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Tag: Ankit Singh

  • Techugo & Nik Baker’s whip up digital delight

    Techugo & Nik Baker’s whip up digital delight

    MUMBAI: There’s something cooking, and this time, it’s digital. Nik Baker’s, the beloved premium bakery chain known for transforming north India’s café culture, has teamed up with Techugo, a global technology leader, to craft a seamless digital ecosystem that blends indulgence with innovation.

    The partnership aims to deliver a next-generation mobile app and in-store tech experience designed to make every bite smoother, smarter, and more rewarding. The upcoming Nik Baker’s mobile app will allow food lovers to browse exclusive products, place quick orders, receive personalised recommendations, and redeem loyalty rewards, all through a frictionless checkout system supporting multiple payment options.

    Inside the cafés, Techugo’s digital solutions will add flavour to convenience. Each table will feature scannable QR codes for instant menu access and ordering, with the system synced in real time with the kitchen and admin panels to ensure quick, accurate service.

    Commenting on the collaboration, Techugo COO Ankit Singh said, “We are thrilled to partner with one of north India’s most adored bakery brands. Our goal is to build a scalable, intuitive, and future-ready platform that enhances customer experience while strengthening backend efficiency.”

    The initiative also includes an advanced admin dashboard for real-time order tracking, inventory management, and performance insights, ensuring consistency across Nik Baker’s 34 bustling outlets.

    By pairing its signature charm with Techugo’s innovation, Nik Baker’s is serving up a fresh recipe for café culture, one where taste meets technology and every order is a little more delightful.

     

  • Cheil X ropes in Ankit Singh as national strategy chief to sharpen its creative edge

    Cheil X ropes in Ankit Singh as national strategy chief to sharpen its creative edge

    MUMBAI: In a calculated move to tighten its grip on the brand strategy reins, Cheil X has appointed Ankit Singh as its national strategy director. This appointment is the latest in a series of leadership upgrades as the agency revs up its transformation into a full-funnel powerhouse.

    Singh, a marketing veteran with over a decade of brand-building know-how, will report to Cheil X CEO Jitender Dabas. He takes on the ambitious task of steering strategic operations across all Cheil X companies in India, bringing with him a reputation for scaling businesses and unlocking creative muscle at past stints with Leo Burnett, BBH Delhi, and most recently, Hilton south Asia.

    At Hilton, Singh served as director – brand marketing for south Asia, where he played a pivotal role in firming up its brand presence across the region. Prior to that, he helped drive Leo Burnett Delhi into a strategy-led creative force, and oversaw the BBH Delhi expansion with cultural fluency and sharp insight. His strategic fingerprints can be found on campaigns for Coca-Cola, PepsiCo, Reckitt, Uber, Tinder, Apple, Niva Bupa, and Unilever, among others.

    Cheil X’s latest talent coup is part of a broader vision to evolve from a traditional ad agency into a future-ready, connected experience firm. With an integrated model that straddles content, commerce, and brand experience, the agency is banking on Singh’s cultural intelligence and digital-first approach to fuel its next phase.

    “I’ve always believed that a strong strategic core doesn’t just solve business problems for brands — it shapes the agency’s ability to stay ahead of change. Ankit brings his expertise of partnering with big global and Indian brands and an astute understanding of what marketing and brands need today. We are building a winning team — and Ankit will be a key player in that formation”, said Dabas.

    A recognised industry thinker, Singh has been featured in WARC, CNBC, and Afaqs, and decorated with honours including the Effies, Cannes Lions, the Warc Prize for Asian Strategy, and Impact’s 30 Under 30.

    Speaking on his new role, Singh said, “Data and technology are reshaping how brands connect with people, and Cheil has long been at the forefront of this shift — creating connected experiences across the consumer journey. I’ve always been drawn to building new things, so when Jeetu shared his bold vision for Cheil X, it felt like the perfect moment and the right place to build a future‑ready agency that delivers impact at scale”.

    The appointment aligns with Cheil X’s broader mission of assembling a modern team of strategists, technologists, creatives, and experience designers to reimagine brand-building in an increasingly connected world. 

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  • Leo Burnett bolsters strategic planning team with new appointments

    Leo Burnett bolsters strategic planning team with new appointments

    Mumbai: Creative solutions agency Leo Burnett India on Wednesday announced new appointments to bolster its strategic planning team. Mittu Torka and Bonnie Michael are named executive vice president – strategy in Mumbai and Ankit Singh is elevated to executive vice president – strategy in Delhi.

    Michael comes with two decades of experience across FMCG, finance, technology, auto, and hospitality. He specialises in providing strategic solutions to brands and organisations, and helping them engage with their audience, to improve their customer experience in an effective manner.
    Torka has worked in markets across India and Southeast Asia and her experience ranges from online platform development, customer lifecycle management to crafting brand narratives and go-to-market strategies. She has worked on marquee brands like Samsung, Coca-Cola, Guinness, Huawei, OLX, General Mills, and Mead Johnson over the course of her career.

    Singh has been with Leo Burnett for the past years and has over the years successfully built brands, high-performance teams, and businesses for the agency. He has been instrumental in leading the agency’s Delhi strategy team and integral to the multi-fold growth we have seen in our Delhi office, in the last three years.

    “At Leo Burnett India strategy has always been core to building success for client’s businesses,” said CEO & chief strategy officer – South Asia, Dheeraj Sinha. “Mittu and Bonnie both come with valuable knowledge and experience having worked across diverse sectors and some of the best-in-class brands. Their addition to the planning team will only help us sharpen our thinking and output on our businesses.”

    “Ankit has been a valuable part of the Leo Burnett planning team and this promotion is not only well deserved but also a testament to our commitment to nurture homegrown talent. I am looking forward to seeing how each of these talented planners is going to create magic for our clients,” Sinha added.

  • Leo Burnett India appoints Ankit Singh as Senior Vice President, Strategy

    Leo Burnett India appoints Ankit Singh as Senior Vice President, Strategy

    December 20, 2018: Leo Burnett India has recently made a key addition to its strategy team. The agency has appointed Ankit Singh as its Senior Vice President, Strategy. He will be based out of Gurugram and will report to Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett. Ankit’s last stint was with BBH India as Strategy Director.

    Ankit’s appointment comes at a time when Leo Burnett India is in the midst of great momentum. Bringing in top talent to keep fueling this growth is one of its main priorities. Ankit will contribute to, and harness, Leo Burnett India’s already robust strategic planning discipline to effectively solve clients’ business problems.

    Speaking about bringing Ankit on board, Dheeraj Sinha said, “Leo Burnett India has always had a big focus on strategy. We are committed to bringing the best talent on board. Ankit is extremely diligent and one of the sharpest strategists that I have worked with. He has a direct pulse on the consumer and is totally brand-focused. We have great momentum in our Gurugram office and I am sure Ankit will add to the energy. I look forward to some great work.”

    Apart from BBH India, Ankit has also worked at Leo Burnett Orchard and Grey Worldwide, amongst other agencies. He is a widely celebrated strategic planner, having done his most effective and memorable work for brands such as Tinder, The Indian Army, Uber, JK Tyre, Philips, Blackberry Mobiles, Ferrero, Nestle, Saridon and Vaseline.

    Speaking about his new role, Ankit said, “These are exciting times at Leo Burnett India.The agency is exuding great energy and momentum on the back of the ‘Power of One’ philosophy. I am looking forward to being a part of it. I see this as an opportunity to create some great pieces of Humankind work that deliver brand growth while keeping ‘people’ at their centre.”

  • BBH India expands to Delhi

    BBH India expands to Delhi

    MUMBAI: The BBH network has launched its new office in Delhi to strengthen the agency’s presence in India. BBH’s first office in India, BBH India (Mumbai) launched in 2008.

    The agency has named Shreekant Srinivasan as general manager, Vasudha Misra as executive creative director and Ankit Singh as strategy director to lead the Delhi office.

    “The BBH brand has real momentum across Asia. The region is an increasingly important part of both our commercial and creative agenda. We see opening in Delhi as a natural next step and are excited by the opportunities that lie ahead,” said BBH global CEO Neil Munn.

    “Delhi has become a very important market for our industry. Given the recent growth & success of our business, it felt like the right time to establish ourselves here. In Vasudha, Shreekant and Ankit, we believe we have the right kind of people that make the BBH brand anywhere in the world: tremendous talent & experience, but above all, integrity and honesty. I’m looking forward to working closely with them to establish the Blacksheep in this market,” BBH India CEO and managing partner Subhash Kamath added.

    BBH India chief creative officer and managing partner Russell Barrett said: “Delhi is an exciting market, filled to the brim with amazing brands and opportunities, so why wait this long to open up? We absolutely had to find the right people. I’m really very excited to work with this team and help them make this new BBH office exactly the same at heart, yet strikingly different from any BBH office anywhere in the world.”

    “I have always gravitated towards working with people and organizations that inspire me. BBH is exactly that space – an agency with a very clear point of view, from office culture to perspectives on the business. My task is to build the culture of “good people, great work” in Delhi/NCR, and deliver work truly represents the black sheep,” Srinivasan stated.

    Both the BBH Mumbai and Delhi offices will operate as one BBH India entity, giving Delhi based clients easy access to the full BBH offer.

    BBH has already built a strong base in Delhi with clients like real estate portal Makaan.Com and Philips and has several new business projects in progress.

  • BBH India expands to Delhi

    BBH India expands to Delhi

    MUMBAI: The BBH network has launched its new office in Delhi to strengthen the agency’s presence in India. BBH’s first office in India, BBH India (Mumbai) launched in 2008.

    The agency has named Shreekant Srinivasan as general manager, Vasudha Misra as executive creative director and Ankit Singh as strategy director to lead the Delhi office.

    “The BBH brand has real momentum across Asia. The region is an increasingly important part of both our commercial and creative agenda. We see opening in Delhi as a natural next step and are excited by the opportunities that lie ahead,” said BBH global CEO Neil Munn.

    “Delhi has become a very important market for our industry. Given the recent growth & success of our business, it felt like the right time to establish ourselves here. In Vasudha, Shreekant and Ankit, we believe we have the right kind of people that make the BBH brand anywhere in the world: tremendous talent & experience, but above all, integrity and honesty. I’m looking forward to working closely with them to establish the Blacksheep in this market,” BBH India CEO and managing partner Subhash Kamath added.

    BBH India chief creative officer and managing partner Russell Barrett said: “Delhi is an exciting market, filled to the brim with amazing brands and opportunities, so why wait this long to open up? We absolutely had to find the right people. I’m really very excited to work with this team and help them make this new BBH office exactly the same at heart, yet strikingly different from any BBH office anywhere in the world.”

    “I have always gravitated towards working with people and organizations that inspire me. BBH is exactly that space – an agency with a very clear point of view, from office culture to perspectives on the business. My task is to build the culture of “good people, great work” in Delhi/NCR, and deliver work truly represents the black sheep,” Srinivasan stated.

    Both the BBH Mumbai and Delhi offices will operate as one BBH India entity, giving Delhi based clients easy access to the full BBH offer.

    BBH has already built a strong base in Delhi with clients like real estate portal Makaan.Com and Philips and has several new business projects in progress.