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Tag: Ankit Prasad

  • Bobble AI launches digital campaign for Raksha Bandhan “WhatsYourBandhan”

    Bobble AI launches digital campaign for Raksha Bandhan “WhatsYourBandhan”

    Mumbai: Bobble AI, a transformative consumer technology company, redefining the smartphone experience for over 100 million users worldwide, has launched an exciting new campaign, “WhatsYourBandhan” this Raksha Bandhan. The campaign features the tagline ‘Celebrate Your Unique Bandhan’ and the Hinglish version ‘Har Bandhan Ki Alag Kahani.’

    The innovative campaign focuses on re-living those fun-filled, joyful moments that are both sweet and sour. Through a creative combination of relatable memes, stickers, jokes, and quotes, all accessible via Bobble AI’s inventive keyboard—the campaign aims to highlight the unique characteristics and joys of sibling relationships.

    The Bobble AI’s keyboard brings you suggested automated replies and wishes this Raksha Bandhan, whether you want to send a subtle, heartfelt wish or an annoying Rakhi message or playfully roast and tease your siblings, Bobble AI’s innovative AI features and fun stickers make it all possible. This has been specially designed in the keyboard for Raksha Bandhan, ensuring that your messages are not just meaningful, but also memorable.

    Accompanying the campaign is a contest where participants can share screenshots of their most entertaining sibling conversations, and showcasing their funniest roasts using the Bobble keyboard. The campaign’s humorous approach is intended to connect with siblings and cousins to celebrate and express their sibling bond.

    On this launch,  Bobble AI founder, and CEO Ankit Prasad said, “We are thrilled to launch the ‘What’sYourBandhan’ campaign, which perfectly captures the essence of sibling relationships, filled with love, and unique stories. Our keyboard is more than just a typing tool; it is a way to connect, communicate, and celebrate the fun dynamics of sibling bonds.”

    Bobble AI encourages everyone to join in the fun this Raksha Bandhan and show their siblings how much they care in the funniest way imaginable. The campaign not only brings a light-hearted touch to the celebration but also enhances the bond between siblings.

  • Affle to acquire strategic stake in Bobble AI

    Affle to acquire strategic stake in Bobble AI

    NEW DELHI: Affle (India) Ltd today announced the signing of definitive agreements to acquire eight per cent ownership in Talent Unlimited Online Services Private Ltd (Bobble AI), India. The company also has an option to acquire incremental ownership on attainment of certain key performance targets within the next three years. Affle has secured exclusive global ad monetisation rights of tech products of Bobble AI for five years. Bobble AI is the conversation media platform offering indigenous social keyboard with 10+ patents filed and significant investments from Xiaomi and SAIF Partners.

    Bobble AI’s flagship offering – “Bobble Indic Keyboard” includes speech-to-text capabilities and is accessible in approximately 100 international languages including 23 Indian languages. It lets users personalise their communication while offering AI-based contextual recommendations and expressive endorsements with branded stickers and emojis. Bobble AI has partnered with Xiaomi to pre-embed its custom made “Mint Keyboard” as a default keyboard across multiple Xiaomi devices in India. Bobble AI has leveraged its strengths in both Indian and International languages and is partnering with multiple Original Equipment Manufacturers (OEMs), Mobile Network Operators (MNOs) and financial services companies as distribution partners adding significantly to their customer engagement. 

    Affle chairman, MD and CEO Anuj Khanna Sohum said, “We are excited to announce our strategic investment in Bobble AI. A keyboard is the core of a user’s smart device experience and is one of the most used apps daily. We believe Bobble AI complements our vernacular strategy and significantly strengthens our partnership with OEMs where this keyboard is a default/pre-installed app. We remain committed to Affle2.0 growth strategy leveraging upon strategic consolidation opportunities to augment our market leadership position globally. We also continue to be a strong enabling platform for the indigenous apps ecosystem in India.”

    Bobble AI founder and CEO Ankit Prasad commented, “We are elated to have found partners in Affle as we enter into the next phase of growth and monetization. Affle’s investment reinforces our vision to build world’s largest Conversation Media Platform. Affle’s strong market position, differentiated business model and our deep AI-driven tech is setting us together on a long-term growth trajectory. As a founding team, me and Rahul would like to thank our team, users and partners for their continued support, and looking forward to exciting days ahead.”

    Existing investor of Bobble AI, SAIF Partners noted, “Bobble AI has grown rapidly in the past couple of years driven by Ankit and Rahul's leadership and focus on execution. We welcome Affle's strategic investment into the company, which will further strengthen Bobble's market position and create a leading and unique engagement model for both users and partners. We look forward to a strong growth path for Bobble AI.”

  • Bobble AI launches an interactive Cracker-Keyboard to celebrate a Pollution Free Diwali

    Bobble AI launches an interactive Cracker-Keyboard to celebrate a Pollution Free Diwali

    New Delhi: This Diwali, Bobble Keyboard is here with an eco-friendly innovation to turn your Whatsapp conversations into fireworks.

    Bobble AI, a Gurgaon based leading startup in the technology space, announced their campaign #AzadiCrackersSe to spread awareness about celebrating Diwali in an eco-friendly manner. The tech company has developed an interactive keyboard theme for their users as a green alternative to the festival of lights.

    The keyboard is specially designed keeping the festival of lights along with its popularity amongst Indian users in mind.  The campaign aims to create a sound noise on the belief that a change begins from within.

    This technology is developed to replicate the feel of Diwali and add to the typing experience with each alphabet producing the sound of bursting crackers. With each Space and Enter key hit, there will be fireworks that go off in the background of keyboard theme.

    The keyboard is already available for Android users and can be downloaded from the Google Play store October 21st onwards.

    On the launch of the keyboard, Ankit Prasad, CEO and Founder, Bobble AI said “We at Bobble AI, offer innovative solutions to make communication more fun and personal. As a responsible business entity, we aim to assimilate sustainability in every possible manner. By contributing our bit to reduce pollution, it is a step towards promoting a greener and better tomorrow. We look forward to add and support more such fun yet responsible initiatives in the future.” 

  • Bobble AI partners with Xiaomi to develop ‘Mint Keyboard’ for Android smartphones

    Bobble AI partners with Xiaomi to develop ‘Mint Keyboard’ for Android smartphones

    MUMBAI: Bobble AI, a Gurgaon-based tech company today announced that it has partnered with Xiaomi, India’s number one smartphone and smart TV brand to develop ‘Mint Keyboard’ for Android smartphones. Bobble AI is empowering the Next Billion by making their communication personalised, expressive, and smarter with its cutting-edge Artificial Intelligence around input methods. Taking a leap in terms of technology and innovation, Bobble AI has developed an Indian language keyboard called ‘Mint Keyboard’ which will be pre-loaded across Xiaomi devices in India and Indonesia. The new feature will be a part of Xiaomi’s latest MIUI 11 Operating System.

    Mint keyboard is a ‘Made in India’ application which is specially designed keeping Indian users in mind, with their need for local languages and personalisation to enrich conversations.  The AI engine is continuously learning user typing habits in real time to suggest absolutely personalised responses whether it is in a regional language, slang, shortcuts, or emoji preferences. With the availability of 25+ Indic languages on the Mint Keyboard, users can type in their preferred language. Not only this, but the users can also go to the extent of applying personalized themes on their keyboards using images from their gallery and using different fonts while typing.

    Additionally, it has features like Swipe typing, speech-to-text, real-time emoji suggestions, different themes every week, cloud-sync and clipboard. With a rich database of stickers and GIFs to express every emotion or mood, users can share stickers directly from the keyboard to make conversations even more expressive and fun.

    The keyboard is also available for non MIUI devices and can be downloaded from the Google Play store.

    On IME and partnering with Xiaomi, Bobble AI CEO and founder Ankit Prasad said, “The Input Method Editor (IME) software industry, considering only keyboard and voice inputs, is growing at a CAGR of 17.2% and is expected to reach 40 Billion USD by 2025. Our main focus is to partner with leading smartphone players to co-create solutions for the Next Billion. Partnership with Xiaomi is a huge validation of our capabilities and shift in need of new-age technologies and business opportunities.”

    Xiaomi India chief operations officer Muralikrishnan B said, “We have always provided the highest quality and customised solutions to our Mi fans in India and therefore for the first time anywhere in the world, we are launching Mint Keyboard. India provides one of the most diverse cultures with several thousands of languages and dialects being spoken. Mint Keyboard, supporting 25+ Indic languages and with the ability to transliterate across all of them is just the first step in Xiaomi truly developing services for India. ”

    Bobble AI is backed by some of the most celebrated names in the Indian startup ecosystem. Apart from SAIF Partners and Xiaomi Inc. others include co-founders of Flipkart, founder of MakeMyTrip, Co-founder of SlideShare, Founders of 1mg, Co-creator of Cassandra, and 15 other individual investors.

    Following the B2B2C model, Bobble has partnered with the homegrown operating system Indus and many more in the past.