Tag: Ankoor Dasguupta

  • Navigating tomorrow -The rise of artificial intelligence in leadership

    Navigating tomorrow -The rise of artificial intelligence in leadership

    Mumbai: In an era marked by rapid technological advancements, the integration of artificial intelligence (AI) into various facets of our lives is becoming increasingly prevalent. One of the most intriguing and transformative areas where AI is making a significant impact is in the realm of leadership. As AI technologies continue to evolve, leaders are presented with both unprecedented opportunities and unique challenges in harnessing the potential of intelligent machines.

    The rise of AI in leadership

    The traditional image of a leader conjures visions of a person at the helm, making critical decisions based on experience, intuition, and emotional intelligence. However, the landscape is shifting as AI becomes an integral part of organizational structures. AI is not replacing leaders but augmenting their capabilities, providing data-driven insights and automating routine tasks to allow leaders to focus on more strategic aspects of their roles.

    Data-driven decision making

    One of the primary contributions of AI to leadership is its ability to process vast amounts of data quickly and accurately. Leaders can leverage AI algorithms to analyze market trends, consumer behaviour, and internal operations. This data-driven approach empowers leaders to make more informed decisions, identify opportunities, and mitigate risks more effectively. AI doesn’t replace human intuition but complements it by providing a robust foundation of evidence on which leaders can base their choices.

    Enhanced productivity and efficiency

    AI is adept at handling routine and repetitive tasks, freeing up valuable time for leaders to focus on tasks that require creativity, strategic thinking, and emotional intelligence. From automating administrative functions to streamlining complex workflows, AI can enhance overall productivity and efficiency within an organization. This allows leaders to dedicate more time to building relationships, fostering innovation, and crafting a compelling vision for the future.

    Leadership development through AI

    AI is not only a tool for current leaders but also a valuable resource in nurturing the leaders of tomorrow. Machine learning algorithms can analyze leadership styles, competencies, and behaviours, providing tailored insights for individual professional development. This personalized approach helps aspiring leaders understand their strengths and areas for improvement, fostering continuous learning and growth.

    Cultural transformation and inclusivity

    AI-driven analytics can also play a pivotal role in shaping organizational culture. By analyzing communication patterns, sentiment, and employee engagement data, AI can provide leaders with real-time insights into the pulse of the organization. This information enables proactive interventions to enhance employee well-being, address concerns, and foster a more inclusive workplace culture.

    Challenges and ethical considerations

    While the integration of AI in leadership brings about numerous benefits, it also presents ethical considerations and challenges. Issues related to bias in AI algorithms, transparency, and privacy must be carefully addressed. Leaders need to ensure that AI technologies are deployed ethically and align with the organization’s values. Additionally, there is the concern of job displacement as routine tasks become automated. Leaders must navigate these challenges with a keen awareness of the social and ethical implications of AI adoption.

    The human touch in AI-Augmented leadership

    Despite the increasing role of AI in leadership, the human touch remains irreplaceable. Emotional intelligence, empathy, and the ability to inspire and motivate are qualities that distinguish human leaders. AI can provide valuable insights and support decision-making, but the emotional and interpersonal aspects of leadership require the nuanced understanding that only humans can provide.

    Building trust in AI

    Building trust in AI systems is paramount for successful integration. Leaders must communicate transparently about the role of AI, its limitations, and the ethical frameworks in place. Establishing trust among employees, stakeholders, and the wider community is crucial for the acceptance and effective implementation of AI technologies.

    Preparing leaders for the future

    As the role of leaders continues to evolve in the age of AI, there is a growing need for leadership development programs that incorporate AI literacy. Leaders should understand how AI works, its potential applications, and the ethical considerations associated with its use. This knowledge equips leaders to make informed decisions about AI implementation and ensures they remain at the forefront of shaping the future of leadership.

    Conclusion: The synergy of human leadership and AI

    The rise of AI in leadership heralds a new era of possibilities, where human leaders and intelligent machines collaborate synergistically. The integration of AI empowers leaders with unprecedented access to data, insights, and efficiency. However, the essence of leadership—the ability to inspire, guide, and connect with people—remains distinctly human. Successful leaders in the AI-driven future will be those who adeptly balance the benefits of technology with the enduring qualities of leadership that make a lasting impact on individuals and organisations alike.

    The author of this article is Shisham Digital CMO Ankoor Dasguupta.

  • Guest Article: Navigating tomorrow – The rise of artificial intelligence in leadership

    Guest Article: Navigating tomorrow – The rise of artificial intelligence in leadership

    Mumbai: In an era marked by rapid technological advancements, the integration of artificial intelligence (AI) into various facets of our lives is becoming increasingly prevalent. One of the most intriguing and transformative areas where AI is making a significant impact is in the realm of leadership. As AI technologies continue to evolve, leaders are presented with both unprecedented opportunities and unique challenges in harnessing the potential of intelligent machines.

    The rise of AI in leadership

    The traditional image of a leader conjures visions of a person at the helm, making critical decisions based on experience, intuition, and emotional intelligence. However, the landscape is shifting as AI becomes an integral part of organisational structures. AI is not replacing leaders but augmenting their capabilities, providing data-driven insights and automating routine tasks to allow leaders to focus on more strategic aspects of their roles.

    Data-driven decision making

    One of the primary contributions of AI to leadership is its ability to process vast amounts of data quickly and accurately. Leaders can leverage AI algorithms to analyse market trends, consumer behaviour, and internal operations. This data-driven approach empowers leaders to make more informed decisions, identify opportunities, and mitigate risks more effectively. AI doesn’t replace human intuition but complements it by providing a robust foundation of evidence on which leaders can base their choices.

    Enhanced productivity and efficiency

    AI is adept at handling routine and repetitive tasks, freeing up valuable time for leaders to focus on tasks that require creativity, strategic thinking, and emotional intelligence. From automating administrative functions to streamlining complex workflows, AI can enhance overall productivity and efficiency within an organisation. This allows leaders to dedicate more time to building relationships, fostering innovation, and crafting a compelling vision for the future.

    Leadership development through AI

    AI is not only a tool for current leaders but also a valuable resource in nurturing the leaders of tomorrow. Machine learning algorithms can analyse leadership styles, competencies, and behaviours, providing tailored insights for individual professional development. This personalised approach helps aspiring leaders understand their strengths and areas for improvement, fostering continuous learning and growth.

    Cultural transformation and inclusivity

    AI-driven analytics can also play a pivotal role in shaping organisational culture. By analysing communication patterns, sentiment, and employee engagement data, AI can provide leaders with real-time insights into the pulse of the organisation. This information enables proactive interventions to enhance employee well-being, address concerns, and foster a more inclusive workplace culture.

    Challenges and ethical considerations

    While the integration of AI in leadership brings about numerous benefits, it also presents ethical considerations and challenges. Issues related to bias in AI algorithms, transparency, and privacy must be carefully addressed. Leaders need to ensure that AI technologies are deployed ethically and align with the organisation’s values. Additionally, there is the concern of job displacement as routine tasks become automated. Leaders must navigate these challenges with a keen awareness of the social and ethical implications of AI adoption.

    The human touch in AI-augmented leadership

    Despite the increasing role of AI in leadership, the human touch remains irreplaceable. Emotional intelligence, empathy, and the ability to inspire and motivate are qualities that distinguish human leaders. AI can provide valuable insights and support decision-making, but the emotional and interpersonal aspects of leadership require the nuanced understanding that only humans can provide.

    Building trust in AI

    Building trust in AI systems is paramount for successful integration. Leaders must communicate transparently about the role of AI, its limitations, and the ethical frameworks in place. Establishing trust among employees, stakeholders, and the wider community is crucial for the acceptance and effective implementation of AI technologies.

    Preparing leaders for the future

    As the role of leaders continues to evolve in the age of AI, there is a growing need for leadership development programs that incorporate AI literacy. Leaders should understand how AI works, its potential applications, and the ethical considerations associated with its use. This knowledge equips leaders to make informed decisions about AI implementation and ensures they remain at the forefront of shaping the future of leadership.

    Conclusion: The synergy of human leadership and AI

    The rise of AI in leadership heralds a new era of possibilities, where human leaders and intelligent machines collaborate synergistically. The integration of AI empowers leaders with unprecedented access to data, insights, and efficiency. However, the essence of leadership—the ability to inspire, guide, and connect with people—remains distinctly human. Successful leaders in the AI-driven future will be those who adeptly balance the benefits of technology with the enduring qualities of leadership that make a lasting impact on individuals and organisations alike.

    This article has been authored by Shisham Digital CMO Ankoor Dasguupta.

  • Shisham Digital onboards Ankoor Dasguupta as their chief marketing officer

    Shisham Digital onboards Ankoor Dasguupta as their chief marketing officer

    Mumbai: A marketing & communications practitioner, storyteller, an advocate of social impact and driven by kaizen, Ankoor believes in the power of Energy and energise while bringing to the table a pedigree of 23 years with a rare combination of experience across the spectrum of marketing, advertising & media – print, digital, mobile, event productions & successful pilot projects. Worked across functions – ad operations, business operations & strategy, content, brand strategy, sales, events, media planning & buying and spearheading P&L, Ankoor has been part of six Sigma projects and also worked in cross-functional roles with – MNCs, media conglomerates and start-ups. A member of the CMO Council, Ankoor is part of multiple reputed Jury and screening council members at national and international forums, an avid writer with more than 50 published works and an established speaker at events and B-Schools.  Ankoor is trained by Dale Carnegie in Mentoring to Develop Talent and is also on the Advisory Board of the Marketing Department, at ISBR Business School.

    “Ankoor is joining Shisham Digital at a pivotal moment where our vision and solutions are at a stage to build deeper connections with our international audience with his expertise in marketing, strategy and processes. Shisham has been solving nuanced aspects of performance marketing with its audience intelligence technology and its exclusive owned and operated channels.” – said Shashi Bhushan Singh, the founder & CEO. Shashi added – we are now stepping into our next stage of growth and I am extremely happy to have Ankoor join us with his immense experience.

    “I am excited to create more visibility for Shisham, primarily in the international market with a more cohesive approach, by creating experiences for our customers to bring our solutions in all relevant moments while being the brand architect for Shisham, strengthening our positioning in the international market and to scale. We are building the next level growth story keeping in mind our customers as our centripetal force. For me, demonstrating values, and purpose, and inspiring people to understand the depth of what inspires them, everything tying up to positive impact by joining functional and emotional aspects of marketing has always been at the core. My ‘why’ has always been Kaizen, said Dasguupta.” To add, Ankoor said – “During my multiple discussions with Shashi, what struck the chord is his distinctive vision that I deeply resonate with and his passion which I found both intense, deep, challenging and exciting.”

  • Hashtag Orange appoints Ankoor Dasguupta as VP, media

    Hashtag Orange appoints Ankoor Dasguupta as VP, media

    Mumbai: Digital communication agency Hashtag Orange has appointed Ankoor Dasguupta as vice president, media. He has been previously associated with various cultures and teams in large corporations, MNCs, and start-ups.

    In a career spanning over two decades, Dasguupta has worked with GECIS, media houses such as Times of India, India Today Group. His past stints also include Yahoo, Networkplay Media, AdColony, Comexposium India, SHEROES, DDB Mudra. He has been instrumental in the launch of reputed events and success stories such as ad:tech, iMedia Summits, Modern Marketing Summit, and TechCrunch in India.

    Welcoming Dasguupta on board, Hashtag Orange founder Mukesh Vij said, “I am excited to Welcome Ankoor on board. I am confident that Ankoor will be able to deliver value to our clients through his diverse category experience and deep understanding of digital media.”

    On his new role, Dasguupta said, “I am delighted to be a part of the vibrant Hashtag Orange family and look forward to working with the wonderful team in our growth journey.”