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Tag: Ankit Gupta

  • Precision in global expansion: Empowering businesses through tailored leads

    Precision in global expansion: Empowering businesses through tailored leads

    In the present interconnected world, the quest for worldwide development isn’t simply a longing however an essential basic for organizations hoping to flourish in a cutthroat scene. Way to global achievement is loaded with difficulties, going from social hindrances to showcase immersion.

    As organizations set their focus on global business sectors, they are met with a different exhibit of chances and impediments. While innovative progressions have worked with network across borders, they have likewise strengthened contest, making it progressively challenging for organizations to stand apart in the midst of the clamor. Besides, each market accompanies its own special arrangement of difficulties, from administrative prerequisites to social inclinations, requiring a nuanced way to deal with development.

    In the pursuit of precision in worldwide development, platforms like ExportersIndia.com act as significant assets for organizations hoping to take advantage of global business sectors. With a huge network of suppliers, manufacturers and service providers, ExportersIndia.com offers an abundance of chances for organizations to interface with potential customers across the globe. By utilizing the platform’s advanced search functionalities and tailored lead generation services, organizations can distinguish and draw in with possibilities that adjust intimately with their contributions.

    The genuine worth of fitted leads lies in their capacity to sustain long term connections. By delivering customized encounters all through the customer journey, business can foster trust, faithfulness, and backing among their global audieance. Whether through targeted email campaigns, customized content, or interactive engagement stages, businesses can extend their connections with customers, positioning themselves as trusted partners rather than mere service providers.

    In the pursuit of global expansion, accuracy is fundamental. Tailored leads offer businesses a strategic structure for exploring the intricacies of worldwide business sectors with artfulness and viability. By utilizing stages like ExportersIndia.com and embracing information driven personalization, versatile techniques, and a customer-centric approach, businesses can open new doors for growth and establish themselves as global leaders in their respective industries. With accuracy as their compass, the world turns into a material whereupon organizations can paint their success story.
     

  • Welcome aboard the Rs 25,000 cr digital marketing bandwagon

    Welcome aboard the Rs 25,000 cr digital marketing bandwagon

    Established offline businesses are developing digital marketing strategies to expand while new businesses without an offline presence are thriving using only digital marketing. The reasons for using digital marketing are obvious. Globally billions of eyeballs spend several hours every day in front of a screen, even in India where the majority of people still don’t use smartphones, the number of smartphones users is among the largest globally. In a popular movie about social networking released nearly 10 years ago, a character states, “We used to live in caves, then we lived in houses, now we will live on the internet.” He may have prognosticated about life in 2019.  

    Reach only those who matter

    Billions of people spend hundreds of hours online every month which begs the question why they do so? The simple reason is a lot can be done online. Not only that, life online is exciting, just as visiting a mall in real life or going to a really good party is. Social media is a 27/7 party. Importantly, more and more people are getting online than ever before. In India, the digital revolution was given an impetus a few years ago as the cost of data plummeted and 4G internet became commonplace. The number of Indians online will certainly continue to grow.

    Brands have realised they have as good or better chances of attracting consumers online as offline. For many brands, reaching customers online is easier than reaching them through traditional marketing channels. Online, people of different ages and preferences congregate on unique platforms. This allows brands to market products to those who will be likeliest to buy them. For instance, a manufacturer of motorcycles or trendy denim jeans is likeliest to attract an audience on platforms favoured by younger audiences. Information about which platforms are favoured by different segments of consumers is widely available.

    Importantly, when digital marketing is executed, it is executed precisely. For instance, if a manufacturer of jeans only has showrooms in 1 or 2 cities, using digital marketing it can specify its advertisements reach only those living in such cities. So rather than broadcasting on traditional media through which its advertisements will reach only a small number of its target audience, the manufacturer can ensure its advertisements reach only those who are likely to buy its products.

    Enjoy an unbelievably high ROI

    There is a reason why the demand for digital advertising will grow by 31.96 per cent this year, the plain and simple reason is that it works. By the end of this year, the market for digital marketing will expand to Rs 24,920 crore because more and more companies see value in digital marketing. Unlike traditional marketing whose effectiveness is hard to assess, digital marketing’s effectiveness can be captured down to every rupee. While advertising on TV, print, or radio generates demand, inquiries, and leads, it’s difficult to account for how effective each rupee spent in such activities was. Such ambiguity makes it harder to optimally align marketing budgets with sales. Also, the cost of using traditional marketing channels is significantly greater than of digital marketing campaigns. So because digital marketing channels reach a narrowly targeted audience at a lower cost per person than traditional media can, the return on investment (ROI) from digital marketing campaigns is greater than from traditional marketing channels.

    Digital marketing is a bandwagon

    Companies big and small have realised that using digital marketing, they can attract potential consumers more effectively than they could earlier. This is why every brand big or small is climbing aboard the digital marketing bandwagon. What is especially exciting is that digital marketing is giving rise to new companies that have no offline stores. Because billions of eyeballs are glued to screens every day, people are able to see and learn about a number of products without visiting a store. So because consumers can buy products they like online the products don’t need to be displayed in a store.

    Digital marketing is still in its infancy, as technology advances and billions more come online globally, the digital marketing industry will grow in size several folds simply because it is so effective in reaching audiences companies want to reach. Even more exciting possibilities will spring open when technologies like VR become commonplace. For digital marketing, this is merely the beginning and businesses that want to expand can’t afford to not onboard the digital marketing bandwagon.   

    (The author is CEO, WeblinkIndia.net. The views expressed here are his own and Indiantelevision.com may not subscribe to them.) 

  • LinkedIn acquires Pulse for $90 million

    LinkedIn acquires Pulse for $90 million

    MUMBAI: LinkedIn, the world‘s largest professional network, has agreed to acquire Pulse, a leading news reader and mobile content distribution platform, for $90 million as it seeks to expand its ecosystem of content offerings.

    The transaction is a combination of 90 percent stock and approximately 10 percent cash, and the stock being issued in the transaction will be done so in a private placement. The acquisition is expected to close during the second quarter of 2013.

    Pulse was founded in 2010 by Akshay Kothari and Ankit Gupta while they were students at Stanford University. It quickly grew to become one of the most widely used platforms for content consumption on the Internet.

    Pulse currently has more than 30 million users who have activated its iOS and Android-based news reader apps in more than 190 countries. Pulse is available in nine languages, and approximately 40 per cent of users are outside the United States. More than 750 of the world‘s leading publishers distribute their content through Pulse.

    “We are thrilled to be able to add Pulse‘s considerable talent, technology, and products to our growing ecosystem of content offerings, and we believe that they will help us accelerate our ability to deliver to our members the insights they need to be better at what they do, on any device,” said LinkedIn SVP of Products and User Experience Deep Nishar.

    “To continue to deliver that value to our members, our vision for content is that LinkedIn will be the definitive professional publishing platform, and Pulse is a perfect complement to this vision.”

    “News-the people, the places, the stories-is part of our daily conversation. Over the past three years, Pulse has established itself as a key part of that conversation; it has grown from a small project, to a platform for millions of readers to access their favorite content,” said Kothari.

    Gupta added, “Now that our team is part of LinkedIn, we‘ll work together to expand the possibilities for content discovery, helping readers engage in conversations with colleagues, mentors, industry leaders, and beyond.”

    Following closing, members of the Pulse team, including those from Engineering, Product and Design, will join LinkedIn at the company‘s Mountain View, Calif., headquarters. The existing Pulse apps will continue to be supported as the integrated Pulse and LinkedIn teams work to build future generations of professional content consumption products.