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Tag: Ankit Nagori

  • Cakezone and Olio ride together with Nick India to serve up Motu Patlu magic

    Cakezone and Olio ride together with Nick India to serve up Motu Patlu magic

    MUMBAI: What happens when India’s favourite animated duo meets two of the country’s biggest F&B brands? A dessert and pizza-fuelled adventure that’s bound to thrill kids and nostalgic adults alike.

    Cakezone and Olio pizza, both flagship brands under Curefoods, have partnered with Nick India to launch an exclusive Motu Patlu themed culinary experience starting mid-February 2025.

    Parents, brace yourselves! From vibrant Motu Patlu-branded cakes and desserts to specially curated kids’ meals with collectible goodies, this collaboration is set to turn snack time into an animated celebration.

    Cakezone and Olio pizza brand, will feature Motu Patlu characters on product packaging, in-store branding, and themed merchandise. Fans can expect limited-edition giveaways, interactive activities, and even Motu Patlu-themed birthday party packs.

    “We are thrilled to collaborate with Nick India to bring their iconic characters, Motu Patlu, to life through this exciting partnership. As one of the most popular and enduring kids’ shows for over 13 years, Motu Patlu has captivated young audiences with its humour, heartwarming friendship, and light-hearted storytelling. This collaboration seamlessly blends nostalgia with the joy of indulging in our products, creating a truly special experience for families and children. We believe this initiative will strengthen our brand’s connection with young audiences while bringing fun and happiness into every household,” said Curefoods founder Ankit Nagori.

    JioStar Consumer Products head Sachin Puntambekar added, “Motu Patlu holds a special place in the hearts of our fans and this collaboration with Cakezone and Olio pizza allows us to bring their magic to life in a fun-filled culinary experience. By bringing our beloved characters into everyday moments, we are further strengthening their deep emotional connection with fans.”

    For six months, Cakezone will roll out a special lineup of cakes and single-serve desserts, while Olio pizza will introduce the Motu Patlu kids meal, complete with collectible add-ons. Fans can also grab themed merchandise such as activity booklets, party hats, lunch boxes, and stationery. In select offline locations across Bangalore, Mumbai, and Pune, kids can enjoy Motu Patlu-themed colouring placemats and exclusive birthday party packs featuring character décor, customised cakes, and interactive fun.

    Since its television debut on Nick India in 2012, Motu Patlu has become a staple of Indian childhood, winning young hearts with its hilarious escapades and timeless friendship. Now, Cakezone and Olio are turning those beloved characters into a feast for the senses, making every meal an adventure.

    For families looking to add a little more fun to their dining experience, this collaboration promises to be the perfect recipe for joy one slice and one dessert at a time.

     

  • JetSynthesys announces first franchise ownership for GEPL season two

    JetSynthesys announces first franchise ownership for GEPL season two

    Mumbai: JetSynthesys, a digital entertainment and tech company, has announced the first franchise ownership for season two of the Global e-Cricket Premier League (GEPL). Zerodha co-founder Nikhil Kamath, Curefoods founder Ankit Nagori, and Accel partner Prashanth Prakash will co-own the Bengaluru franchise.

    Last year’s tournament drew 200,000 registrations and selected the top 64 players for eight teams. The final showdown took place in JetSynthesys’ Real Cricket video game, streamed on JioCinema, with over 1.1 million minutes viewed and a reach of 70 million-plus.

    JetSynthesys CEO and founder Rajan Navani expressed his enthusiasm about these developments, “We are thrilled to welcome Nikhil Kamath, Ankit Nagori, and Prashant Prakash to the GEPL family. Their involvement is a testament to the growing recognition of e-cricket as a mainstream sport. With an expanded team format and new league guidelines, we are set to elevate the competitive spirit and excitement to new heights globally.”

    The new team owners also shared their excitement about joining the league.

    Kamath remarked, “The gaming industry is incredibly exciting right now, especially with how fast things are moving in India. We’ve reached a point where we’re not just participating in global gaming—we’re creating esportable games for the world. Real Cricket is a prime example of that. Partnering with Rajan and JetSynthesys for the Global e-Cricket Premier League is a good opportunity to help foster and inspire young talent in this dynamic space. I’m keen to see what we can achieve together and to play a role in shaping the future of esports in India.”

    Nagori added, “I’m truly passionate about the video gaming industry and excited about the vision JetSynthesys has for taking cricket to the world as India’s premier esport. This is my way of giving back and supporting the next generation of gamers. I believe in their potential, and I’m here to help them shine in a space that’s evolving so quickly. Together, I believe we can turn gaming into the next big contributor to India GDP, and also a fulfilling career for many talented individuals.”

    Prakash stated, “I’m thrilled to be part of the Global e-Cricket Premier League and to contribute to the growth of esports in India. This partnership with JetSynthesys aligns perfectly with my passion for innovation and my belief in the potential of cricket as a global esport. Together, we can create a vibrant ecosystem that empowers aspiring gamers and showcases their talent on an international stage.”

    GEPL CEO & league commissioner Rohit Potphode enthused on the occasion, “We’re excited to welcome Nikhil Kamath, Ankit Nagori, and Prashant Prakash as our franchise team owners for this thrilling season. This year, the league promises to be bigger than ever, uniting players, franchise owners, fans, and sponsors to create immense value and deliver unforgettable experiences for everyone involved.”

    This year’s upgrades aim to boost competition within GEPL while creating jobs in esports sectors like event management, broadcasting, and talent management. The league offers competitive salaries to top players, turning their passion for gaming into viable careers as they compete for the title of ‘e-Cricket Icon’ on a global stage.

    With the GEPL S2 finals set for January 2025, the tournament continues to blend cricket, gaming, esports, and entertainment, offering a platform for emerging esports talent to showcase their skills in eCricket.

  • Moneycontrol Startup Conclave 2024: Insights from policymakers, investors & entrepreneurs

    Moneycontrol Startup Conclave 2024: Insights from policymakers, investors & entrepreneurs

    Mumbai: The Moneycontrol Startup Conclave 2024 presented valuable insights and strategic discussions, attracting industry giants, visionary entrepreneurs, and thought leaders from across the country. Held at ITC Gardenia in Bengaluru, the conclave, themed “Persist | Reset | Rebuild,” captured the essence of resilience and innovation needed to navigate today’s challenging startup landscape.

    The event was organised to spotlight the transformative growth of India’s startup ecosystem. As innovation and entrepreneurship reach new heights, the conclave provided a crucial platform for key stakeholders to engage in meaningful dialogue. By facilitating the exchange of ideas and the formation of strategic partnerships, the event played a pivotal role in shaping the future trajectory of startups in India, underscoring the nation’s role as a global hub for entrepreneurial excellence.

    To give a boost on the rise of the startup eco-system in Bengaluru, minister of electronics, IT & BT and rural development & panchayat raj, government of Karnataka – Priyank Kharge highlighted the state’s role in supporting the startup ecosystem, stating, “Karnataka continues to be at the forefront of innovation, and our government is committed to supporting startups with progressive policies and world-class infrastructure.”

    India’s G20 Sherpa Amitabh Kant underscored the importance of startups in driving economic growth. “The future of India’s economy lies in the success of our startups. Their innovation and job creation capabilities are key to our nation’s progress,” Kant emphasised.

    The day featured dynamic panel discussions with prominent entrepreneurs such as Zepto co-founder and CEO Aadit Palicha; Swiggy co-founder and group CEO Sriharsha Majety; Sorin Investments founder and chairman Sanjay Nayar; Delhivery co-founder and CEO Sahil Barua; PhonePe co-founder and CEO Sameer Nigam; Curefoods founder and CEO Ankit Nagori; Groww co-founder and CEO Lalit Keshre; Ixigo co-founder and group CEO Aloke Bajpai and SoftBank Investment Advisers managing partner Sumer Juneja. Topics ranged from quick commerce and workspace evolution to fintech innovations and the future of AI in startups. These sessions provided a wealth of knowledge, highlighting the achievements of industry leaders and offering a glimpse into the future of business in India.

    Narayana Health founder and chairman Dr. Devi Shetty discussed the pivotal role of startups in healthcare. “Startups are revolutionizing healthcare, making it more accessible and affordable. Their contributions in the next decade will be groundbreaking,” Shetty observed.

    SoftBank Investment Advisers managing partner Sumer Juneja highlighted the significant impact of their investments in India. “India has been an exceptional market for us, both in terms of investments and exits. Our focus now is on identifying the next wave of visionary leaders who can drive the future of innovation.”

    Swiggy co-founder and group CEO Sriharsha Majety emphasised the unique dynamics of quick commerce in India, stating, “As the sector grows, we expect a significant reconfiguration in the supply chain, likely impacting traditional retail. A substantial portion of our revenue now comes from D2C brands, and as we prepare for our IPO, our focus remains on clear communication and long-term growth.”

    The Moneycontrol Startup Conclave 2024 successfully created a platform for meaningful dialogue and collaboration among stakeholders. The event witnessed several in-person attendees, with many others joining via livestream.

    Moneycontrol expresses its gratitude to all the distinguished speakers, esteemed guests, and partners, including IDFC FIRST Bank – Always You First (banking partner), DTDC (exclusive logistics partner), Peak XV (VC partner), IndiQube (workplace partner), and associate partners Games24x7, Share.Market, Adobe, Tally, Reliance India Ltd, KITS (state partner), Da Milano Italia (Luxury Partner), and Townhall (event technology partner). The participation of these partners and media personnel contributed significantly to the success of the Startup Conclave 2024. The event stands as a testament to the resilience, innovation, and determination of the Indian startup community.

  • Brands celebrate Asian Games 2023 with full fervour on Sony LIV

    Brands celebrate Asian Games 2023 with full fervour on Sony LIV

    Mumbai: India’s remarkable resurgence in the global sporting arena is a testament to its status as a multi-sport powerhouse. The captivating narratives and exhilarating moments in sports have long been a source of inspiration and entertainment for people of all ages. Recognizing the fervour and enthusiasm of viewers, renowned brands such as EatFit, Maruti Suzuki India Ltd, JSW, ACKO, and Limca Sportz have forged powerful collaborations with Sony LIV for the Asian Games 2023. These partnerships serve as a resounding expression of solidarity with and support for Indian athletes who are set to compete on this prestigious platform.

    EatFit, Maruti Suzuki India Ltd, and JSW have come on board as co-presenting sponsors and will have a prominent presence within in-studio showcases to drive deep associations. JSW aims to shed light on India’s multi-sport achievements and showcase JSW-sponsored athletes. ACKO has come on board as co-powered by Sponsor and will present highlights and introduce the ‘ACKO Changemakers series on Sony LIV. Furthermore, Limca Sportz is a Hydration Partner and will present ‘Unstoppable Player of the Day’, while RBI has exclusive rights to Top Moments. These collaborations promise engaging content and unique branding opportunities, enhancing the brand’s messaging among the audience.

    The Asian Games is poised to be a significant one for India, as a total of 655 Indian athletes will be competing in 41 disciplines. After 19 years, the Asian Games will feature a T20 tournament, where Indian men’s and women’s cricket teams will be making their debuts, giving many more reasons for viewers to be glued to their screens this year.

    Sony LIV head of Ad sales revenue Ranjana Mangla commented, “Over the last few years, Sony LIV has proved to be a trusted and seamless partner for streaming multi-sporting properties, and the Asian Games is one of the world’s most prestigious tournaments. Our coveted list of sponsors shares our passion for sports, with some renewing with us and others signing up for the first time. Each of them keenly wants to connect with a young and affluent subscriber base that makes us a strategic choice for their communications”.

    Curefoods founder  Ankit Nagori, “I am thrilled to announce our partnership as a co-presenting sponsor for the Asian Games 2023 on Sony LIV. This exciting collaboration exemplifies the immense potential for brands to elevate their presence through multi-sports tournaments. In the spirit of competition and unity, we look forward to a journey that not only fuels athletic excellence but also nourishes brand association, bringing together the worlds of health, fitness, and sports in perfect harmony”.

    JSW Sports Founder Parth Jindal, “We are proud of our sponsorship of Team India at the Asian Games 2022, reinforcing our commitment to sporting excellence in the nation. This support extends through our Inspire Institute of Sport, Vijayanagar, which propelled 25 athletes to represent India at Guangzhou.  ‘RukNa Nahi Hai’ is a rallying cry for sports to inspire and unite India’s diverse landscape.

    As proud sponsors, we look forward to Team India’s performances, donning the JSW jersey and embodying our brand’s determination and excellence. Through this partnership with the Indian Olympic Association, and in collaboration with Sony LIV, we aim to foster a culture of sportsmanship, determination, and excellence for future generations”.

     

  • Brands celebrate Asian Games 2023 with full fervour on Sony LIV

    Brands celebrate Asian Games 2023 with full fervour on Sony LIV

    Mumbai: India’s remarkable resurgence in the global sporting arena is a testament to its status as a multi-sport powerhouse. The captivating narratives and exhilarating moments in sports have long been a source of inspiration and entertainment for people of all ages. Recognising the fervour and enthusiasm of viewers, renowned brands such as EatFit, Maruti Suzuki India Ltd, JSW, ACKO, and Limca Sportz have forged powerful collaborations with Sony LIV for the Asian Games 2023. These partnerships serve as a resounding expression of solidarity with and support for Indian athletes who are set to compete on this prestigious platform.

    EatFit, Maruti Suzuki India Ltd, and JSW have come on board as co-presenting sponsors and will have a prominent presence within in-studio showcases to drive deep associations. JSW aims to shed light on India’s multi-sport achievements and showcase JSW-sponsored athletes. ACKO has come on board as co-powered by sponsor and will present highlights and introduce the ‘ACKO Changemakers’ series on Sony LIV. Furthermore, Limca Sportz is a Hydration Partner and will present ‘Unstoppable Player of the Day’, while RBI has exclusive rights to top moments. These collaborations promise engaging content and unique branding opportunities, enhancing the brand’s messaging among the audience.

    The Asian Games is poised to be a significant one for India, as a total of 655 Indian athletes will be competing in 41 disciplines. After 19 years, Asian Games will feature T20 tournament, where Indian men’s and women’s cricket teams will be making their debuts, giving many more reasons for viewers to be glued to their screens this year.

    Sony LIV head ad sales revenue Ranjana Mangla: Over the last few years, Sony LIV has proved to be a trusted and seamless partner for streaming multi-sporting properties, and the Asian Games is one of the world’s most prestigious tournaments. Our coveted list of sponsors shares our passion for sports, with some renewing with us and others signing up for the first time. Each of them keenly wants to connect with a young and affluent subscriber base that makes us a strategic choice for their communications.

    Curefoods founder Ankit Nagori: I am thrilled to announce our partnership as a co-presenting sponsor for the Asian Games 2023 on Sony LIV. This exciting collaboration exemplifies the immense potential for brands to elevate their presence through multi-sports tournaments. In the spirit of competition and unity, we look forward to a journey that not only fuels athletic excellence but also nourishes brand association, bringing together the worlds of health, fitness, and sports in perfect harmony.

    JSW Sports founder Parth Jindal: We are proud of our sponsorship of Team India at the Asian Games 2022, reinforcing our commitment to sporting excellence in the nation. This support extends through our Inspire Institute of Sport, Vijayanagar, which propelled 25 athletes to represent India at Guangzhou.  ‘RukNa Nahi Hai’ is a rallying cry for sports to inspire and unite India’s diverse landscape.
    As proud sponsors, we look forward to Team India’s performances, donning the JSW jersey and embodying our brand’s determination and excellence. Through this partnership with Indian Olympic Association, and in collaboration with Sony LIV, we aim to foster a culture of sportsmanship, determination, and excellence for future generations”.

  • Devdutt Padikkal bats for Eatfit

    Devdutt Padikkal bats for Eatfit

    NEW DELHI: Eatfit has signed cricketer Devdutt Padikkal as its brand ambassador. This strategic association with the Royal Challengers Bangalore star will be for four years.

    Padikkal is the new cricketing kid on the block – a left-hand batsman, who oozes passion and confidence. He started playing the sport at the age of 11 and slowly climbed up the ranks to carve a niche for himself. Starting from 2014, he has represented Karnataka state in under-16 and under-19 and India in the under-19 tournaments.

    EatFit co-founder Ankit Nagori said, “It gives me immense pleasure to welcome Devdutt Padikkal to the Eatfit family. This collaboration will foster and strengthen the brand as well as chart new growth trajectories for Eatfit. Padikkal’s unwavering commitment, youthful exuberance and passion for the game will certainly establish a connect with our target audience. His aura is in perfect line with the brand identity we are trying to carve for Eatfit and we hope that our customers resonate with this collaboration. We are excited to work on some fun campaigns with him.”

    Padikkal said, “I am thankful to Eatfit for getting me on board as their brand ambassador. I admire their passion and commitment to transforming the healthy food landscape in India. Their constant efforts to make healthy food cool and delicious at the same time is something that connects with me.”

    The partnership between Eatfit and Padikkal will be managed by the latter's management agency, Flipside Sport. The cricketer will represent the brand in all marketing campaigns for the next four years as the company aims to expand to 10 more cities in that timeframe.

  • Cure.fit features celebs in campaign ‘For The Love Of Fit’

    Cure.fit features celebs in campaign ‘For The Love Of Fit’

    MUMBAI: Cure.fit, the health and fitness destination that empowers well-being across physical and mental fitness, has partnered with Happy mcgarrybowen to launch its first-ever brand campaign, #ForTheLoveOfFit.

    It aims to establish cure.fit as a holistic fitness brand with three verticals on offer — cult.fit, eat.fit and mind.fit.

    #ForTheLoveOfFit ties the digital-led campaign together across multiple digital platforms. The campaign will also make its way to cinema screens, print and OOH.  

    The film employs a clever wordplay device to show the various aspects of getting and staying fit through physical exercises, meditation and healthy food – all of which are available on the cure.fit app. Some of the most popular poster-people of fitness like Tiger Shroff, Milind Soman and a few others also feature in quick cameos throughout the film.

    Speaking on the new campaign, Cure.fit co-founder Ankit Nagori says, “Wellness requires personal commitment, but the busy individual of today needs easy access to the avenues for getting fit. What we want to communicate with the video is simple – you bring the passion and commitment for your well-being, Cure.fit makes it convenient for you to achieve your health goals through our holistic health solutions. Happy mcgarrybowen has done a commendable job of helping us reach our core audience.”

    Happy mcgarrybowen CEO and co-founder Kartik Iyer adds, “Cure.fit has started a revolution in fitness space from the day they set out, nearly two years ago. With a unique offering that covers physical, mental and dietary fitness, it’s a wholesome look at healthy living; unlike any other in the wellness ecosystem.There is more than one dimension to fitness, and it always doesn’t have to be hard, painful and serious.Cure.fit breaks that barrier and invites people to get their share in the way most comfortable to them.The film aims to represent the entire gamut of offerings from the Cure.fit app, also trying to get people to think of fitness in a more fun and accessible way.”

  • Cure.Fit airs first campaign focussing on healthy food

    Cure.Fit airs first campaign focussing on healthy food

    MUMBAI: Eat.fit, the healthy food vertical of Cure.Fit has rolled out its first ever campaign in partnership with its creative agency Happy mcgarrybowen.

    The campaign is digital-led, but will also make its appearance in cinema screens, print and OOH.

    Cure.Fit was launched in April 2017 by Mukesh Bansal, who also was the head of commerce at Flipkart, and an ex-Flipkart chief business officer Ankit Nagori.

    The campaign is spearheaded with the line #EatfitEveryday, and rightfully so; as the brand promises healthy and tasty home-like food that can be had every day without upsetting your system.

    The campaign takes you through the everyday struggles of food-ordering from regular places where there’s food that puts you to sleep, the greasy type, the sad canteen food, the dabba wala, the type that’s either healthy or tasty but never both. The film humorously captures the hassle of food ordering itself. The film then goes on to show how simple life is after you subscribe to a pack of your liking from eat.fit.

    Cure.Fit co-founder Nagori says, “Our idea was to communicate the ease with which today’s jet setting, young urban professionals can keep up with their busy schedule without compromising on healthy eating. We are pleased with the new-age look of the campaign developed by Happy mcgarrybowen.”

    Happy mcgarrybowen CEO and co-founder Kartik Iyer says, “We have been part of the entire journey of creating the Cure.Fit brand, and one of our biggest efforts has been to create a unique identity and langue for the brand and the experience. With the eat.fit campaign we have only taken that further in the Cure.Fit world. The brand speak is simple, contemporary and artistic. Strategically the eat.fit offering is more than just convenient food at your doorstep. In today’s urban worlds many people feel the need to order-out nearly every meal. The need for it is more today than ever. Hence, the campaign of eat.fit every day.”

    With Cure.Fit branching out into cult.fit, mind.fit and eat.fit, it aims at extending complete support for anyone who wants to lead a healthy life – from body to mind to soul.

    Eat.fit offers calorie counted balanced meals from a menu that comprises of an array of Indian and global dishes that are made with fresh ingredients, and are high in protein and low in fat. Eat.fit also has offerings aimed at specific health goals like weight loss, lean muscle gain, etc. The recipes created by an expert panel of nutritionists and chefs, are rooted in local and global cultures and is prepared with the freshest of ingredients, with high emphasis on locally sourced, seasonal and premium products.

  • Flipkart eyes one lakh sellers; aims to up seller base in Bengal

    Flipkart eyes one lakh sellers; aims to up seller base in Bengal

    KOLKATA: E-commerce marketplace Flipkart has set a target to have one lakh sellers hawking their products on its portal as the company is eyeing to ramp up the number of categories of items for sale and connect with more vendors from different parts of the country.

     

    Moreover, when it comes to the eastern region, West Bengal has the largest seller base in the east for Flipkart. With around 10 – 15 per cent M-o-M growth in the seller base, the state is poised to become one of the key seller hubs for product categories like home décor and furnishing, jewellery and leather accessories in the region going forward, said Flipkart senior vice-president (market place) Ankit Nagori.

     

    The company, which ships around 80 lakh items per month, has 30,000 active sellers of which 10 per cent are from Bengal. Flipkart is also planning to have more vendors from Siliguri and Durgapur in West Bengal.

     

    The platform had recently ventured into home décor and furnishing. “There are a couple of factors that will contribute to the growth in vendors. We are expanding our product categories and we are also expanding to new geographies in the country,” informed Nagori.

     

    When queried on the company’s expansion strategy, Nagori said that Flipkart was looking to make a headway into small towns such as Kundli, Tirupur, Panipat, and Pondicherry to source sellers.

     

    Flipkart offers support to sellers in the form of training programmes and working capital.

    “This year, handloom, home and local artifacts will emerge as prominent categories from this region. We are confident that we will see more sellers from these categories to join us and reach out to a wider range of customers nationally,” Nagori said.

     

    The company has also tied up with government bodies such as the Federation of Indian Micro and Small & Medium Enterprises, Directorate General of Employment & Training and Development Commissioner for Handlooms to enable more artisans to explore the online platform and boost their topline and bottomline.

     

    Talking about West Bengal, Nagori said that the company plans to have several focused seller engagement initiatives in the state. Among the products sold by sellers within eastern region, apparels, jewellery and leather products see a majority of demand – almost 60 per cent – by Indian customers. While the market demand for other categories like home décor, furnishing and handicraft products is estimated to grow by 30 – 40 per cent in 2015.

     

    “West Bengal is well-known for its unique range of home décor, handloom, and clothing and handicraft products. With thousands of local artisans/entrepreneurs in this region, Flipkart’s primary focus will be to educate and empower these sellers, and help them understand the benefits of selling to the customer directly via the online platform. We see huge potential for sellers from this region and as this is one of our key markets, it is important that we support and nurture them. With a current seller base of over 3000 sellers from this region, we expect this number to double in the year 2015,” he said.

     

    “This year handloom, home and local artifacts will emerge as prominent categories from this region. We are confident that we will see more sellers from these categories join us to reach out to a wider range of customers nationally,” he concluded.

  • Indian weavers to get an online platform now

    Indian weavers to get an online platform now

    MUMBAI: With a view of giving a boost to the handloom industry of the county, the Ministry of Textiles has announced that the Ministry through Development Commissioner for Handlooms has signed a Memorandum of Understanding (MoU) with e-commerce platform Flipkart. The aim of the partnership is to provide online marketing coverage to the sector.

     

    The collaboration will empower the weavers and boost manufacturing in the country. Through this exclusive agreement, Flipkart’s aim is to provide weavers in India online marketing platform, infrastructural support in data analytics and customer acquisition to help them get remunerative prices for their products and scale up their business.

     

    The MoU was signed in the presence of the Minister of State (Independent Charge) Textiles, Santosh Kumar Gangwar, Flipkart VP – Marketplace, Ankit Nagori, Development Commissioner (Handlooms) SK Panda and other officials of the Ministry of Textiles.

     

    The Minister for Textiles while speaking on the occasion congratulated the heads all the organisations and maintained that they must work tirelessly for the uplift of weavers and ensure the success of the venture. He mentioned that periodic review of the sales and progress of the weavers in the targeted clusters should be carried out emphasising that the focus of this association should be to help weavers and weaver entrepreneurs to produce products in tune with the buyer requirements and grow significantly so that they may become manufacturers not only at a local but also at a national level.

     

    According to the release by Ministry; this kind of a coordinated effort has been planned and executed for the first time with Flipkart for handloom weavers which will bridge the missing linkages of market intelligence, market access and logistics and help the Indian weavers in getting remunerative prices for their products.

     

    The weavers will sell their products under their brand name and evolve as an entrepreneur selling his products directly to buyers across the country without stepping out of their workplace. The data analytics and market intelligence provided by Flipkart will help the weavers focus only on producing better saleable product ranges. This in turn will help them plan their production and inventory and expand their business.

     

    This partnership will connect the artisans directly to the buyers and the guidance by Flipkart in packaging, collecting and delivering to the buyer will motivate the artisans in rural India.

     

    Earlier this month, Flipkart signed a MoU with the Ministry of Labour and Employment’s Directorate General of Employment & Training (DGET), aiming to train at least 5,000 students by December. Flipkart joined hands with the government to train people from semi-urban and rural areas and possibly employ them at the company or its business partners.