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Tag: Ankur Gattani

  • MICA and WebEngage introduces new course ‘Tech Tonic’

    MICA and WebEngage introduces new course ‘Tech Tonic’

    Mumbai: With brands shifting their focus to retaining existing customers instead of acquiring new ones, retention marketing and consumer tech has climbed up the priority list for marketers and media managers. Taking the digital leap, MICA Ahmedabad has introduced a course titled ‘Tech Tonic – Consumer Tech and Campaign Management’ that will equip students with key principles of Consumer Technology, Retention Marketing, and Campaign Management.

    To design and deliver this course, MICA’s Media Entertainment and Sports Management  Specialisation (MESM) Area has partnered with WebEngage, a leading MarTech platform and Retention Consultancy suite that simplifies user engagement at scale. Industry veterans will lead the eight-session intensive program which aims to bridge the gap between traditional marketing theory and the practical application of data analytics in today’s competitive consumer tech landscape.

    Speaking of the collaboration, MICA Dean Prof. Githa Heggde, said, “Today, data and technology is redefining consumer journeys and experiences. Hence, gaining a deeper understanding of the technologies that are reshaping and reconfiguring consumption experiences, costs and availability of data, analytics and business intelligence in media business becomes imperative. This collaboration with WebEngage acknowledges the growing need for academic programs that reflect the data-driven nature of modern marketing and will equip MESM area students with skills to tackle critical issues.”

    Spanning over five weeks, this course will help students delve into challenges faced by massive media platforms in India’s highly competitive market. They will gain deep insights exploring how such platforms analyse customer data, tackle user engagement, communicate effectively across channels, and ultimately acquire users and retain them in this dynamic environment.

    Delving into the course structure, MICA Prof. Santosh Patra and Prof. Anirudh Kalia, from the MESM area said, “Media, both as a vehicle and as businesses, have pivoted sharply from B2B to D2C under the waves of technology. This change makes it imperative for our media, entertainment and sports management specialisation students to learn data in all its nuances, building and managing consumer journeys and tools for engagement and retention. TechTonic – Consumer Tech & Campaign Mgmt is one such course that will equip them with both understanding and tools needed to navigate this better.”

    “The course curriculum will expose students with in-depth key marketing principles like data-driven campaign planning, customer segmentation, personalisation and hyper-personalisation and retail media measurement”, they added.

    WebEngage chief growth officer Ankur Gattani said, “This initiative aligns perfectly with WebEngage’s commitment to nurturing future-ready marketing, user engagement and retention professionals. There’s a great demand for talent in this space and I’m excited that MICA is giving the students a head-start into this subject – blending practical knowledge with their academic rigour.”

    The course will have experts including Omnicom Media Group chief media officer Rabe T Iyer, Ankur Gattani,  and Omnicom Media Group chief growth officer Anand Chakravarthy share their insights with our students.

  • WebEngage elevates Ankur Gattani to chief growth officer

    WebEngage elevates Ankur Gattani to chief growth officer

    Mumbai: WebEngage, a full stack retention operating system, today announced the elevation of Ankur Gattani to chief growth officer. Gattani, who has been heading the marketing function for the B2B SaaS leader, will now also take charge of customer growth and success functions in this newly constituted role, to help the company with readiness for its next growth phase.

    WebEngage co-founder & CEO Avlesh Singh said, “As we gear up to enter our next phase of growth, consolidation of leadership will help us leverage emerging opportunities across the spectrum. Ankur’s insights on customer needs, his experience and his unique approach have made an invaluable contribution to streamlining WebEngage’s marketing efforts. We are proud to have him take charge of our Customer Success function as well. Ankur will additionally be instrumental in building our account management and growth consulting practices, while also overlooking Onboarding and Customer Support. I am confident that in the coming months, he will become a guiding light and a force to be reckoned with for our team as well as our customers.”

    India Quotient founding partner Anand Lunia an early investor in WebEngage, said, “Having known Ankur from his previous entrepreneurial pursuits, I was confident that it was just a matter of time that he would become a core member of the WebEngage juggernaut.”

    WebEngage chief growth officer Ankur Gattani said, “It’s always Day 01 of learning new things here at WebEngage and I am super excited to embark on this new charter. As we enter this new era of growth for WebEngage, my focus will remain to continuously improve customer experience and drive growth for our customers.”

    An IIT Bombay and IIM Calcutta graduate, Ankur joined WebEngage in 2021 to streamline the marketing function of the organisation. Under his leadership, while the business has grown immeasurably, WebEngage’s marketing practice has also strengthened multifold. He has also institutionalised several initiatives of the Marketing function such as its flagship education initiative EngageMint, and State of Retention Marketing Podcasts. He has taken charge of the entire growth marketing function at WebEngage to sharpen its positioning as a thought leader in retention marketing and a champion for building enduring businesses. 

  • WebEngage appoints Ankur Gattani as VP, growth and marketing

    WebEngage appoints Ankur Gattani as VP, growth and marketing

    Mumbai: Full-stack marketing automation and customer data platform WebEngage on Tuesday announced the appointment of Ankur Gattani as VP, growth and marketing.

    Gattani has over 13 years of experience including as a customer, mentor, and advisor to WebEngage in his previous roles. In this role, he will be taking charge of the entire growth marketing function at Webengage to sharpen the company’s positioning as a thought leader in retention marketing and a champion of building enduring businesses, said the statement.

    “As a customer-first company, our primary focus has always been in investing towards the growth of our customers and building success for them in their journey,” said WebEngage co-founder and CEO Avlesh Singh. “Ankur’s expertise in customer success and data-driven marketing efforts along with his valuable insights is crucial for the growth of the brand. We look forward to him playing a key role in WebEngage’s next phase of growth.”

    An IITB/IIM Cal graduate, Gattani’s stint at Foodpanda Global to drive CRM efforts led to the transformation of one message-per-country regimen to 1:1 personalised messages on multiple channels across 45 countries, 20+ timezones and languages. The speed of roll-out earned his team accolades and a speaker invite from Salesforce to share the story at Dreamforce – a flagship event by Salesforce.

    He has dabbled in ideas in e-commerce and created a consumer FMCG brand as well, is a big believer in driving stories and analogies to help customers understand the brand proposition better.

    “Our company’s vision is to drive and create strategic business value for WebEngage and its customers and enable them to have a successful journey with their users,” said Gattani. “I am glad to have this opportunity and join the team to accelerate the growth with marquee brands and build user engagement with successful campaigns.”