro Energy Oil and Nutrica Pro Fitness Oil using key distinct real-life insights.

    Sharing his insights into the campaign, BN Group CMO Kiran Giradkar shared, “Nutrica is a lifestyle brand that recognizes and honors the individuality of your family’s health and wellness needs. With our #JaisaGharWaisaCookingOil campaign, we’re attempting to question the status quo and bring some excitement in the otherwise very serious category. The communication developed by GOZOOP Group breaks the mold and infuses fun to cut through the clutter. We intentionally stayed away from showing those done-to-death visual cues like a kitchen set up, pouring of oil and those dinner table smiles. We hope our communication will travel seamlessly to make a healthier lifestyle a matter of pride for every household.”

    “Here we had a range of oils, all with specific benefits”, said GOZOOP Group president Mohit Ahuja. “Rather than just highlight these benefits, we thought it would be nice if a distinct need for each can be shown through examples of human behavior. The creative team has done that beautifully. The humorous tonality of the thematic ads further #BreaksTheBox in the category,” he further added.

    The digital commercial enlightens audiences on three key aspects of well-being namely immunity, energy and fitness. The film is being made available in six languages – English, Hindi, Marathi, Bengali, Kannada, Tamil, Telugu, Malayalam and will run on social media platforms as well as television for sustained communication.

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  • BharatPe appoints Ex-Walmart Labs’ Ankur Jain as chief product officer

    BharatPe appoints Ex-Walmart Labs’ Ankur Jain as chief product officer

    MUMBAI: BharatPe has strengthened its leadership team by appointing Ankur Jain as chief product officer. Ankur will be responsible for the complete product lifecycle and innovation at BharatPe. Jain is the fifth CXO at BharatPe and joins Vijay Agarwal (CTO), Nishit Sharma (chief revenue officer), Puneet Agarwal (chief risk officer), and Nishant Jain (chief business officer) in the core team.

    Heading product management and user experience across customer touch points, Jain will contribute to BharatPe’s aggressive plans to scale up its footprint to 10 million merchants this year. Jain, an alumnus of Stanford University has a rich experience of working in deep technology startups like Kosmix and Instalocate and the world’s largest company Walmart. He has developed large scale products which have been used by millions of people across the globe driving huge revenues for the organisations. He was part of the founding team to set up Walmart Labs office in India and has substantial experience of building cross-functional teams in business, technology and product verticals across the globe.

    BharatPe co-founder-CEO Ashneer Grover said, “We are at an interesting point in our growth phase that requires constant innovation and fast delivery of products for the rapidly evolving digital and financial needs of Indian shopkeepers. We are methodically getting the right people in the right positions to meet these requirements. Talent will be our biggest differentiator.”

    “I have a deep respect for the talent that has worked in the US – the vision with and scale at which professionals who have come back from the US operate is commendable. Ankur joining in a critical role will strengthen our core team, he has deep experience in accelerating revenue through new products and solutions, driving large-scale organisational change, and anticipating market dynamics to create new products and segments which will help us drive product innovation at a higher velocity,” Grover added.

    Prior to BharatPe, Jain was CEO and co-founder of Instalocate. The mission of Instalocate is to bring the fintech revolution to the travel industry through an AI-powered travel assistant and convert travel disruptions into instant money. Prior to Instalocate, he worked at Walmart Labs as senior director of product management where he developed artificial intelligence (AI) based products to help merchants in understanding the customer pulse, to decide which products to sell and to set the right price.

    Jain joined Walmart Labs as part of the acquisition of Kosmix by Walmart in 2011. He was the early employee of Kosmix and saw the full product life cycle from initial days to a successful acquisition. At Kosmix, he led the product and growth teams and scaled the user base to hundreds of millions of users. He has deep research experience at some of the prestigious labs in the world including MIT Media Lab, Stanford Technology Ventures, Ericsson Eurolab and Institute for Infocom Research.

  • JainHITS signs Ingram Micro as logistics partner

    JainHITS signs Ingram Micro as logistics partner

    BENGALURU: Headend in the sky (HITS) service provider JainHITS has got another aspect of its business piece in place. It has forged a strategic alliance with marketing and logistics company Ingram Micro which has come on board as its logistics partner.

    “Our goal is to reach and partner 60,000 cable operators and help them not only survive but also maintain their entrepreneurial business and grow further. In the first year, JainHITS will do transactions across India with 2000 local cable operators. JainHITS believes that 20 per cent of this would turn to be the market for broadband and 10 per cent for Cloud Broadband, Gaming etc,” says JainHITS managing director Ankur Jain. “Ingram Micro is one of the leaders in providing Logistics Solutions on pan India basis. Through this partnership, Ingram Micro will provide an effective and efficient solution to JainHITS to reach a large number of cable operators across India.”

    “We are proud to be chosen by JainHITS as logistics partner. The partnership will enable JainHITS to leverage our pan India network” says Ingram Micro senior director – mobility business Atul Gaur.” We provide a very strong value bridge between customers and vendors, bringing the latest products and services to market in least possible time. For JainHITS, we will ensure quick delivery of products to the customers.”

    JainHITS has promised to offer broadband, connected homes, multi-screen, and other value added services along with some innovative consumer products such as cloud broadband, hybrid broadband TV (HBB TV) etc, besides offering digital Cable TV which can carry up to 1000 TV channels.